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(e) AvRvwZK evRviRvZKiY wK? (f) Riix cY wK?

L wefvM (h Kvbv cuvPwU cki Di `vI) gvb-(4+4)x5 = 40 2| 3| 4| 5| 6| 7| 8| 9| (K) (L) (K) (L) (K) (L) (K) (L) (K) (L) (K) (L) (K) (L) (K) (L) cqvRb, Afve I Pvwn`vi ga cv_Kmg~n wK? Zv mKi cwieZbkxj cKwZ AvjvPbv Ki| evRviRvZKiY cwiKbvi msv `vI| evRviRvZKiY wewbqvM diZ cvw cwigvci wewfb cvjv msc AvjvPbv Ki| ewK I mvgwK cwieki cv_K `LvI| evRviRvZKiY cwiek Aaqb iZc~Y Kb? evRviRvZKiY q AvPiY ejZ wK eySvq? fvvi q AvPiYi GKwU mnR gWj Zix Ki| evRvi wefwKiYi msv `vI| evRvi wefwKiYi myweavjv wK wK? ev BKzBwUi msv `vI| mevi ewkjv wK wK? g~j wbaviYi Dkjv wK? GKwU bZzb cYI g~j wbaviY Kkjjv wK? cgvkb wgkYYi nvwZqvijv wK? msc eZgvbi ewkK evRviRvZKiY mK AvjvPbv Ki| M wefvM (h Kvbv PviwU cki Di `vI) gvb-10x4= 40 10 | 11 | 12 | 13 | 14 | 15 | 16 | UKmB evRviRvZKiYi msv `vI Ges evRviRvZKiY mvgvwRK `vqeZv I bwZKZv evLv Ki| cuvPwU AvRvwZK cY I cvgvkb iYKkj evLv Ki| AvBGgwm-Gi evLv `vI Ges KvhKix evRviRvZKiY hvMvhvM msNUbi wewfb c`c evLv Ki| g~j wbaviY wmv MnY cfvweZ Ki Ggb ewnt Dcv`bmg~n wPwZ Ki I msv `vI Ges g~j wbavibi wZbwU mvaviY aiYi cv_K `LvI| bZzb cY g~j wbaviY iYKkj Ges cY wgkY gyj wbaviY iYKkjjv eYbv Ki| ev BKzBwUi msv `vI Ges cavb ev iYKkj wmvmg~n evLv Ki| Kvvbxevcx iYKkjMZ cwiKbv Ges Gi PviwU avc evLv Ki|

[English Version] Part-A (Answer any twenty questions from the followings) Marks-1x20=20 1. (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) (o) (p) (q) (r) (s) (t) (u) (v) (w) (x) What does marketing create for customers? What is meant by market? What utilities are created by marketing? What is customer value? What is meant by 4 `p? What advantages are given by physical distribution firm? What is meant by BCG? Write down the types of marketing control. Which is more changeable between micro and macro environment? Write down the formula of consumer-buyer behavior. Which factor is placed at the centre point of marketing mix? What is raw materials? How many levels have product and service? What does style describe the product? What is fad? What is the other name of break-even point? What is meant by horizontal conflict? Write down the name of four types of joint venture. What is marketing ethics? What is meant by customer relationship management? What is strategic planning? Write down the formula of price elasticity demand. What is international marketing What is emergency goods?

Part B (Answer any five questions) Marks-(4+4)x5= 40 2. 3. 4. 5. 6. 7. 8. 9. (a) (b) (a) (b) (a) (b) (a) (b) (a) (b) (a) (b) (a) (b) (a) (b) What are the difference between needs, wants and demands? Discuss the changing nature of customer relationship. Define marketing plan? Briefly discuss the various methods of return on marketing investment. Show the difference between micro and macro environment. Why study of marketing environment is important? What is meant by consumer buying behavior? Make a simple model of consumers buying behavior. Define market segmentation. What are the benefits of market segmentation? Define brand equity. What are the characteristics of service? What are the objectives of price determination? What are the pricing strategies of a new product? What are the tools of promotion mix? Briefly discuss global marketing today. Part C (Answer any four questions from the following) Marks-10x4= 40 10. 11. 12. 13. 14. 15. 16. Define sustainable marketing and explain social responsibilities and ethics in marketing. Explain five international product and promotion strategies. Define IMC and explain the various steps in developing effective marketing communications. Identify and define the external factors affecting pricing decisions and contrast the three general approaches to setting prices. Describe new product pricing strategies and product mix pricing strategies. Define brand equity and explain the main brand strategy decisions. Explain companywide strategic planning and its four steps.