Corporate Mobile Readiness Report

Corporate Mobile Readiness Report
An analysis of the Fortune 500's presence on the mobile web
- Ed Newman, VP Strategy
Contributions by
- iMomentous Team
There is no disputing the fact that more and more people are accessing the web from mobile devices, and the pace is accelerating. In this report we score and rate the mobile web presence of the Fortune 500. Our ndings reveal that corporations are woefully unprepared for this inevitable shift. From our analysis we also identify common pitfalls and draw conclusions regarding the opportunities and implications of the mobile trend.
2012 iMomentous All rights reserved
Table of Contents
Table of Contents ............................................................................ 1 Introduction ...................................................................................... 2 Methodology .................................................................................... 4

Criteria & Denitions ..................................................................... 5 Scoring Methodology .................................................................... 6
Findings ............................................................................................ 7
Ratings ......................................................................................... 8 Examples ..................................................................................... 9 General Observations .................................................................. 10 Pitfalls & Lessons Learned ........................................................... 12
Conclusions ...................................................................................... 14 Acknowledgements ........................................................................ 16 Appendix A - CMRi Data by Comany Name .............................. 19 Appendix B - CMRi Data by Score .............................................. 40
Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved
11
Introduction
Imagine if 70% of the Fortune 500 had no corporate web site and only
10% had a corporate careers section on the web. That is what it was like in 1995. Today, nearly 90% of the Fortune 500 do not have a corporate career site optimized for the mobile web. That is astounding, particularly with the amount of data telling us that the mobile web is not only the future, it is already the present. When you look at the statistics there is no question that the use of smart phones and mobile devices to access the web is signicantly on the rise. Here is a snapshot of some relevant facts that were recently assembled and published by HRExaminer: Every economically viable human being on the planet owns a mobile device. (TomiAhonen) 73% of Americans use their mobile devices to text and take pictures, 44% to access the Internet, and 38% to send/receive email. (Pew Internet & American Life Project) Half of all American adults use a smartphone (Pew) By the end of this year, there could be more smartphones on the planet than humans, and by 2016 there could be 10 billion smartphones. Thats 1.4 mobile devices per capita.(Mashable) 91% of all U.S. citizens have their mobile device within reach 24/7. Mobile devices replace wristwatches and alarm clocks. (Fiddley) Half of all adult cell owners (51%) had used their phone at least once to get information they needed right away. (Pew) The growth of the iPhone is 10 times faster than the growth of America Online. (Nielsen)
After reading this report you will be able to identify where you rank among the Fortune 500 and clearly see the actions to take in order to improve.
Introduction
In the 25-34 age range smartphone ownership is 62%. (Nielson) In Q3, 2011, smartphone sales reached 59% of handsets. (NPD Group) 70% of all mobile searches result in action within 1 hour. (Mobile Marketer) It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Wired) 50% of all cell phone owners have an app on their phone. (Pew)
...the mobile web will be bigger than desktop internet use by 2015. ~ Morgan Stanley
There is plenty more data on all things mobile at mobiThinking.com. But one of the most compelling ndings we have seen to date comes from a study conducted by Morgan Stanley. Their analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. This shift is inevitable. The purpose of this report is twofold. First to highlight the overall readiness of corporations related to the mobile trend. We think the Fortune 500 is a pretty good indication of the rest of the population. The second is to create a scoring and rating methodology that will allow companies to rate themselves and see how they compare. After reading this report you will be able to identify where you rank among the Fortune 500 and clearly see the actions to take in order to improve.
Methodology
Our approach was very straightforward. We visited the websites of
the Fortune 500 using an iPhone and recorded the answers to four simple questions. 1. Is the corporate website optimized when accessed by a mobile device? 2. If yes, is there a careers link available? 3. Is there a mobile optimized careers section? 4. If yes, is there a mobile optimized apply process? We followed a common sense approach where the rst step was to search the company name on Google and then click the link to the main corporate site. If it was mobile optimized we looked for a link to jobs or careers. If it was not optimized, or there was no link, we conducted a new search for the company name and the keyword careers. If the career section was optimized, we went through the apply process as far as we could go without leaving the device. In order to be as thorough as possible, we cross-referenced our ndings with some recent research conducted by CareerXroads. We double-checked each career section they had found to be mobile friendly and applied our criteria. This process resulted in the identication of approximately 15 additional companies with optimized career sections. We also searched the iTunes store to determine if the company had deployed any downloadable native apps. We looked for apps that are designed for customers or consumers, as well as apps designed specically for jobs and careers. In order to remain very objective, when conducting this research we did not attempt to evaluate aesthetics, features, functions or overall usability. We simply recorded a yes or no for each of the six criteria.
Methodology
Criteria & Denitions
When evaluating the mobile presence of the Fortune 500 we used the following denitions to determine if each company met our criteria:
Native Consumer App If either an iPhone or iPad app was found in the iTunes store, credit was given. We know there is also an Android store, but we assumed if a company were to develop a mobile app, they would make a version for iOS. Mobile Optimized Corporate Site When landing at the home page of the corporate website, the content must be displayed in a format that is appropriately sized to the screen of the device. Careers Link This criterion only applied to those companies with a mobile optimized corporate site and it was met if there was a careers or jobs link anywhere on the site. Mobile Optimized Career Section When landing at the careers section, the content must be displayed in a format that is appropriately sized to the screen of the device. The optimized portion of the career section must include searching and browsing job opportunities. Mobile Optimized Apply Process This criterion is only applicable to companies with a mobile optimized career sections and was met if the apply process for a job could be completed in its entirely from the mobile device. Native Careers App If either an iPhone or iPad app was found in the iTunes store specically for careers or jobs, credit was given. Credit was also granted if there was a careers link in a consumer app.
Methodology
Scoring Methodology
For each of the six criteria we applied a numeric value ranging from -1 to +1 based on the potential impact to the user. If there is a negative impact such as a bad experience on a non-optimized career section, we applied minus one. We applied zero if the impact was neutral, such as the lack of native apps, or if the criteria became non applicable. For example, if there were no evidence of a mobile optimized corporate site, the career link criteria would not apply. We also felt that the lack of a native consumer or careers app was not necessarily a negative to the user, since they would likely make the rst visit to the mobile web site using a browser. The following table describes how we applied the scoring:
Value
-1
Description
No optimized corporate site No careers link on a mobile optimized corporate site No optimized career section No mobile apply process if there was an optimized career section No downloadable native apps for consumer Non-applicable criteria (i.e. if web site is non-optimized) No downloadable native apps for jobs or careers Native consumer apps on iTunes Mobile optimized corporate site Careers link on optimized corporate site Mobile optimized career section Mobile optimized apply process Native careers app in the iTunes store
+1
After applying the scores to each of the criteria we calculated a Corporate Mobile Readiness Index score (CMRi) simply by adding the values together. Based on this approach, the lowest possible CMRi score is -2 for companies that have absolutely no mobile presence, and the highest is +6 for companies meeting all six criteria.
Findings
If the Fortune 500 is any indication, our
research revealed that the corporate world is woefully under prepared for the shift to the mobile web. Here is how the Fortune 500 stack up to our criteria: 255 have native mobile consumer apps 141 have a mobile optimized corporate site Of the 141, only 23 have a link to careers or jobs 65 have a mobile optimized career section Of the 65, only 11 have a mobile optimized apply process 7 have a native mobile app for careers or jobs Only 1 company meets all six criteria (McDonalds)
Top 12 Companies
Company McDonalds Humana Macy's Hertz Fifth Third Bank Amer. Family Insurance General Motors Prudential 3M Starbucks Ameriprise Masco CMRi 6 3 3 3 3 3 3 3 3 3 3 3
Findings
Ratings
We sorted the companies based on the CMRi score and studied the data to see what the differences were between higher and lower scores. We came up with ve groups and developed the following ratings; Front Runner, Early Stage, Treading Water, Toe in the Water, and Off the Radar. The table below indicates the number of Fortune 500 comanies in each group along with a full description of the rating.
CMRi Score
Rating
Description
4-6
Front Runner
To score a 4 or higher a company would need to have a mobile optimized corporate site, and a mobile optimized career section. There would also need to be a careers link on the corporate site, and a mobile optimized apply process. Or if one of those elements were missing, both types of native apps need to be present. We believe these criteria are the minimum to be considered a front-runner. All of the early stage companies have optimized both the corporate site and career section and have some pretty good continuity. 6 of the 11 have a careers link on the Corp site that leads to an optimized job site. The other 5 have a mobile optimized apply process. A score of 0-2 is indicative of a company that is focused more on one side or the other and lack continuity. 64 have optimized corporate sites, only 16 have a careers link. All 16 careers links lead to a non-optimized career site. It seems companies in this group are just trying to keep their head above water. Companies at this level will only have a consumer app, or one of the two web sites optimized. It seems they are only dipping a toe in the water to see if there is traction. This group has none of the above and it appears as though the mobile trend is not even on their radar.
Early Stage
11
0-2
Treading Water
139
-1
Toe in the Water Off the Radar
142
-2
207
Findings
Examples
If you visit a few career sections from your mobile phone, you will see that the difference between an optimized and nonoptimized experience is stark. Even though a traditional web page will render on the phone, you need to constantly resize the screen in order to read the text, select data from menus, and nd the right button to push. In an optimized environment the content ts your screen, its easy to read, with large buttons so that a quick push of the thumb is all you need to navigate.
It was no surprise that the Fortune 500 is behind in mobile readiness, but it was a little unexpected to see which companies were in the front and back of the pack. We would have thought high tech companies like Cisco and Apple to lead, but instead we found companies like Tyson Foods and Humana offering fully optimized careers sites with a completely mobile apply process. While these images give you a basic idea, we encourage you to visit and attempt to navigate a few sites to gain a full appreciation.
Findings
General Observations
As we analyzed the data to develop our ratings, there were several additional observations that we felt were noteworthy. 1. Silos It is clear that the people who are responsible for the mobile corporate site are not coordinating with the people in HR who are responsible for the career section. Of the 141 companies with an optimized corporate site, only about 20% have an optimized careers section, and only 16% have a link between them. Of the 64 companies with a mobile optimized career section, only 48% have an optimized corporate site. It is reminiscent of the mid '90s when HR had to battle to get a careers link on the home page of the corporate web site. 2. Mobile Apply Process There are only 11 companies with the ability to apply for a job completely on the mobile device. This indicates that it is either very hard to do in a mobile optimized way, or that companies believe job seekers would rather apply on a desktop. We think it is a little of both. When we explored the mobile apply process on the McDonalds site, it seemed a little daunting. After thumbing in the basic name, address, email address, we got the next page and we were informed we were only 13% done. Had we not been conducting research, we may have never made it beyond that point. But the next few pages were education and work history, and most of those elds were optional. In the end it was not necessarily that painful. Kudos to McDonalds for going all the way. 3. Native apps While more than half of the Fortune 500 are experimenting with native apps for customers and consumers, very few have apps for jobs or careers. It is possible that companies do not believe job seekers would use a careers app due to the nature
Of the 141 companies with an optimized corporate site, only about 20% have an optimized careers section.
10
Findings
of a job search. Would a job seeker realistically
General Observations
Four Big Mistakes
1. Use of Flash on web pages cannot be viewed on iPhones. 2. Re-direct to Corp mSite prevents navigation to careers section. 3. No Careers Link on Corp mSite is a lost opportunity. 4. No mobile apply forces users to go back to a desktop.
download a native app for every company from which they are pursuing employment opportunities? Probably not. Unless the app was developed for more than just careers. For example, McDonalds took a more integrated approach and developed an app that serves both the consumer and job seeker. In addition to being able to nd restaurants and look up nutrition information, you can also search and apply to jobs. 4. Talent Communities - We noticed that of the
companies with mobile optimized career sections, most offered the ability to join a talent community rather than apply for a job. It is in line with the mentality that it would be too hard for a job seeker to actually apply for a job on the mobile device. The Talent Community registration process requires you to drop off just enough information so that the employer can send you new job listings via email. It is really nothing more than a watered down version of job agents where job seekers can elect to be notied when new vacancies are posted based on search criteria. The problem with this is that when people are invited to join a community there is an expectation of something more. This is actually a little less.
Pitfalls & Lessons Learned

As we followed our methodology of searching for the corporate site and navigating to the careers section, we identied several pitfalls to be aware of as you address the mobile web for your company. 1. Use of Flash There were a few sites that used Flash on the home page of the career section showing a map of the world allowing the user to select a geographic region to start their job search. Even though the main page was not mobile optimized, we still attempted to get all the way to the job search page to be sure. On these sites, we could not get past the main career page to view any jobs because ash is not available on the iPhone.
11
Findings
2. Absolute Redirect Most companies set up their web site so that mobile devices are detected and the user is redirected to the mobile optimized site. In several cases the redirect was absolute and no matter what page you hit on the domain or sub-domain you are automatically redirected to the mobile corporate site. This creates a problem when there is no careers link on the mobile optimized corporate site and we could not get to the careers section at all from the mobile device. Some of them had a link to navigate back to the full site, but all that does is send the user to a non-optimized site. The best practice is when the user is prompted beforehand as to which site they would like to land on; the full site, or the mobile site. 3. No Redirect There were several cases where mobile optimized sites are available, Of the 65 companies with but there is no redirect. This is problematic mobile optimized career for several reasons. Mobile users will not sections, more than two hunt for the mobile site. If the main site does not redirect, it is almost like it does not exist. thirds have no redirect. Of the 65 companies with mobile optimized career sections, more than two thirds have no redirect. When searching the company name and keyword careers, we found the mobile optimized link was sometimes second or third on the list. It appears that most non-optimized corporate sites use Careers as the page title, and Jobs is more frequently used for the mobile site. It is very possible that we missed a few because of this problem. 4. Limited Use In some cases mobile optimized career sites were set up for just one type of position. The mentality is that only certain types of people would be using mobile devices for job searching. But even if that were true, it creates problems for the user who clicks the wrong link. The targeted user could end up on the main non-optimized site, and the user you did not expect to use mobile could end up seeing a limited set of job opportunities.
12
Findings
5. Careers Link - We believe it is important to have a careers link on the optimized corporate web site. We even deducted a point in the scoring if it was not there. But this is a damned if you do, damned if you dont situation. If you dont have it there, users will be alienated and likely never make it to your non-optimized career section. If you do have the link, and it leads the user from an optimized site to a non-optimized experience, it can leave a bigger negative impact. It could be argued that it is better to have nothing optimized than to only be partially optimized.
6. No Mobile Apply - Most mobile career sites force the user to send themselves a link to the job via email to complete the apply process. We also found messaging from companies indicating it would be better to apply for jobs from a desktop computer. While this at least gives an explanation, it is still frustrating to the user who wants to complete the transaction on the mobile device. It would be very similar to instruct a job seeker who found your online career site that it would be better to submit a resume by Fax. There is a growing population of talent for whom a desktop computer may only be available in a public library. For many people, particularly in emerging markets, the smartphone is the only device used for web access and email.
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Conclusions
While the results of this research illustrate a major gap between corporate
readiness and the trend toward the mobile web, it was really not all that surprising. It took more than 10 years for the shift to the world wide web to take place, this change is happening twice as fast. It is clear that the major corporations cannot keep up with the pace of this technology. Most companies are still trying to gure out how to leverage the social media explosion not to mention cloud computing. But it is evident that these advances in technology are all intertwined. Mobile will become the preferred platform to access our social channels and the cloud will enable us to be free from the desktop. Companies should be taking an integrated approach to develop strategies to embrace all three trends. During the process of compiling this report, there are two very distinct opportunities that we believe will differentiate the wheat from the chaff. 1. Convergence of Brands For the last ten years we have seen an infusion of marketing and brand consciousness enter the realm of talent acquisition. During the process of developing employer brands, companies have made attempts to connect it with their consumer brand. But in the end you still had two different brands. The shift to mobile is creating a convergence where there no longer needs to be a divide between the two. When building native apps, the goal is to create an engaging experience for the user and get them to come back often. When you browse the iTunes store and see all of the native apps the Fortune 500 have created, you wonder why no one (except for McDonalds) has thought about creating a connection to careers. It is a lost opportunity.
14
Conclusions
2. Experience vs. Interface Companies should realize that mobile is very different than the web. Based on the ndings, it is clear that mobile technology is being treated like an interface problem, not a major transformation. The primary goal is to make all existing systems and content accessible from a mobile device. But this is yet another lost opportunity. The shift to mobile is as signicant a change as the transition from client/server to the web in the 1990s. Mobile devices are being used anytime, anywhere. They are with us 24/7 with built in GPS. They are used for games, music, video, texting, email, dieting, shopping and soon will be the primary device to access any information on the web. The opportunity is to create a new experience for the mobile user, one that is engaging, intuitive, and contextual.
The opportunity is to stop thinking Web, and start thinking Mobile!
The opportunity is to stop thinking Web, and start thinking Mobile!
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Acknowledgements
About iMomentous
Contact us: Mobile has changed everything, especially recruiting. iMomentous delivers the highly scalable mobile technology platform that enables organizations to recruit, retain and engage talent anywhere, anytime. Since evolving from the union of a global data company, an enterprise technology rm, and a mobile recruitment platform, iMomentous has become the worlds leading mobile web career portal. More information can be accessed at www.imomentous.com. Media Contact: Jeanne Achille The Devon Group +1.732.706.0123 ext. 11 jeanne@devonpr.com +1.267.387.6253 info@imomentous.com www.imomentous.com
About Ed Newman
Ed is an entrepreneur with a deep background in Human Resources and Talent Management and currently serves as the Vice President of Strategy for iMomentous. Prior to this, Ed was the founder of The Newman Group and served as its President from 1999 through 2010. In 2007 The Newman Group was acquired by Korn/Ferry International. Over the past 20 years he has led the development and implementation of numerous recruiting and HR technology deployments and strategic talent management initiatives for Fortune 500 companies. Newman has written extensively about talent strategy and tactics; he is often quoted and interviewed in leading trade publications such as HR Magazine, Human Resource Executive and Workforce Management.
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Appendix A
CMRi Data By Company
Appendix A
Company Mobile Consumer Native App 1 0 0 0 0 0 1 1 1 0 0 0 1 0 0 1 0 1 0 0 0 1 0 0 1 Mobile Corp Website
CMRi Data by Company
Careers Link on Mobile Corp Site 1 0 0 -1 0 0 -1 -1 0 0 0 0 0 0 0 0 0 -1 0 0 0 -1 0 -1 -1
Mobile Career Site
Mobile Apply
Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
CMRi Score
3M Abbott Laboratories Advanced Auto Parts Advanced Micro Devices AECOM Technology AES Aetna Aac AGCO Agilent Technologies Air Products & Chemicals AK Steel Holding Alcoa Aleris Allegheny Technologies Allergan Alliant Techsystems Allstate Ally Financial Alpha Natural Resources Altria Group Amazon.com Ameren American Electric Power American Express
1 -1 -1 1 -1 -1 1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 1 -1 1 1
1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 1 -1 -1 -1 1
-1 0 0 0 0 0 -1 0 0 0 0 0 0 0 0 0 -1 0 0 0 -1 0 0 0 -1
3 -2 -2 -1 -2 -2 1 0 -1 -2 -2 -2 -1 -2 -2 -1 -1 0 -2 -2 -1 0 -2 -1 1
19
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site -1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 0 0 -1 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Mobile Consumer Native App 1 0 0 1 0 0 1 0 1 0 0 1 0 1 0 1 0 1 1 0 0 1 0 1 1
American Family Insurance Group American International Group Amerigroup Ameriprise Financial AmerisourceBergen Amgen AMR Andarko Petroleum Anixter International Aon Apache Apple Applied Materials Aramark Archer Daniels Midland Arrow Electronics Ashland Assurant AT&T Auto-Owners Insurance Autoliv Automatic Data Processing Auto Nation AutoZone Avaya
1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 1 -1 -1
1 -1 -1 1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 1 1 -1 -1
1 0 0 -1 0 -1 0 0 0 0 0 0 0 0 0 0 0 -1 -1 0 0 -1 -1 0 0
3 -2 -2 3 -2 -1 -1 -2 -1 -2 -2 -1 -2 -1 -2 -1 -2 0 0 -1 -2 0 0 -1 -1
20
Appendix A
Careers Link on Mobile Corp Site 0 0 0 0 0 0 -1 0 -1 0 0 0 -1 0 0 -1 0 0 0 0 0 1 1 0 0
Mobile Career Site
Mobile Apply
CMRi Score
Avery Dennison Avis Budget Group Avnet Avon Products Baker hughes Ball Bank of America Corp. Bank of New York Mellon Corp. Barnes & Noble Baxter International BB&T Corp. Becton Dickinson Bed Bath & Beyond Bemis Berkshire Hathaway Best Buy Big Lots Biogen Idec BlackRock Boeing Booz Allen Hamilton Holding BorgWarner Boston Scientic BrightPoint Bristol-Myers Squibb
-1 -1 -1 -1 -1 -1 1 -1 1 -1 -1 -1 1 -1 -1 1 -1 -1 -1 -1 -1 1 1 -1 -1
1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 1 -1 -1 -1 -1 -1
-1 -1 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 0 0 0 -1 0 0 0 0 0
-1 0 -1 -2 -1 -2 0 -1 0 -2 -1 -1 0 -2 -2 1 -2 -1 -1 0 -1 1 2 -2 -1
21
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site 0 0 0 -1 0 0 0 -1 0 -1 0 0 -1 0 -1 0 -1 0 0 0 0 -1 0 0 -1 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Broadcom C.H. Robinson Worldwide Cablevision Systems Caesars Entertainment Calpine Cameron International Campbell Soup Capital One Financial Cardinal Health CarMax Casey's General Store Catalyst Health Solutions Caterpillar CBRE Group CBS CC Media Holdings CDW Celanese Celgene Centene Center-Point Energy CenturyLink CF Industries Holdings CH2M Hill Charles Schwab
-1 -1 -1 1 -1 -1 -1 1 -1 1 -1 -1 1 -1 1 -1 1 -1 -1 -1 -1 1 -1 -1 1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 0 0 0 0 -1 0
-1 -1 -2 0 -2 -2 -2 0 -1 -1 -2 -2 0 -2 0 -2 0 -2 -1 -2 -1 0 -2 -1 0
22
Appendix A
Careers Link on Mobile Corp Site -1 0 0 0 0 -1 -1 0 0 0 -1 0 -1 0 1 0 -1 0 0 1 0 0 0 0 -1
Mobile Career Site
Mobile Apply
CMRi Score
Charter Communications Chesapeake Energy Chevron CHS Chubb Cigna Cisco Systems CIT Group Citigroup Cliffs Natural Resources Clorox CMS Energy Coca-Cola Coca-Cola Enterprises Cognizant Technology Solutions Colgate-Palmolive Comcast Commercial Metals Community Health Systems Computer Sciences Con-way ConAgra Foods ConocoPhillips Consol Energy Consolidated Edison
1 -1 -1 -1 -1 1 1 -1 -1 -1 1 -1 1 -1 1 -1 1 -1 -1 1 -1 -1 -1 -1 1
-1 1 -1 -1 1 1 -1 -1 1 1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1
0 1 0 0 -1 -1 0 0 -1 -1 0 0 0 0 0 0 -1 0 0 0 0 0 0 0 0
0 2 -2 -2 -1 1 0 -1 0 -1 0 -2 0 -1 2 -1 1 -2 -2 1 -1 -2 -1 -2 0
23
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site 0 0 0 0 -1 0 0 0 0 0 -1 0 0 0 0 0 0 -1 -1 0 -1 -1 -1 0 -1 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Constellation Energy Core-Mark Holding Corn Products International Corning Costco Wholesale Coventry Health Care Crown Holdings CSX Cummins CVR Energy CVS Caremark Dana Holding Danaher Darden Resteraunts DaVita Dean Foods Deere Dell Delta Airlines Devon Energy Dick's Sporting Goods Dillard's DirecTV Discover Financial Services DISH Network
-1 -1 -1 -1 1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 1 -1 1 1 1 -1 1
-1 -1 -1 -1 -1 1 -1 -1 -1 -1 1 -1 -1 -1 1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 -1 0 0 0 0 -1 0 0 0 -1 0 0 -1 0 0 0 0 0 0 0
-1 -2 -2 -2 -1 0 -2 -1 0 -2 1 -2 -2 -2 0 -2 -1 1 0 -2 0 0 0 -1 0
24
Appendix A
Careers Link on Mobile Corp Site -1 -1 -1 -1 0 0 -1 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 1 0 0 0
Mobile Career Site
Mobile Apply
CMRi Score
Dole Food Dollar General Dollar Tree Dominion Resources Domtar Dover Dow Chemical Dr. Pepper Snapple Group DTE Energy Duke Energy DuPont Eastman Chemical Eastman Kodak Eaton eBay Ecolab Edison International El Paso Eli Lilly EMC Emcor Group Emerson Electric Enbridge Energy Partners Energy Future Holdings Energy Transfer Equity
1 1 1 1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 1 -1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 -1 -1 0 -2 -2 0 1 0 -2 -1 -2 -1 -1 0 -1 -2 -2 -1 -1 -2 2 -2 -2 -2
25
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site -1 0 0 0 -1 0 0 0 0 0 -1 0 -1 0 0 -1 0 0 0 0 -1 -1 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Entergy Enterprise Products Partners EOG Resources Erie Insurance Group Estee Lauder Exelis Exelon Expeditors International Express Scripts Holding Exxon Mobil Family Dollar Stores Fannie Mae Fedex Fidelity National Financial Fidelity National Info. Services Fifth Third Bancorp First Data FirstEnergy Fluor FMC Technologies Foot Locker Ford Motor Franklin Resources Freddie Mac Feeport-McMoRan Copper & Gold
1 -1 -1 -1 1 -1 -1 -1 -1 -1 1 -1 1 -1 -1 1 -1 -1 -1 -1 1 1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0
0 -2 -2 -1 0 -2 -2 -2 -1 -1 -1 -2 0 -1 -2 3 -1 -1 -2 -2 -1 0 -1 -1 -2
26
Appendix A
Careers Link on Mobile Corp Site 0 -1 0 -1 0 0 0 0 1 0 0 0 0 0 0 -1 -1 0 0 -1 0 0 0 -1 0
Mobile Career Site
Mobile Apply
CMRi Score
Frontier Communication GameStop Gannett Gap General Cable General Dynamics General Electric General Mills General Motors Genuine Parts Genworth Financial Gilead Sciences Global Partners Goldman Sachs Group Goodrich Goodyear Tire & Rubber Google Graybar Electric Great Atlantic & Pacic Tea Group 1 Automotive Guardian Life Ins. Co. of America H.J. Heinz Halliburton Harley-Davidson Harris
-1 1 -1 1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 1 -1 -1 -1 1 -1
-1 1 1 -1 -1 -1 1 -1 1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 -1
0 -1 -1 0 0 0 -1 0 -1 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 -1 0
-2 1 0 0 -2 -1 0 -1 3 -2 -1 -1 -2 -1 -2 0 1 -2 -2 -1 -2 -1 -1 1 -2
27
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site 1 1 0 0 0 -1 -1 0 -1 0 -1 0 0 0 -1 0 0 0 0 0 -1 -1 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 CMRi Score
Company
Hartford Financial Services Group HCA Holdings Health Management Associates Health Net Henry Schein Hershey Hertz Global Holdings Hess Hewlett-Packard HollyFrontier Home Depot Honeywell International Hormel Foods Host Hotels & Resorts Humana Huntsman Icahn Enterprises Illinois Tool Works Ingram Micro Insight Enterprises Intel International Business Machines Interntional Paper Interpublic Group INTL FCStone
1 1 -1 -1 -1 1 1 -1 1 -1 1 -1 -1 -1 1 -1 -1 -1 -1 -1 1 1 -1 -1 -1
-1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1
0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 -1 0 0 0 0 0
2 2 -2 -1 -1 0 3 -2 0 -2 0 -1 -2 -2 3 -2 -2 -2 -1 -1 1 0 -2 -2 -2
28
Appendix A

Careers Link on Mobile Corp Site -1 0 0 0 0 0 0 0 0 0 -1 -1 0 0 1 -1 0 0 0 0 0 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
J.C Penney J.M. Smucker J.P. Morgan Chase & Co. Jabil Circuit Jacobs Engineering Group Jarden Johnson & Johnson Johnson Controls KBR Kellogg Kelly Services KeyCorp Kimberly-Clark Kinder Morgan Kindred Healthcare Kohl's Kraft Foods Kroger L-3 Communications Laborotory Corp. of America Land O'Lakes Las Vegas Sands Lear Liberty Global Liberty Interactive
1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1
1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 0 0 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 -1 -1 -2 -2 -2 -1 -2 -2 -1 1 0 -1 -2 1 0 -1 -1 -2 -2 -2 -2 -2 -2 -2
29
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site -1 0 0 -1 0 0 -1 -1 0 0 0 -1 0 1 0 -1 0 1 0 0 0 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 CMRi Score
Company
Liberty Mutual Insurance Group Limited Brands Lincoln National Live Nation Entertainment Lockheed Martin Loews Lowe's Macy's Manpower Marathon Oil Marathon Petroleum Marriott International Marsh & McLennan Masco Massachusetts Mutual Life Insurance MasterCard Mattel McDonald's McGraw-Hill McKesson MeadWestvaco Medco Health Solutions Medtronic Merck Meritor
1 -1 -1 1 -1 -1 1 1 -1 -1 -1 1 -1 1 -1 1 -1 1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 1 -1 -1 -1 1 -1 -1 -1 -1 1 -1 -1
0 0 0 0 0 0 0 1 0 0 0 0 0 -1 0 0 0 1 0 0 0 0 -1 0 0
0 -2 -2 0 -1 -2 0 3 0 -2 -2 0 -2 3 -2 0 -1 6 -1 -2 -2 -1 0 -2 -1
30
Appendix A
Careers Link on Mobile Corp Site -1 0 0 0 -1 0 0 0 0 0 0 -1 -1 0 0 0 0 0 0 -1 0 0 1 -1 0
Mobile Career Site
Mobile Apply
CMRi Score
MetLife MetroPCS Communications MGM Resorts International Micron Technology Microsoft Mohawk Industries Molina Healthcare Momentive Specialty Chemicals Monsanto Morgan Stanley Mosaic Motorola Mobility Holdings Motorola Solutions MRC Global Murphy Oil Mutual of Omaha Insurance Mylan Nash-Finch National Oilwell Varco Nationwide Navistar International NCR NetApp New York Life Insurance Newell Rubbermaid
1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 -1 -1 -1 -1 1 -1 -1 1 1 -1
-1 -1 -1 -1 1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1
0 0 0 0 -1 0 0 0 0 -1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0
0 -2 -1 -2 1 -1 -2 -2 -2 0 -2 -1 -1 -2 -2 -1 -2 -1 -2 0 -1 1 2 0 -2
31
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site 0 -1 0 0 -1 0 -1 0 0 1 0 0 0 -1 0 -1 -1 0 0 0 -1 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Newmont Mining News Corp. NextEra Energy Nil Holdings Nike NiSource Nordstrom Norfolk Southern Northrop Grumman Northwestern Mutual NRG Energy Nucor NuStar Energy O'Reilly Automotive Occidental Petroleum Ofce Depot OfceMax Omnicare Omnicom Group Oneck Oracle Oshkosh Owens Minor Owens Corning Owens-Illinois
-1 1 -1 -1 1 -1 1 -1 -1 1 -1 -1 -1 1 -1 1 1 -1 -1 -1 1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 1 -1 -1 -1 -1 -1 1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 0 1 0 0 0 0 0 -1 0
-1 -1 -2 -1 0 -2 0 -1 -1 2 -2 -2 -2 -1 -2 1 0 1 -2 -2 0 -2 -2 0 -2
32
Appendix A
Careers Link on Mobile Corp Site 0 0 0 0 0 0 0 0 0 -1 -1 0 0 0 0 0 1 0 0 0 0 0 0 -1 1
Mobile Career Site
Mobile Apply
CMRi Score
Paccar Pacic Life Pantry Parker Hannin Peabody Energy Penske Automotive Group Pepco Holdings PepsiCo Peter Kiewit Sons' PetSmart Pzer PG&E Corp. Phillip Morris International Pitney Bowes Plains All American Pipeline PNC Financial Services Group PPG Industries PPL Praxair Precision Castparts Principal Financial Procter & Gamble Progress Energy Progressive Prudential Financial
-1 -1 -1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 1
-1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1
0 0 0 0 0 0 0 -1 0 0 0 0 0 -1 0 0 0 0 0 0 0 0 0 0 -1
-2 -1 -2 -1 -2 -2 -1 1 -2 0 0 -2 -2 0 -2 -2 2 -2 -2 -2 -1 -1 -2 0 3
33
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site 0 -1 0 1 0 0 0 0 -1 0 0 0 -1 -1 0 0 0 -1 0 -1 0 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Public Service Enterprise Group Publix Super Markets PVH Qualcomm Quest Diagnostics R.R. Donnelley & Sons Ralph Lauren Raytheon Regions Financial Reinsurance Group of America Reliance Steel & Aluminum Republic Services Reynolds American Rite Aid Rock-Tenn Rockwell Automation Rockwell Collins Ross Stores Ryder System Safeway SAIC SanDisk Sanmina-SCI Sara Lee Seaboard
-1 1 -1 1 1 -1 -1 -1 1 -1 -1 -1 1 1 -1 -1 -1 1 -1 1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1
0 0 0 0 -1 0 0 -1 0 0 0 0 0 0 0 0 0 0 0 0 -1 0 0 0 0
-2 0 -2 2 0 -2 -1 0 0 -2 -2 -2 -1 0 -2 -1 -1 -1 -1 0 0 -2 -2 -2 -2
34
Appendix A
Careers Link on Mobile Corp Site 0 0 1 0 0 0 0 -1 0 -1 0 0 -1 0 0 0 -1 1 0 1 0 0 0 0 0
Mobile Career Site
Mobile Apply
CMRi Score
Sealed Air Sears Holding Sempra Energy Shaw Group Sherwin-Williams SLM Smitheld Foods Sonic Automotive Southern Southwest Airlines Spectra Energy Spectrum Group International Sprint Nextel SPX St. Jude Medical Stanley Black & Decker Staples Starbucks Starwood Hotels & Resorts State Farm Insurance State Street Corp. Steel Dynamics Stryker SunGard Data Systems Sunoco
-1 -1 1 -1 -1 -1 -1 1 -1 1 -1 -1 1 -1 -1 -1 1 1 -1 1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 -1 0 0 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 0
-2 -2 1 -1 -1 -2 -2 1 -2 0 -1 -1 0 -1 -2 -1 0 3 -1 2 -1 -2 -1 -2 -2
35
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site -1 0 0 -1 0 0 0 -1 0 0 0 0 0 0 -1 0 0 0 -1 0 -1 0 0 -1 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
SunTrust Banks Supervalu Susser Holdings Symantec Synnex Sysco Targa Resources Target Tech Data Telephone & Data Systems Tenet Healthcare Tenneco Terex Tesoro Texas Instruments Textron Thermo Fisher Scientic Thrivant Financial for Lutherans TIAA-CREF Time Warner Time Warner Cable Timken TJX Toys "R" Us TravelCenters of America
1 -1 -1 1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 1 -1 1 -1 -1 1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 0 0 0 -1 0 0 0 0
0 -1 -2 0 -1 -1 -2 0 -1 -2 0 -2 -2 -2 0 -1 -2 -2 0 -2 1 -1 -2 0 -1
36
Appendix A
Careers Link on Mobile Corp Site -1 0 0 0 0 -1 0 0 -1 0 0 0 0 1 0 0 -1 0 0 -1 0 0 0 0 0
Mobile Career Site
Mobile Apply
CMRi Score
Travelers Cos. TRW Automotive Holdings Tyson Foods U.S. bancorp UGI Union Pacic United Continental Holdings United Parcel Service United Services Automobile Assn. United States Steel United Stationers United Technologies UnitedHealth Group Universal Health Services Unum Group URS US Airways Group Valero Energy Vanguard Health Systems Verizon Communications VF Viacom Visa Visteon W.R. Berkley
1 -1 -1 -1 -1 1 -1 -1 1 -1 -1 -1 -1 1 -1 -1 1 -1 -1 1 -1 -1 -1 -1 -1
-1 -1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1
0 0 1 0 0 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 -1 0 0 0 0 0
0 -1 1 -1 -2 0 -1 -1 0 -2 -2 -2 0 1 -2 -2 -1 -2 -2 1 -2 -2 -1 -1 -2
37
Appendix A
Mobile Corp Website Careers Link on Mobile Corp Site -1 -1 -1 0 0 0 0 -1 0 0 0 0 0 0 -1 1 0 0 0 0 0 0 -1 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
W.W. Grainger Wal-Mart Stores Walgreen Walt Disney Waste Management WellCare Health Plans WellPoint Wells Fargo Wesco International Western & Southern Financial Group Western Digital Western Rening Western Union Weyerhaeuser Whirlpool Whole Foods Market Williams Winn-Dixie Stores World Fuel Services Wynn Resorts Xcel Energy Xerox Yahoo! YRC Worldwide Yum Brands
1 1 1 -1 -1 -1 -1 1 -1 -1 -1 -1 -1 -1 1 1 -1 -1 -1 -1 -1 -1 1 -1 -1
1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 0 0 -1 -2 -2 -2 0 -2 -2 -1 -2 -1 -2 0 2 -2 -1 -2 -1 -2 -1 0 -1 -2
38

Appendix B
CMRi Data By Score
Appendix B
CMRi Data by Score
Careers Link on Mobile Corp Site 1 -1 -1 -1 -1 -1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 0
Mobile Career Site
Mobile Apply
CMRi Score
McDonald's Humana Macy's Hertz Global Holdings Fifth Third Bancorp American Family Insurance General Motors Prudential Financial 3M Starbucks Ameriprise Financial Masco Chesapeake Energy State Farm Insurance HCA Holdings Northwestern Mutual Emerson Electric Hartford Financial Services Group Qualcomm PPG Industries Whole Foods Market Boston Scientic Cognizant Technology Solutions NetApp Tyson Foods
1 1 1 1 1 1 1 1 1 1 1 1 -1 1 1 1 1 1 1 1 1 1 1 1 -1
1 1 1 1 1 1 1 1 1 1 1 1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1
1 1 1 1 1 1 -1 -1 -1 -1 -1 -1 1 0 0 0 0 0 0 0 0 0 0 0 1
6 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 1
41
CMRi Data by Score
Appendix B
Mobile Consumer Native App 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 Mobile Corp Website Careers Link on Mobile Corp Site 0 0 0 0 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 1 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 CMRi Score
Company
Omnicare Dr. Pepper Snapple Group NCR PepsiCo Verizon Communications CVS Caremark Microsoft Dell Comcast Best Buy Google Aetna American Express Cigna Time Warner Cable J.C. Penney Ofce Depot Gamestop W.W. Grainger Sonic Automotive Kelly Services Harley-Davidson Intel Computer Sciences Sempra Energy
-1 -1 -1 -1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -1 -1 -1
1 1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
42
Appendix B
CMRi Data by Score
Careers Link on Mobile Corp Site 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 0 0
Mobile Career Site
Mobile Apply
CMRi Score
Universal Health Services BorgWarner Kindred Healthcare General Electric AT&T Citigroup UnitedHealth Group Boeing Morgan Stanley Medtronic Coventry Healthcare SAIC Automatic Data Processing Tenet Healthcare DTE Energy Assurant DaVita Avid Budget Group Owens Corning Pitney Bowes Gannett Raytheon AutoNation Manpower Cummins
1 1 1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 -1 -1
-1 -1 -1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -1 -1
0 0 0 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 0 0
1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
43
CMRi Data by Score
Appendix B
Mobile Consumer Native App 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Mobile Corp Website Careers Link on Mobile Corp Site -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Cisco Systems Wal-Mart Stores Ford Motor Hewlett-Packard Bank of America Corp. International Business Machines Wells Fargo Walgreen MetLife Home Depot Target Pzer Caterpillar Dow Chemical Lowe's Amazon.com Coca-Cola Safeway Fedex Oracle Delta Airlines Liberty Mutual Insurance Group New York Life Insurance TIAA-CREF Sprint Nextel
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
44
Appendix B
CMRi Data by Score
Careers Link on Mobile Corp Site -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
Mobile Career Site
Mobile Apply
CMRi Score
Allstate Nationwide DirecTV Publix Super Markets Travelers Cos. Rite Aid Staples Good Year Tire & Rubber Aac Nike Union Pacic United States Automobile Assn. Kohl's Whirlpool Capital One Financial Southwest Airlines Progressive CenturyLink Gap Dominion Resources CBS DISH Network Toys "R" Us Texas Instruments Consolidated Edison
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
45
CMRi Data by Score
Appendix B
Mobile Consumer Native App 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Mobile Corp Website Careers Link on Mobile Corp Site -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Marriott International eBay Entergy Nordstrom CDW SunTrust Banks Caesar's Entertainment Estee Lauder Bed Bath & Beyond Quest Diagnostics Regions Financial Dole Food Charter Communications OfceMax Barnes & Noble MasterCard Dillard's Symantec PetSmart Hershey Live Nation Entertainment Clorox Dick's sporting Goods Yahoo! Charles Schwab
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
46
Appendix B
CMRi Data by Score
Careers Link on Mobile Corp Site -1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mobile Career Site
Mobile Apply
CMRi Score
KeyCorp Exxon Mobil ConocoPhillips J.P. Morgan Chase & Co. Apple Cardinal Health Kroger Freddie Mac Proctor & Gamble Medco Health Solutions Johnson & Johnson Kraft Foods United Parcel Service Lockheed Martin Express Scripts Holding Walt Disney Sysco DuPont Supervalu United Continental Holdings Honeywell International Goldman Sachs Group Ingram Micro Deere Northrop Grumman
1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
47
CMRi Data by Score
Appendix B
Mobile Consumer Native App 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Mobile Corp Website Careers Link on Mobile Corp Site 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Avnet Tech Data Alcoa Halliburton Eli Lilly AMR Xerox U.S. Bancorp Arrow Electronics Bristol-Myers Squibb Kimberly-Clark EMC Baker Hughes Colgate-Palmolive FirstEnergy TRW Automotive Holdings Eaton Bank of New York Mellon Corp. General Mills Navistar International Constellation Energy Aramark Kellogg Parker Hannin Health Net
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
48
Appendix B
CMRi Data by Score
Careers Link on Mobile Corp Site 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mobile Career Site
Mobile Apply
CMRi Score
CSX Textron Norfolk Southern First Data H.J. Heinz Stanley Black & Decker Synnex Newmont Mining Genworth Financial C.H. Robinson Worldwide State Street Corp. BB&T Corp. Western Digital Visa BlackRock AGCO Sherwin-Williams Principal Financial Discovery Financial Services Henry Schein CenterPoint Energy Gilead Sciences Stryker AutoZone Visteon
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
49
CMRi Data by Score
Appendix B
Mobile Consumer Native App 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Mobile Corpo Website Careers Link on Mobile Corp Site 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Coca-Cola Enterprises TravelCenters of America MGM Resorts International Becton Dickenson Broadcom Spectrum Group International Franklin Resources Winn-Dixie Stores Ecolab NII Holdings McGraw-Hill Anixter International Mattel Ryder System Eastman Kodak Rockwell Automation Mutual of Omaha Insurance Shaw Group Pepco Holdings Pacic Life Ralph Lauren Mohawk Industries Starwood Hotels & Resorts Spectra Energy Booz Allen Hamilton Holding
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
50
Appendix B
CMRi Data by Score
Mobile Career Site
Mobile Apply
CMRi Score
Avaya Western Union SPX Allergan Con-way Wynn Resorts Timken Fidelity National Financial Biogen Idec Meritor YRC Worldwide CIT Group J.M. Smucker Rockwell Collins Erie Insurance Group Nash-Finch General Dynamics Altria Group Amgen Chubb Cliffs Natural Resources Avery Dennison CH2M Hill Insight Enterprises Alliant Techsystems
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 1 1 1 1 1 1 1 1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
51
CMRi Data by Score
Appendix B
Mobile Consumer Native App 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Mobile Corp Website Careers Link on Mobile Corp Site 0 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 0 0 0 0 0 0 0 Mobile Career Site Mobile Apply Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CMRi Score
Company
Celgene Costco Worldwide News Corp. American Electric Power Dollar General Motorola Mobility Holdings US Airwaus Group Motorola Solutions CarMax Ross Stores Family Dollar Stores Reynolds American Dollar Tree Advanced Micro Devices Group 1 Automotive O'Reilly Automotive Auto-Owners Insurance Foot Locker Chevron Berkshire Hathaway Fannie Mae Valero Energy McKesson Archer Daniels Midland AmerisourceBergen
-1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -1 -1 -1 -1 -1 -1 -1
1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -2 -2 -2 -2 -2 -2 -2
52
Appendix B
CMRi Data by Score
Mobile Career Site
Mobile Apply
CMRi Score
INTL FCStone Marathon Petroleum American International Group WellPoint United Technologies Merck Sunoco Enterprise Product Partners Sears Holdings Johnson Controls Abbott Laboratories Hess CHS World Fuel Services Plains All American Pipeline Murphy Oil Phillip Morris International Tesero Time Warner International Paper Massachusetts Mutual Life Insurance Occidental Petroleum Fluor TJX Freeport-McMoRan Copper & Gold
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2` -2 -2 -2 -2 -2 -2 -2 -2
53
CMRi Data by Score
Appendix B
Company
Nucor United States Steel Exelon Illinois Tool Works AES Southern Apache Jabil Circuit Danaher Paccar PNC Financial Services Group HollyFrontier NextEra Energy Marathon Oil L-3 Communications Oneck Viacom PG&E Corp. Global Partners National Oilwell Varco Duke Energy Lear Loews Anadarko Petroleum Baxter International
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
54
Appendix B
CMRi Data by Score
Mobile Career Site
Mobile Apply
CMRi Score
Omnicom Group Community Health Systems Ally Financial Waste Management Dean Foods Land O'Lakes Edison International PPL Yum Brands Genuine Parts ConAgra Foods Smitheld Foods Sara Lee Penske Automotive Group Icahn Enterprises Monsanto Thermo Fisher Scientic Liberty Interactive Marsh McLennan Devon Energy Avon Products Aon Huntsman Praxair Public Service Enterprise Group
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
55
CMRi Data by Score
Appendix B
Company
Xcel Energy Lincoln National R.R. Donnelley & Sons Guardian Life Ins. Co. of America Applied Materials Jacobs Engineering Group Peter Kiewit Sons' Limited Brands Unum Group Liberty Global EOG Resources Air Products & Chemicals Mosaic URS VF Las Vegas Sands KBR Enbridge Energy Partners NRG Energy Western Rening Progress Energy Reinsurance Group of America Micron Technology Crown Holdings Ball
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
56
Appendix B
CMRi Data by Score
Mobile Career Site
Mobile Apply
CMRi Score
Owens & Minor Dover Ashland Kinder Morgan Energy Transfer Equity Autoliv Republic Services Reliance Steel & Aluminum Peabody Energy Great Atlantic & Pacic Tea Goodrich AECOM Technology Steel Dynamics Williams Commercial Metals Hormel Foods Corning Thrivant Financial for Lutherans Campbell Soup Dana Holding Oshkosh Ameren Darden Restaurants Owens-Illinois Eastman Chemical
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
57
CMRi Data by Score
Appendix B
Company
Pantry Cablevision Systems Tenneco Alpha Natural Resources Energy Future Holdings Interpublic Group Targa Resources Cameron International Calpine Celanese Jarden Weyerhaeuser Agilent Technologies Sanmina-SCI Nustar Energy Terex CMS Energy AK Steel Holding Amerigroup Precision Castparts Corn Products International Advance Auto Parts Core-Mark holding CC Media Holdings Expeditors International
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
58
Appendix B
CMRi Data by Score
Mobile Career Site
Mobile Apply
CMRi Score
Mylan Wesco International Consol Energy WellCare Health Plans CF Industries Holdings UGI MeadWestvaco NiSource Harris Newell Rubbermaid CBRE Group PVH General Cable Exelis Health Management Associates Fidelity National Info. Services SLM Seaboard Emcor Group SanDisk Sealed Air Domtar St. Jude Medical Laboratory Corp. of America Rock-Tenn
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
59
CMRi Data by Score
Appendix B
Company
Graybar Electric Momentive Specialty Chemicals Centene Catalyst Health Solutions Bemis BrightPoint Frontier Communications Big Lots Allegheny Technologies Telephone & Data Systems W. R. Berkley Casey's General Store FMC Technologies CVR Energy United Stationers Host Hotels & Resorts SunGard Data Systems Western & Southern Financial Group Vanguard Health Systems Susser Holdings El Paso MetroPCS Communications MRC Global Aleris Molina Healthcare
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
-2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2
60

Corporate Mobile Readiness Report

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Corporate Mobile Readiness Report

An analysis of the Fortune 500's presence on the mobile web

2012 iMomentous All rights reserved

Table of Contents ............................................................................ 1 Introduction ...................................................................................... 2 Methodology .................................................................................... 4

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Toe in the Water Off the Radar

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Pitfalls & Lessons Learned

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Pitfalls & Lessons Learned

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Pitfalls & Lessons Learned

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

The opportunity is to stop thinking Web, and start thinking Mobile!

The opportunity is to stop thinking Web, and start thinking Mobile!

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

Corporate Mobile Readiness Report

CMRi Data by Company

Careers Link on Mobile Corp Site 1 0 0 -1 0 0 -1 -1 0 0 0 0 0 0 0 0 0 -1 0 0 0 -1 0 -1 -1

Mobile Career Site

Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Mobile Consumer Native App 1 0 0 1 0 0 1 0 1 0 0 1 0 1 0 1 0 1 1 0 0 1 0 1 1

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Careers Link on Mobile Corp Site 0 0 0 0 0 0 -1 0 -1 0 0 0 -1 0 0 -1 0 0 0 0 0 1 1 0 0

Mobile Career Site

Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Mobile Consumer Native App 1 1 0 1 0 0 0 1 1 0 0 0 1 0 1 0 1 0 0 0 1 1 0 0 1

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Careers Link on Mobile Corp Site -1 0 0 0 0 -1 -1 0 0 0 -1 0 -1 0 1 0 -1 0 0 1 0 0 0 0 -1

Mobile Career Site

Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Mobile Consumer Native App 1 0 0 0 0 1 0 1 1 0 1 0 0 0 1 0 1 1 1 0 1 1 1 1 1

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Careers Link on Mobile Corp Site -1 -1 -1 -1 0 0 -1 0 0 0 0 0 0 0 -1 0 0 0 0 0 0 1 0 0 0

Mobile Career Site

Mobile Career Native Apps 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Mobile Consumer Native App 1 0 0 1 1 0 0 0 1 1 0 0 1 1 0 1 1 1 0 0 0 1 1 1 0

Corporate Mobile Readiness Report | 2012 iMomentous All rights reserved

CMRi Data by Company

Careers Link on Mobile Corp Site 0 -1 0 -1 0 0 0 0 1 0 0 0 0 0 0 -1 -1 0 0 -1 0 0 0 -1 0

Mobile Career Site