(260) 482-6400 TinCaps.

Com

Why the tinCaps?

A wide variety of businesses have partnered with the TinCaps, ranging from small local shops to national concerns, and everything in between. No matter what the service, product or goal, the TinCaps can tailor a partnership package that is creative, unique, interactive and productive - capturing the attention & imagination of an energized and loyal fan base. The TinCaps award-winning staff will listen to your needs and collaborate with you on a partnership plan. We have won multiple awards for our branding and marketing including the best marketing campaign and best new logo of any minor league team in the nation. We will bring all of that creativity to bear on your campaign as well. First, we will take the time to understand your goals - be those brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership - and help you achieve them. We work with each partner to develop a custom-designed strategy that delivers results. The nature of our primary product - three hours of baseball and entertainment - presents limitless options. We can help you reach a broad audience or a specific targeted demographic. Unlike most traditional forms of marketing, we can incorporate dynamic elements allowing fans to experience your message and interact with your brand. In addition to working with you to formulate the plan, we will activate the partnership. Our staff will function as an extension of yours. We will do all of the grunt work and take care of the details. Finally, the TinCaps believe that partnering together brings responsibility and accountability. Our responsibility to you (our client) is to deliver what we promise and find ways to maximize the value you receive. Weve made an apple with a pot on its head wildly popular - think what we can do for your brand!

ForT Wayne TinCaps parkvieW Field

tinCaps C.a.R.e.
The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and partnerships with local and regional charitable organizations.

community outreach Through our community outreach efforts and partnerships, the TinCaps have given those less fortunate in our community the opportunity to experience TinCaps games and other events at Parkview Field. The TinCaps mascot, Johnny, and our players make appearances at local hospitals, schools, little leagues and community partners. The TinCaps worked with nearly 30 organizations in 2012.

charitable and community programs The TinCaps engage in various charitable programs, the largest and most notable of which is the TinCaps Reading Program. The reading program is an incentive-based system implemented in partnership with schools and libraries throughout Northeast Indiana, Northwest Ohio, and Southern Michigan. Over 300 schools and libraries (with over 100,000 students) participated in this program in 2012.

charitable and community events Throughout the year, the TinCaps and our staff organize charitable & community events. In 2012 these events included Hammerin for Habitat, events to raise funds and awareness for prostate and breast cancer research, an on-field swearin for the National Guard, and providing free Fright Night and HolidayFest activities within the downtown community.

Fundraising In addition to donations to charitable groups and partnerships on fundraising auctions, the TinCaps Gameday Fundraising Program allows organizations to sell TinCaps tickets and retain a percentage of the profits. Beneficiaries of the program include local Little Leagues that raised over $60,000 through the program in 2012.

partnerships with community organizations The TinCaps partnered with over 60 community, local, and regional organizations in 2012 through our Community Organization of the Game, program which showcases a single organization during a TinCaps game. Partner organizations are able to put their message and mission in front of thousands of TinCaps fans via a kiosk display, video board features, and public address announcements.

The TinCaps continue to strive to give back to the community in which we all live.
(260) 482-6400 TinCaps.Com

Building on suCCess

percentage of single-a teams that the tincaps outdrew in season attendance (57 of 59 other teams)

percentage of double-a teams that the tincaps outdrew in season attendance (27 of 30 teams)

percentage of triple-a teams that the tincaps outdrew in season attendance (12 of 30 teams)

a 90 aa 40 aaa
97
3

Fort wayne tincaps 2012 regular season attendance

The TinCaps followed up a tremendous 2011 at Parkview Field with a recordbreaking 2012 season. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above Triple-A franchises in much larger markets such as Las Vegas, Oklahoma City, Omaha, and Charlotte. With an average of nearly 500,000 attendees over the past four seasons, Parkview Field has become a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball.

The TinCaps are looking to reach even greater heights in the upcoming years. Beyond the scheduled TinCaps games and the growing slate of special events, we are constantly looking to provide entertainment for our fans and community. Events have included concerts from national touring artists, Division-1 athletic games and tournaments, and conventions that would not have considered Fort Wayne prior to the Harrison Square project.

* Parkview Field did not open until April, 2009

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aWaRds & aCColades

During the past four years, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball. Here is a sampling of the community and industry recognition earned by the TinCaps and Parkview Field:

2009 2010 2011 2012

Midwest League Eastern Division Champions Golden Bobblehead Award Finalist Best Non-Gameday Event (Minor League Baseball)

Hoosier Hospitality Award Winners Fort Wayne Bad Apple Dancers (Indiana Office of Tourism Development) Midwest League Grounds Crew of the Year Award

Bob Freitas Organization of the Year Award at the Class-A Level (Baseball America) Best Overall Minor League Ballpark Experience (Stadium Journey) Larry MacPhail Award for Best Marketing and Promotions (Midwest League)

Golden Bobblehead Award Winner for Best Theme Night (Minor League Baseball) Golden Bobblehead Award Winner for Best Overall Promotion (Minor League Baseball) Midwest League Grounds Crew of the Year Award Midwest League Field of the Year Larry MacPhail Award for Best Marketing and Promotions (Midwest League) Recipient of the John H. Johnson Award as the Midwest Leagues best run franchise In a year that opened multiple ballparks (including the new Yankee Stadium), Parkview Field is clearly the best of the lot. (BallparkDigest.com) Best New Logo (MiLB.com) Midwest League Executive of the Year Named Large Business of the Year by the Greater Fort Wayne Chamber of Commerce Intl. Downtown Association Award of Distinction Indiana Department of Environmental Management Award for Best Land Use

Rawlings Female Executive of the Year

Midwest League Grounds Crew of the Year Award Midwest League Field of the Year Midwest League Champion Logo of the Year (Ballpark Digest) Organization of the Year (Ballpark Digest) Best Marketing Campaign (Ballpark Digest) Recipient of the John H. Johnson Award as the Midwest Leagues best run franchise Single-A Team of the Year (Baseball America) Minor League Baseball Team of the Year (MiLB.com)

(260) 482-6400 TinCaps.Com

MinoR league BaseBall

still aFFord
minor league ballpark
a night at a with
most Families can
good value for the money 1. minor league baseball
2. NHRA 3. Arena Football 4. NASCAR 5. Minor League Hockey

good value-added programs innovative marketing 1. minor league baseball 1. NASCAR

2. NHRA 3. NASCAR 4. LPGA 5. Minor League Hockey

2. NFL 3. minor league baseball 4. NBA 5. Arena Football

provides in-venue assets 1. minor league baseball

2. Arena Football 3. NHRA 4. PGA 5. NASCAR

good service after the sale

1. PGA 2. LPGA 3. minor league baseball 4. NBA 5. NHRA

strong roi Focus

reasonably
priced tickets, special games

1. NASCAR 2. minor league baseball 3. NHRA 4. PGA 5. LPGA

These rankings are from a survey of nearly 1,300 sports sponsorship executives from companies known to be sports sponsors. The 16 sports properties measured were MLB, Minor League Baseball, NFL, Arena Football, NHL, Minor League Hockey, NBA, WNBA, PGA, LPGA, NASCAR, CART, IRL, NHRA, MLS, & NCAA. Courtesy of Street & Smiths Sports Business Journal.

ballpark Food & beverage

giveaways,
and

and

The TinCaps are among The besT-aTTended sporTs Teams in The sTaTe of indiana - aT any level

exciting
proFessional

baseball.
assoCiaTed press

MiLB CLUBS ARE ACTIVE CORPORATE CITIzENS, COLLECTIvELY GIvING BACk MORE THAN $13 MILLION IN CASH AND GIFTS-IN-kIND TO THEIR LOCAL COMMUNITIES AND NATIONAL CHARITY PARTNERS THE ALS ASSOCIATION, BIG BROTHERS BIG SISTERS, AND SPECIAL OLYMPICS.
MORE INFORMATION ABOUT THE TINCAPS CHARITABLE DONATIONS CAN BE FOUND ON PAGE 2.

Information represents 2011-12 season attendance numbers

ForT Wayne TinCaps parkvieW Field

We believe Minor league Baseball is a great marriage between entertainment and sports. New York Times

more likely to have a 4-year degree than the general population

50% 50% 78%

milb fans who are homeowners

milb fans are nearly

americas

pastime
is now more
and

aFFordable

milb fans that have children under age 17 at home

accessible
sophisticated

increasingly
and

than ever thanks to the

Minor League Baseball is where you go for plenty of eyeballs, on a cost-effective basis, an openness to activation ideas, and a focos on ROI - not a bad profile. The Minor Leagues value for the money ranked tops among all 16 properties, as did in-venue assets

eFForts oF minor league

teams around the country.
FoxneWs.Com
gEndEr BrEAkdown of MilB fAns

entertaining

Street & Smiths Sports Business Journal

AgE BrEAkdown of Adult MilB fAns

in minor league baseball, there is always a group of die-hard fans who come to the ballpark for the game played on the field. however, for the vast majority of those who come to a minor league baseball game, balls and strikes are secondary to what else is going on in the ballpark. they are drawn to buy a ticket for the game because of a promotion, whether it is discounted food, a favorite mascot, or a theme night. Examiner.com
(260) 482-6400 TinCaps.Com

paRtneRship Benefits

making lasting impressions

radio, television, print and standard outdoor marketing rely on quick impressions. if the consumer misses or tunes out the 30 seconds or less during which he or she is exposed to that message, it is not delivered. partnering with the tincaps puts your business in front of 400,000+ excited and enthusiastic prospective customers (and close to 100,000 additional attendees for other events) for an extended period of time. marketing with the tincaps spans 70 home games and provides the opportunity to establish strong brand recognition and preference while delivering a specific message to our large and loyal fan base.

leveraging our brand to beneFit yours

tincaps games allow our partners to demonstrate community leadership and showcase their brand with a successful organization that carries a positive association with consumers and businesses throughout northeast indiana.
2012 TinCaps pitcher and a native of Bryan, ohio, matt Wisler

ForT Wayne TinCaps parkvieW Field

We WoRk foR you

reaching your target audience
the tincaps strive to create a positive, familyfriendly atmosphere while also attracting local business leaders and younger professionals. this combination makes tincaps customers a unique mix of desirable demographics. we will work with you to direct your marketing message to one or all of these groups.

tincaps games can be seen live on xfinity throughout northern and central indiana and heard on espn radio 1380am. the tincaps reach extends north into michigan and as far east as lima, ohio. the games also receive major coverage in the local newspapers and television news. partnering with the tincaps yields significant collateral coverage beyond the games themselves.

reaching beyond the ballpark

tincaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time (average game time of just over three hours). Fans at sporting events with family and friends are more likely to take in their surroundings and remember what they saw while associating that information with a positive memory.

connecting with our captive audience

(260) 482-6400 TinCaps.Com

MaRketing eleMents
multimedia opportunities
TinCaps.com is part of the MiLB.com network, which links us to 170 Minor League websites throughout the country. In 2011, the MiLB network had over 400 million page views and over 40 million unique visitors. During the same period, TinCaps.com received almost two million page views from nearly 250,000 unique visitors. The TinCaps also reach out to our loyal fans through a variety of other web tools, including our e-newsletter (received by thousands of fans) and the TinCaps Facebook and Twitter acounts. Web advertising with the TinCaps allows you to have more than a passive advertisement - you can direct visitors precisely where you would like them to go.

seating area sponsorship

Parkview Field is home to multiple distinctive seating and group areas. Sponsors of these areas will each receive prominent ballpark signage, the sponsors name on every ticket sold in that area, exposure in team advertising materials, announcements, television and radio broadcasts and VIP usage of the sponsored area.

ballpark signage
Signage at Parkview Field is an ideal way for your company to get tremendous visibility and create positive associations with our large, loyal and captive audience. Nearly 500,000 fans attended TinCaps games and other events at Parkview Field last year. Signage yields additional exposure via newspaper, television, and other media coverage.

in-game promotions
In-game promotions are a fun-filled way to bring your partnership to life by engaging fan interaction and creating excitement while conveying your message - and thereby building brand recognition and preference. TinCaps promotions are flexible and customizable. They can give you a dominant presence at a particular game and/or a consistent presence throughout the season. Whatever your marketing goals, our award-winning staff will work with you to choose or create the promotion that will most effectively accomplish your objectives.

ForT Wayne TinCaps parkvieW Field

MaRketing eleMents
television & radio
The TinCaps extend your partnership beyond Parkview Field and increase your exposure through our television and radio broadcasts. All TinCaps home games can be seen live on Xfinity. All 140 TinCaps games, home and away, are also broadcast live on ESPN Radio 1380AM. The radio broadcasts are listened to by fans at the game, in their cars, and at home.

group outings & hospitality

TinCaps baseball is even more fun with friends and co-workers. Groups (starting at 20 people, and up to over 3,000) sit together in the same section and see their name appear on the video board and hear it announced over the Public Address system during the game. Its a great way to build a cohesive company atmosphere or provide an appreciated reward for a job well done.

event sponsorship
By combining the TinCaps signature on-field promotions, videoboard and public address messages, fan giveaways, and an in-park kiosk, the TinCaps are able to turn any game into an immersive event focused on your business. The TinCaps will also pre-promote the event with television, radio, multimedia, and in-ballpark marketing. On select nights, the TinCaps can cap off your event with a spectacular fireworks show - with your logo displayed on our 1,400 sq. ft. videoboard throughout the show. The TinCaps averaged over 7,200 fans for our 27 fireworks nights in 2012.

print media
TinCaps print options include our yearly pocket schedules and our Gameday programs, printed in 12 editions during the season. Pocket schedules offer an opportunity for pervasive and persistent brand exposure. Over 400,000 pocket schedules are distributed through community outlets and businesses in the tri-state area. The TinCaps distribute over 110,000 Gameday programs annually. These programs are complimentary to fans at every home game at Parkview Field. Multiple editions keep the content fresh throughout the TinCaps season. (260) 482-6400 TinCaps.Com

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paRtneRship spotlight
beth ann riecke regional sales manager French lick resort
Suite Loft Naming Rights In-Game kiosks On-Field Promotion
SUITE LEvEL LOFT SUITE LEvEL kIOSk ON-FIELD PROMOTION

French Lick Resort is happy and proud to have a partnership with the Fort Wayne TinCaps! The hospitality industry is built on relationships, and to present our name and affiliation with the Fort Wayne TinCaps organization to the fans and to the community of Fort Wayne, has hit a Home Run in community support, relationship building, and brand identity.

Our partnership with the Fort Wayne TinCaps is a big hit. The TinCaps offer broad exposure to Do it Best Corp. and our local member-owners through a variety of events and offerings, which helps build our local brand identity.

tim miller vice president of marketing do it best corp.

Outfield Billboard Season Luxury Suite Radio & Television Ads Company Outings & Picnics Full-Page Program Ad

Holding events like our employee picnic and ADpakSM Vendor Meeting, or hosting our member-owners at Parkview Field creates a sense of pride for everyone associated with Do it Best Corp. and our local member-owners. In addition, local Do it Best Corp. memberowners say our TinCaps partnership has a positive impact on their sales.

OUTFIELD BILLBOARD

SEASON LUXURY SUITE

COMPANY OUTING & PICNIC

boo birk director of marketing girl scouts of northern indiana-michiana

In-Game kiosk videoboard Presence

I went to the TinCaps with game night ideas and sat down with their Marketing team. I was pleasantly surprised at how easy to work with and accepting they were of my ideas that I brought to the table. With their input and flexibility, I knew that the TinCaps were a definite answer in helping to build community awareness for the Girl Scout of Northern Indiana-Michiana. Our organization truly values the relationship that we have been able to build with the TinCaps. Year one, our first night was a HUGE success and year two, even bigger and better! The entire staff is very accommodating and their customer service is phenomenal! Outstanding people, outstanding work ethic, outstanding organization, and outstanding PR results!

IN-GAME kIOSk

vIDEOBOARD PRESENCE

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paRtneRship spotlight
Being a good neighbor -- thats what Parkviews relationship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a better community. In turn, we play hard with our families and friends to enjoy the many blessings weve received. With record-setting attendance last year, its clear that the TinCaps are meeting a need for affordable, family-friendly entertainment for the entire region. This past baseball season, Parkview Field welcomed 408,044 fans to TinCaps games and every one of them made a positive economic impact on our community. Thats a powerful partnership for healthier communities any way you look at it!

mike packnett president & ceo parkview health

Ballpark Naming Rights Season-Long kiosk Outfield Billboard Group Outings & Picnics Season Luxury Suite Full-Page Program Ad

BALLPARk NAMING RIGHTS

SEASON-LONG kIOSk

OUTFIELD BILLBOARD

brett hatch programming manager comcast

Official Television Partner Season Tickets On-Field Promotions videoboard Signage Comcast Business Center

Comcast partners with a wide variety of sports entities across a number of professional and collegiate sports across the country. We have found that our relationship with the Fort Wayne TinCaps is amongst the best in regards to value, return on investment, and the overall care that they bring to the partnership. Their knowledge of Minor League Baseball entertainment, and their fans, allow us to tap into their creativity and trust their ability to craft a rock solid mix of unique marketing elements that meet our needs.

OFFICIAL TELEVISION PARTNER

vIDEOBOARD SIGNAGE

ON-FIELD PROMOTION

ray kusisto ceo ortho northeast

Treetops Naming Rights Full-Page Program Ad Official Team Doctor Season Tickets

As official Team Doctors, ONE takes pride in caring for Fort Waynes favorite ballplayers. The TinCaps at Parkview Field are such a great asset for the Fort Wayne community and beyond reaching all of Northeast Indiana. As an anchor of downtown Fort Wayne nightlife, the TinCaps have launched a new era of wholesome fun for people of all ages, whether residents or visitors to our fine city. ONE is excited about the ability to use TinCaps baseball as the backdrop for a number of sponsored events, whether for ONE staff members, corporate clients or other guests. No other entertainment venue in the area fills the unique niche that TinCaps baseball does.

TREETOPS NAMING RIGHTS

FULL-PAGE PROGRAM AD

SEASON TICkETS

(260) 482-6400 TinCaps.Com

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paRkvieW field...
A stunning addition to the heart of downtown Fort Wayne, Parkview Field has proven to be about more than just baseball. Drawing nearly a half-million patrons a year for events and thousands more for daily use of the park and walking track, Parkview Field has added to the vibrancy of downtown Fort Wayne and become a source of pride for Northeast Indiana. With over 11,000 square feet of indoor meeting space and an unparalleled view of Fort Waynes skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events. With on-site catering, Parkview Field provides the perfect venue for events and meetings of any size be they breakfast, lunch, dinner or some time in between. Among the 1,600 events hosted thus far at Parkview Field are mainstay Fort Wayne events, such as the Fort 4 Fitness, the Greater Fort Wayne YMCA Healthy kids Day, and the YLNI New Years Eve Masquerade Ball, and new events and traditions including Fright Night and Holiday Fest. Numerous outside events have also been attracted to Parkview Field such as Division I athletics, major concerts, and events for large conventions.

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MoRe than BaseBall

Bob Dylan Concert

On Friday, August 24, Parkview Field hosted a concert by legendary singer/songwriter Bob Dylan before thousands of loyal fans. The 11-time Grammy winner was making his first visit to Fort Wayne since 2006.

Fort 4 Fitness
Parkview Field is the staging grounds for the Fort 4 Fitness events, including a Half-Marathon, kids and Seniors Marathons and a Health Festival, and has drawn more than 45,000 runners over the past four years.

Allen County Red Cross Blood Drive

For the past two season, the TinCaps have hosted a blood drive at Parkview Field. During the day, fans are encouraged to donate blood for a ticket to that nights game. During the game, fans are reminded about the need for more donations.

For the first time, the annual Polar Plunge to benefit Special Olympics was held at Parkivew Field. The brave participants jumped into a brand new, specially outfitted dumpster located on the centerfield concourse. The event has already committed to returning to Parkview Field.

Polar Plunge

Fort Wayne HolidayFest

After the annual holiday lights are lit in downtown Fort Wayne, the TinCaps provide entertainment every weekend with a 25-ft Christmas tree, appearances by Johnny Claus, and local bands and choirs performing on the centerfield amphitheatre.

Intercollegiate Soccer
In 2012, Parkview Field again hosted a Division-1 college soccer game between Indiana University and the University of Notre Dame. The event is one that fans anticipate every season and showcases the versatility of the venue.

(260) 482-6400 TinCaps.Com

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ForT Wayne TinCaps parkvieW Field