Introduction: Broadcast media has played an important part in the process of both economic and cultural globalization.

The media and communication industries are leading sectors in facilitating overall globalization. For this reason, policymakers and development analysts probing the impact of media on national economies and cultures have tended in the past decade to focus on the ownership, control and influence of the broadcast media. Today the media discourse focuses on how content is affectedly infrastructure, corporate ownership and the convergence of technology. There is also a vibrant debate on how much and in what way the media affects behavior and consumer patterns in a rapidly growing Bangladesh. However, colonial regulatory framework and lack of transparent broadcast media policy generate systemic constraints to diversification of broadcast media in Bangladesh. In Bangladesh, the broadcast media is likely to remain a principal source of credible and independent information for a long time to come. Today's media scenario in Bangladesh is affected by three major divides: i. the inequitable access to information; ii. The economic divide between haves and have-nots; and iii. The crucial matter of media freedom being prevented through legal and government policy frameworks. One in four people find following ethical rules difficult, this is a significant number. This difficulty was seen most in Asian countries such as Pakistan or Bangladesh where almost half of the participants found difficulty in following ethical rules.

Real Life scenario: At first, when an actor or actress are going to do a drama or movie they have no written agreement with maker. They are doing oral agreement. In that case no evidence is here. Thats why sometimes they dissent their agreement. So problem is that, in some cases maker changes their artist without any notice. In sometimes maker takes schedule from artist for shooting, but when schedule postponed maker does not informed to artist. In some cases maker are create problem in remuneration also. They are creating problem to give oral agreement amount. Sometimes artist are also create problems in schedule. In some cases, some maker & producer create sexual harassment with actor & actress. Those bad guys are doing false promises of casting in a lead role in film or drama or TV commercial add. There are also some unethical practices in Press & online newspaper as they published celebrities personal life information (Divorce, permanency, marriages etc) that is totally unnecessary needed for audience. Basically audience need the celebrities work and acting; not their personal life

information, so its an unethical practice in media. Example of this is a recent case about singer Nancy. So the press should avoid this sort of news. In Bangladesh film Industries many production advertised their movies as Digital movies but when the audience visit to Cinema hall, the audience are cheated because the digital movies are not really digital, in this year total 23 movies has been released and maximum movies advertisement shown that its a digital movies but actually not, cheated with peoples are also a unethical practices in media. So the producer should stop false information in movies poster. Now a days many film producer make their movies poster as like naked picture of actresses but in reality the actress are so famous and well known; the actresses never done that types of shoot for poster, basically the producer want to catch a huge audience for the movie so the make a fake picture of actress into movie poster, in here there are two types of effect the main effect is actress become hurt for this and another one is the audience are cheated, so its a unethical practice in media. Example of a recent case is actress Nipun in the movie dhakar kuli. So the producer should make good movie poster to attract the audience of Bangladesh. Another issues of unethical practice in film industry is telefilm is now Digital Movie means a telefilm basically 45-55 minutes duration but the problem is that the producer contact with artist as they want to making a telefilm, when the shooting start the directors captured some additional video of that telefilm, after completed the project, when the advertisement on air to TV, the artist see that its not a telefilm its a Digital movie. In this case when producer contact with artist, they give the payment of a telefilm as like 25000/- to 50000/- range, but in digital movie the artist get around 200000/above. So the producer cheat with artist so its a unethical practice but only the producer gain as there are no written contract paper but the audience and artist are cheated. The recent example of this case is in last month may 8th in Channel I telecast the digital movie Charulota the artist is Shojol, he told to press as I was worked in telefilm and dont know anything regarding digital movie, while I watch this in TV telecast I just shocked; basically its a unethical practices. So the producer should avoid cheating like this. Current time history of unethical uses of visual media:

Ethics in advertising can sometimes be borderline between what is right or wrong. There are rules and guidelines in place for the advertising companies to follow so they don't upset or offend any viewers. But, what is as unethical advertising? Well, using advertising in a way that is misleading and uses false claims to get the public to buy the product they are trying to sell is unethical, because of its misuse of the information that is presented to the public. This article will show what is seemed to be unethical in advertising. Nowadays advertisement

with children influencing market very highly. Marketers are using children in their commercial advertisements to push their sales. Because Bangladeshi children are allowed to watch each & every advertisement in the television, so marketers are taking advantages of it. As marketers are using children in their commercial advertisements, it influences lot to Bangladeshi culture as well as Bangladeshi childrens to push their parent for particular products. Some of the advertisements are very relevant to children where marketers should use children to promote their products in the market otherwise they cant. For instance, Ads of Horlicks, Johnson & Johnson, Pepsodant etc. But apart from this there are many commercial ads where marketers use children even the products are not for children like, Surf Excel, Developer Company etc. which is irrelevant for marketing point of view. These types of ads are only for to win emotion of the customers. Using children in advertisements particularly in Bangladesh where many people cant afford the products but children force them to buy those products which affect their economic levels, so marketers should go for children advertisement for their relevant products only. Just like advertisements in commercial or billboards, the internet has its own issues in advertising as well. As they can sometimes promote untrue claims and when this happens it can have a negative impact on their product and brand. There are ethical guidelines for problematic ads that can look an article, on the internet. Those ads can be misinterpreted with editorial content needs to be labeled, that is an advertisement. Otherwise it unethical when this isn't displayed. Using advertising in this way is misleading and it shows that view the consumer as naive, which is unethical. By not putting the right amount of information makes the public believe something in a different way because of what has been said. This may lead them into a wrong direction and buying a product that is not right for them. Using out right lies in advertising is part of unethical advertising and doesn't follow the guideline practices that they have to follow when demonstrating a product to the consumer. Lying about what the product, gives false

information and makes them believe that something is true when it is not. Which should be avoided in advertising as it will eventually give them a bad reputation, because of its misuse of information. Electronic media law planned in Bangladesh: The government is considering a stringent legislation to bring the electronic media, especially the satellite channels, under a guideline in an apparent bid to control them. The information ministry after a series of discussion with other ministries and authorities concerned has finalised a draft of the law, Private Broadcast Media (Radio and Television) Bill 2004,. It also proposes government permission for transfer of shares and licences and strict enforcement of Bangladesh Telecommunications Act 2001, suspension and cancellation of licences, investigation into violation of the law and punishment to the offenders under the criminal laws and fines of up to Tk 20 lakh. The draft law provides for compulsory licensing, a system for scrutiny of applications, issuance of first time licence for five years, renewal of licences and fees for issuance and renewal of licences. The draft law says the channels already on air -- ATN Bangla, Channel i and ntv -- will require fresh licences under the new law. Under the draft, the government will invite applications from people interested in setting up radio and TV channels and a committee comprising a chairman nominated by the government and six members will issue the licence.Of the members, Bangladesh Telecommunications Regulatory Commission, director generals of Bangladesh Betar and Bangladesh Television will nominate one each and the government two under technically skilled persons category. The body will consider the financial capability of applicants, location of the stations, skills of manpower and technical capacity. It will also examine whether the applicants have anti-state or anti-people roles or attitudes. Foreign nationals, companies not registered under Bangladesh Company Act, registered companies with less than Tk 1 crore in paid-up capital and people or companies defaulting on loans from government or private financial institutions will not be eligible to apply for the licences.

Broadcast of news, special programmes and advertisements by private channels will also be controlled by the act. Rerun of programmes of national importance, like speeches, news broadcast by state-owned BTV and Betar and government press releases must be aired by the channels for free. Violation of some articles of the proposed law will be considered as crime. For the first-time offence, offenders will be fined Tk 10 lakh and in default will have to serve a three-month jail term. Each offence after the first one will carry a fine of Tk 20 lakh and six months of jail in default. Failures to pay any outstanding amount for a broadcast licence, transfer of more than 50 percent shares without permission and violation of any term will result in cancellation and suspension of licence. Currently, Bangladesh has no law or policy to guide private radio and television channels and their programmers. The authorities use some acts including the Wireless Telegraphy Act, 1885, the Telegraph Act, 1933 and Bangladesh Telecommunications Regulatory Commission (BTRC), 2001 to issue licenses, allocate frequency and oversee technological aspects of radio and television channels. There are two separate policies prepared in 1998 for radio and television channels in the private sector, but they do not allow government control of the media. The government feels that continued setting up of the electronic media in the private sector and their indefinite operation under simple guidelines are not wise, officials said. It thinks that a complete policy in a legal form is required for the operation of radio and television channels in the private sector. Preparation of the guidelines became urgent as the information ministry continued to receive applications for private radio and television channels, they added. Ministry sources said they received around 30 applications for satellite television channels. They said they examined the laws framed by both India and Pakistan for the operation of private channels.

The information ministry prepared the draft taking opinions from the home, finance, law, commerce, cultural affairs, post and telecommunications and science and information technology ministries and relevant departments.

Recommendations: The importance of ethical journalism needs to be made clear to all media
professionals. This can be done through training, workshops and publications which would enhance all media Professionals understanding of why ethical journalism is so important. A universal code of ethics should be established by journalists so that across the globe, all Journalism have some form of guidelines to adhere to. Different countries and cultures will Require certain country and culturally specific practices and so these guidelines should be Very general. Editors and journalists should be given training in how to use this code of ethics in order to Ensure that all media actors comply with the standards. If possible, priority may be placed on training Editors or others who are in charge of editorial decisions. This training should also include the importance of the media to act ethically, including the importance of ethical reporting as a long-term investment in sustaining readership.