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Prepared by
Syed Farhan Danish Alvi (3774)
M. Mehdi Changezi (1958)
Asif Ahmed (3879)
1. Introduction 4
1.1 Product Description
1.2 Project Description
1.3 Opportunity Rationale
1.4 Existing Technology
1.5 Proposed Technology
1.6 Advantages of Proposed Technology
1.7 Proposed Capacity
1.8 Total Project Estimation
2. Essential Factors and Steps 5
2.1 Key Success Factors
2.2 Opportunities
2.3 Threats
2.4 Target Market
2.5 Market Need
2.6 Industry Analysis
2.7 Competitor’s Analysis
2.8 Business Model
2.9 Marketing Strategies
2.10 Market Size
2.11 Market Share
2.12 Production Requirements
2.13 Assets Requirements
2.14 Human Resource Requirements
3. Critical Risk Factors 7
3.1 Environmental Issues
3.2 Star -Up Schedule
4. Financial Details 8
5. Conclusion 9
Product Description:
Project Description:
Opportunity Rationale:
Existing Technology:
Proposed Technology:
Proposed Capacity:
Opportunities:
Threats:
Target Market:
Demographic Factors of Target Consumers
Psychographic Factors of Target Consumers
Market Need:
Industry Analysis:
Market Trends
Growth Rate
Demand and Supply Position
Competitor’s Analysis:
Business Model:
Marketing Strategies:
Market Size:
Market Share:
Assets Requirements:
Equipment
Furniture
Machineries
Land and Building etc.
Patents
Copy Rights
Trade Marks
Environmental Issues:
Rules and Regulations of the State and Local Laws
Startup Schedule:
Projected Date of Start of Project
Projected Completion Date of the Project
Project Summary
Project Life (years)
Total Cost of Project (in Rupees)
Equity (in Rupees)
Debt (in Rupees)
Names of Financial Institutions
Desired Rate of Return
Production Details
Equivalent No of Units Produced during the year
Operating Assumptions
Shift per day
Hours operational per shift
Days operational per Month
Days operational per year
Pre Operation Period (Month)
Financial Ratios:
Working Capital Requirements (in Rupees)
Current Ratio
Acid Test Ratio
Assets to Sales Ratio
Debt Equity Ratio
Net Worth (in Rupees)
Operating Ratios:
Contribution Margin
Gross Margin
Sales to Operating Expenses Ratio
Profit Margin
Break Even Point (in Rupees)
Break Even Point (in units)