CHRIST UNIVERSITY

BOOK REVIEW ON ONE MINUTE ENTERPENEUR

MENTOR-MR. VINAYAK
KAPIL ARYA (1021356)

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TABLE OF CONTENT
S.NO 1 2 3 4 5 6 7 TOPIC ABOUT THE BOOK WRITING STYLE ABOUT THE AUTHOR MANAGEMENT LESSONS SUMMARY REVIEW LEARNINGS CRITIQUE PAGE NO. 4 5 6 9 14 16 17

ABOUT THE BOOK

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one mans challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie Tremendous Jones.

WRITING STYLE
The writing style of the book is based around advice given to Jud in his student years by his high school football coach, that he carried with him the rest of his life. That advice is to take note of the advice given to we by those that are worthy mentors, having the successes we desire, and to write them down so that we can forever come back to them. As such, this book is full of a LOT of little highly valuable advice fragments, interwoven into a fascinating and easy to read story. It is easy to come to love the lead character and to hope for his successes and to fear as we watch him make mistakes that are so easy to make.

ABOUT THE AUTHOR

Kenneth Hartley Blanchard (born May 6, 1939) is an American author and management expert. His book The One Minute Manager (co-authored with Spencer Johnson) has sold over 13 million copies and has been translated into 37 languages.[2] He has coauthored over 30 other best-selling books, including Raving Fans: A Revolutionary Approach To Customer Service (1993), Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership (1985) (in which he coined the term seagull manager), Gung Ho! Turn On the People in Any Organization (1997), Whale Done! The Power of Positive Relationships (2002) and Leading at a Higher Level: Blanchard on Leadership and Creating High Performing [3] Organizations (2006). Blanchard is the Chief Spiritual Officer of The Ken Blanchard Companies[4], an international management training and consulting firm that he and his wife, Marjorie Blanchard, cofounded in 1979 in San Diego, California.[5][6 Blanchard is an internationally best-selling author and motivational speaker whose books have sold more than 18 million copies in 30 languages. Hutson is the CEO of U.S. Learning, a training firm, an active speaker, and was on the founding board of the National Speakers Association and served as its third president. Willis is the CEO of Prosper Learning, Inc., a winner of Ernst & Youngs Entrepreneur of the Year award and an entrepreneurial coach, with more than 150,000 students in 76 countries.

Donald Montgomery Hutson

Donald Montgomery Hutson (January 31, 1913 June 26, 1997) was the first star wide receiver in National Football League history. He is considered by many to have been the first modern receiver.[1] In his senior season at the University of Alabama in 1934, Hutson was a first team All-American for six different organizations and a second team selection by one other. After his career at Alabama, he joined the Green Bay Packers in 1935 and retired in 1945 after 11 seasons. Hutson is credited with creating many of the modern pass routes used in the NFL today. He was the dominant receiver of his day and is widely considered to be one of the greatest wide receivers in NFL history, holding almost all important receiving records at the time of his retirement. As of the end of the 2007 NFL season, Hutson still holds the following records: Most seasons leading league in pass receptions (8), Most consecutive seasons leading league in pass receptions (5), Most seasons leading league in pass receiving yards gained (7), Most consecutive seasons leading league in pass receiving yards gained (4), Most seasons leading league in pass receiving touchdowns (9), Most consecutive seasons leading league in pass receiving touchdowns (5), Most seasons leading league in scoring (5), and Most consecutive seasons leading league in scoring

Ethan Willis

ETHAN WILLIS, who developed the Entrepreneurial Strengths Assessment, is the CEO of Prosper, Inc., a leadership training company. He lives in South Pasadena, California.

MANAGEMENT LESSONS SUMMARY

So, Whats The Book About? Dr. Blanchard dedicated the book to the thousands of entrepreneurs who have braved countless obstacles and hung in through good times and bad to create successful companies. What stands out to me is that he mentioned that these entrepreneurs hung in, even through the bad times to create successful companies. Another thing that stands out to me is that Dr. Blanchard constantly mentions Charlie Tremendous Jones throughout the book as being one of his mentors. He also mentions how Mr. Tremendous (as they call him) has impacted the world, one life at a time. This has special importance to me as I was fortunate enough to have met Charlie this past October at his home in Mechanicsburg, PA. All I can say is that Charlie is quite probably the most unique individual I have ever met. I have several videos available of him on this website, if we simply put him name into the search box theyll come up. So, lets dive into the meat of the book The book sets out to make clear there are 3 core areas to success as an entrepreneur: 1. Finances (i.e. cash) 2. People 3. Customers

Building A Firm Foundation The book stresses the importance of building a firm foundation. After all, any building built on a weak foundation is doomed to collapse, sooner or later. The book stresses that at any given time, we are becoming the average of the five people with whom we are most closely associated. The moral of that story is that we should do our best to associate only with high quality people, as they will help us to become someone better. Charlie Tremendous Jones puts it a different way. He says: In five years, well be the same person we are today, except for two things: the people we meet, and the books weve read. So, hang out with good people and read good books. Doing that will provide we with a firm foundation upon which we can grow AND it will help we gain the knowledge we will need in order to succeed in life. Helping Others Another point Dr. Blanchard stresses is that if we help enough people in life get what they want, we will get what we want. This point is often stressed by Zig Ziglar in his incredible programs. This is a lesson I have endeavored to incorporate into my life and I hope we will do the same. Mastering The Basics Next, the book stresses that we must master the basics of any field before we can rise to the top of it. It also stresses that we should visualize our desired outcomes, IN ADVANCE, so we can achieve them. I agree with these two points completely. Are We An Entrepreneur? This is perhaps the most important question posed by the book. Are we an entrepreneur? Do we have the entrepreneurial bug? In order to answer that, lets define just exactly what an entrepreneur is.

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Entrepreneur A person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk. To me, the most important part of that definition is the one that talks about CONSIDERABLE initiative and risk. IF we have considerable initiative, AND we are willing to deal with considerable risk, then we might just have what it takes to be a successful entrepreneur. Getting Valuable People to Join Our Team The book stresses the necessity for valuable people to come into our life in order to help we accomplish our goals. Entrepreneurs have found (myself included) that the people who tend to come into our life are the ones we need in order to help we achieve our goals. Dream Big And Doors Will Open Dont bother to dream small. It takes just as much energy to dream small as it does big, so we might as well dream big. We just might accomplish our dreams. If we have the guts and the courage to dream big, we will find that doors will open in front of we and tremendous opportunities will walk right in. HOWEVER, as any good AIQer knows, we must position yourself to be ready to act upon these opportunities when they come and we must indeed get off our rear end and act upon them when they do. The Best Way To Increase Our Income The book moves on to talk about an area that stems out of one of my favorite sayings of all time. The best way to make more money is NOT to decrease our expenses; it is to increase our income. After all, we can cut expenses all the way down to the bone and we will have nothing left. If we increase our income, we will make plenty of money and the expenses are less of a problem. That doesnt mean we should waste money, but increasing income is where we should focus most of our energies. Being Better Than All the Rest The book stresses that in order to achieve the type of success to which we are entitled, we must provide service that is better than everyone else out there. If we are the best and become known for being the best, we will achieve the best results. Its just that simple.
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Helping Others In Our Organization To Succeed If we want to create a successful organization, we have to create an environment where our organizations personnel all feel like theyre our partner, not just our employee. People dont want to be managed, they want to be led. If we create an environment where people buy into the program and feel like they are sharing in its success, our organization is much more likely to be successful. Being Generous The book stresses that the more we give, the more we will receive. Helping others is indeed the path to helping yourself. VALUE OF MENTORING The value of mentoring is strongly presented in this book. Not, however, as an argument, but in a way we can see how Jud was directly able to leverage the lifeknowledge of other highly successful individuals to have outcomes that would have been unlikely without their input. It is important to seek a mentor that has those successes and then to uphold our end, the position of the mentee, by remaining enthusiastic, coachable and accountable. As Juds business grows, with the advice of more than a handful of valuable mentors, and countless books by other successful people, we see how mentoring does not just apply to our personal lives but also our professional ones. We receive a constant stream of useful tips from the book. Its tempting for me to put them here in bullet points but I think that would take away from the strength of this book. Blanchard talked about 4 Ps or focuses that need apply for both successful organizations and successful people: - Passion: Success knows no limitations if it is something we are passionate
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about. If we are weak in some skills we might need, find mentors or other business associates that can help we out. - Profit: Find something that pays we for our passion, then learn how to best manage money and people Focus on cost creativity, thinking of related avenues to build onto our business, rather than cost cutting our business down to nothing. - People: The more we care for our employees, customers, and the community, the more we and our company will succeed. Build up our employees to succeed, creatively serve customers, and give back to the community what we were blessed with. - Priorities: Dont reach for success at the cost of our life. Our priorities should be God first, spouse, kids, THEN job. In the end, all we will have is who we loved and who loved we. Above these 4 Ps, Ken Blanchards best insight on success was how we think about something changes its energy, negatively or positivelya can-do positive attitude will get we much further then a negative nevergonna-happen, why even try!

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Review
Praise for The One Minute Entrepreneur

Ken Blanchard, the master storyteller and brilliant consultant/trainer, focuses his unique wisdom and keen insights on helping entrepreneurs achieve enduring success. Another grand slam! - Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness Ken Blanchard invented the art of business fables, and he and his co-authors have written another winner. This is a wonderful mix practicality and entertainment. A quick, must read for anyone with an inkling for going out on their own, and probably just as relevant for readers interested in personal and professional improvement. -- Patrick Lencioni, president, The Table Group; author, The Five Dysfunctions of a Team. Don Hutson and Ken Blanchard have done a beautiful job teaching the essence of entrepreneurship. -Zig Ziglar, author and motivational teacher Filled with gems of wisdom. Read it if were serious about reinventing our life. Mark Sanborn, president, Sanborn and Associates, and author of The Fred Factor and We Dont Need a Title to Be a Leader There is much said about stewardship in life and businesshowever, the greatest stewardship is of influence. The One Minute Entrepreneur will teach we the importance of influence and inspire we to choose mentors wisely. Jim Amos, chairman emeritus, UPS We each have a lot more to learn and a lot more to teach. The One Minute Entrepreneur will help we do both. R. Brad Martin, chairman of the board, Saks Incorporated The One Minute Entrepreneur will help we understand that while success might be easier said than done, focusing on a few essentials will dramatically increase our probability of successand help we have fun doing it.
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Michael E. Gerber, entrepreneur and author of The E-Myth, The EMyth Revisited: Why Most Small Businesses Fail and What to Do About It, and Awakening the Entrepreneur Within

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LEARNINGS
Throughout the book, there are a number of lessons learned about starting a business that are applicable across the business spectrum: - Bring in more money than the expenses for our business - Dream BIG. Well never achieve more than we think we can - Take care of our employees - If we only focus on managing costs, our business will never flourish - Create raving fans - A strength taken to an extreme can become a liability - Everyone in our organization should be encouraged to be a leader - The best management system includes day to day coaching that acknowledges when people do things right and redirects their efforts when they are off base - To live a happy and fulfilled life, be generous with our wealth, time, and talent

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CRITIQUE
This book is very much in line with a model of management that keeps everyone involved connected to the bigger picture of the project. It serves as an excellent read to proceed or follow a number of books. Having just read and deeply enjoyed Tribal Leadership, by Dave Logan, John King, & Halee Fischer-Wright, it was the approach to managing people that most deeply struck me. However, this is a book that deserves multiple re-reads. This is one of those books that will serve we in a new way, each time we read it, as weve grown and our current needs have changed between readings. I recommend this one for our book collection, to be read both as a healthy overview to be sure our on the right track and to give we constantly fresh ideas on how to move our life forward. Its the essence of countless mentors simmered down into an easy to love work of literature. While the message is not a new one, its certainly one worth hearing again in a business-fable format that makes these winning principles come to life. Based on the fact that each year thousands of small businesses start up for the first time and most of them end in failure, I think its safe to assume that many didnt listen the first time or simply were never exposed to these principles. For those, this book will be invaluable. This book is an easy read. It is the type of book that will easily hold our attention and it can be read in just a few short hours. HOWEVER, during those few short hours, we will either come to the realization that we are already on the right path, OR we will realize that some things need to change. Either way, only good will come out of our reading this book Overall, I thought this book was a good read. I give it 3.5 stars out of 5. Its has a neat story and teaches a few basic principles about business. I think its worth our time to read it, but its not a book Id suggest keeping on our shelf for future reference

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