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Arbitron Radio Market Rankings - Spring 2012

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ARBITRON RADIO MARKET RANKINGS: SPRING 2012


Access a full copy of the Spring 2012 Market Survey Schedule & Population
Rankings (Blue Book), which includes updated Market Rankings.
Learn how the 2010 Census results are being incorporated into Arbitron data.
All markets are accredited by the Media Ratings Council (MRC) unless indicated by
this symbol: . See a complete list of Arbitron services accredited by the Media
Ratings Council.

Rank

Type

Freq.

Market

001

PPM

13

New York

15,694,200

BH

3,639,400

2,673,400

003

PPM

13

Los Angeles

10,860,300

BH

4,658,600

785,100

005

PPM

13

Chicago

7,819,200

BH

1,551,300

1,376,200

009

PPM

13

6,131,500

BH

1,377,400

436,500

024

PPM

13

5,301,200

BH

1,402,700

833,100

033

PPM

13

5,025,800

BH

1,720,800

883,700

015

PPM

13

4,522,700

BH

638,800

1,225,000

007

PPM

13

Philadelphia

4,493,700

BH

337,700

927,600

047

PPM

13

Atlanta

4,322,100

BH

441,000

1,459,600

013

10

PPM

13

4,021,100

BH

363,100

292,700

3,732,000

131,700

833,800

3,670,900

BH

1,843,000

755,400

3,477,300

BH

279,400

207,900

BH

893,500

175,700

011

429

11

12

PPM

PPM

Metro 12+
Population

Hispanic
12+
Population**

Market
Code*

San
Francisco
Dallas-Ft.
Worth
HoustonGalveston
Washington,
DC

Boston

13

Detroit

13

Miami-Ft.
Lauderdale-

DST

Black 12+
Population***

Hollywood
13

Seattle-

039

13

PPM

057

14

PPM

13

Phoenix

3,222,700

540

15

4S

Puerto Rico

3,193,000
2,757,600

136,000

214,900

Tacoma

027

16

PPM

13

MinneapolisSt. Paul

063

17

PPM

13

San Diego

2,648,300

BH

818,800

141,400

Tampa-St.
PetersburgClearwater

2,441,800

BH

392,200

279,100

2,423,700

BH

373,800

220,100

2,362,700

BH

485,600

132,000

087

18

PPM

13

321

19

PPM

13

NassauSuffolk (Long
Island)
Denver-

035

20

PPM

13

021

21

PPM

13

Baltimore

2,317,700

104,600

669,200

017

22

PPM

13

St. Louis

2,310,500

56,200

438,200

051

23

PPM

13

Portland, OR

2,124,500

245,700

68,000

093

24

PPM

13

CharlotteGastonia-Rock

2,058,800

BH

169,800

454,800

1,990,400

24,300

174,400

1,975,600

BH

990,100

179,300

Boulder

Hill
023

25

PPM

13

379

26

PPM

13

http://www.arbitron.com/home/mm001050.asp

Pittsburgh,
PA
Riverside-San
Bernardino

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 2 of 9

Rank

Type

Freq.

Market

065

27

PPM

13

Sacramento

1,873,100

BH

348,700

148,400

059

28

PPM

13

San Antonio

1,818,600

BH

970,200

120,800

031

29

PPM

13

Cincinnati

1,760,700

42,400

219,100

019

30

PPM

13

Cleveland

1,758,800

76,100

350,600

1,716,200

236,000

24,700

Salt Lake City-

Metro 12+
Population

Hispanic
12+
Population**

Market
Code*

DST

Black 12+
Population***

101

31

PPM

13

257

32

PPM

13

Las Vegas

1,682,100

BH

469,800

189,100

041

33

PPM

13

Kansas City

1,640,300

BH

128,700

220,400

131

34

PPM

13

Orlando

1,596,200

BH

447,300

263,100

1,523,900

52,100

238,800

Ogden-Provo

Columbus,

045

35

PPM

13

215

36

PPM

13

San Jose

1,501,600

386,000

42,600

135

37

PPM

13

Austin

1,476,900

BH

446,100

110,500

043

38

PPM

13

MilwaukeeRacine

1,474,500

BH

131,200

232,600

393

39

2S

Hudson Valley

1,456,500

BH

280,700

178,600

049

40

PPM

13

Indianapolis

1,429,100

84,600

225,700

413

41

PPM

13

MiddlesexSomerset-

1,420,300

BH

286,500

187,200

1,381,000

131,900

71,100

1,377,700

BH

137,300

310,200

1,358,100

72,200

432,000

1,285,000

83,500

208,500

1,219,700

BH

96,600

268,300

OH

Union

077

42

PPM

13

ProvidenceWarwickPawtucket

115

43

PPM

13

109

44

PPM

13

RaleighDurham
NorfolkVirginia Beach
-Newport
News

073

166

45

46

PPM

PPM

13

13

Nashville
GreensboroWinstonSalem-High
Point

053

299

47

48

4S

PPM

New Orleans

1,193,300

86,900

373,000

13

West Palm
Beach-Boca

1,163,200

BH

220,400

195,500

Raton
107

49

PPM

13

Jacksonville

1,156,700

79,500

245,100

083

50

4S

Oklahoma City

1,153,700

BH

115,200

122,200

075

51

PPM

13

Memphis

1,104,200

53,000

499,600

061

52

PPM

13

Hartford-New
Britain-

1,071,900

BH

135,800

115,600

Middletown
516

53

4S

MonmouthOcean

1,029,300

89,400

54,400

055

54

4S

Louisville

996,300

39,000

148,500

105

55

4S

Richmond

982,700

50,600

298,000

977,200

36,000

116,400

037

56

4S

BuffaloNiagara Falls

079

57

4S

Rochester, NY

957,300

51,800

102,700

944,300

849,600

3,400

269

58

2S

McAllenBrownsvilleHarlingen

095

59

4S

Birmingham

903,200

36,400

260,900

191

60

4S

GreenvilleSpartanburg

895,700

51,000

153,100

http://www.arbitron.com/home/mm001050.asp

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 3 of 9

DST

Hispanic
12+
Population**

Black 12+
Population***

848,200

170,700

61,800

845,900

279,200

31,800

Dayton

828,300

16,200

120,000

Honolulu

820,100

59,800

22,500

AlbanySchenectadyTroy

800,200

33,600

59,500

4S

Tulsa

775,700

60,200

67,700

4S

Fresno

760,700

374,500

40,600

68

4S

Albuquerque

749,400

345,100

20,600

69

4S

Grand Rapids

721,200

60,100

53,800

709,900

87,500

34,300

Market
Code*

Metro 12+
Population

Rank

Type

Freq.

Market

515

61

2S

Ft. MyersNaples-Marco
Island

207

62

4S

Tucson

067

63

099

64

4S

4S

069

65

4S

103

66

089

67

141
127
145

70

4S

AllentownBethlehem

175

71

4S

Wilkes BarreScranton

700,500

47,500

36,300

121

72

4S

Knoxville

686,100

23,800

41,400

071

73

4S

Des Moines

663,900

33,500

27,700

161

74

4S

El Paso

661,400

546,500

18,700

659,400

58,400

59,100

64,800

39,800

085

75

4S

OmahaCouncil Bluffs

373

76

2S

SarasotaBradenton

632,900

143

77

4S

Bakersfield

620,100

317,300

36,100

081

78

4S

Akron

602,800

8,700

74,200

602,700

43,800

123,700

30,600

51,100

139

79

2S

Wilmington,
DE

119

80

4S

HarrisburgLebanonCarlisle

592,100

223

81

4S

Baton Rouge

589,600

22,200

197,700

575,600

29,900

154,600

231

82

4S

Charleston,
SC

361

83

4S

GreenvilleNew BernJacksonville

574,900

36,800

138,500

123

84

4S

Little Rock

573,200

27,000

130,600

569,000

53,800

82,400

253,300

14,800

17,700

45,700

550

85

4S

GainesvilleOcala

283

86

4S

MontereySalinas-Santa
Cruz

568,100

091

87

4S

Syracuse

567,800

291

88

2S

Stockton

565,800

213,900

46,100

183

89

4S

Columbia, SC

561,400

28,300

183,600

197

90

2S

Portland, ME

543,600

8,000

11,400

536,900

83,400

36,600

117

91

4S

Springfield,
MA

341

92

2S

Daytona
Beach

528,100

BH

55,100

55,100

233

93

4S

Colorado
Springs

527,500

74,100

35,400

177

94

4S

Spokane

526,900

21,200

10,400

520,100

89,700

74,600

311

95

2S

LakelandWinter Haven

097

96

4S

Toledo

513,200

26,900

75,200

133

97

4S

Mobile

508,800

15,300

132,700

http://www.arbitron.com/home/mm001050.asp

BH

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 4 of 9

Metro 12+
Population

503,200

DST

Hispanic
12+
Population**

Black 12+
Population***

BH

68,400

64,100

Market
Code*

Rank

Type

Freq.

Market

517

98

2S

Ft. PierceStuart-Vero
Beach

125

99

4S

Wichita

496,800

53,700

42,600

171

100

4S

Madison

493,100

24,500

24,300

229

101

2S

Boise

487,600

56,700

5,900

331

102

2S

MelbourneTitusvilleCocoa

483,100

38,300

48,600

293

103

2S

Visalia-TulareHanford

479,300

275,300

15,200

259

104

2S

LexingtonFayette

479,200

23,400

49,200

345

105

4S

Johnson CityKingsportBristol

469,500

8,000

11,400

327

106

4S

Huntsville

466,200

23,900

93,000

301

107

4S

York

463,500

24,100

23,100

181

108

4S

Chattanooga

457,100

15,100

63,600

253

109

2S

Lafayette, LA

456,400

13,200

121,300

305

109

2S

Augusta, GA

456,400

20,100

156,600

155

111

2S

Corpus Christi

451,900

268,100

15,900

255

112

2S

Lancaster

440,800

35,700

15,700

165

113

2S

Ft. Wayne

438,700

20,300

36,700

435,900

11,200

69,500

277

114

2S

RoanokeLynchburg

113

115

2S

Worcester

432,500

39,400

22,500

062

116

2S

New Haven

428,600

BH

51,800

62,500

343

117

2S

Modesto

424,900

174,000

13,600

OxnardVentura

423,300

218,500

9,700

594

118

2S

419

119

2S

Victor Valley

421,400

159,000

42,500

565

120

2C

Morristown, NJ

420,000

48,700

13,900

574

121

2S

Santa Rosa

418,100

98,100

8,300

415,200

67,900

5,500

414,000

6,900

3,700

590

122

2A

Ft. CollinsGreeley, CO

247

123

2S

PortsmouthDoverRochester

275

124

2S

Reno

410,400

84,600

11,100

337

125

2S

Bridgeport

405,100

BH

67,200

54,600

169

126

4S

Jackson, MS

403,700

8,400

192,100

398,700

22,400

37,800

195

127

2S

Lansing-East
Lansing

317

128

2S

Pensacola

387,700

17,400

65,200

383,100

11,200

46,400

129

129

2S

YoungstownWarren

359

130

2S

Fayetteville,
NC

376,500

31,500

127,400

503

131

2A

Fayetteville
(North West
Arkansas)

374,500

52,900

8,900

265

132

2S

Macon

368,000

14,100

138,700

163

133

2S

Flint

354,000

9,800

73,600

273

134

2A

Reading, PA

352,100

53,700

16,000

111

135

4S

Shreveport

344,500

11,100

129,900

http://www.arbitron.com/home/mm001050.asp

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 5 of 9

Hispanic
12+
Population**

Black 12+
Population***

34 4 ( 200

4 ( 900

2% ( 000

337( 000

$ ( 500

9( 500

10( 500

5( 500

157( 300

$ ( 500

Market
Code*

Rank

Type

Freq.

Market

Metro 12+
Population

0$ 2

13%

2S

& a nton

DST

203

137

2S

S pringfie ) d(
M*

303

13$

2S

App) e ton* s hkos h

335( 900

592

139

2S

P a ) m S prings

330( % 00
330( 4 00

19( 300

5$ ( 100

. +

4 0( 900

$ 0( 500

% ( 000

$ ( 100

271

14 0

2S

S a ) is b, r- * ce a n & it-

14 9

14 1

2A

. e a , montP ort Arth, r( / 0

32$ ( 300

505

14 2

2S

. , r) ingtonP ) a tts b, rgh

325( 300

502

14 3

2S

/ - ) e r1 ong2 ie w

323( 300

. +

52( 100

59( % 00

3% 7

14 4

2S

At) a ntic & it- & a pe Ma -

320( $ 00

. +

4 2( 700

39( 4 00

5% 2

14 5

2A

3 i) ) e e n/ e mp) e ( / 0

31$ ( 000

. +

% 2( 300

% 5( 300

537

14 %

2S

/ re nton

314 ( 500

. +

4 % ( 900

% 2( 300

311( 500

14 ( 900

% 1( % 00

310( % 00

21( 000

4 ( % 00

533

14 7

2S

. i) o4 i-5 , ) fportP a s ca go, ) a

24 1

14 $

2S

6 , ge ne S pringfie ) d

4 1%

14 9

2S

7 re de ricks b, rg

310( 200

173

150

2S

Montgome r-

30$ ( 200

54 7

151

2A

S ta mford8 orwa ) k( & /

307( 300

157

152

2S

9 , a d & itie s
: ; a 2 e nportRock < s ) a ndMo) ine =

307( 100

4 12

153

2A

7 ) ags taffP re s cott( A>

305( 900

137

154

2S

P e oria

304 ( $ 00

2$ 5

155

2S

S a 2 a nna h

29$ ( 900

510

15%

2A

M- rt) e . e a ch(
S&

295( 4 00

279

157

2S

Rockford

293( 700

5$ 9

15$

2A

7 t. S mith( AR

2$ 5( 900

19( 900

10( 4 00

221

159

2S

As he 2 i) ) e

2$ 1( 500

13( 300

14 ( 700

193

1% 0

2S

+ , ntingtonAs h) a nd

270( 900

2( 4 00

$ ( 200

333

1% 1

2S

/ a ) ) a has s e e

2% 9( $ 00

1$ 5

1% 2

2S

6 2 a ns 2 i) ) e

2% 5( 100

51$

1% 3

2A

P o, ghke e ps ie (
8 ?

25$ ( % 00

295

1% 4

2S

@ tica -Rome

.
.
+

22( 4 00

5$ ( 000

9( % 00

127( $ 00

4 9( 700

25( 700

21( $ 00

22( 900

3$ ( 200

3( 4 00

$ ( 000

29( 300

14 ( 500

9$ ( 900

15( 900

4 7( % 00

. +

33( 200

31( % 00

14 ( 900

7% ( 100

4 ( % 00

1$ ( 900

2% ( % 00

25( 700

25$ ( 100

9( 4 00

13( 500

255( 300

9( 200

17( 700

% 2( 700

14 ( 100

524

1% 5

2A

+ a ge rs town& ha mbe rs b, rg
-A a - ne s boro(
M; -P A

14 7

1% %

2A

Ama ri) ) o( / 0

24 5( 900

315

1% 7

2S

Anchora ge

24 5( 100

17( 200

15( 900

2% 1

1% $

2S

1 inco) n

24 4 ( 000

13( 000

10( 000

24 1( $ 00

3( 100

7( 4 00

24 0( 000

7( 000

17( 500

555

1% 9

2A

Morga ntown& ) a rks b, rg7 a irmont( A B

239

170

2S

6 rie

http://www.arbitron.com/home/mm001050.asp

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 6 of 9

DST

Hispanic
12+
Population**

Black 12+
Population***

46,700

5,700

5,000

1,900

57,400

2,100

2,900

2,200

72,400

17,100

236,900

18,900

15,000

18,500

10,700

100,900

12,500
8,500

Market
Code*

Metro 12+
Population

Rank

Type

Freq.

Market

556

171

2A

San Luis
Obispo, CA

239,100

597

172

2A

WausauStevens Point,
WI (Central
WI)

238,900

385

173

2A

Wenatchee,
WA

238,600

426

174

2S

Concord
(Lakes
Region)

238,400

263

175

2S

Lubbock

237,300

563

176

2A

New London,
CT

365

177

2C

New BedfordFall River, MA

227,400

561

178

2A

OdessaMidland, TX

226,400

536

179

2A

Merced, CA

223,300

113,700

287

180

2S

South Bend

223,000

14,400

28,800

227

181

2S

Binghamton

217,800

5,900

9,500

153

182

2S

Charleston,
WV

214,200

1,800

13,700

251

183

2S

Kalamazoo

213,800

7,800

24,300

213,200

2,800

2,300

430

184

2S

LebanonRutland-White
River Junction

235

185

2S

Columbus, GA

211,500

12,000

92,000

211,300

56,000

3,800

8,100

43,700

371

186

2A

Tri-Cities, WA
(RichlandKennewickPasco)

501

187

2A

Dothan, AL

209,800

245

188

2S

Green Bay

209,600

13,400

5,400

204,100

12,500

17,800

391

189

2A

Ft. Walton
Beach-Destin,
FL

543

190

2A

Tupelo, MS

203,700

5,400

45,000

549

191

2A

Bryan-College
Station, TX

201,600

BH

43,400

22,700

528

192

2C

Frederick, MD

199,400

14,700

18,400

198,600

12,700

12,300

387

193

2A

SalinaManhattan, KS

309

194

2A

Waco, TX

197,900

BH

44,100

29,100

506

195

2A

Laredo, TX

197,800

189,800

500

267

196

2S

Manchester

197,400

9,500

4,500

205

197

2S

Topeka

196,500

15,700

14,200

325

197

2A

Yakima, WA

196,500

84,400

2,000

196,100

3,300

2,100

535

199

2A

Traverse CityPetoskey, MI

530

200

2A

Cape Cod, MA

193,200

3,900

4,500

508

201

2A

Chico, CA

191,900

25,500

3,900

593

202

2A

Danbury, CT

191,300

23,800

6,100

187,500

97,100

5,100

567

203

2A

Santa MariaLompoc, CA

187

204

2S

FargoMoorhead

182,000

3,900

4,300

159

205

2S

DuluthSuperior

180,100

2,600

4,500

http://www.arbitron.com/home/mm001050.asp

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 7 of 9

Hispanic
12+
Population**

Black 12+
Population***

179,000

4,300

8,100

177,800

3,000

8,900

177,700

17,200

1,800

Market
Code*

Rank

Type

Freq.

Market

Metro 12+
Population

151

206

2S

Cedar Rapids

307

207

2S

Terre Haute

DST

339

208

2A

MedfordAshland, OR

441

208

2A

Las Cruces,
NM

177,700

115,000

3,000

507

210

2A

Champaign, IL

176,900

9,200

21,700

436

211

2A

Bend, OR

175,100

13,600

1,000

554

212

2A

Florence, SC

174,400

3,200

71,100

173,800

53,500

2,800

591

213

2A

Santa
Barbara, CA

422

214

2A

MuncieMarion, IN

172,600

3,600

11,900

569

215

2A

Winchester,
VA

171,800

10,900

9,100

596

216

2A

Tuscaloosa,
AL

171,200

5,300

48,900

526

217

2S

Bangor

170,200

1,700

1,600

575

218

2A

St. Cloud, MN

168,300

3,600

6,900

522

219

2A

LaurelHattiesburg,
MS

167,900

5,700

47,300

587

220

2A

Alexandria, LA

162,600

4,300

47,700

421

221

2A

Olean, NY

162,300

2,300

3,000

559

222

2A

La Crosse, WI

162,000

2,800

2,400

159,900

2,800

7,200

4,100

39,300
6,300

557

223

2A

ElmiraCorning, NY

584

224

2A

Lake Charles,
LA

159,500

532

225

2A

Rochester, MN

156,800

5,600

576

226

2A

Lima, OH

156,200

3,700

11,300

509

227

2A

Redding, CA

153,700

11,900

1,900

497

228

2A

Jonesboro, AR

153,400

4,500

12,600

152,700

31,100

400

442

229

2A

Twin Falls
(Sun Valley),
ID

595

230

2S

Lafayette, IN

151,100

10,000

6,500

534

231

2A

Joplin, MO

147,600

7,900

3,100

573

232

2A

Panama City,
FL

146,700

6,700

16,000

323

233

2S

Bloomington

145,900

6,000

11,300

566

234

2A

Muskegon, MI

144,500

564

235

2A

Columbia, MO

143,100

546

236

2A

Abilene, TX

139,900

586

237

2A

Eau Claire, WI

139,400

580

238

2A

Albany, GA

136,500

6,000

21,200

4,100

14,000

28,000

10,700

2,200

2,100

2,900

70,800

135,300

BH

22,600

23,000

54,000

2,700

439

239

2A

LufkinNacogdoches,
TX

353

240

2S

Pueblo

135,100
133,300

3,900

10,300

297

241

2S

WaterlooCedar Falls

425

242

2A

LaSalle-Peru,
IL

132,000

9,300

2,500

179

243

2S

Wheeling

129,100

900

4,900

539

244

2A

128,200

900

2,100

http://www.arbitron.com/home/mm001050.asp

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Market
Code*

Rank

Type

Page 8 of 9

Freq.

Market

Metro 12+
Population

DST

Hispanic
12+
Population**

Black 12+
Population***

8,200

2,500

2,500

15,700

5,300

1,200

ParkersburgMarietta, WVOH
579

245

2A

Sussex, NJ

127,900

404

246

2A

FlorenceMuscle
Shoals, AL

127,200

225

247

2A

Billings, MT

127,000
126,900

15,600

1,100

2,300

45,000

2,800

500

511

248

2A

Grand
Junction, CO

585

249

2A

Monroe, LA

126,500

121,100

440

250

2A

KalispellFlathead
Valley, MT

433

251

2A

Valdosta, GA

118,800

6,200

39,900

209

252

2A

Wichita Falls,
TX

118,600

BH

17,900

12,100

512

253

2A

Texarkana, TX
-AR

115,600

5,900

27,700

531

254

2A

Battle Creek,
MI

113,900

4,600

13,100

381

255

2A

Grand IslandKearney, NE

113,800

15,100

1,700

519

256

2A

Harrisonburg,
VA

110,600

9,500

4,200

219

257

2S

Altoona

109,400

900

2,200

432

258

2S

MontpelierBarre-St.
Johnsbury

108,600

1,600

1,100

545

259

2A

Rapid City, SD

107,500

3,500

1,700

107,100

1,200

900

2,900

2,600

10,900

19,000

1,200

4,700

15,900

3,200

527

260

2A

AugustaWaterville, ME

402

261

2A

Mankato-New
Ulm-St. Peter,
MN

106,900

599

262

2A

Lawton, OK

104,600
100,500

578

263

2A

Williamsport,
PA

523

264

2A

Sioux City, IA

100,400
98,100

4,700

1,700

4,500

4,900

418

265

2A

Sheboygan,
WI

577

266

2A

Watertown,
NY

96,500

582

267

2A

Bismarck, ND

94,700

1,100

700

499

268

2A

Decatur, IL

93,700

1,600

15,500

93,500

32,200

3,700

548

269

2A

San Angelo,
TX

520

270

2A

Bluefield, WV

93,400

700

4,700

572

271

2A

Grand Forks,
ND-MN

85,000

2,700

1,400

383

272

2A

Hot Springs,
AR

84,100

3,600

6,800

289

273

2A

Jackson, TN

83,100

2,500

30,000

560

274

2A

Cheyenne,
WY

78,100

9,500

2,200

513

275

2A

Brunswick, GA

68,400

4,100

17,200

558

276

2A

Beckley, WV

68,200

800

6,000

369

277

2A

Casper, WY

64,600

4,100

800

http://www.arbitron.com/home/mm001050.asp

9/7/2012

Arbitron Radio Market Rankings - Spring 2012

Page 9 of 9

$ % p e o f Me a s & re m e n t S e r' ic e
PPM

- PPM

4S

- Diary Standard Continuous Measurement

2S

- Diary Standard Measurement

2C

- Diary Condensed Measurement

2A

- Diary 2-book Average

( S $ ) ( iffe re n tia * S & r' e % $ re a tm e n t+


B

- Black ethnic controls

- Hispanic ethnic controls

BH

- Black and Hispanic ethnic controls

Mo re info rm a tio n :
Survey Schedule
*Unique numeric identifier for a market
**For a Metro to qualify for Hispanic DST, the Metros Hispanic P12+ population must represent 10% of the
total population or number a minimum of 75,000 representing between 5% and 9% of the Metros
population.
***For a Metro to qualify for Black DST, the Metros Black P12+ population must represent 10% of the total
population or number a minimum of 75,000 representing between 5% and 9% of the Metros population.
These markets have not received accreditation from the Media Ratings Council. All other markets have
been accredited.
Based on Spring 2012 Rankings; Last updated: 7.18.12
Media Rating Council is a registered trademark of the Media Rating Council.

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9/7/2012

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