DIMITRI KOTOV

ABOUT
Hi, my names Dimitri. Im a social media manager, community manager and social media strategist with handson experience in driving business objectives on social networking sites. Ive worked with senior-level executives from a wide range of companies, including private equity firms, franchise networks, and multi-national organisations in leading a multitude of social media projects that drive sales leads, reduce customer service costs and improve customer retention and loyalty.

Social Media Strategist

SKILLS (EXPERIENCED IN)

Social Media Strategy Community Management Social Media Management Social Media Marketing

AREAS OF EXPERTISE
Establishing Social Media Metrics Crafting Content Marketing Plans Execution of Social Media Campaigns Calculating Social Media ROI

EDUCATION
Graduated Nov 2009

WORK EXPERIENCE
2011 PRESENT

Swinburne University
Graduated Nov 2008

Graduate Certificate of Marketing Distinction Average

Social Media Manager

WorldMark

Monash University

Directed integration of social media initiatives and campaigns throughout the WorldMark Group of companies and associated businesses. Overview: Developed social media strategy, business goals and objectives for the WorldMark Group of companies and associated businesses. Created an internal social media council, incorporating Marketing, HR, Sales, IT, and Management to guide adoption and implementation of social media. Organised an editorial team to assist in the implementation of a content marketing plan and publication of content on 30+ social media sites incorporating Facebook, Twitter, Pinterest, LinkedIn, Instagram, Google Plus, Flickr, YouTube and Foursquare. Crafted social media campaigns to meet business objectives, and incorporated social media into established Marketing initiatives. Made a case for the merits of social media to senior level executives, and identified and overcame cultural obstacles to assist all stakeholders to work together. Collected social media data, metrics and KPIs to facilitate calculation of ROI. Calculated the ROI of social media campaigns and initiatives to demonstrate business value.

Double Degree Bachelor of Business (Management) & Bachelor of Business (Accounting) Distinction Average

CONTACT
PHONE TWITTER
@dimitrikotov 0401283783 dimitrikotov@gmail.com

EMAIL

DIMITRI KOTOV
SOCIAL MEDIA CAMPAIGN WORK EXPERIENCE HIGHLIGHTS 2010
2X CONVERSION RATE. By engaging with its customers on Facebook, SMART Guys achieved a conversion rate two times higher than its other online marketing campaigns. 100+ UPLOADS. More than 100 photos were uploaded to Facebook during Tint a Cars Bringing the Cool campaign. +10 POINTS. Sewells Group saw enquiries for its Melbourne University ADM Course increase 10 percentage points after formation of an ADM Alumni LinkedIn Group. 30+ RECOMMENDATIONS. Thanks to Facebook, a Nissan Dealership obtained more than 30 recommendations for its customer service and products in one week. 10,000+ LIKES. Tint a Window launched its online brand presence with a Pink Ribbon Fundraiser on Facebook acquiring 10,000+ likes in less than one month. 2x ROI. Using Facebook Ads, MEP Films generated a return of two times its media investment than in other online advertising. 25,000+ CONNECTIONS. Facebook Ads and Sponsored Stories helped Tint a Car gain more than 25,000 Facebook likes in just 9 months. NEW CAR SPECIALS. With its New Car Specials Facebook App, Automotive Dealerships can now make it easy for Facebook users to get the sweetest deals.

Social Media Strategist

2011

Owner & Co-Founder

THE HOLISTIC SPOT

Founded Australias first integrated social network and directory for the complementary medicine industry. Overview: Designed the user experience of the website, including the interface and graphics. Made a case for the monetization strategy to venture capitalists and business angels, successfully securing funding. Crafted and implemented the marketing and business plan in the early stages of the companys development.

2009

2010

National Project Coordinator

PROGRAMMED GROUP

Successfully coordinated corporate rebranding projects for blue-chip companies including Just Group, Coles, Amcor and BHP.

REFERENCES
Eddie Malkin
Co-Founder, The Holistic Spot Email: eddiemalkin@gmail.com Phone: 0407 353 248

Aaron Maclachlan
National Project Manager, Programmed Email: aaronmaclachlan@programmed.com Phone: 0401 057 336