Christiane Smedley

clsmedley@crimson.ua.edu 104 Bridgegate Dr. Cary, NC 27519 (919) 244-3611

EDUCATION
University of Alabama; Tuscaloosa, AL-August 2009-December 2012 Bachelor of Arts in Public Relations, 3.6 GPA Minor in Creative Writing Relevant Coursework: Design Applications-Learn the primary skill set used to make professionally designed logos, ads, brochures, newsletters, and other documents prevalent in the public relations and advertising industry. Visual Communication-Use Adobe Creative Suite items (Photoshop, Illustrator and InDesign) to design a variety of documents used in public relations and advertising. Public Relations Development-Application of graphic design techniques to the creation and production of a visual identity system and other public relations-oriented publications. Application of communication techniques to host a fundraising event. News Writing and Reporting-Fundamentals of newsgathering and newswriting for news organizations and public relations. Public Relations Writing-Theory and practice involved in creating public relations messages, including planning, writing, editing, production and evaluation. Public Relations Campaigns-Planning and execution of public relations campaigns for specific organizations. Integration of public relations theory, concepts and techniques into complete communication programs. Social Media and Mass Communication-Using social media for public relations and advertising and social media analytics.

EXPERIENCE
SOCIAL MEDIA MARKETING INTERN Anniston Museum of Natural History; Anniston, Alabama-July 2012-December 2012 Created Facebook page for the Anniston Museum of Natural History Gift Shop, planned post content, created social media guidelines and calendar, responded to customer comments and messages, and performed weekly social media analytics. TEAM LEADER- Know The Plan, Know Your Part campaign Public Relations Campaign class; University of Alabama-Fall 2012 Arranged interviews on crisis communication with all United Way of West Alabama (UWWA) partner agencies. Planned internal campaign on crisis communication for UWWA partner agencies, including social media calendar, newsletter and infographic on the importance of crisis communication. Created comprehensive contact list for all UWWA partner agency employees. Created crisis communication plan template for all UWWA partner agencies. Assisted event planning team leader with crisis communication workshop. Public Relations Development class; University of Alabama-Fall 2012 Designed logo options, color scheme, tagline and font options for Voluntary Organizations Active in Disaster (VOAD). Used the visual identity system to create promotional materials for VOAD. Helped plan After-School Special fundraising event for Secret Meals For Hungry Children. Chose color scheme, fonts, and designed and produced promotional materials. Created promotional video about Secret Meals For Hungry Children and the event. Public Relations Writing class; University of Alabama-Summer 2012 Wrote original public relations materials for Texas Lions Camp, including personnel, hard news and feature story press releases, direct mail letter, radio public service announcement, video news release, event plan and brochure. Designed newsletter, brochure, postcard and envelope.

SKILLS
Writing for print and online media. -AP Style -newsletters, brochures, blogs, social media posts, search-engine optimized posts. Social media marketing & analytics. -managing social media accounts on Twitter, Facebook, YouTube, LinkedIn, Flickr, Pinterest, Instagram, Google+, Reddit, Stumbleupon, Wordpress, Blogger, Tumblr; content planning, developing and maintaining social media strategies, standards and schedules. Strong computer skills -MS Word, Powerpoint, Excel, Pages, Keynote, Numbers, Adobe Creative Suite (Illustrator, InDesign, Photoshop), GarageBand, iMovie, Final Cut. Communicating and engaging with all ages and diverse backgrounds. Envisioning, organizing and implementing creative events for a wide range of ages and diverse backgrounds. Research -online target market and demographic research; primary research using interviews, surveys, observation and analysis. Working cooperatively as a team member. Graphic Design & Branding -visual identity systems, logos, newsletters, brochures, posters, pushcards, slogans, taglines. Public speaking and presenting. Ability to react quickly and calmly during a crisis. Ability to meet deadlines. Quick learner. Highly motivated and willing to take initiative. Mediation, conflict resolution and creative problem solving.

HONORS AND AWARDS

Presidential Scholarship Recipient-full tuition, merit based. Deans List-Fall 2009-December 2012 University Honors College Phi Eta Sigma Honors Society Alpha Lamda Delta Honors Society

JOB EXPERIENCE
LIFEGUARD/SWIM INSTRUCTOR Parks and Recreation Department; Jacksonville, AL- May 2011-August 2011, May 2008-August 2008 University of Alabama Recreation; Tuscaloosa, AL- January 2010-August 2011 YMCA- Anniston, AL- May 2006-September 2008 MUSIC ACTIVITY LEADER, WATERFRONT ACTIVITY STAFF Texas Lions Camp; Kerrville, TX- May 2010-August 2010, May 2009-August 2009 SALES ASSOCIATE Furnishing Revival; Anniston, AL-March 2007-May 2009