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Master of Business Administration - MBA Semester 2 MB0046 Marketing Management - 4 Credits Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Q.2 Marketing involves satisfaction of consumer needs. Elucidate the statement. Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?
Q.4
Q.5
Why is rural market important? What should marketers keep in mind when catering to this market?
Q.6
Explain the core concepts of marketing. Define service and explain its relevance in modern society
MB0046_MBA_Sem2_Fall/August 2012
Q.1
Q.2
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Q.3
Q.4
What is integrated marketing communication? Explain the integration marketing communication development process.
Q.5
Q.6
What are the advantages of branding? What value does the organisation and customers get out of the branding process?