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design for print media

prepress 1
GRD202 | Merri Randell | Week 6

overview
recap what is prepress? assessment tutorial exercises

recap

the schedule
GRD202 T3-11: ReviseD scheDule & sTuDy GuiDe
wk
1 2 3 4 5 11am-12pm [week 8 exception]
Unit Intro

lecTuRe

tute 1: 12.30-2.30pm / tute 2: 3-5pm


1. begin reserach on allocated areas with group 2. allocate tasks & submit list 3. reserach & create presentation template moodboard 1. images exercise for print 2. reserach & create diagram moodboard 3. create 3 x diagrams for presentation 1. mock-up box from dieline 2. reserach & create box design moodboard 3. create box design from style guide & mock-up Assessment 1: Presentations (no tutorial exercise) 1. 300-500 word report on excursion Group 1: 11am / Group 2: 12.30pm [email me to sign-up for group] 1. mock-up DL gatefold brochure from template 2. reserach & create DL brochure design moodboard 3. create DL brochure design from style guide & mock-up 1. submit list of implemented suggested changes incl Q&A 2. rework brochure & box design & mock-up TUTE 1: 2-3pm / TUTE 2: 4-5pm 1. Q&A checklist, Preflight & Package exercise 2. print separations from PDF

TuTORiAls

AssessMeNT Due

Print Theory 1

Print Theory 2 Substrates: Paper Guest lecture: spicers Printer excursion: Printcraft Go to: 23 Links Avenue, Eagle Farm QLD 4009 [Eagle Farm Train Station] clOseD TOe shOes MusT Be wORN Prepress 1 Prepress 2 lecTuRe TO BeGiN AT 1PM Prepress 3

Ass 1: Thursday tutorial, 6/10/11

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11am-5pm: techincal and formative feedback session: assessment 2 (no tutorial exercise) (for full attendance students must be present for 2 hours) Impositions & folding techniques Guest lecture: NOus 1. indesign masters and style sheets 2. mock-up imposition 1. Q&A checklist, Preflight & PDF exercise

Ass 2: Friday 4pm, 11/11/11

11am-5pm: techincal and formative feedback session: assessment 3 (no tutorial exercise) (for full attendance students must be present for 2 hours)

Ass 3: Friday 4pm, 2/12/11

the schedule
GRD202 T3-11: ReviseD scheDule & sTuDy GuiDe
wk
1 2 3 4 5 11am-12pm [week 8 exception]
Unit Intro

lecTuRe

tute 1: 12.30-2.30pm / tute 2: 3-5pm


1. begin reserach on allocated areas with group 2. allocate tasks & submit list 3. reserach & create presentation template moodboard 1. images exercise for print 2. reserach & create diagram moodboard 3. create 3 x diagrams for presentation 1. mock-up box from dieline 2. reserach & create box design moodboard 3. create box design from style guide & mock-up Assessment 1: Presentations (no tutorial exercise) 1. 300-500 word report on excursion Group 1: 11am / Group 2: 12.30pm [email me to sign-up for group] 1. mock-up DL gatefold brochure from template 2. reserach & create DL brochure design moodboard 3. create DL brochure design from style guide & mock-up 1. submit list of implemented suggested changes incl Q&A 2. rework brochure & box design & mock-up TUTE 1: 2-3pm / TUTE 2: 4-5pm 1. Q&A checklist, Preflight & Package exercise 2. print separations from PDF

TuTORiAls

AssessMeNT Due

Print Theory 1

Print Theory 2 Substrates: Paper Guest lecture: spicers Printer excursion: Printcraft Go to: 23 Links Avenue, Eagle Farm QLD 4009 [Eagle Farm Train Station] clOseD TOe shOes MusT Be wORN Prepress 1 Prepress 2 lecTuRe TO BeGiN AT 1PM Prepress 3

Ass 1: Thursday tutorial, 6/10/11

6 7 8 9 10 11 12

11am-5pm: techincal and formative feedback session: assessment 2 (no tutorial exercise) (for full attendance students must be present for 2 hours) Impositions & folding techniques Guest lecture: NOus 1. indesign masters and style sheets 2. mock-up imposition 1. Q&A checklist, Preflight & PDF exercise

Ass 2: Friday 4pm, 11/11/11

11am-5pm: techincal and formative feedback session: assessment 3 (no tutorial exercise) (for full attendance students must be present for 2 hours)

Ass 3: Friday 4pm, 2/12/11

GRD202: wk 1

unit orientation duplication methods

GRD202: wk 2

duplication methods plates & colour separation pms or pantone colour matching system

GRD202: wk 3
LPI, dot gain, screen angles printer marks & bleed embellishments

GRD202: wk 4
Spicers Papermaking Bleaching Types of paper Coated/uncoated Calendering/polishing Recycled vs Sustainable forest managment Terminology - GSM, Grain, Calendering, Opacity, Stock Paper Samples/Mock-ups or Dummies
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GRD202: wk 5
Printcraft Prepress CTP CMYK/screen angles - rosette Indigo Offset Litho Diecutter Distribution

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what is prepress?

literal meaning

General term to describe everything that comes before printing on on a press

PREPRESS

PRINT

Is design prepress?

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structure & process


Studios are very structured Creative Directors: Creative/Manage/PR/Strategic Art Directors: Creative/Manage/PR/Studio Managers Graphic Designers: Creative/Manage/PR/Studio Managers Finished Artists: Creative/Technical Mac Operators: Technical Production Managers: Time/Q&A/Technical/Manage Studio Managers: Time/Q&A/Technical/Manage Traffic: Time/Manage Account Service (client liason/suits): PR/Manage

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structure & process


CLIENT BRIEF

DESIGN

CONCEPT APPROVAL

COSTING + APPROVAL

FINISHED ART

(can incl scans)

DIGI PREPRESS

PLATE/FILM PREPRESS

WET PROOF + APPROVAL

PRESS CHECK + APPROVAL

PRINT

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structure & process


CLIENT BRIEF

DESIGN

CONCEPT APPROVAL

COSTING + APPROVAL

FINISHED ART

(can incl scans)

DIGI PREPRESS

PLATE/FILM PREPRESS

produce screens - Q&A, bleed & reg - imposition - stock & ink weight - lpi / angles - overprint / trapping

WET PROOF

PRESS CHECK + APPROVAL

PRINT

- specials FINISHING - die - binding

DELIVERY DISTRIBUTION
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structure & process


CLIENT BRIEF

DESIGN

CONCEPT APPROVAL

COSTING + APPROVAL

FINISHED ART

(can incl scans)

DIGI PREPRESS

PLATE/FILM PREPRESS

produce screens - Q&A, bleed & reg - imposition - stock & ink weight - lpi / angles - overprint / trapping

WET PROOF

PRESS CHECK + APPROVAL

PRINT

- specials FINISHING - die - binding

DELIVERY DISTRIBUTION
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what is finished art?


Produce artwork that is ready to print Apply concept/campaign style to different products,
ie. Brochures, Posters, Billboards, Packaging Run Flight check Create proofs Create PDFs Despatch via DVD or FTP Liaise with Printer Prepress or Publisher
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Q&A: all technical aspects methodically checked

how do we manage this process?



Job Bags Work in Progress (WIP) Meetings Central Server Sharepoints Schedules Specification Sheets Approval/Sign-off Forms
creative brief
creative studio [working title]
Job Number Client Job Name Flat Size Bleed Min Text Margin Binding Stock Colour Purpose Background Target audience Key message Tone of message Mandatory requirements Budget Timings Deadline Contacts Additional Info Qantm-11-001 4ZZZ Radio Times Internal spreads template Theme: Streets of Our Town A5 portrait (148x210mm) 5mm 10mm Saddle Stich Recycled - Client to Decide CMYK Annual Magazine to distrubte information for general public and membership. 4zzz are an edgy, creative, contemporary independent radio station who support local bands and reject playlists. People who like edgy indy music - 16-50 year olds This years theme reflects their support for local laneway gigs, live music, outdoor community projects etc. This is a magazine for a radio station that plays local edgy indy music. Theme from cover Client June 7: Cover concept to be approved - changes ongoing June 20: 4zzz Client Pitch: Internal spreads template Merri

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specifications

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Artwork Guidelines: DL

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assessment 2

assessment 2

Bachelor of Creative Media GRD202: Design for Print Media Copyright QANTM 2011

GRD202: DESIGN FOR PRINT MEDIA ASSESSMENT 2: PROJECT DESIGN ASSESSMENT AND CRITERIA SHEET
Course Code: Course Title: Program: Assessment: Weight: Due Date: GRD202 Design for Print Media Bachelor of Creative Media 2 Gate fold brochure & Container 30% 4.00pm Friday 11 Nov (Week 9)

Purpose This assessment item is designed to provide knowledge and understanding of prepress. The

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http://www.behance.net/gallery/Fiat-Roll-Fold-Brochure/1872559?utm_source=network&utm_medium=project_ footer&utm_campaign=project_footer_references

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tutorial & homework exercise/s


week 6
Tutorial
You will learn the process for:

physical mock-ups for DL brochure working with the woolworths style guides
to create a design from a specified format design moodboard

reserach & create DL brochure create DL brochure design from style


guide & submit physical mock-up of finished brochure in week 7 tutorial

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