QUESTION BANK and IMPORTANT TERMS USED IN MARKETING FOR SBI AND SBI ASSOCITES BANK CLERICAL EXAMS .

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Marketing is required in Bank due to : Globalization Marketing is a : Collective Process(TEAM WORK) HNI in Marketing means: High Net Worth Individual Digital Marketing : Selling Of Banks Products and Services on Internet . Marketing Strategy Includes : Plan for Effective Marketing, Type Of Marketing Style and Market Demands . 6. Target Group : A group Of People likely to buy the Identified Product . 7. Target Group for Home Loan : Individuals, Salaried Persons and Businessman . 8. Customer Service: Integral part Of Marketing . 9. Bancassurance: Selling Of Insurance Policies by the Banks to Customers. 10. Customization : Designing Products for Specific Customer Needs . 11.Delivery Channel : It is a place where Products are made available to the Buyer (CUSTOMER) . 12. Closing the sale in Marketing means: Successful Completion Of a Call. 13.Market Expansion : Growth in Sale through existing and new Products . 14.Promotion in Marketing means : Selling Products through various means . 15. A Call in Marketing means : Calling on o Prospective Customer . 16.Marketing Of Education Loans : Students with Academic Record . 17.Rural Marketing can be made more Effective Through: Melas, Village Fairs, Door-to-Door Campaigns . 18.Target Market for Internet Banking : All Computer Literate Persons . 19.Effective Marketing means : Creating a New Product, Competitive Environment, Building Demand for the Product . 20. Market Expansion : Growth in Sales through Existing and New Products 21.Proper Marketing requires : Planning and Knowledge Of Products 22.Market Survey means : Market Research . 23.Product Mix means : Various Products designed by the Companies .

24.Direct Marketing : Face-to-face Selling 25.4 Ps Of Marketing are : Product , Place , Price and Promotion . 26.Ultimate Aim Of Marketing : To provide more Business to the Bank . 27.Market Share in Marketing means : Share Of the Business Volume as compared to other Companies . 28.Marketing Strategy : Techniques for Improving Marketing Activities . 29. USP in Marketing means : Unique Selling Proposition . 30. DSA in Marketing means : Direct Selling Agent . 31.A Call in Marketing means : Visiting the Prospective Customer . 32.Customization in Marketing means : Designing the Products Specific to the Customer Needs . 33.E- Marketing means: Digital Marketing . 34. USP of Saving Bank Account : Interest On Deposits given by the Bank 35. USP of Current Bank Account : Large Transactions . 36.Bank sells Insurance Policies for : Earning Interest Income and High Profitability . 37. Market Research is needed for : Making Proper Marketing Decision and Choosing the right Product . 38.A Prospect means : Customer who is likely to be Interested in Banks Product or Service . 39.Innovation in Marketing means : Implementing New Ideas and New Methods . 40.In Sellers Market: Demand is More than Supply . 41.In Buyers Market : Demand is less than Supply . 42.Market Information means : Knowledge Of Customer Profile and Product Mix . 43. Pure Banking Nothing Else is the Tagline Of Which Bank : SBI . 44. Relationship Beyond Banking is the Tagline Of which Bank : Bank Of India 45. We Understand Your World is the Tagline Of which Bank : HDFC Bank . 46. The name U can Bank Upon is the Tagline Of which Bank : Punjab National Bank . 47. Worlds Local Bank is the Tagline Of which Bank : HSBC Bank .

48. Honors Your Trust is the Tagline Of which Bank : UCO Bank . 49. Where Every Individual is Committed is the Tagline Of which Bank: Oriental Bank Of Commerce . 50. Tradition Of Trust is the Tagline Of which Bank : Allahabad Bank . 51. Motivation in Marketing means : Inspiring Employees to perform Better . 52. A Target Market: That which consists Of Customers who need the Identified Product . 53.Marketing is not required in Sellers Market : Where Demand is more than Supply . 54.Internal Marketing means : Selling to Employees . 55.Customer Retention In Marketing means :Customer dealing with the same Bank for a Long Time . 56.Advertisement is a type Of : Direct Marketing . 57. Lead Generation in MARKETING means: Likely resources for the Prospective Clients . 58.Cross Selling in Marketing means : Selling Products to the Existing Customers . 59.Marketing is Successful when : There is rise in Sale through more Clients . 60.Service Marketing means : Relationship Marketing 61.SWOT Analysis in Banking means: Strategic Planning for the Selling Of A Product . 62.MIS in Marketing means : Management Information System . 63.Market Penetration means : Covering A Wide Area Of Market . 64.Diversification In Marketing means: Making new and Diverse Products . 65.Proper Pricing is needed for : Good Customer Service . 66. Bank Marketing basically Involves : Selling Of Banks Products and Services 67.Customer Database is used by : Marketing Experts 68.Selling Skills are judged by : No. Of Goods Sold 69.A DSA helps in : Boosting Direct Sales . 70.Market Penetration means : Covering A Wider area Of the Market . 71.Referral in Marketing means : Lead provided by the Operating Staff. 72. Telemarketing means : Selling Of Banks Product and Services to the Customer by Contacting him on Phone .

73.Experience Our Expertise is the Punch Line Of which Bank : YES BANK 74.Smart Way to Bank is the Punch Line Of which Bank : Karur Vaisya Bank 75.Experience the Next Generation Banking is the Punch line Of which Bank : South Indian Bank . 76. A Passion to Perform is the Punch line Of which Bank : Destuche Bank 77.Build A Better Life Around Us is the Punch Line Of which Bank :Central Bank Of India . 78. Serving to Empower is the Punch line Of which Bank : J & K Bank . 79.Good People to Grow with is the Punch line Of which Bank : Indian Overseas Bank . 80.A faithful and Friendly Financial Partner is the Punch Line Of which Bank : Syndicate Bank . 81.In Banking Services Market can be segmented on the basis of a. Density b. Customers c. Both a & b 82.Rural Marketing can be made for effective through : Melas, Village Fairs. 83. The Sequence Of sale process: A Lead, Call, Presentation , Sale . 84.Presentation in Marketing means : Explaining Utility Of the Product. 85. Value Added Services in marketing means : Additional Services . 86.Niche Market means : A specified Market for the target Group . 87. ATM are : Unmanned Cash Dispensers . 88. Credit Cards are used for : Purchase Of Consumable Items from Retail outlets . 89. Leads for home loans can be obtained from : Builders . 90. The target group for bulk deposits : Corporate Multi National Companies