Clever Decision

Reporting and analytics for NIKE

NIKE European Operations Netherlands uses a new analytical system to manage its business in the Czech Republic and Slovakia
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The new Business Intelligence and Data Warehouse system with the code name ARIS (Analytical and Reporting Information System) provides NIKE with complex information on the sales of Nikes products by providing links to retailer data, covering the fields of reporting, scorecarding, ad hoc analysis and budgeting.

Customer Profile
Nike Inc.,headquartered in Beaverton, Oregon, USA, is the worlds biggest designer, reseller and distributor of sports shoes, clothes, equipment and accessories for a wide range of sports and motion activities. Companies owned by Nike include Converse Inc., Bauer NIKE Hockey Inc., Cole Haan and Hurley International LLC. In the Czech Republic and Slovakia Nike operates under the name NIKE European Operations Netherlands B.V. Nike, as a wholesale company, delivers its goods to a wide range of business partners.

Situation
NIKE European Operations Netherlands was looking for a solution which would enable automatic processing of current sales data from its business partners, as well as generate reports and analyses to help in managing its business operations and improving business partner relationships.

Business Goals
The goal of the project was the implementation of a system that would enable: Respond adequately to the market situation on an operational and strategic basis Optimize and better coordinate work with Nikes business partners Unify and simplify the process of reporting and ad hoc analysis Enable information exchange between local Nike office, Nike headquarters and its business partners Calendarize source data (divide weekly aggregations into days based on weights) Provide information access via various channels (intranet, MS Excel, email) Automate retrieval and cleansing of source data Use a strategic and secure technological platform that would enable the deployment of the solution to other Nikes offices in the CEMEA region

ARIS eliminated the biggest disadvantage of wholesale companies, which is insufficient information about the end customer. Now we have a better overview of the events in shops than some of ther retailers do. ARIS enables us to retrieve, sort and especially evaluate data at a detailed level from various systems fully automatically, which gives us an indispensable competitive advantage.

Daniel Maek Retail Area Manager Nike EON

Reporting and analytics for NIKE

Solution
Clever Decision implemented at Nike a Business Intelligence system on the Microsoft platform and customized it based on customers requirements. The solution enables: Standardized web reporting based on indicators of sales and stock trends Exporting the reports to Microsoft Excel and automatic report delivery via email Online ad hoc analytics in Microsoft Excel Creation of new user reports and setting up security access user roles Performant database platform which enables working with huge amounts of data Data store with all historical data ETL (Extract Transformation Load) processes designed for automatical retrievement and processing of source data from retailers Integration of other internal systems into the solution (product databases, product pictures, pricelists, budgets etc.) Automated complex calculations in the real time Solutions architecture

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The solution from Clever Decision for Nike gained in 2007 a prestige awards in the contest Microsoft Industry Awards

Main Benefits for NIKE

The solution from Clever Decision enables NIKE comprehensively evaluate the sales of its products at the individual business partners shops and in cooperation with them to reach optimal supply cycles. This leads to higher numbers of sold products. Thanks to the new solution it is possible to quickly detect potential problems of the out-ofstock type and to prevent them. The business partners and NIKE HQ are connected to the system via automatic information exchange and email report delivery. There are significant savings on manual work spent on data retrieval, integration, evaluation and archiving. All information in the system is now unified, in the desired format and granularity without the need of manual administration. The system manages also the automatic cleansing and calendarization of the data, handling of special events and notifies business partners about missing source data. The technology and architecture enables further development of the solutions and its features.

Clever Decision, spol. s r.o. Zlatnick 7, 110 00 Praha 1 Czech Republic Tel.: +420 222 310 630 E-mail: info@cleverdecision.com

Clever Decision Profile

Clever Decision is a consulting and technological company which delivers Business Intelligence solutions to its clients. Clever Decision focuses on a wide range of customers in the banking and financial industry, public administration, health services, trade, and other areas.

www.cleverdecision.com