SAMSUNG HISTORY

Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares.

Introduction
Senior Vice President Nam-Seong Cho was appointed head of the Storage Systems Division, Semiconductor Business, Samsung Electronics Co., Ltd in December of 2010. The Storage System Division designs and assembles hard drives aimed at the personal computing industry and mobile environments. Mr. Cho began his career in 1983 working as a Quality Assurance Engineer at Samsung Electronics Semiconductor Business. Until 1998, he served in various key roles in memory quality assurance, and during this time also completed a two-year, company-sponsored MBA program. In January of 1999, he was assigned to the Corporate Auditing Team of the Samsung Group as an internal auditor, and in recognition of his achievements in improving operations efficiency and regulatory compliance, was promoted to Vice President in 2002. In January 2005, Mr. Cho was assigned to Samsung Japan Corporation (SJC) where he served as head of Semiconductor and LCD sales.

3. Mission
Samsung Electronics is committed to inspiring its communities by leveraging Samsung's three key strengths: new technology, innovative products, creative solutions, and promoting new value for Samsung's core networks: industry, partners, and employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all .

4. Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

Products
Mobile Phones 1) Galaxy Note

2) Smart Phones

3) Tablets

4) Feature Phones

5) Dual Sim Phones

TV/Audio/Video
1) Television

1.1)

LED TV

1.2)

LCD TV

1.3) Plasma TV

1.4)

TV Accessories

2) DVD

3) Blu-Ray

4) Home Theatre

5) Audio

Camera & Camcorder

1) Smart Cameras 1.1) NX Cameras

2)

Camcorders

2.3) Sports Camcorders

Computer and Peripherals

1) Laptops

2) Monitors

Printers & Multifunction

Home Appliance
1) Refrigerator

2) Washing Machine & Dryer

3) Cooking

4) Air Conditioner

5) Vacuum Cleaner

7. Samsung Apps

Polaris Office 4.0 Polaris Office is the easiest and strongest office products designed for mobile devices. Anytime, anywhere, you can easily use various kinds of documents such as Microsoft Word, Excel, PowerPoint, Adobe PDF, with only several tabs, and organize your data fast and do your presentation excellently. New performance not experienced on Android Phone! It will make you an expert in Office.

Fluffy Birds

Description Fluffy Birds is cute, cuddly and easy to play. Shift and slide entire rows and columns to form groups of 3 or more like-colored birdies. Try to collect all 12 eggs, and beat the timer in CASUAL mode. Sit back, relax and simply enjoy the Fluffy Birds in RELAXATION mode. Train your brain with 20 different puzzles in PUZZLE mode.

Samsung Profile 2011 At Samsung our gaze is cast forward, beyond the next quarter or the next year, ahead into areas unknown. By charting a course toward new businesses and new challenges, we are sowing seeds for future success.

2011 Financial Overview (WON/DOLLARS/EUROS) 2011 Financial Overview AMOUNTS IN BILLIONS WON Net Sales* Total Assets DOLLARS EUROS 165.9 258.7

254,561.5 220.1 391,391.9 343.7

2011 Financial Overview AMOUNTS IN BILLIONS WON Total Liabilities DOLLARS EUROS 152.5 106.2 16.0

230,688.5 202.6

Total Stockholder's Equity 160,693.5 141.1 Net Income* 24,497.9 21.2

[Amounts in billions] * Won/U.S. Dollar yearly average exchange rate: 1,156.60/1$. USD/Euro: 1.3269/1. Won/U.S. Dollar as of the end of December 31, 2010: 1,138.90/1$. USD/Euro: 1.3290/1.