A FEASIBILITY STUDY ON PINOYFLAVORED PIZZA

FEASIBILITY FINDINGS and RECOMMENDATI ONS

F E A S IFE I L I T Y F I N D I N G S A N D R E C O M M E N D A T I O N S B

Page 227

A FEASIBILITY STUDY ON PINOYFLAVORED PIZZA

FEASIBILITY FINDINGS After the long study of the business feasibility, from brainstorming to conceptualizing to market study, technicalities and the management, we came up to these following conclusions.

The business has great market acceptability, (97.98%) of the total number of respondents (396) is willing to patronize our product.

The location of the business is convenient for business entities most especially for food oriented. The primary target market increase yearly by 5% and potential target can increase by 15% daily due to the number of people who frequently visit the area.

The demand for the product is very high thats why supply doesnt satisfy customer needs. Filipizza will be having 32% of the market high enough for a new business entrant and has 1.68% of the total number of customers to satisfy (initial)

The product/business is observed to be competitive due to the following factors: o Price Strategy
o

Promotion Strategy

o Place strategy
F E A S IFE I L I T Y F I N D I N G S A N D R E C O M M E N D A T I O N S B Page 227

A FEASIBILITY STUDY ON PINOYFLAVORED PIZZA

o Size Satisfaction o Taste Satisfaction o Convenience o Nationalistic contribution o Appeal o Quality both on service and product

The business requires big pre operating capital but can able to penetrate to the market financial pre-requisites and have good market standing that will boost the sales of the business.

Return of Investment is 2.59% annually.

A 15% increase in annual sales is possible due to the overwhelming acceptance of the market to the business.

F E A S IFE I L I T Y F I N D I N G S A N D R E C O M M E N D A T I O N S B

Page 227

A FEASIBILITY STUDY ON PINOYFLAVORED PIZZA

RECOMMENDATIONS After seeing all future states of business, we can conclude for the advantages and convenience upon establishing it and introducing it to the market. Partners will be getting their investments back just after few years from the start of the business operation and will immediately get their profit share. With this, attention should be given to the following issues: Recommendation 1: Since very high demand confronts the business, it is also wise to expand the customer accommodating capacity (store expansion) for the business to give service at its most convenient and nicest way possible. Recommendation 2: And if possible, increase entertainment service to get loyalty from both of your primary and potential customers. Recommendation 3: If these recommendations cannot be realized on the start of operations, the business partners should make early improvements on its financial, technical and management so that continuous effectiveness and efficiency on operations will still be achieved despite of the growing market share.

F E A S IFE I L I T Y F I N D I N G S A N D R E C O M M E N D A T I O N S B

Page 227

A FEASIBILITY STUDY ON PINOYFLAVORED PIZZA

F E A S IFE I L I T Y F I N D I N G S A N D R E C O M M E N D A T I O N S B

Page 227