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Syllabus Topics
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Characteristics of MCS Responsibility Centers Budgetary Control- Engineered, Discretionary, Committed Costs Capital Expenditure Control Transfer Pricing Balanced Scorecard, financial and nonfinancial measures MCS in a service organization Audit Financial, Internal, Cost, Management
Concept, Characteristics
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Management Control is the process by which managers influence other members of the organization to implement the organizations strategies. Through the process of Management Control, managers assure that resources are obtained and used, effectively and efficiently, in the accomplishment of organizations objectives. Control hierarchy is : Strategic Planning, Management Control, Operational Control and Task Control. Achieving Goal Congruence between organizational goals and individual goals is the objective of Management Control. Management Control is a repetitive activity largely based on financial and non-financial measures of performance
Decision to penetrate market in Southern India is Marketing Strategy. Ensuring that this gets reflected in Sales Budget for states in South India, breaking it down by Zonal and Regional Offices, and to oversee implementation of the budget through the sales organization is Management Control. Ensuring booking of orders, delivery of goods, billing the customers and recovering money in one of the cities in South India is Operational Control. Arranging transport for supply of material against a particular order and ensuring that the material is delivered as per promise is Task Control.
Goal Congruence
Goal Congruence means that actions that people take according to their perceived self interest are also in the interest of the organization. In evaluating management control practices, two most important questions are (a) What actions do these practices motivate people to take in their self-interest? (b) Are these actions also in the interest of the organization? According to agency theory, managers are said to be agents of the owners. Goal Congruence expects that the agents safeguard and act in the interest of the owners.
Goal Congruence is dependent on factors such as organizations work ethic, culture and management style. A control system needs to accept and consciously promote the objective of goal congruence.
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Strategic Planning Budgeting System to incorporate strategy and to assign responsibilities Performance Measurement and performance reporting Managerial Compensation (or Reward and recognition system to) assist adherence to budget
Organization Structure Design of Roles, Reporting Relationships and division of responsibilities appropriate for execution of the strategy Human Resource Management Policies and practices for Selection, Training, Performance Evaluation, Promotion and Termination of employees so as to develop knowledge, skills and attitude required to execute organizations strategy Culture The set of common beliefs, attitudes and norms that explicitly/implicitly guide actions of members of the organization Management Controls Translating organizations strategy into targets applicable for individual managers and ensuring adherence to the targets based on specific financial and nonfinancial measures.
Strategy
Organizati on Structure
Performance
Culture
Case for Strategy Implementation Public Sector Banks will have to leave Comfort Zone.
A comparison of PSU banks with private sector banks indicated that the PSU banks have a much lower Fee Income as compared to the private sector banks. (Fee income includes income from advisory services, syndication of loans, providing letters of credit and guarantees, and sale of other banking products). Yes Bank, which is just 8 year old, earned fee income of Rs 767 cr. for 2011-12, which is higher than 18 other public sector banks. PSU banks have been reluctant to do this mainly because of their inherent constraints. Traditionally these banks have been trained to focus on Interest Income on loans; however loans given without adequate due diligence are coming back to haunt them as bad loans. Not many PSU banks have developed expertise in the field of advisory services despite having a huge network of branches.
Case continued Public Sector Banks will have to leave Comfort Zone.
Ms Shikha Sharma CEO and MD of Axis Bank mentioned that her bank has developed a strong fee income infrastructure based on skillset of experienced employees, pursuit of product innovation, value added services, diverse distribution channels, and above all, commitment to a customer-centric approach. Fee income of Axis Bank for 2012 is Rs 4341 Cr. out of a total Rs 27436 Cr. (15.8%). Bank of Baroda which is a PSU bank has a ratio of Fee Income to Total Income of 3.7% (out of a total Rs 33589 Cr.). The bank has taken a policy decision of increasing this ratio to 10 % over a 5year period; broken down into specific year-wise targets. Comment on Strategy Implementation measures which may be needed, and especially on the Management Control Systems.
Identifying Services/ Products to be focused Appointing a GM Services as overall in charge Marketing Strategy / Marketing Communication Training at various levels Determining and Monitoring progressive Targets Performance Measurement/ Reward (Group Bonus?) Management Information System Sharing, Benchmarking (Meetings)
Griesinger Paradigm
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Cybernetics Science of communication and control, also the way systems regulate themselves, replicate, evolve and learn. Credited to Norbert Weiner, a Mathematician. Cybernetics is essentially about systems in selfcontrol. They have goals, can measure performance, compare performance with goals, compute variance, report variance, determine causes of variance, take corrective action, and repeat the cycle until goals are met.
ET headline - FM asks bankers to pressurize builders to speed up projects and cut prices of apartments. The builders are said to be sitting on a large inventory of unsold apartments, in which huge capital is blocked. Banks are being asked by FM to put pressure on builders, since they have funded both the builder and the home loan borrower. For example, State Banks exposure to Realty sector is 144000 Cr, ICICI Banks 81000 Cr.
Review Griesingers diagram. Assign Roles stated in the diagram to agencies in the situation stated above.
Information given in the case, especially FM putting pressure on the banks, passes thru Sensor and results in Formulation of Goals. The bankers entrusted with persuading the builders are the decision makers. The information analysis and communication system existing in the bank is Sensor. Based on inputs provided, the decision maker(s) perceive and formulate their Factual Premises. These are compared with goals thru a comparator which can be a committee. The decision maker(s) decide about actions needed to meet the goals. The effector is an individual or a group which puts into effect what has been decided, making behavioral choice from an available repertoire. The environment changes; to be assessed by the sensors, for the next cycle of System even the goals may be altered.
Controllers Responsibilities
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Designing and Operating Information and Control Systems Budgets, standards, procedures to implement the system Reporting, analyzing and consulting Internal Audit and Accounting Control Procedures, Protection of assets Economic Appraisals, Cost benefit analyses Developing personnel for Control Organization, Training managers in related matters
Infrastructure Organization Structure, Strategy, Operations, Patterns of Autonomy, Measurement Methods, Responsibility Centers, Transfer Pricing Management Style and Culture Principal Values, Norms and Beliefs (See slide of Reliance Industries, as an example) Principal Processes Strategic Planning, Capital Budgeting, Operating Planning, Cost Accounting, Budgeting, Reporting System, Variance Analysis
Rewards and Penalties Individual and Firm level, Short Term and Long Term, Promotion Policy Coordination and Integration Standing Committee, Meetings, Communication Systems, Conferences
Accent on high technology areas. Faith in Investors Ethics starts from Board Room Ethics does not prevent from taking business risks Growth with dignity Stock market ultimate barometer Thrive on challenge Keep running to stay at the same place Consumers final referees
Infrastructure Personal Contacts, Networks, Emergent Roles Management Style and Culture Principal Values, Norms and Beliefs Control Process Personal Supervision, Meetings Rewards and Penalties Informal Rewards and Promotions Co-ordination and Integration Trust Based, Personal Contact
Management Control Systems is the process of implementing organizations strategy. In order to translate strategy into performance, management control systems need to be supported by appropriate Organization Structure, Human Resource Management, and corporate Culture i.e. a structure of norms and values and beliefs. The control process consists of FIVE components : Control Infrastructure, Management Style and Culture, Specific Processes, Rewards and Penalties and Mechanism for Coordination and Integration.
Responsibility Centers- I
All organizations are made up of smaller organizational units divisions, departments within divisions, sections within departments. If any of these units and sub-units is headed by a supervisor responsible for its performance, the said unit or subunit is called a Responsibility Center. The main purpose of MCS, that of implementing the Organizational Strategy is put into effect through the responsibility centers. If each of the responsibility centers meets its objectives, the objectives of the organization will have been met. An important function of Management Control Systems therefore is to control the performance of Responsibility Centers.
Responsibility Centers- II
Work
Outputs
(Goods, Services, Effects)
Example Marketing Function (Bata Shoe Shop) Manufacturing Function (Foundry Section) Internal Business Unit (Larger) Internal Business Unit
Budgeted Revenue Vs Actual Revenue (For Individual Products/Product Categories) Comparison with previous period(s) Comparison with other comparable sales outlets Analysis of Quantity, Rate and Mix Variance
Rate Variance Difference in Rates X Current years Volume Mix Variance - (Current Year Volume Current Year Volume at Previous years Mix %) X Prev. Year Rate Volume Variance - (Current Year Volume at Previous years Mix % - Prev. Year Volume) X Prev. Year Rate Gross Variance Total of Rate, Mix and Volume Variances, also Difference between Value between two years
Apr-12
Apr-11
Ltr
Mix % Ltr
Gross V
467896 72.96
34137692 58.22
67986 74.56
5069036
8.46
65532 68.65
4498772 8.73
401797 -148673
317140
570264
267854 42.32
11335581 33.33
1036595 -1163684
754845
627756
803736
50542310 100.00
750808
42371966
100
4329990
Analysis of Variance
Type Amount, Rs % Rate Variance 43,29,990 53.00 Mix Variance 8,53,354 10.44 Volume Variance 29,87,000 36.56 Gross Variance 81,70,344
Expense Centers
Expense Centers are responsibility centers in the case of which input is measured in monetary terms but output (goods, services, effects) cannot be or is not attempted to be, measured in monetary terms. Examples of expense centers are manufacturing departments in a factory, administrative and support departments such as accounting and maintenance, training, transport, research and development etc. Controlling Expense Centers essentially means ensuring Efficiency and Effectiveness in their operations for which both monetary and nonmonetary measures are used.
Engineered Costs are those in the case of which right or proper amount of costs can be calculated with a fair degree of reliability. (e.g. material costs, piece rate labor) Committed Costs are those which arise as a result of Commitment made by the decision maker. The costs remain constant during the period of the commitment (e.g. Office Rent, interest on term loan) Discretionary Costs (also known as Managed Costs) arise as a result of discretion or judgment exercised by the decision maker. The right or proper amount cannot be stated with exactness. A range may be stated, it is often, however, too broad to be of any practical use. Percentage change in costs to achieve desired percentage change in results can also not be stated. (Example: Advertisement Costs)
Engineered Expense centers are those where Engineered Costs are a dominant form of costs incurred those in the case of which right or proper amount of costs can be calculated with a fair degree of reliability. Discretionary Expense Centers are those where a majority of costs incurred are of Discretionary type where the right or proper amount to be spent cannot be stated with exactness. In the case of either of these, other types of costs may also exist and need to be controlled using techniques/ practices suitable for them.
The steps in cost control are as follows. Measure output in physical terms Work back expected Input cost on the basis of a set methodology (formula, algorithm) Compare Actual Costs with expected Costs Measure Variation Analyze variation Take corrective action
As per Standards set by Asmita Builders, 1 litre of Cement Paint, at a standard rate of Rs 58 per litre, can be used to paint 50 square feet. Actual cost incurred at a site for painting 10000 sq.ft. came to Rs 11400 for 190 litres of paint used. Compute Rate Variance and Usage Variance. Formulae : Rate Variance Difference in Rates X Actual Usage Usage Variance Difference in Usage X Std. Rate Net Variance Standard Cost - Actual Cost
Standard usage for 10000 sq ft is 200 litres at Rs 58/ Ltr. Total Std Cost Rs 11,600. Actaul Usage 190 litres at Rs 60/Ltr, Rs 11400 Rate Variance: (58 - 60) X 190 - Rs 380 (U) Usage Variance: (200 190) X 58 Rs 580(F) Net Variance: Rs 11600 Rs 11400, Rs 200; also equal to (Rate Var. + Usage Var).
Committed costs can be controlled only at the stage of making the commitment (e.g. Office Rent or Interest on Term Loan) Suitable policies and procedures need to be designed so as to ensure control at the stage of commitment. These will include assigning responsibility of controlling Committed Costs (or a part thereof) to respective Responsibility Centres. A majority of Committed Costs arise from Capital Expenditure decisions; which is an important domain under Management Control.
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Competent Managers Healthy Atmosphere Policies, Procedures, Guidelines, Rules Periodic Review of the above Using Engineered Cost Method where possible Use of the budget to promote discipline, use it selectively as ceiling, floor, guide. Use of non financial measures Benchmarking
knowledge and skills, keep the costs under control and get value for expenses incurred. They are also expected to make adequate use of expertise available within and outside the organization - lawyers, auditors, advertising and market research agencies etc.
Purchase procedure begins with indents prepared by user departments. Indents are consolidated by Purchase Department so that a bulk order can be placed for similar goods. Purchase Dept. invites quotations for the goods in question. Number of quotations invited depend on expected value of the purchase (minimum 3). Value above a specified amount calls for an open tender thru a newspaper advertisement. Departmental heads have an authority to decide the source of supply up to a stated amount; beyond which the source is decided by the purchase committee. Beyond a certain amount, top 3 (or 5) suppliers may be called for negotiation before the purchase committee.
How will you deal with routine purchase of items of raw material? What changes will be required for e-buying? How to measure performance of suppliers?
Cost Control of Handling Service Requests and Complaints at a Mobile Phone Company Service Center
Competent Managers, Healthy Atmosphere Policies, Procedures, Guidelines, Rules based on above (one of these could be training to staff, specifying qualifications for complaint handlers) Yearly review to identify changes required in policies, procedures, guidelines and rules Budgets, in terms of people and equipment, minimum allocation for new technologies, software, facilities Engineering Cost Method for routine complaints (Targets per day) Use of non-financial measures (Zero Complaint Week for a particular type of complaint) Benchmarking thru comparison between branches Use of Mystery Shoppers, performance audit
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Both input and output is measured in monetary terms. The difference, profit(or surplus), is said to measure efficiency as well as effectiveness. Profit also serves as resource allocator. Considered Tool of Decentralization and of Goal Congruence Two types : Natural (e.g. Independent product or a branch) and Constructive (formed deliberately, such as Computer Department and Law Department) Profit (often called profit contribution) is measured as Profit Centers Revenue minus direct costs (before tax). Sum total of profits of all divisions may not necessarily equal firms profit; some of the prices of profit centers are merely for measurement of their respective contribution. The system presupposes a certain degree of professional maturity and systems support
Transfer Price
Since at least a part of the business transacted by the profit centers is with other intra-company profit centers, the prices charged and paid by them to each other (transfer prices) become important. Unless based on sound rules the Transfer Prices can emerge as a major source of dispute between the centers; thus negating purpose of achieving goal congruence. Unlike Inter-company profit centers, intra company profit centers do not have complete freedom to set prices. 3 possibilities (1)Profit Centers do not have the freedom to buy from outside; they must buy internally at negotiated prices. (2) Profit Centers have a long term arrangement to buy or sell intra-company (3) Buy or Sell decisions can be taken on a short term basis. (Case of large open market)
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Market Based Using Market price as a base Cost Based Cost Plus Profit Full Cost+ Profit for high Capacity Utilization Variable Cost+ Profit for low Capacity Utilization Use of standard rather than actual Costs is desired in either case Negotiated Price
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An Engineering college has a Hostel. The Hostel and Engineering College are both Financial Performance (Profit) Centers. The Cost Per student according to Hostel Management comes to Rs 22,500 per student. The students find the rate on the higher side. Comparable accommodation in the area is available at Rs 15,000. The management desires to offer the rooms at Rs 15,000, provided the college subsidizes the difference. The college questions the cost, arguing, hostel makes no effort to control costs since these can be passed either to the students or to the college. What should be the transfer price policy which will ensure efficiency and motivation to perform at the Hostel level? How to ensure that the College and the Management are also motivated?
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Subsidy required to protect the interest of the Institution so that hostel facility is offered to students and that rooms do not remain vacant. Consider Market Price to decide subsidy Compute hostels per students cost as Standard Cost Plus Profit, not actual cost Hostels performance with respect to admissions should be evaluated on actual vs. budget. Subsidy should be charged to a Control Account; which may be distributed to colleges (on the basis of their admission quota in hostel, number of students in college or total fees). Charging subsidy direct to college is dysfunctional; they may not send students to hostel, preferring alternatives.
Purchase Cost per Unit Variable Cost saved P.U. Loss per unit Total for 1000 units
If A can use the facilities elsewhere to earn Rs 18000 will the company benefit?
Yes.
Loss in Contrbn thru buying Rs 15000 Earning thru use of facilities Rs 18000 Net Benefit Rs 3000
If market price drops from 135 to 115 should we buy from outside?
Outside purchase price As variable cost Saving per Unit Total for 1000 units
Problem 2.
Dept A (Supplying dept) Variable Cost Rs 84 p.u., Fixed Cost Rs 6 p.u., Selling Price Rs 92 p.u. Dept B (Receiving Dept) Extra Variable Cost Rs 80 p.u., Fixed Cost Rs 10 p.u., Final Selling Price Rs 176 p.u. B has offer from an outside supplier at Rs 90 p.u. Should B buy from A or from outside? What Transfer Price should be allowed to A?
Investment Centers
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Investment Centers are basically profit centers where profit center managers also have the freedom to control their Investments i.e. fixed as well as current assets deployed by them. Instead of absolute profit, profit related to Investment (ROI) is therefore used as a tool of measurement. ROI also serves as a resource allocator. Investment Centers are even a better tool of Decentralization and of Goal Congruence. Along with Profit, assets deployed by the resp. center also need to defined. Allocating all assets in Balance Sheet is often a difficult exercise in the case of intra company investment centers. The system presupposes a high degree of professionalization and systems support. Asea Brown Boveri, a MNC, has 1000 investment centers and 5000 profit centers.
Measures of performance for Investment Centers - ROI, ROA for Asian Paints Ltd, 2011-12
Measures of performance for Investment Centers - EVA for Asian Paints Ltd, 2011-12
3. EVA = Net Operating Profit After Tax - Cost of Capital
Net Operating Profit after Tax [PAT+(1-t) Interest] PAT Rs 958 Cr, Interest- Rs 31 Cr, Tax Rate (t): 32.45%, PAT+ (1-t) Interest = 958+ (1-.3245) x 31 = 978.94 Cr Cost of Capital Equity 2232 Cr (92%), Debt 203 Cr (8%), Total 2435 Cr Cost of Equity 13 %, Cost of Debt 14% x (1- .3245) , 9.46% Weighted Av. Cost of Capital = 13 x .92 + 9.46 x .08 = 12.72% Cost of Capital = 2435 x 12.72% = 309.73 Cr Economic Value Added NOPAT Cost of Capital = 978.94 Cr 309.73 Cr = 669.21 Cr
Measures of performance for Investment Centers - MVA for Asian Paints Ltd, 2011-12
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MVA = Market Value of the firm (of Equity and Debt) Book Value (Equity+ Debt) Market Value of Asian Paints, Rs 17600 Cr Book Value of Equity + Debt, Rs 2435 Cr Market Value added (MVA), Rs 15165 Cr
Note: Av Total Assets = [Fixed Assets + (Current Assets Current Liabilities)]. Du Pont takes Net Profit as Profit after taxes, not PBIT.
Norm Norm for PBIT should be 18%. With 1:1 Debt-Equity Ratio, 14 % rate of Interest and 32% Tax Rate, PAT should be 7.5% of Total Assets. The norm will change with Debt/ Equity Ratio. For a company with no Debt, the Norm will be approx. 12%.
Return on Net Profit Assets Financial Equity Margin Turnover Leverage 958/ 2232 = 958/8105 x 8105/2435 x 2435/2232 42.92% = 11.82% x 3.329 x 1.09 Equity holders get 42.92%, while overall ROI is 39.34%.
A division of XYZ Ltd has assets of Rs 30 lakhs, invested Capital Rs 22 Lakhs and Income of Rs 8 lakhs ignoring taxes.
1. What is Divisions ROI? 2. If weighted average Cost of Capital is 18%, what is EVA? 3. If management uses ROI as a performance measure, what effects on management behaviour do you expect? 4. If management uses EVA as a performance measure, what effects on management behaviour do you expect?
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Important because large amounts are involved. Wrong choice can be disastrous. Delays may mean lost opportunities/ cost overruns. Pre, During and Post Expenditure Control needed Sound judgment, effective monitoring mechanism important Financing Capital Expenditure projects also a part of the system. Raising funds for new projects, allocation of funds for on-going projects, financing overruns are all important.
Risk Management may be practiced to control uncertainties (Study Impact & Probability. Use Escalation, Extra Work Clause, Insurance, Hedging)
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Total
36.00
34.00 147.00
34.00 183.00
34.00 97.00
86.00
24.00
17.00 -
17.00 24.00
15.00 24.00
2.00 -
60.00
198.00
258.00
170.00
88.00
Generating viable, superior project ideas is an important step to maintain/ improve ROI. Evaluation and approval based on financial and nonfinancial measures. Screening and ranking criteria need to be decided (Payback, IRR, Present Value) Five Categories Repair and Replacement, Improvement, Cost Reduction, Capacity Enhancement, New Products. Capital Expenditure Budget to be allotted to each. Screening/ Ranking not relevant for the first two.
Crucial for effective control of expenditure Techniques of project management (such as PERT/ CPM) may be used for reporting and monitoring. An illustration for effective project control and reporting follows.
SrN 1 2 3 4 5 6 7 8
Task Status Completed Completed Completed Not Started Started Not Started Completed Not Started Total
BCWP 50 50 90 0 80 0 60 330
Key: BC Budgeted Cost WS Work Scheduled WP Work Performed AC- Actual Cost
Schedule Variance (BCWP BCWS)/BCWS. Cost Var.- (BCWP ACWP)/BCWP Expected Cost at Completion (say) Rs 5.50 lakhs * (370/330) = 6,16,667 Expected Overrun Rs 6,16,667 Rs 5,50,000 = Rs 66,667
Comparison of Actual Payback, IRR, PV with Planned to be carried out regularly Guidelines to be provided for future planning based on the comparison Delay/ Cost Over-run may require revision of Capital Expenditure projects
Discounting Factor
Present Value
0 1 2 3 4 5
Total
170000
19042.88
0 1 2 3 4 5
NPV 19042.88 7060.52 1742.64 -766.78 Note : IRR is the rate at which NPV is zero. IRR in this case is thus between 18% and 19%, > 18 % and < 19%. Ratio of 766.78 to (1742.64 + 766.78 ) is .31. IRR, by interpolation, is thus (19% - .31) = 18.69%.
Note : Cumulative Cash inflow exceeds Cash Outflow of Rs 100000 between year 3 and 4. Shortfall at the end of year 3 is Rs 10000, while cash inflow for year 4 is Rs 50000. .2 Year (10000/50000) is sufficient to cover the shortfall. Payback period is thus 3.2 years.
Budgetary Control
Purpose of the Budget is to translate Strategic Plan in timebound activities, to be accomplished by respective responsibility centers. Budget is said to be one year slice of the Strategic Plan. (e.g. Current year sale as a part of a long term new market penetration strategy, State level budgets). It is also the most common form of Management Control. Adhering to budget automatically ensures goal congruence. Budget may contain both monetary and non-monetary targets. All four types of responsibility centers viz. Revenue Centers, Expense Centers, Profit Centers and Investment Centers come under the purview of Budget. Budget represents two way commitment on the part of the management and the responsibility center managers.
Fine Tuning of the Strategic Plan, operationalizing it in realistic terms. Coordination between interdependent departments while setting targets which affect each other (e.g. Production and Sales) Assigning responsibility for action(s) Creating a basis for performance evaluation Promoting planning skills and self discipline across organizational units (Budgets are said to be like school bells and Monday mornings).
Setting up a Budget Department to administer the Budget. An important task is to provide necessary information, formats and technical assistance Forming Budget Committee at Senior Level for review and approval, resolving problems Issuance of guidelines related to overall assumptions, growth objectives, corporate policies Steering Budgets through a bottom up and top down process with a time bound plan Negotiation, review, approval, circulation
Budget needs to be participatory so as to ensure acceptance and implementation Ideal budget is said to be challenging but attainable, most companies prefer achievable budgets with incentive for exceeding the budget Senior Management Involvement is a must Budget Department should have a reputation for impartiality and fairness. It also has to ensure that budgets do not contain buffer. Budgets mature over time. Persisting with budgetary control over a long period is necessary.
Zero Base Budgeting was formulated by Peter Phyrr in 1970. It is not a new technique but an approach to formulation of the budget. In a typical budget, current years budget is formed with a few (usually) upward changes in the previous years figures. ZBB argues that each years figures should start with Zero, and then built objectively based on properly justified needs for current year. ZBB works with a Decision Unit which is a responsibility center. Each decision unit will need to justify each of the tasks undertaken, known as decision packages, separately, based on cost benefit analysis. Consequences of not funding the decision package need also be stated. A decision package can be stated as one among stated options. It can also start with a minimum to be expanded as per justified need. Overall budget is made up of accepted decision packages (i.e. tasks). ZBB has a potential to cut down vast unnecessary expenditure.
Budgetary Control for Engineered Costsl is usually through Flexible Budgeting. Since cost per unit is known, additional budgetary provision can be made based on output. (e.g. Painting cost per sq. ft.). Variance analysis should be used to analyze deviation from the budget. The budget for discretionary cost should be prepared in detail and itemized so as to develop clarity and financial discipline among managers (e.g. Dept. wise/ Destination-wise/ mode-wise Travelling Expenses). It may be stated as Floor, Ceiling or a guide to promote desired behaviour. Committed Cost budget needs to be approved by a high level committee, since committed costs can be best controlled at the stage of commitment (e.g. Interest on Long Term Loan)
Since purpose of MCS is to implement strategy, measuring performance of responsible managers (with respect to implementation) is an essential part of the system. This is done with the help of Financial and Non-financial Measures. Financial Measures of performance are those discussed in the context of Revenue and Expense Centers, Profit Centers and Investment Centers. These include Budgets, Analysis of Variance, Transfer Pricing, Profit Computations, Return on Investment, Du Pont Analysis, EVA, MVA etc. Organizations also use a variety of ratios based on Financial Statements; these are evaluated in comparison with specified norms (e.g. 2:1 Norm used for Current Ratio).
Responsibility centers also have non financial objectives such as Market Share and Talent Acquisition, which are equally important for attainment of goal congruence. Key Success Factors (KSF) and Key Performance Indicators (KPI) are often stated in measurable, yet non-financial terms (e.g. Restricting attrition rate to maximum 2.5% for a BPO firm). An example of KSFs for a tour and travel company follows. Evolving meaningful non-financial measures is an important feature of a Management Control System. Balanced Score Card is a widely accepted system to balance financial and non financial perspective on performance. Similar methodologies, such as Malcom Baldrige criteria are also used.
BSC was developed by Robert Kaplan and David Norton over 1990 to 1996. The technique has been adopted by several organizations not merely for performance measurement but as a strategic management system; it is thus used to (a) clarify vision and strategy
(b) Communicate and link strategic objectives and measures (c) Plan, Set Targets and align strategic initiatives (d) Enhance strategic feedback and learning
Balanced Score Card works by requiring an organization to spell out precise strategic initiatives in each of the four perspectives of the BSC. Further, measures for every strategic initiative are defined so that responsible managers have clarity about actions to be taken and about measurement of performance. Examples for the four aspects and two case studies on BSC implementation follow.
Financial Perspective
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Customer Perspective
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Value for Money Competitive Pricing Transparent, Hassle free relationship Professional after sales service
Quality service Safety, Loss Control Superior Project Management Just In Time Delivery
Innovation Perspective
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Offering great shopping experience is a strategic initiative adopted by a fashion retailer as a part of Customer Perspective. The store translated this into six actionable elements as follows.
1. Great looking store with fashion impact 2. Customer welcomed by attractive associates with a smile 3. Clear communication of special sales 4. Associates with good product knowledge 5. Personal name recognition by attending associate 6. Sincere thanks and an invitation to return soon Mystery Shopper audits would be used to evaluate performance of individual stores.
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Service Sector growing, has special features such as No inventorying, Production/Consumption simultaneous etc.) Pricing done differently e.g. Time Basis Transfer Pricing needed same rules Control Problems Inability to set standards, Team work imperative, Matrix Organization, Behavioral Characteristics of individuals differ Performance Appraisal difficult of people not at extremes Control on Managed Costs Important, same rules Budgeting necessary Activity Based Costing useful for Cost Control, Resource Allocation Risk Management Important for Fin. Services Companies
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Competent Managers Healthy Atmosphere Policies, Procedures, Guidelines, Rules Periodic Review of the above Using Engineered Cost Method where possible Use of the budget to promote discipline, use it selectively as ceiling, floor, guide. Use of non financial measures Benchmarking
Interest Earned-Advances Interest Earned-Investments Other Income Interest Expended Operating Expenses Prov. For contingencies Net Profit
(Other Income inclusive of Interest on Investments is 17187 Cr, while Profit is 6465 Cr. Without O.I., there is loss).
Interest Expended / Interest Earned Other Income/ Total Income Total Assets/ Libilities Total Investments Total Deposits Total Advances Investments / Total Assets Advances / Total Assets Advances / Deposits
Insurance Business Case of Bajaj Allianz Insurance Co. Ltd 2011-12(Rs Cr.)
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Net Earned Premium Net Incurred Claims Net Commissions Management Expenses Total Expenses (2+3+4) Underwriting results(1-5) Income from Investments Profit Before Tax
Fire Marine Auto (Comprehensive and Third Party) Health Credit Aviation Workmens compensation Personal Accident
Risk Management (Avoid NPAs, Hedging w.r.t. foreign exchange/ stock market, Reinsurance) Effective use of Information Technology Volumes spread is leveraged with large scale, distribution of risk also with scale B2B Skills for bank, insurance managers Excellent systems for Internal Checks
Auditing
Auditing is defined as A systematic examination of the books and records of a business in order to ascertain or verify and to report upon the facts regarding financial operation and the result thereof. Auditing supports Control Systems by locating the errors of omission and commission, systems lacunae, deviations from procedures and acts of dishonesty. This results in improving reliability and accuracy of accounting records. More importantly it enforces higher degree of discipline and compliance with policies, procedures, guidelines and rules.
Principles of Auditing
1. Segregation of duties (interdependent tasks carried out by different rather than same individual). 2. Adequate physical supervision 3. Open line of information from bottom to the top 4. Defined levels of authority 5. Restricting access to organizations assets 6. Verification of records by an independent authority (external auditor) 7. Respecting independence of the external authority 8. Existence of a top level committee to oversee audit
Types of Audit
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Financial Audit
Financial Audit is a historically oriented independent evaluation performed by an external auditor for the purpose of attesting the fairness, accuracy and reliability of financial data, providing protection for the entitys assets and evaluating the adequacy and accomplishments of systems designed to provide for the aforesaid fairness and protection. Financial data while not being the only source, is the primary evidential source. The evaluation is performed not on order but on a planned basis.
Internal Audit
Internal Audit is carried out using similar methodology as for external audit, with a much larger sample and with higher frequency. Internal Audit aims at covering areas of operation which are likely to be left out of external audit, because of a smaller sample. Internal Audit thus plays a role complementary to External Audit. External Audit works, by and large, at the level of Management Control. Internal Audit works at the level of Operational Control, ensuring that routine procedures are adhered to.
Cost Audit
Cost Audit is an audit of efficiency; of expenditure while work is in progress and not as a post mortem examination. Propriety audit is an audit of executive actions and plans financial expenditure. Efficiency audit ensures that resources flow into the most remunerative channels. Pricing, Product Mix, Cost Control and Inventory Valuation are objectives of Cost Accounting. Cost Audit ensures that these are satisfied.
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Verification of cost accounts and to examine whether the the cost accounting plan has been adhered to. Examining adequacy of Budgetary Control System Examining prices in related party transactions and commenting on their deviation from normal prices Suggesting measures to achieve break-even point, where necessary and comment on defaults if any w.r.t. Government and Financial Institutions Commenting on scope and performance of Internal Audit.
Management Audit
Management Audit attempts to evaluate the performance of various management processes and functions. It is an audit to examine, review and appraise policies and actions of the management on the basis predetermined standards. It is an extension of the Management Control Process. With a view to achieving these objectives, Management Audit carries out a thorough examination of Panning and Control functions. It reviews Systems and Procedures in use. It also makes a detailed review of functional areas like Purchase, Manufacturing, Marketing, Logistics, Human Resource Management and Finance.
Bank Accounts should be regularly reconciled Issue of cheques should be controlled, signing authority should be specified Documents supporting a Cheque should be specified and maintained, issue of duplicate cheques against same documents stopped As far as possible only crossed cheques be issued
Capital Expenditure should be authorized by specified persons only Plant and property registers should be maintained Fixed Assets should be physically verified at periodic intervals Sale, scrapping and write-off should be under proper authorization Depreciation rates should be properly authorized
Troston Company has 175 employees, paid on hourly rate, 40 Hours week. Overtime is paid at twice the rate. Employees swipe bar coded clock cards kept in a rack near the factory gate. How to ensure that only the authorized employees enter? that there are no proxies? that O.T. is authorized?
What is the crosscheck on overall number of employees every month? How to ensure that time spent in the factory is for legitimate tasks only?
In order to ensure that unauthorized persons do not enter, it is necessary that a supervisor who knows the employees is present near the gate. To ensure that employees do not swipe cards of friends, supervision is necessary. Introduction of biometric identification (thru thumb impression or iris scanning) will help in overcoming both these problems. However attention is still necessary to prevent entry of unauthorized individuals. Overtime should always be authorized by immediate superior and endorsed by Production Planning Dept. Before signing the payroll, the Chief Accountant should reconcile current months total employee strength = prev. months figure + Employees added during the month employees left during the month. The latter two should be reported by Personnel Dept. every month. There should be several time recording machines inside the factory to record start time and end time of jobs, which are to be punched by the workers. Total time spent on various jobs by a worker should match with total time spent computed as difference between in and out times.
Variable Cost, P.U. Fixed Cost Return On Investment 24% on Rs 20 lakhs Transfer Price 10,20,000 4,80,000 6,00,000 6,00,000
UoP 2009
M/s Suparna fixes interdivisional transfer price of its product on the basis of cost plus an estimated return on Investments in its divisions. The relevant portion of the budget for Div X for the year 2009-10 is given below. Land and Building Rs 3,00,000 Plant and Machinery Rs 5,00,000 Stock Rs 2,00,000 Bills Receivable Rs 1,00,000 Debtors Rs 2,00,000 Annual Fixed Cost of the Divn. Rs 8,00,000 Variable Cost Per Unit Rs 10 Budgeted Volume of production per year (units) 5,00,000 Desired Return on Investment 27%. You are required to determine transfer price for the Division.
12.302
Thank you !