Job Description VP of Marketing

Company: Ketab Technologies Ltd. Job Title: VP of Marketing Job Location: Jordan Headquarters

Position Summary
The Vice President of Marketing reports to the CEO and is a member of the Companys executive team. The VP marketing will be responsible of the companys marketing organization and in-bound and out-bound marketing activities worldwide, which include: Corporate marketing, partner/channel marketing, product marketing. The VP Marketing will drive the Companys efforts to position itself as a visionary leader and potential in its emerging market and to achieve its revenue goals.

Responsibilities 1. Marketing Plan & Market Investigation

Participate and lead the strategic planning including corporate positioning for new and existing markets, competitive analysis, customer segment selection and penetration plans, and related product positioning. Design, implement, and facilitate quarterly and annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans. Translate business units objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business units growth. Develop and track metrics and success criteria for all marketing programs and activities.

2. Build & Manage Marketing Dept.

Build and develop a marketing team which is competent, commercially astute, dedicated and efficient. Manage day to day activity with PR, press and marketing communications agencies. Ensure the integration of the marketing function within that of the greater group, and ensure that other business units are being supported on timely basis by the marketing department. Develop and administer marketing database including client and prospect information, mailing list applications, access to financial reports with an archive and index of companys marketing assets.

3. Cross Organization Marketing Support

Work collaboratively with a diverse staff teams to create and manage cross-organizational, integrated marketing strategies. Channel needed support to business development in delivering turn-key solution presentations, demos and preparation for VIP client meetings. Facilitate on-the-fly support for new products demos made for prospective client meetings, presentations, etc. Work with regional offices on designing and implementing prospecting and client contact systems. Assist the sales organization in devising direct marketing programs for demand creation, lead generation and sales for lead tracking. Serve as internal liaison to departmental meetings involving marketing support and company branches. Oversee product launches, providing product sales training and presentations. Generation of effective sales tools, competitive analysis and general sales support for custom projects requiring professional material preparation. Edits marketing materials according to specific market or customer requirements.

4. Manage Marketing Budget

Propose project marketing budget prepared for approval by management including feasibility, clear ROI, breakeven points and initiation timeline. Plan and administer the firms Marketing Operations budget; Support development of regional marketing budgets, strategies, plans and support the execution with proper personnel.

5. Oversee Corporate and Marketing Communications

Implement all marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, website design and content either directly or on an outsourced basis Manage internal & external communications and systems Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Provide writing and editing support for all outbound communication including all promotional materials, website content, a monthly newsletter and the companys annual report.

6. Manage Marketing Service Providers

Negotiates with media agents to secure agreements for translation of materials into other media. Manage the companys relations with press and analysts and at industry events. Develop promotional materials including marketing collateral and print copies. Coordinate communications projects with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral.

Needed Qualifications
1. Strong organizational and effective team building skills. 2. Minimum 15 years marketing experience, preferred at high-tech multinationals. 3. Preferably candidate has previously assumed VP Marketing position. 4. Extensive experience with new media, social media and internet advertising and marketing. 5. Details-oriented with the ability to manage projects from inception through execution 6. Enjoys a hands-on approach and ability to manage in an agile, high-growth and entrepreneurial environment 7. Ability to plan and manage at both strategic and operational levels simultaneously. 8. Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example. 9. Ability to work collaboratively with colleagues and staff to create a result driven, team oriented environment. 10. Substantial experience working with business and industry media. 11. Strong planning and analysis skills in sales, marketing, and business (competitive) strategy. 12. Ability to effectively work under tight deadlines and manage projects independently. 13. Resourcefulness in solving problems and has a multitasking ability. 14. Superior professionalism and judgment 15. Prior association and/or international markets experience desired but not necessary. 16. A bachelors degree in marketing, business, communications, or a related field is required.

17. Excellent command of both Arabic and English languages.