Introduction

History

Competition Name Market Cap. Key categories (Rs. cr.) 110,975.53 24,597.06 22,483.86 20,140.54 14,567.17 8,488.32 Soaps, detergents, personal care& food Hair care soaps Personal health & home care Oil care & toiletries Hair care food skincare Feminine hygiene and personal care Sales Turnover 22,116.37 2,980.08 3,759.33 2,693.23 2,970.30 1,297.41 Net Profit

HUL Godrej Consumer Dabur India Colgate Marico P and G

2,691.40 604.39 463.24 446.47 336.58 181.29

Business structure

Product portfolio of Dabur Domestic: Consumer care categories No.2 player in hair oil: a. dabur amla-largest brand in the portfolio b. vatika c. anmol No. 4 player in shampoos vatika range of shampoos Oral Care: No.3 player in toothpastes & No.2 in tooth powder a. dabur toothpaste & tooth powder b. babool: targeted at economy segment c. meswak: therapeutic toothpaste Skin Care: No. 3 player in skin lightening fem, gulabari and uveda Home care: No.1 in air fresheners: Odonil No.1 in Mosquito repellent creams: Odomoss No.2 in toilet cleaners: sanifresh odopic. Health Supplements: over the counter No.2 in glucose No.1 in branded honey dabur (Replace sugar strategy) No.1 in chawanprash.(largest health supplement sold in the country) No.1 in herbal digestives: Hajmola. hajmola candy, pudin hara, pudin hara lemon fizz, isabgol (nature care) other over the counter(otc) consumer health care products : active antacid, honitus cough syrup, shilajat gold, dabur blood purifier, dabur shanka pushpi, dabur badam oil, dabur lal tail and dabur fast balm. Ethical health care products stresscom, broncorid, madhuvaani, trifgol, lipistat, rheumatil gel & tab Food: No.1 player in fruit juice-Real and real active. Other products: burst, homemade, lemoneez, capisco Professional Range: oxy life facial, fem queens pearl facial, fem gold facial fem body bleach

Acquisition of Hobi group Leading manufacturer and marketer of personal care products in turkey Market leader in hair gel category with around 35% market share. Wide selling & distribution network in turkey Major segments: a. Hair Care(hair gels, conditioners, shampoos, styling products) b. Body and Skin care(skin care, liquid soaps & wet wipes)

Dabur Acquired 100% stake in 3 companies in the group a. Hobi Kozmetik b. Zeki Plastik c. Ra Pazarlama First Overseas acquisition by Dabur Total Consideration = USD 69 million (about Rs 324 crore)

Acquisition Rationale a. entry into attractive turkey market b. sales and distribution network of hobi leveraged for marketing dabur products in turkey. c. brand currently underleveraged in turkeytherefore potential for further expansion in skin & hair care

Acquisition of Namaste labs, USA

Financials in brief