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19 Jan 2013 Edition N 1200 1.50 inc. IVA Publisher: Paul Allen-Luckman Editor: Brendan de Beer www.theportugalnews.com

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LUXURY SPOTLIGHT ON ALGARVE

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The picturesque fishing village of Ferragudo will soon be welcoming the worlds elite to a premier luxury lifestyle event taking place in the Arade Pavilion, in April.

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The Portugal News 19 Jan 2013

Copyright 2005 Anglo Press Lda. The Portugal News is part of the Portugal News Group established 1977. Depsito Legal N 80258/94

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Luxury spotlight on Algarve

Between 25 and 30 April the Arade Pavilion, on the outskirts of the sleepy fishing village of Ferragudo (Lagoa) will be showcasing the worlds premier luxury brands in an unprecedented event loosely affiliated to the internationally famous Millionaires Fair. It will also be welcoming big spenders from around the globe who are looking to shop for high-end goods in the relative peace and discretion that the Algarve offers. Carnival of Luxury is brought to the Algarve by Vida de Luxe, a subsidiary of the Hong Kong-based Al Ark luxury concierge and lifestyle management company which was founded by the Aydelman family. Inspired by the travelling exhibition launched in Amsterdam a decade ago, the Algarves Carnival of Luxury has evolved to more than just a shopping experience we want it to be a showcase of everything Portugal has to offer, and a bit of a statement really, that Portugal is still open for business and can be up there with the best of other industry explains entrepreneur Lus da Silva, of Vida de Luxe. Theres a global financial crisis and yet business still goes on, and actually, for this category of people, business is booming, he adds. Drawing on contacts facilitated through a sales and marketing agreement with the Millionaires Fair, Carnival of Luxury aims to personalise the event by showcasing the finest Portuguese products alongside internationally renowned brands. We have cherrypicked certain things, such as the Carnival theme. Think Carnival and you think Brazil, but its origins are actually Portuguese. We want to showcase things like the finest shoes. Think shoes and you think Italy, and actually Portugal is one of the leaders in fashion design for shoes. And a whole range of things like this to show what Portugal has to offer, Vida de Luxes Adam Twidale told The Portugal News on Wednesday. Personalities and companies from the USA, France, Israel, Russia, Spain, Germany, Holland and Portugal have already put their names down for the event. As well as luxury cars, boats, fashion, jewellery, services, real estate, financial services and food and beverages, among other goods, the event will also showcase quality Portuguese products ripe for picking on the international stage. There will be a massive section of international exhibitors travelling from all over the world.

Carrie-Marie Bratley

Portugal has been given a massive vote of confidence as the countrys first international luxury lifestyle event, which expects to draw hundreds of high rollers from across the globe to the Algarves Arade Pavilion, in the municipality of Lagoa, has been confirmed for April.

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Our battle is to make sure weve lets do it in Portugal, the first and is pleased to be holding it got as many of the Portuguese reply we got from one of the ex- in his county. businesses on board before we isting exhibitors was youll Joaquim Cabrita, Lagoa fill it entirely, Mr. Twidale never get it off the ground, youll Councillor for Culture, speaking stresses. be tied up with bureaucracy, on behalf of the municipality, Its hard to explain, cer- deadlines, itll drag its feet, and described the event as extainly to smaller local compa- that was one of our biggest driv- tremely important for the pronies, that they will never get a ing forces; we got the bit in our motion of the city and the reforum like this where it is the teeth and we thought, well be gion, as well as for the best of people travelling internation- damned if we let people think what Portugal has to offer, by ally just to come to this specific that about Portugal. placing its finest products on the event, and it is an opportunity Both men are trying to be re- worlds top-table. for some of the alistic and conIt is also very important for smaller com- Theres a global servative about the dynamics of the space in panies to reach estimated visi- which it is to be held, he said, a second level financial crisis and tors figures. highlighting the prestige of the and do interna- yet business still goes Though similar Arade Pavilion, which last wintional trade. events held ter was chosen by BMW as the We are keen to on, and actually, for around the stage on which to internationally really push this category of world can draw launch its brand new 2012 3Portuguese exin excess of Series model. people, business is hibitors to use 100,000 visiIt deserves all our support this opportu- booming, he adds. tors, Vida de and we hope it goes as well as the nity as a spring Luxe is aiming organisers predict and expect it board for future success. for between 750 and 1,000 to. With a strong marketing ma- visitors a day. Praising the support and willchine behind them, we want We dont think were being ing shown by the likes of auquality [Portuguese] brands to that ambitious. If we have a to- thorities such as the national come and talk to us and the tal of between three to three and and regional tourist boards and quicker the better, because we a half thousand visitors well be Lagoa council in holding the are bullish about making this a happy, da Silva reflects. event, its organisers are very success, Mr. da Silva says. Hopeful that Carnival de confident that it will be a sucDuring the event there will Luxe will become an annual cess; If anything the challenge also be daily entertainment, event, its organisers are also look- is to bring the national exhibiranging from Ballet to Bur- ing to host a number of other tors on board and get them to lesque, from trapeze artists to events throughout the rest of the believe it is possible and sensigala dinners. year, all different to anything ble and cost-efficient to invest Day one, which falls on the seen in the Algarve, and more in some marketing and brandnational 25 de Abril holiday, is specifically during the regions ing, Lus da Silva reflects. set to be a private opening re- quieter times. His views are echoed by Mr. served for Super-VIPS; elite Lagoa Mayor Jos Incio Twidale, who concludes: Porguests, celebrities and dignitar- told The Portugal News this tugal is not good at shouting ies travelling to the event. week that he thinks the initia- about itself, so that is what The remaining days are open tive is a very interesting one, were going to do. to the general public, packaged as an entire day out featuring VIP treatment. Monday 29 April will be Business Monday, which is a little bit more unique, it is a day to do business, to make a statement and say Portugal really is open for business, Adam Twidale explains. On Business Monday a percentage of any deals brokered between companies will be donated to charity, as will five perMainland Portugal will be subject to strong winds this cent of the overall profit, to be weekend, especially on Saturday, which will be split between one national and accompanied by scattered showers from north to one international charity. south. Everything has to resonate through Portugal as being someLisbon: The Portuguese the southern coast during the thing that were not just dipping capital will record strong early hours of Saturday morninto, grabbing the money that we winds starting Friday evening, ing, easing later that evening. can get out of the economy and expected to reach gale force Thermometers will remain moving on, he reiterates. proportions (80km/h) by slightly above seasonal averResponding to detractors who noon on Saturday. While ex- ages, before dropping at the question the choice of Portugal tended forecasts point to start of next week. as a platform for luxury, given The North: The north will showers for Lisbon until the the dire economic state it is curend of the month, only scat- not be as windy as other parts tered showers arepredicted for in the south, but heavy rainfall rently in, Mr. da Silva concedes next week, which is expected is expected to cause concern at it is almost a contradiction, to bring with it cooler tem- the start of the weekend, with given the times were in, and close to 50mm of rainfall experatures. thats the kind of boldness were Algarve: The weather in pected on Friday evening. trying to show; it will take agsouthern Portugal will share Thermometers will record gressive courage and boldness to similar trends to that experi- steady drops, and are expected overcome some of the problems enced in the north, with gale to reach sub-zero minimums Portugal is in. force winds also forecast to hit by the end of next week. Twidale adds: When we said

Weather wet and windy weekend