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Coca-Cola SWOT Analysis

“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Coca-Cola

for the design of a successful strategy.” Coca-Cola The Coca-Cola Company (TCCC) is a leading manufacturer,
for the design of a successful strategy.” Coca-Cola The Coca-Cola Company (TCCC) is a leading manufacturer,
for the design of a successful strategy.” Coca-Cola The Coca-Cola Company (TCCC) is a leading manufacturer,

The Coca-Cola Company (TCCC) is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, in the US. TCCC has a strong brand name and brand portfolio. Business-Week and Interbrand, a branding consultancy, recognized Coca Cola as the number one brand in their top 100 global brands ranking in 2007. The Business Week- Interbrand valued Coca Cola brand at $65,324 million in 2007. TCCC ranks well ahead of its close competitor, Pepsi, which was ranked 22 with a brand value of $12,888 million. The company's strong brand value facilitates customer recall and allows Coca-Cola to penetrate markets. However, the company is threatened by intense competition, which could have an adverse impact on the company's market share.

is threatened by intense competition, whic h could have an adverse impact on the company's market
is threatened by intense competition, whic h could have an adverse impact on the company's market
is threatened by intense competition, whic h could have an adverse impact on the company's market

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Coca-Cola SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths World’s leading brand Large scale
Location of Factor
TYPE OF FACTOR
Favorable
Unfavorable
Internal
Strengths
World’s leading brand
Large scale of
operations
Strong revenue growth
Weaknesses
Sluggish
performance in
North America
External
Opportunities
Growing bottled water
market
Growing Hispanic
population in the US
Acquisitions
Threats
Intense competition
Dependence on
bottling partners
Sluggish growth of
carbonated
beverages

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