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The following report presents the detailed statistical analysis of the data collected from a sample of credit customers

in the department chain store AJ DAVIS. The 1st individual variable considered is Location. It is a categorical variable. The three subcategories are Urban, Suburban and Rural. Since this is a categorical variable, the measures of central tendency and descriptive statistics has not been calculated for this variable. The frequency distribution and pie chart are given as follows: Frequency Distribution: Location Frequency Urban 21 Suburban 15 Rural 14

From the frequency distribution and pie chart, it is evident that the maximum number of customers belongs to the rural category (42%), followed by those in the suburban category (30%). Only 28% of the customers belong to the urban category.

The 2nd individual variable considered is Size. It is a quantitative variable. The measures of central tendency, variation and other descriptive statistics have been calculated for this variable and are given as follows: Descriptive Statistics: Size Mean 3.42 0.245930 Standard Error 14

Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count

3 2 1.738988 68 3.024081 63 0.722808 6 0.527895 98 6 1 7 171 50

Frequency Distribution: Size Frequency 1 5 2 15 3 8 4 9 5 5 6 5 7 3

The mean household size of the customers is given as 3.42. The median of the data is 3 and the mode is 2. The standard deviation is given approximately as 1.74. Maximum number of customers has a household size of 2 as is evident from the frequency distribution and the bar graph.

The 3rd individual variable considered is Credit Balance. It is a quantitative variable. The measures of central tendency, variation and other descriptive statistics have been calculated for this variable and are given as follows:

Descriptive Statistics: Credit Balance($) Mean 3964.06 Standard Error 132.0159991 Median 4090 Mode 3890 Standard Deviation 933.4940816 Sample Variance 871411.2004 Kurtosis -0.741830067 Skewness -0.129506489 Range 3814 Minimum 1864 Maximum 5678 Sum 198203 Count 50 Relative Frequency Distribution: Credit Balance Frequenc Relative ($) y Frequency 1500 - 2000 1 0.02 2000 - 2500 2 0.04 2500 - 3000 6 0.12 3000 - 3500 6 0.12 3500 - 4000 8 0.16 4000 - 4500 12 0.24 4500 - 5000 7 0.14 5000 - 5500 6 0.12 5500 - 6000 2 0.04

The mean credit balance of the customers is given as $3964.06. The standard deviation is given approximately as 933.49. The credit balance of the customers is more or less normally distributed with the peak of the bell shaped distribution lying in the range $4000 - $4500. Thus, maximum number of customers has a credit balance within this range.

The relationship between the variables Income and Size is illustrated in the following scatter plot:

As is evident from the scatter plot, there is no definite relationship or association between the two variables. The points are haphazard and do not exhibit any

specific pattern. In other words, there is no correlation among the variables Income and Size. The relationship between the variables Income and Credit Balance is illustrated in the following scatter plot:

As is evident from the scatter plot, there is a clear and definite relationship between the two variables. The variables Income and Credit Balance exhibit a linear positive relationship or correlation. If Income increases, Credit Balance also increases or vice versa. The relationship between the variables Years and Credit Balance is illustrated in the following scatter plot:

As is evident from the scatter plot, these two variables do not show any clear relationship. The points are haphazard and do not exhibit any specific pattern. In other words, there is significant correlation among the variables Years and Credit Balance. We can conclude that, though not all, but some of the variables like Income etc. are strongly conclusive of the Credit Balance of the customers in the respective department store.