DECLARATION BY CANDIDATE

I declare that the project report titled Summer training project on STAR AUTOMOBILES Ltd. is my own work under the supervision of Miss Mayuri Jain, Faculty Of Management Studies, Dept Of Business Management to best of my knowledge the report does not contain any work which has been submitted for award of any degree anywhere.

Signature of Candidate B.B.A. (Hons.)15th Batch 5th Sem.

CERTIFICATE
The project report title summer training project on STAR AUTOMOBILES Ltd.in Sagar city prepared by Shilpi Jain, for the partial fulfillment of the degree of BBA is satisfactory in respect to comments: Content and presentation of the subject matter. Language. Embodies the original work of the candidates. Submission with in due date.

Signature of Supervisor

Signature of Examiner

Signature of the HOD

ACKNOWLEDGEMENT
It is indeed a great moment of pleasure to express our sense of profound gratitude & indebtness to all the people who have been instrumental in making it a rich experience. We found it to be a challenging project that gives us a real practical exposure to the corporate world and it is almost impossible to do the same without the guidance of people around us. I would like to pay my sincere thanks to Prof. Y. S. Thakur Head Of The Department, FMS, Dr. HS Gour University, Sagar for providing me the opportunity of doing the project report and All the faculty members who have indirectly helped me and guided me. This report is based on summer training project on STAR AUTOMOBILES Ltd., which I will assert through out my life.

Shilpi Jain B.B.A. 15th Batch 5th sem.

PREFACE
This project focuses towards various products launched by Mahindra. It points out the advertisement effect on customers. It is an attempt to look into the views and motives of the customers about the product. I am sure that project would reveal the true market condition of factors affecting the purchase behavior of customers like price, quality, average, features, brand name, etc. here the media affect on company sale is also studied. During training period, I had very touching experiences. When business is involved, ex-pertinences counts a lot, as we know, experience are an instrument, which leads towards success. As we all know working with Mahindra & Mahindra Ltd. has been a pleasure. Now I take this opportunity to present the project report and sincerely hope that it will bees much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report.

TABLE OF CONTENT
Pg No. ACKNOWLEDGEMENT PREFACE DECLARATION CERTIFICATE CHAPTER 1 - Introduction CHAPTER 2 - Objective of the study CHAPTER 3 Research Methodology CHAPTER 4 - Data collection method CHAPTER 5 - Data analysis and interpretation CHAPTER 6 COMPANY PFOFILE CHAPTER 7 SWOT Analysis CHAPTER 8 - Findings CHAPTER 9 Limitations CHAPTER 10 - Suggestion BIBLIOGRAPHY Format of questionnaire

Mahindra Company Limited

Type Traded as Industry Founded Headquarters Area served Key people Products Revenue Net income Total assets Employees Parent

Public BSE: 500520 BSE SENSEX Constituent Automotive 1945 (Ludhiana) Mumbai, Maharashtra, India Worldwide Anand Mahindra (MD) Automobiles, commercial vehicles, two-wheelers 37,026 crore (2011) 3,079 crore (2011) 36,926 crore(2011) 15,147 (2011) Mahindra Group

INTRODUCTION
Mahindra company Limited (BSE: 500520) is an Indian multinational automaker. It is headquartered in Mumbai, Maharashtra, India. It is one of the largest automobile manufacturers by production in India and a subsidiary of Mahindra Group conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed immigrated to Pakistan where he became the nation's first finance minister. The company changed its name to Mahindra & Mahindra in 1948. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses. Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company in 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. It is ranked 21 in the list of top companies of India in Fortune India 500 in 2011. Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents. It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA. M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.

M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars. Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs. Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia. Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax. CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. Mahindra & Mahindra has a controlling stake in Mahindra Reva Electric Vehicles. In 2011, it also gained a controlling stake in South Korea's SsangYong Motor Company

Mahindra Company Ltd. Board Of Directors

Director Name Keshub Mahindra Anand G Mahindra Bharat Doshi Arun Kanti Dasgupta Deepak S Parekh Anupam Puri M M Murugappan A K Nanda A S Ganguly Nadir B Godrej Narayanan Vaghul R K Kulkarni Narayan Shankar Designation Chairman Vice Chairman & Managing Director Executive Director Nominee Director Director Director Director Director Director Director Director Director Company Secretary

Management Team
Pirojshaw Sarkari : Chief Executive Officer Pirojshaw has over 18 years of experience in logistics and aviation. Before Joining Mahindra Logistics, he was the Managing Director & Country Head for UPS India. During his stint with UPS India, he was part of the start up operations where he played a key role in setting up systems and processes and establishing various global best practices. Prior to UPS, he worked with Jet Air, where as GM Corporate planning he spearheaded several special projects such as ground handling, outbound tours and set up Aramex in India. Pirojshaw is a Chartered Accountant and a Bachelor of commerce from Mumbai University. Sushil Rathi : Vice President Supply Chain Management He brings with him more than 25 years of experience in sales & distribution, marketing, channel management, supply chain management, and business & IT consulting. Sushil started his career in Premier Automobiles Limited and over a period of 15 years worked in various capacities within the sales & marketing division. Post the joint venture with FIAT; he became the Marketing Head for FIAT in India. Sushil also managed consulting assignments with Satyam & Anantara. During this period he was responsible for business development in India and consulting delivery for SCM, logistics and manufacturing. Sushil is a Mechanical Engineer and also holds a Post Graduate Diploma in Industrial Engineering and Management from NITIE, Mumbai. Selvan Dasaraj : Vice President Mahindra People Transport Solutions Selvan has over 22 years of experience in the express and logistics industry. Before joining Mahindra Logistics, he was the Director Public Affairs for UPS South Asia. During his stint with UPS India, he has worked in various capacities including, National Operations Manager, North India Manager, South India Manager and Branch Manager. Selvan was part of UPS India since its inception, setting up the network and business processes. Prior to UPS, he worked with Elbee

Express, P N Writer and DHL. Selvan is a graduate in Commerce as well as in Communication & Journalism and holds a MBA in human resources. Nikhil Nayak : Chief Financial Officer Nikhil has over 25 years of professional experience with companies like Bristlecone Inc, Pidilite, Bombay Dyeing and ATIC Industries; enjoying the opportunity to work within industries as diverse as IT, FMCG, textiles and chemicals. He has varied experience in the field of accounts, finance, taxation, legal and administration. Nikhil is a Chartered Accountant and a Bachelor of Commerce from Mumbai University. Ravi Begur : Head Information Technology Ravi has 15 years of experience in supply chain management and SCE. He has designed supply chain networks and spearheaded deployment of supply chain solutions across the globe. He is responsible for designing and deploying information solutions across business verticals at Mahindra Logistics. Raj Walekar : Head - Human Resources Raj is a post graduate in HR with over 20 yrs of experience in the manufacturing and services industries, having worked with companies like IPCA Laboratories, Rhone Poulenc (I) Ltd., AFL Logistics, Jet Air Ltd and DHL Logistics. He has rich experience in the field of human resources management and industrial relations, having managed various functions, including recruitment, employee retention, talent management, compensation & benefits and union negotiation.

MAHINDRA COMPANY CARS

MODEL Mahindra XUV500 - New Mahindra Bolero

TYPE SUV SUV

Bolero SLX Bolero SLE Bolero DIZ Bolero DI Bolero PLUS SUV

Mahindra Scorpio

Scorpio Petrol o Turbo 2.6 o Turbo 2.6 DX o Turbo 2.6 GLX o Turbo 2.6 SLX Scorpio Diesel o Turbo 2.6 o Turbo 2.6 DX o Turbo 2.6 GLX o Turbo 2.6 SLX Scorpio Turbo Diesel CRDe o Turbo 2.6 o Turbo 2.6 DX o Turbo 2.6 GLX

Turbo 2.6 SLX SUV SUV

Mahindra CL-Range Mahindra MM Range

Mahindra MM 500/550 DP Mahindra MM 500/550 XDB Mahindra MM 540 DP Mahindra MM ISZ- Petrol Soft top SUV

Mahindra Hard Top Range

Mahindra Economy Mahindra Marshal DI Mahindra 775 XDB Mahindra 3 Door Hard Top Mahindra 5 Door Hard Top Marshal 2000 Deluxe Marshal Deluxe Royale SUV SUV Mid size car

Mahindra CNG-3 Door Mahindra Voyager Mahindra Renault Logan

Mahindra two wheeler vehicles

Mahindra kine Check On-Road Price | Engine : 71.5 CC | Maximum Power: 3.8 bhp @ 5500 rpm

Mahindra Flyte
Check On-Road Price | Engine : 124.6 CC | Maximum Power: 8 BHP @ 7000 RPM Dimensions:(LxWxH) 1790 x 670 x 1100 mm | Ground Clearence: 135

Mahindra Duro
Check On-Road Price | Engine : 124.6 CC | Maximum Power: 8 BHP @ 7500 RPM | Dimensions:(LxWxH) 1814 x 770 x 1275 mm | Ground Clearence: 155

Mahindra Rodeo
Check On-Road Price | Engine : 124.6 CC | Maximum Power: 8 Bhp @ 7500 rpm | Dimensions:(LxWxH) 1790 x 690 x 1100 mm

Mahindra Stallio
Check On-Road Price | Engine : 106.7 CC | Gear Box: Constant mesh 4-speed gearbox with helical gear teeth | Maximum Power: 7.2 bhp @ 7500 rpm | Dimensions:(LxWxH) 2000 x 720 x 1050 mm | Ground Clearence: 165

Farm equipment
Main article: Mahindra Tractors Mahindra & Mahindra began manufacturing tractors for the Indian market in the early 1960s. Today, it is one of the top three tractor companies in the world with annual sales totaling more than 150,000 tractors. It has expanded its offerings to include farm-support services via Mahindra AppliTrac (agri-mechanization solutions), Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the Samriddhi Initiative (agri-support information and counseling). Mahindra & Mahindras farm equipment division (Mahindra Tractors) is one of the top-selling tractor companies in the world, with more than 1,000 dealers servicing more than 1.45 million customers. Mahindra tractors are sold in 40 countries on six continents, including the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and Eastern Europe (Serbia, Turkey, and Macedonia. Mahindra tractors are manufactured at four plants in India, two in China, three in the United States, and one in Australiaallowing Mahindra & Mahindra a foothold in major agricultural hubs. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group). The company has enjoyed 27 years of market leadership and has garnered the highest customer satisfaction index (CSI) in the industry at 88 percent. In its 2009 survey of Asias 200 most admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies. It earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its inhouse development of a load-car. In 2007, Mahindra & Mahindra became the only tractor company to win the Deming Application Prize and the Japan Quality Medal for Total Quality Management excellence in entire business operations. In addition to tractors, Mahindra sells farm implements.

Car Insurance by Mahindra

Insurance Terminology

Agent An agent is either an insurance salesperson or an independent agent who sells policies of one or more insurance companies.

ARAI Automobile Research Association of India (ARAI) is an industrial research organization formed by the Indian automotive industry. It is affiliated to the Ministry of Industry of the Indian government. ARAI helps the Government in formulating the automotive standards and providing technical support. It also carries out sponsored research for the automotive industry in different areas like engine, emission, structural dynamics and electronics.

Claim A claim is a person's request for payment to an insurance company for a loss covered under a policy. When a person claims to his insurance company for a loss it is known as a first-party claim. On the other hand when one person makes claim against another person's insurance company then it is known as a third-party claim.

Collision Coverage It is an optional insurance that pays for damage to your car caused by any accident involving any other car or object. It also pays in the case the damage is done to the car by rolling over. It may be required in the case you have opted for a car loan.

Comprehensive physical damage coverage It is yet another optional insurance. It pays for damages to your vehicle caused by anything other than an accident. It may cover damages done due to fire, theft, vandalism or flood. Conditions

Conditions are the part of an insurance policy that describe your obligations and those of your insurance company in order for the policy to be in effect. You need to fulfill those conditions if you want to make a claim in future. Deductible Deductible is the amount of money that you agree to pay in the case of a claim. It is subtracted from the total amount paid by the insurance company. For example if your total claim is $500 and the deductible is $100, then you have to pay $100 and the insurance company will pay the rest $400. Normally when the deductible is higher you may need to pay lower premium. On the other hand if your premium is higher than you may need to pay lower deductible when you file for a claim Insured's Declared Value Insured's Declared Value (IDV) is a manufacturer's listed selling price less depreciation. It is basically the depreciated value of the vehicle agreed upon by both the insurer and the policy holder. IDV of a car reduces with age. The premium of insurance is calculated on the basis of IDV of the vehicle. Insurance company A insurance company is an organization that agrees to pay for the damages or loss to your vehicle in case of any accident or other reasons in exchange for a fee known as a premium. The insurance policy is signed after mutual agreement between the insurance company and the vehicle owner. Liability A liability is a legally enforceable financial obligation. Liability coverage Liability overage is an insurance that pays when you have caused loss to other person unintentionally. It includes physical injury coverage that pays for the cost of medical treatment and legal defense costs in the case your car has caused some physical damage to the person. It also includes property damage liability coverage under which your insurance company pays to a person you have caused any property damage of No Claim Bonus You are offered a No Claim Bonus (NCB) on insurance policy renewals in the case you do not make a claim during the policy period. Insurance companies reward policyholders by giving

them a discount on the Own Damage premium up to a maximum of 50% in the case of no claim during the policy. NCB is offered to a policy holder only if the policy is renewed within 90 days of the expiry date of the policy Negligence Your failure to exercise a generally acceptable level of care and caution with regard to your vehicle and driving is considered negligence in terms of insurance policy. Own Damage Premium Own Damage (OD) premium is the amount of premium that you pay to the insurance company to cover above the mandatory third-party cover. If you have paid OD premium you are entitled to claim compensation in the case of damage to your vehicle due to flood, fire, earthquake, etc. Personal Accident Cover It is insurance coverage for the unnamed person (not the driver) sitting in the car. Under this cover the maximum amount of coverage is Rs 2 lakh for each passenger. It is useful in the case you want to cover anyone traveling in your vehicle at any time. Policy Period Policy period is the duration of time any insurance policy covers you. It can vary depending on the policy you opt for. Policyholder The person who buys insurance policy from any company is a policy holder. Policyholder Premium Premium is the amount you pay for insurance coverage. It can vary depending on the nature and terms & conditions of the policy. Proof of loss Proof of loss is the documents that you present to an insurance company when you make a request for compensation of loss done to the car. It includes documents like police reports and estimate of repair cost from the auto mechanic. The insurance company decides on how much to pay for the damages done based on the proof of loss. Uninsured motorist coverage The coverage that insures you against an accident with vehicle, whose driver is not insured, is uninsured motorist coverage. Under this coverage the insurance company also pays for the loss resulting from an accident in which a hit-and-run driver is involved. Zone

The Government has divided the whole country in two zones Zone A and Zone B-- on the base of the location of offices of registration for vehicles. It helps in rating vehicles. Zone A includes cities like New Delhi, Mumbai, Ahmadabad, Bangalore, Chennai, Hyderabad, Kolkata and Pune, and Zone B includes the rest of India.

Organization Structure of Mahindra Star Automobiles Ltd., Sagar

Mr. B.P. Dwivedi (Head of Mahindra Motors)

Mr. Atit Sen (Asst. Manager)

Mr. Rajesh Singh Parihar (Personal Incharge)

Mr. Krishna Kumar Thakur (Prosper Incharge)

Rajendra Singh

Arvind singh thakur

TRAINING DETAIL
NAME: SHILPI JAIN YEAR: 2012 ORGANIZATION: STAR AUTOMOBILE LTD. (Sagar) PLACE OF TRAINING: SAGAR UNDRE GUIDENCE OF: MR. ATIT SEN DESIGNATION OF GUIDE: Asst. MANAGER PERIOD: FROM 14TH MAY To 29TH JUNE DURATION: 45 DAYS. FIELD OF TRAINING: FINANCE DEPARTMENT

Objectives
To know the financial position of the company.

To study the company structure.

To know the strength & weakness of the company.

To know the customers satisfaction regarding the p

RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. Research is a common place refers to a search of knowledge. Research is an original contribution to the existing rate of knowledge making for its advancement.

RESEARCH DESIGN
A research design is purely and simply the framework or plan for a study that guides the collection and analysis of data. The function of a research design is to ensure that the required data are collected and they are collected accurately and economically. The type of research design used in this project is descriptive & research design.

EXPLORATORY RESEARCH : o It helps to discover new relationship and ideas .The research imagination is the key factor however three lines to attack may help in finding hypothesis of value . o This type of research design used in this project is exploratory ,exploratory research is that in which new relationship are discovered and looking to the objective of research .That is finding

out the most dominate attributes and also the market leader in respect of services.

DESCRIPTIVE RESEARCHIn this project I have used descriptive research design because here in this project I had use structured questionnaire, preplanned design for analysis, moreover direct contact method for collecting information.

DATA COLLECTION METHOD

After the research problem, we have to identify and select which type of data is to be researched. There are two type of data collection method used in this project. Primary Data Secondary Data Primary DataThe primary data are those data, which are, collected as a fresh for the first time by researcher and this happen to be original in character. The type of primary data which used in this project for collecting data is Questionnaire. Secondary Data The secondary data are those which have already been collected by some one else and which have already been passed trough statistical process. The type of secondary data which used in this project for collecting data is through internet, magazines, and newspapers.

SAMPLE PLAN: Data type: Sample Unit: Sample size: primary & secondary data customers of sagar city 25

Sampling Procedure: Probability sampling

DATA ANALYSIS & INTERPRETATION

1. Who is the market leader?
Brand Name Tata Mahindra Honda Maruti Other Brand Percentage 25% 35% 20% 15% 5%

2. Which source of advertisement Influence the customer most?

Advertisement Sources News Paper Television Magazine Internet other Percentage 15 30 10 40 5

3. Are the customers satisfied with the product?

Customer Satisfied Yes No Not Answered Satisfied Answer 60 30 10

4. What made the customers to buy the product?

Customers buy the Products Brand Name Average Price Quality Features Percentage 30 25 15 20 10

SWOT ANALYSIS
Strengths 1. Mahindra is a well known brand in the market. 2. Though Mahindra is a well known brand and also customer prefers its prices and their key features. 3. Mahindra provides best fuel efficiency.

Weaknesses 1. In comparison to other brands noise is much higher in Mahindra. 2. Mahindra should increase its after sales service. 3. Weak promotional strategy in many sectors. 4. No proper approach of target customer.

Opportunities 1. Mahindra can easily grab the market share for more expansion. 2. Industry is in increasing phase. 3. Mahindra is the only one to launch bio diesel engines in the market. 4. Purchasing power of people is increasing day by day.

Threats 1. Entrance of global competitor. 2. Brand loyalty is more of Honda Company. 3. Other competitor like Honda, Tata, Maruti are also in growing phase 4. Mahindra showrooms are not located at the near to the city.

FINDINGS
Despite of not much advertisement in the market Mahindra is a well known brand.

Most preferred brand by people are Mahindra & Tata.

Most people rely upon the average and price offered by Mahindra.

Most of the customers are influenced by internet & television adv...

I also found that advertisement play an important role in changing the attitude of people regarding particular product.

From the survey I found out that the media play an important role in

creating awareness regarding the various brands.

SUGGESTIONS
One of the main objectives of the survey was to give valuable suggestions to improve the product promotional policies of the company For dealing with customers proper approach is required. For getting the customer loyalty company should try to maximize the customers satisfaction level through after sales calls and by listening queries. Exclusive showrooms should be open at the prime locations. Advertisement should be precise, valuable, easy to understand and concise. Companies must improve their promotional strategy, as customers are not aware about the features of vehicles. Company should make service centre at rural area. Mostly rural and semi-rural customer is price conscious, so price should be reduced. Insurance should be done at min. price.

LIMITATIONS
We cannot say that what the consumer have revealed will be right for each and every situation because their perception is influenced by many factors. Many consumers showed less interest in providing information and havent cooperated. Visiting various places for the study consumed a lot of time Lack of awareness in customers was the big drawback. The report had to be completed with in a limited time period

BIBLIOGRAPHY
Philip Kolter Marketing Management: D.D.Sharma Marketing Research: C.R.Kothari Research Methodology:

Web site http://www.mahindra.com

www.google .com

QUESTIONNAIRE
Name: Sex: Q1. Which brand you are planning to buy? Mahindra Honda Q2. Which brand are you using now? Mahindra Honda TATA. Maruti TATA. Maruti. Age:Occupation:-

Q3. How you came to know about Mahindra? Internet. Magazine T.V. .. News paper..

Q4. Is Mahindra giving good after sales service? Yes. No

Q5. What made the customers influence most to buy the product? Brand name. Price. average. Quality features.

Q6. Are you satisfied with the brand? YES NO..

Date: Customers signature: Thanks for you co-operation