Jayalakshmi Shivaji (JAY) Bachelor degree in Fine Arts (Applied Arts/Visual Arts) And Human Factors International.

Visual/Interactive/Game - Designer
thejaya72@yahoo.com No.20, Municipal No 31/1,8th Main, 3rd Cross,Vasanthnagar,Bangalore. PIN: 560 052 INDIA +91-9844-045-869

OBJECTIVE I am a fine arts graduate from the college of fine arts, Karnataka Chitrakala Parishad, Bangalore, India with Commercial arts as my subject of specialization. and recently done my course in human factors international courses: user-centered analysis and conceptual design, the science and art of effective web and application design, practical usability testing and putting research into practice. My prior experience includes developing creative ideas for applications, e-learning: instructional graphics and visualization, UI design, conceptualization, animations, gaming, story boarding/prototyping with detailed screen interaction & layout design, usability & consistency, illustrations, multimedia cds; communication skills on current generation consoles for any media (print production, it, cbt, web, and tv media). I know how to walk the fine line between creating art and meeting a deadline. When time is of the essence, I can crank out the work. Calm under pressure, i have never cracked due to tight deadlines, a big plus in my field! I'm also creating more independent, pencil & color (paintings) works and animations. Competencies include: *Ability to create & develop visual hierarchy, typography, aesthetics, composition & construction of meaningful images. *Solve in identifying the problem, researching, analysis, solution generating, prototyping, user testing outcome evaluation. *Understanding of cognitive, social, cultural, technological & economic contexts for design & utilize tools & technology. *Work in a global environment with understanding of cultural preservation.*Collaborate productively in large interdisciplinary teams. PROFESSIONAL EXPERIENCE APRIL 2006- SEP 2012, (TATASKY PVT LTD / STAR GAMES DEVELOPMENT COMPANY PVT. LTD (STAR TV)/ KELLY SERVICES). GRAPHIC DESIGNER FOR INTERACTIVE OPERATIONS KEY RESPONSIBILITIES: Conceptualization, work includes layout, optimization, Visualization, Story Boarding, illustrations Development of applications as per requirement, Delivery on time. PROJECTS WORKED: Actve Wizkids, Actve Stories, Actve Games, Art, Craft, Rhymes, Disney Games, Disney Stories , Actve Astrology, Actve Contest, Active Learning, Actve Yoga. Have received award for outstanding employee of the quarter with the team for developing an Interactive Application -FUN LEARNING PACK. MARCH 2006-APIRL 2006 - MIND TREE, BANGALORE. FREELANCER - MULTIMEDIA DEMO (CBT) SEP 2005 FEB 2006 - DIGINUE TECHNOLOGIES (P) LTD., BANGALORE MULTIMEDIA MANAGER KEY RESPONSIBILITIES: Managing the team - Development of web and multimedia presentations for the product- CASIO by DIGINUE) AUG 2003- FEB 2004 - LEARNINGMATE TECHNOLOGY SOLUTIONS(EDUCOMP), BANGALORE GRAPHIC ARTIST AND ANIMATOR LearningMate Bangalore develops e-Learning content for various clients with a visible presence in K-12 segment. Our team (of 20 people) is involved in creating content for APF (Azim Premji Foundation). We develop Interactive CBTs from scratch according to the requirements specified by APF. KEY RESPONSIBILITIES: Conceptualization, Creating Characters, Illustrations, Layouts, Background Designing, Animation for CBT and games, sound editing etc., optimization, Visualization Story Boarding the courses, Development of applications as per requirement, Delivery on time. Interact with Instructional writer and Programmer to ensure the CBT development is as planned. Creating CD cover Design for Client. PROJECTS WORKED: for APF (Azim Premji Foundation). SOFTWARE USED: FLASH, PHOTOSHOP, SOUND FORGE. JUNE 2002 JUNE 2003 FREELANCING. Ceramic Designs, Paintings, Painting classes for kids, Brand designing. AUG 2001 NOV 2001 ROYAL GREYHOUND PTE LTD IT DEPARTMENT. SINGAPORE. GRAPHIC DESIGNER KEY RESPONSIBILITIES: Creating Background, Illustrations, Animation for CBT and WBT and Multimedia Presentations, and support the workgroup.

Jayalakshmi Shivaji (JAY) Bachelor degree in Fine Arts (Applied Arts/Visual Arts) And Human Factors International. Visual/Interactive/Game - Designer
thejaya72@yahoo.com No.20, Municipal No 31/1,8th Main, 3rd Cross,Vasanthnagar,Bangalore. PIN: 560 052 INDIA +91-9844-045-869

SOFTWARES USED : Flash, Photoshop, 3Ds Max(Basic), PPT, Front Page , Macromedia Dream Weaver (Html) and Macromedia Author ware (Basic). PROJECTS WORKED: SINGAPORE COMPUTER SYSTEM (SCS) SEP 2000 JULY 2001 - E-GENRE PTE LTD IT SOLUTIONS. SINGAPORE. GRAPHIC DESIGNER KEY RESPONSIBILITIES: Creating Background, Illustrations, Animation for CBT and WBT and Multimedia Presentations, and support the workgroup. SOFTWARES USED : Flash, Photoshop, 3Ds Max(Basic), PPT, Front Page , Macromedia Dream Weaver (Html) and Macromedia Author ware (Basic). PROJECTS WORKED: SINGAPORE COMPUTER SYSTEM (SCS) DEC 1999 JUNE 2000 WEB DESIGNER KEY RESPONSIBILITIES: meeting the clients and understand they needs. Preparing milestones for the Project and Designing Web Site and Testing. SOFTWARES USED : Adobe Photoshop, FrontPage 2000, HTML, DHTML, GIF Animator. PROJECTS WORKED: http://www.qsupprt.com, www.icope.com, www.emids.com, www.boozshop.com, http://imusicworks.com. MARCH 1997 - DECEMBER 1999 ESSEVEN INFOTECH LTD., THIS IS NOW CALLED AS EPIANCE, PREVIOUSLY GURU INFOTECH. BANGALORE, INDIA. GRAPHIC ARTIST AND ANIMATOR (CONTENT DEVELOPER IN CONTENT DIVISION). KEY RESPONSIBILITIES: Converting the WICAT Boeing CBT lessons, to windows, Creating animation, Authoring using Nemesis software given by the client, Video and Audio editing and graphics for presentations and also involved in Testing EPSS. Delivery on time. PROJECTS WORKED: CBT pilot simulation courseware development for Boeing 757 and 767 flights. WICAT-UK, EPSS (Electronic Performance Support Systems) for word. JUNE 1993 MARCH 1997 RENAISSANCE ADVERTISING, MCA (MARKETING CONSULTANT AGENCIES), AKSHARA ADVERTISING AND SHILAHAR ASSOCIATES, BANGALORE, INDIA PART TIME VISUALIZER KEY RESPONSIBILITIES: Conceptualization, layout, optimization. Delivery on time. Package designing for the product, Ad Campaigns, Brand Logo designing, Brochure Designing and Posters, Lottery Tickets. PROJECTS WORKED: Pathi Silks, Pathi Jewels, KSFC, Helpdesk, Motors. EDUCATION BFA AT CKP Graduate Certificate in Bachelor degree in Fine Arts (Applied Arts/Visual Arts) from Karnataka Chitrakala Parishath Bangalore. CERTIFICATION IN BASIC COMPUTER DESIGN PROGRAMS - MAS Computer Services EDITS in Malleshwaram, Bangalore. Attended 10 days Human Factors International Courses: UCA - User Centered Analysis and conceptual Design UCD - The Science and Art of Effective Web and Application Design UT - Practical Usability Testing and PRP - Putting Research into Practice SOFTWARE TOOLS USED: ADOBE PHOTOSHOP CS3, ADOBE IMAGE READY, MICROMEDIA FIREWORKS, MICROMEDIA FLASH 2004, SOUND FORGE, AUDIO EDITING, VIDEO EDITING, WEB AUTHORING TOOLS: DREAM WEAVER 8 OPERATING SYSTEMS: W INDOWS 98/W INDOWS 2000/ WINDOWS XP PROFESSIONAL ARTISTIC SKILLS: 2D ANIMATION GRAPHIC DESIGN, PIXEL ART, CHARACTER DESIGN, BACKGROUND DESIGN, UI DESIGN AND
ANIMATION ILLUSTRATIONS: STORY BOARDING, CARICATURES, PENCIL & COLOR WORK(PAINTINGS ANATOMY(HUMAN AND ANIMAL). EMIDS W EB TECHNOLOGY. BANGALORE, INDIA