CONTENT

Daily drawings Digital work Corporate, safety, childrens comics, and animation Recycling and clothing Accessory Designs Creative Guidance Exposure

DAILY DRAWINGS
These illustrations form part of an ongoing project where I draw a single frame narrative relating to events and my internal dialogue from day to day. I use water-colour and ink on Arches or Fabriano paper, and each drawing is no bigger than a postcard. Below is an exhibition from 2006.

OTHER LINKS
The Orange Stilettos (band music video), wardrobe designer and video editor: http://www.youtube.com/watch?v=me_sNMslKt4 Jincom Publishing (previous employers company website), I worked there for two years and started the animation department: http://www.jincom.co.za Amelia, (movie trailer) wardrobe assistant: http://www.youtube.com/watch?v=ioZCEpRLpxo Artthrob (article for graduate exhibition, 2007) http://www.artthrob.co.za/08jan/reviews/stellenbosch.html http://elizabethgalloway.co.za/ (Elizabeth Galloway, revious employers website)

Youve got the job, 10x15cm, watercolour and ink on Fabriano paper, 2008

I hate change. 10x14cm, watercolour and ink on Fabriano paper, 2006

So, you think I am unique and special, do you?, 10x15cm, watercolour and ink on Fabriano paper,, 2008

Untitled, 8x13cm, watercolour and ink on Fabriano paper, 2006

DIGITAL WORK
These illustrations combine digital and hand illustration. For more examples of digital work visit www.jincom.co.za

Key and Map, 10x15cm, Ink and watercolour on Fabriano paper, 2006

The Storm, 10x15cm, Ink and watercolour on Fabriano paper, 2006

A friends animals taking a liking to a newcomer, 2011

Experimentation with ink drawing on pattern paper, 2011

movie kiss, 2011

mother and child, 2011

work stare-off, 2011

ANIMATION AND FILM STILLS

CORPORATE, SAFETY, CHILDRENS COMICS & ANIMATIONS

For two years I worked at Jincom Publishing. A company that specialises in creating educational entertainment for children and semi-literate audiences. I founded the Animation Department. During my tenure the department grew to generate 40% of the companys revenue.

THE ORANGE STILETTOS MUSIC VIDEO

Conceptual sketches of the five-layered dress I designed and made. Every layer has to come off in one swift pull. To the right are film stills from the video.

All images on this page are the property of Jincom Communications

Ou goed word mooi goed Published in Leef, July, 2011

EXPOSURE

KNITTING PROJECT
These detail shots are of old material woven with a stick and the cover of my degree. I did not have any knitting needles.

FASHION DESIGN 2
LEARNING UNIT 1: RESEARCH FOR DESIGN200.1 CYCLE 6

LECTURING CONTENT and BRIEFS

From January 2011 until December 2012 I lectured at the Elizabeth Galloway Academy of Fashion Design in Stellenbosch. I designed two new modules as well as the projects, assessment methods, lecturing content and feedback strategies. The best thing about this job was discovering my passion for guiding people to discover their own potential and develop their own creative voice. Below and right are visual samples of some of the briefs and power-point presentations I compiled*.

PRESENTATIONS: NOTES ON PUBLIC SPEAKING

BY NADIA FOUCH These are general public speaking principles that you can apply to a number of different situations.

(Public speaking can be very stressful)

Public speaking is listed as one of the most common fears people suffer from. Even though this might be the case, giving a presentation can be very enjoyable. Skills, to avoid the feeling that you are about to die, largely depend on practicing speaking in front of people (which gives you confidence) and the adequate preparation of your presentation. Let us briefly unpack some of the most obvious things you need to consider when addressing a bunch of people

BRIEF FOR CYCLE 5 PROJECT: CURIOSITY CABINET AND SELF-EXPRESSION FACILITATOR: NADIA FOUCH

FASHION DESIGN 2
Research for Design DES200.1 PROJECT: CHILDRENS RANGE BRIEF FOR CYCLE 4, 2011 FACILITATOR: NADIA FOUCHE
You will be doing research in preparation for your childrens range in design week. You will create a brand identity in groups of three or four. You will create logos individually relating to the brand. Groups: Research the macro trends Eco Hedonism, Hyper Culture, or Radical Minimalism, as you will find on WGSN and create a child appropriate theme for kidswear that you will use to create your ranges. Create concept boards that will represent your brand as well as the theme for the range. Individually: Create a logo and brand image for the company you will be creating as a group. Keep in mind that a logo is something that should not be directly linked to a trend, as it will have to withstand changing trends.

DAY 2 Research the relevant theme you choose as a group [see below for groups]. Use the macro trends to guide your theme. Go and look at what is appropriate in shops for children ranging from 3-8. Compile your research and create 4 research boards relating to a brand you have created. Start to create a brand identity and summarize your approach as a group. Questions to research on the internet: What is a brand identity? What is a logo? Watch the film, Helvetica, as an introduction to the world of typography and the use of it in everyday designs. As part of your research, take photos of four different designs you see in stores that use the typeface Helvetica and briefly discuss it. [This task is in addition to your research on childrens wear and is aimed to help you become critical and analytical about signage we see every day]

From top left: 1920s Middle: 1950s

Luke Wilson, Marion Cotillard in Midnight in Paris (Sony Pictures Classics, 2011)

CONCEPT PREPARATION FOR THIRD YEAR SELF-EXPRESSION RANGE

RESEARCH PROJECT TASK: You will create a Curiosity Cabinet made from the things you like/love. The cabinet should be able to fit in your car, or be transportable. Use your creative flare to make the cabinet. You will document the process [How you make it] and the outcome [the final cabinet] and submit the documentation in a bound format, no bigger than A4.
NADIA FOUCH Fashion Design, Research for Design. DES200.1 2012

Still of Gene Kelly, Debbie Reynolds and Donald O'Connor in Singin' in the Rain (MGM, 1952)

Bottom: 1960s

Dustin Hoffman and Anne Bancroft from The Graduate (Metro-Goldwyn-Mayer Studios Inc., 2011)

BRIEF FOR CYCLE 3, 2012 PROJECT: SHIFT DRESS

FACILITATOR: NADIA FOUCH

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NADIA FOUCHE Fashion Design DES200.1 2011

NADIA FOUCH Fashion Design, Research for Design. DES100.1 2012

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BRIEF FOR CYCLE 4 PART 2 (out of 2) PROJECT: TREND COPYING/INTERPRETING AND GROUP WORK FACILITATOR: NADIA FOUCH TASK OVERVIEW You will be divided into groups to select and research a client (a local mass-market chainstore ladies-wear brand) through primary and secondary market research. Your group will then compile a written, visual overview of the target market. Your group will also each select a trend related theme for SA Autumn/winter 2013 and develop a focal point by sourcing and prioritizing images relevant to the trend, season and client, while making use of a variety of secondary sources. The images will be used to compile a visual inspiration board which will act as a design reference in DES100.2; where each student will be re-interpreting existing ideas to create a co-ordinated story appropriate to the industry client, season and trend selected by the group. Please note that this is the second brief for this research project and does not contain the market research guidance you need to include. Choose ONE of the following trends and compile relevant information regarding the key items depicting the trend; the different or specific angle that you, as a group, want to focus on; how it will fit in with your clients needs and a written section with your interpretation and angle of the trend in your own words. You can use some of the trend material Andy supplied on the server and in her powerpoint presentation, but I would like to see your own interpretation as well as compilation (or how and what you chose) of the relevant items/visuals. Images to include: Focus on the retail site images (use more than one site to validate the trend) Use catwalk images in support of your retail items. You need at least one trend forecasting image (like a TD from WGSN) and one mood enhancing image. WEEK PLANNER: Day 1: Design direction from Andy and
construction of the market research client board. Choose A trend. Day 2: copying, interpreting, and the legal aspects related to trend popularity. Research images for inspiration board.

ELIZABETH GALLOWAY ACADEMY OF FASHION

RESEARCH FOR DESIGN 2 (DES200.1)

STUDENT EVIDENCE
Module: RESEARCH FOR DESIGN Facilitator: NADIA FOUCHE Evidence submitted: FOLDED A1 INVESTIGATION BOARD Code: DES200.1 Project: AVANT GARDE COAT

BRIEF FOR CYCLE 2 PROJECT: JPEG GEN inspired SKIRT PROJECT FACILITATOR: NADIA FOUCH

Fill in your personal details below in spaces provided. Insert this page as cover for assessment. Student Name: Number: .

Year & Group: 1A / 1B / 1C / 2A/ 2B/ 2C / 3A / 3B / 3C (Circle correct one)

EVIDENCE INCLUDED IN SUBMISSION: 1. 3D, A1 Research Display 2. Object of inspiration and research starting point 3. Essay on Avant-Garde and personal concept as well as the Viewfinder exercise PLAGIARISM DECLARATION I/We know that plagiarism is wrong. Plagiarism is to use the ideas or work of other individuals and pretend that it is my/our own. I/we have used the APA referencing guide for citation and referencing. Each contribution to, and quotation in this project from the work(s) of other individuals has been cited and referenced. This Design Management project is my/our own work and I/we have not allowed, and will not allow, anyone to copy my/ our work.

NAME: Signature:

____________________ _____ ____________

Date Received (Office Use only)

Image References (clockwise from top left): Image 1: Por Homme cover page (Por Homme, 2009) ; Image 2: Mix-nmatch video still (Non-Format, 2010) Image 3: Mix-match illustration book (Gorey, 2009); Image 4: M.I.A. screenshot (Miavemo, 2010); Image 5: M.I.A screenshot (Miavemo, 2010); Image 6: Selleck, waterfall, sandwich (Unknown, 2009) Image 7: The wilderness Down Town screenshot (Milk, 2010)

Day 3: Consultations with Andy Day 4: Compile trend board and finalise project
including title of range and group approach.

Stamp here

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THIRD YEAR EXHIBITION BOOKLET DESIGN MANAGEMENTBM379

ELIZABETH GALLOWAY ACADEMY OF FASHION DESIGN

NADIA FOUCH (with some text supplied by ANDREA COYNE) Fashion Design, Research for Design. DES100.1 2012

NADIA FOUCH Fashion Design, Research for Design. DES200.1 2012

NADIA FOUCH Fashion Design, Research for Design. DES100.1 2012

RESEARCH FOR DESIGN (DES100.1) 2011 CYCLE 6 FIRST YEAR SWIM-WEAR BRIEF
BY NADIA FOUCH

Content 1. Brief: + Task, + Assessment criteria and + Outcomes 2. Examples: + Mood board, + Attack of the 50 Foot Woman as inspiration -then and now + Jantzen swim-wear label interpretation + Co-ordinates 3. Inspiration material: + Historic (Film and art): - Barbarella - Leigh Bowery - Austin Powers + Contemporary: - WGSN direction (website) 4. References

(Toca Boca is a childrens games application brand that creates educational, yet quirky games for kids. Visit their site at tocaboca.com to see what I mean. Look at how their basic brand identity stays the same, no matter what the difference is between the games. You can apply this to how you should see the difference between your brand and the trend you choose for a specific range.)

BRIEF FOR CYCLE 4 PROJECT: KIDSWEAR RESEARCH AND RANGE BRANDING FACILITATOR: NADIA FOUCH LINKS WITH: FASHION DESIGN DES200.3 RESEARCH PROJECT: You are starting a childrens wear company and need to create a brand (including a logo), research the market to find your niche gap; and design your first range for the season a/w 2013.

The Child
What constitutes the legitimate use for the term child and how to create a product aimed in an appropriate way towards this group

Compiled by Nadia Fouch

11/20/2012

DAY 1: MARKET AND TREND RESEARCH

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MARKET: In a group, you are going to find FIVE prominent childrens wear brands and analyse their brands. How do they present themselves: 1. What do their logos look like?
NADIA FOUCH Fashion Design, Research for Design. DES200.1 2012

*Please note that images and material not owned by me were used for academic purposes only and are credited where possible.

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Day 5: Peer assessment and completion of project

style.

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CARNABY STREET- Mod, rocker or ladylike embrace 60s

TASK: You will create a mix-n-match or exquisite corpse-like book relating to the trend found on WGSN, called JPEG GEN. This book has to be a visual representation and synthesis of your research. Use it as inspiration for your fashion design DES100.2, by writing a statement of intent when the book is completed.

I value projects that develop as an ongoing process; a tool to view ones personal development.

PROCESS based PROJECTS

Blow-up project. This project is an ongoing theme where I explore the effect different scale has on visuals and objects.

In school I focussed on sculpture and painting. This combination helped me to see that each media has its own inherent direction. This can be seductive and alluring, yet distracting and deterministic in the kind of work produced. This inspired me to become experimental in my use of media and objects. Some experimentations with leather and hand-bag designs. To the right is a taste of The Paper Project, an experimental exhibition co-created with Sunette Viljoen.

Media experiments

ART MEDIA

CONTACT
For a chat, please contact me via email at founadia@gmail.com, or phone +27 768 355 303 For more information please visit my website at http://nadiafouche. com/, or the professional Linkedin profile at: http://za.linkedin.com/in/ nadiafouche/

ENJOY YOUR DAY!