Вы находитесь на странице: 1из 11

MEDIA KIT / 2012

MEDIA KIT
FIRST ONE! FAT FREDDYS DROP KASABIAN RANCID J.WILLIAMS MARILYN MANSON PLACEBO CIARA MOTOCADE

WELCOME TO RIP IT UP

For 35 years Rip It Up has delivered the very best in local and international music, lm, entertainment and gaming content. The award-winning magazine is New Zealands most read, original music publication with over 90, 000 readers per issue. Pop culture is our purpose and our passion, from hip hop to metal, books to DVDs, games to memes. We go beyond traditional print media and have dug our heels deep into established online and social media, including a dedicated Youtube channel, Facebook, Twitter, and our successful website, where our monthly reach numbers in the tens of thousands. As part of the awardwinning multi-media company Satellite Media, Rip It Up have always been early adopters of technology and can be relied on to nd unique and modern solutions to suit our clients.

QUICK FACTS
READERSHIP. . . . . . . . . . . . .....................................................90,000 COVER PRICE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................NZ$8.40 BI-MONTHLY. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............6 Issues per year DEMOGRAPHIC. . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............15 - 39 years - Slightly male skew CORE DEMOGRAPHIC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .............15 - 24 years WEBSITE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.ripitup.co.nz DISTRIBUTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nationwide

Rip It Up Issue 325

Rip It Up Issue 329

*Nielsen Readership Survey Q4 2010 - Q4 2011

Rip It Up Issue 334

Rip It Up Issue 344

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

MEDIA KIT
So, when he rolls into a hotel suite at the Palais to chat about his latest movie, Inglourious Basterds, its refreshing to nd that, after a late night schmoozing at the lms premiere, Pitt isnt the buff, bright-eyed Adonis youd expect. Instead hes bleary-eyed, badly hungover and noticeably worse for wear. In fact, he appears to still be drunk. Yeah, it was bit of a late night, so Im moving a little slowly this morning, he mumbles in his distinctive Missouri drawl. Im just going to grab myself a coffee, because Im struggling right now. Anybody else want one? For the usually impeccably groomed, larger than life Hollywood superstar, its a rare glimpse at the man behind the myth, the person rather than the persona. Heres the real William Bradley Pitt - not the celebrity caricature projected onto the big screen, beamed into our homes or splashed across the pages of tabloid rags in a haze of hype and hoopla. Really, I dont have anything to do with this image thing or what people say about me, shrugs Pitt, easing himself into his seat gingerly. When I was young said? Fame is a beast - I wouldnt wish it on my worst enemy. I agree with that to an extent. Pitts turned the tables on fame though. Not only has he used it to nab the best parts going and produce a clutch of acclaimed lms, hes also capitalised on his celebrity to highlight the plight of refugees, promote the charities he sponsors and, most notably, set up the Make It Right Foundation with Jolie - a scheme to build 150 eco-friendly homes in New Orleans for the survivors of Hurricane Katrina, all paid for by the couple to the tune of NZ$9 million. By the end of the year well have a hundred homes built and theyll be the greenest, most intelligently designed neighbourhoods in the United States, Pitt reveals excitedly. We already have families coming in whove got electricity bills that are just $10-12 [per month]. Thats a big deal - thats life changing - when youre a low income family. Its also a big deal because it proves the technology were using really works. Its amazing - its far exceeded my expectations and everyone elses involved with it. Its evident that Pitt, a huge fan of architecture, derives immense personal satisfaction from the project. Partly, he explains, its because its offered him an escape from the celebrity circus he inhabits, but also its given him the chance to branch out from acting - which hed become disillusioned with, until he met Quentin Tarantino to discuss lming Inglourious Basterds. He really reinvigorated my interest in lm, because he made me think about it in different ways, Pitt enthuses. Its like wed be lming and, right in the middle of shooting, hed yell cut and adjust the scene - even though there was really good stuff happening - because he could feel it wasnt playing right. Now, Ive worked with some great directors but I havent seen anyone whos been able do that before. Quentins just a unique talent and it was a privilege to work alongside him. He adds, smiling, I loved just sitting and listening to him talk, because hes so knowledgeable about lm: its like a religion to him. Apart from Tarantinos genius, Pitt admits it was Inglourious Basterds offbeat, unorthodox take on World War II, and war lms in general, which also appealed. He particularly enjoyed portraying Lieutenant Aldo Raine, the psychopathic ringleader of a bunch of reprobates whose mission is to drop behind enemy lines and exterminate as many Nazis as possible. Yeah, I like a bit of extreme. Im always looking to push in different directions, he grins. With this movie, I liked the fact that [Raine]s a psychopath and has this strong code of justice, where if you cross the line, then all bets are off. Its a role thats reminiscent of some of the grittier parts hes played, in between the blockbusters. Films like Kalifornia, Snatch, Fight Club and, most recently, The Cohen Brothers Burn After Reading. In a way, you have to keep upping the ante, Pitt insists. But its not easy, because getting to play these roles is kind of incumbent on whats available and what comes your way. So, even though I can pretty much pick what Id like to do, Im also dependent on whats around and what Im right for, because there arent that many good roles and some that just dont work for me. The dearth of good lms and suitable roles is partly why Pitt established his own production company, Plan B Entertainment. Since its inception in 2002, its released a succession of noteworthy movies, including The Assassination Of Jesse James By The Coward Robert Ford and The Departed, which won an academy award for Best Picture in 2007. I dont really need Plan B, because I do have the luxury of being able to choose what [lms] I want to do, but its just nice to be on the story end, claries Pitt. Its a behind the scenes commitment, where we can develop some really beautiful lms, like A Mighty Heart or The Time Travelers Wife. Its one of the things Im most content with, working on things weve developed. I like that input and seeing things through from start to nish. Having previously toyed with lmmaking, did he offer any suggestions to Tarantino while shooting Inglourious Basterds, or improvise much on set? Not really, no, because the script was so good. It was so well written that, like [with] the Cohen brothers, its a mistake to go off track. If you do, youre gonna stall the thing, he surmises. Also, when you get into a Tarantino lm, he has all the back story lined up for you, its all teed off and well thought out, so you know exactly who you are and what youre doing, so you dont want to fuck with it. Understandable given Tarantinos fearsome reputation. After all, hes renowned for punishing any actors who fall asleep while lming - by taking photos of them with a giant dildo. Yeah, he does do that, laughs Pitt. When youre on set, its a church and irreverence is not stood for because movies are gospel. So, if you fall asleep theres a guy who comes along with a giant purple dildo and a digital camera and takes pictures of you. The next thing you know is you wake up and your photos on the wall of shame with a big purple cock in your face! That happened to me twice. The thought of Pitt with a big purple cock in his face is about as far removed from his image as a Hollywood pin up as you can get. So too is him turning up, possibly still drunk, to talk about his latest lm. However, as with Inglourious Basterds, things arent always as they seem - or how youd expect them to be. And thats what makes both Pitt and his latest lm so intriguing. Inglourious Basterds is in cinemas from August 20.

With all their contemporaries either dead or defunct, Pearl Jam is the last great grunge group remaining. So whats the secret of their longevity? I caught up with their enigmatic vocalist Eddie Vedder in London to nd out.
By Des Sampson

MAGAZINE CONTENT
Rip It Up gives you exclusive access to the biggest stars of the music and lm worlds, as well as introducing readers to fresh new talent handpicked by the tastemakers on the team. Each issue includes features, music, lm, DVD, book and game reviews, live photos, prizes and our outstanding stable of featured columnists.
52

The next thing you know is you wake up and your photos on the wall of shame with a big purple cock in your face!
I used to be concerned about it, about people seeing me as a sex object and not as a serious actor. It just felt like such an injustice. I used to take it really personally, especially when people would make up ridiculous stories about me. But these days Ive pretty much given up worrying about all of that, he yawns. Its a losing battle that takes up too much time and gets in the way. Now I just do whatever interests me at the time and hopefully itll keep me honest. Despite his protests, Pitts a pragmatist and recognises that if it werent for the way he looks - or his arresting, shirtless scene in Thelma & Louise - he probably wouldnt have risen to where he is now, nor been offered the roles he has - at least initially. Yeah, Ive been very lucky because [acting] is almost a lottery, he concurs. There are loads of good actors who are doing great work and, pound for pound, are as good as anyone else, but some will never make it. So the fact that you get a break - that you get to enter the ring - is a big deal. But staying in there is a whole different thing. I dont know why Ive been singled out for attention, its a question I cant answer, but its something I do appreciate. Even so, what was it Picasso
Rip It Up August/September 09

He may be one of the biggest stars in Hollywood, but Brad Pitt doesnt take fame or fortune too seriously. Thats because, as he reveals to Rip It Up in Cannes, stardom is the least of his concerns. With blockbusters like Troy, Mr. & Mrs. Smith and the Oceans Eleven, Twelve and Thirteen series, not to mention acclaimed performances in 12 Monkeys, Babel and The Curious Case Of Benjamin Button, Brad Pitt is one of the lm worlds foremost stars. Hes also one of its biggest sex symbols, regularly topping Hottest Hunk and Sexiest Man Alive polls - and, with Angelina Jolie, hes one half of Brangelina, the most celebrated couple in planet Hollywood.
By Des Sampson

In the mid 1980s, isolated by geography, history and ideology, Seattles music scene was an inbred hotbed of explosive acts - like Fastbacks, Green River, the U-Men and Malfunkshun - that were united by youthful exuberance, dogma and a passion for fusing metal, punk and indie together. Along with the Melvins, whose sludgy, slow mo guitars became synonymous with the then embryonic Seattle sound, these artists helped sculpt a completely new musical genre - one which was characterised by heavily distorted guitars, angst ridden lyrics and clashing song dynamics. When local indie label Sub Pop stumbled upon the scene they dubbed it grunge. Seeing the potential, they snapped up a handful of promising local bands, including Nirvana, before popularising the scene by releasing Sub Pop 200 - a collection which showcased prominent hometown acts like Mudhoney, Tad, Soundgarden, Green River and Nirvana. When Soundgarden, Alice in Chains and Screaming Trees then signed major label record deals, Seattles claim to being the hippest place on the planet was simply reinforced. It was only at the tail end of 1991 however, with the release of Nirvanas sophomore album Nevermind and Pearl Jams debut collection Ten, that grunge nally escaped the connes of Seattles shores and became a global phenomenon. Principally this was due to videos for Nirvanas Smells Like Teen Spirit and Pearl Jams Alive and Jeremy being hijacked by MTV and aired continuously. It was crazy how fast it all happened, recalls Pearl Jams Eddie Vedder. I just remember touring Europe for a few weeks and when we got back everything had changed, because theyd played our videos, and Nirvanas, on TV. All of a sudden our club shows, which wed been booked to play for a couple of months, were now for four months and became these incredibly impacted and intense, ritualistic re pits of music! It was like riding a big wave. It felt like if you didnt stay on that wave, or hold your breath for a really long time, you might not come up, he adds, noticeably wincing at the memory. It wasnt something we were prepared for, or expected - especially after being around for such a long time with nothing much happening. If Pearl Jams sudden stardom surprised Vedder, it was an even greater shock to founding band members Stone Gossard and Jeff Ament. Although theyd enjoyed some success with Green River and Mother Love Bone prior to forming Pearl Jam with Vedder, guitarist Mike McCready and drummer Dave Krusen, they never envisaged the fanatical response awaiting Tens release. With Nevermind knocking Michael Jacksons Dangerous off the top spot in America and Ten becoming one of the most successful rock albums ever - its sold over 20 million copies worldwide - grunge swiftly
46 Rip It Up October/November 09

became one of the most popular, and protable, forms of music around. Then, when Pearl Jams follow up album, Vs, sold nearly a million copies in its rst week in America - more than all the other entries in the Billboard Top 10 combined - it forever changed the perception and positioning of alternative rock. Suddenly every grunge inspired, Seattle based band was being courted by major labels; waves of A&R men, record execs, promoters and managers circled the city, like hungry wolves desperate to prey upon the next Pearl Jam or Nirvana. It triggered a second wave of grunge inspired acts, like Candlebox and Bush, eager to jump on the bandwagon and ape their heroes. The corporatisation and commercialisation of grunge followed, with the fashion industry charging premium prices for grunge inspired clothes and advertisers co-opting elements of grunge to peddle their products. It was an unwelcome development that Pearl Jam felt uncomfortable with. Everybody was making prot - prot they didnt expect to make, because no one thought this would happen. Nobody thought it

You know, weve never really gotten used to it - this whole thing of talking about your music and promoting it. Even now were much more comfortable playing music than talking about it.
Eddie Vedder

would take off the way it did, admits Vedder. But when it did, it seemed like some people still werent happy with what they were given and wanted more. They wanted to exploit it. Our natural reaction was to say, wait a minute, because if youre exploiting this [then] youre exploiting something deeper than just pop music. It was kind of exploiting the inside of a human - a sensitive, vulnerable human. That didnt feel right to us - it wasnt right. For Vedder, the scenes seismic shift was disheartening - especially as grunges origins had been so honest and humble. It was that purity that had convinced him to shift from San Diego to Seattle to join Pearl Jam in the rst place. Consequently, he never imagined

such a commercial outcome for the edgling movement hed initially encountered. Id been in a number of different, little bands - just writing songs, doing a lot of four track recording, working on stuff - so Id been around music for years, he explains. But when I rst went [to Seattle] I saw something different to anything Id ever experienced before. I could feel a [sense of] community there and everyone was so supportive of each other. It felt special. When I met Stone and Jeff there was a drive - a level of professionalism - that was unlike anything Id been used to. Maybe it was because theyd been on a label before, or because there was a slight bit of backing? Whatever it was, it matched well with where I was coming from and what I was coming for. I was there to just do good, honest work. With my earlier bands, I felt like I was the only one that had a sense of [wanting to] make it real, as opposed to writing songs which were just like whatever party tunes were going at the time. So, having a group that you could be real with - being able to [be real] - was a good vehicle for truth and writing about whats inside [you]. That platform provided Vedder with the security to compose a succession of songs like Alive, Even Flow and Once, which were peppered with emotion, passion, honesty or fantasy, and addressed disturbing topics like depression, alienation, murder and suicide. In fact, Pearl Jams breakthrough single Jeremy was based on a true story about a high school student who shot himself in front of his classmates. Its an approach Vedder still adopts, with Pearl Jams lyrics swaying from introspective and personal to panoramic and political. Perhaps thats part of their ongoing appeal? Yeah, maybe that is part of it, because weve always come from a pretty pure place, as opposed to the music that came out and was saturating the air waves in the decade before us, he concurs. You know, what youd call Californian poodle rockers! I can only really speak for ourselves, but I would guess, looking [back] at some of those other bands around then, like Nirvana, that their lyrical content - what [Kurt Cobain] was singing about - was real stuff too. It was the same with us. I think maybe [thats why] we felt our music was organic and pure enough to want to keep it from being polluted. You know, weve never really gotten used to it - this whole thing of talking about your music and promoting it. Even now were much more comfortable playing music than talking about it, he confesses. We were already nding it hard to cope, so when it all took off - got a little crazy - I cant say [we were] frightened for our lives, but we were frightened for ourselves, our relationships and for the survival of the band. Accordingly, when Kurt Cobain committed suicide in April 1994, when he was just 27 and Nirvana were at the peak of their success, it horried Pearl Jam and forced them to completely reappraise their priorities and the price of fame. Even though we were on parallel trains, I dont profess to know much about him, or half of what he was going through, admits Vedder. But, after that, I think we just knew that we had to change things, because it had just been proven that [doing] this can be serious, it can ruin you. It became a little more real [to us]
47

53

EDITORIAL INTEGRITY
Rip It Up boasts a stable of the very best music journalists, columnists and reviewers in the NZ and overseas. For over 34 years Rip It Ups integrity has set it apart from its competitors as a source for credible and authoritative music journalism in New Zealand. A small sample of our current writers include TV3s David Farrier and Dan Rutledge, hip-hop authority DJ Sir-vere, outspoken singer/ songwriter Anika Moa, Rip It Up founder Murray Cammick, The Edge radio personality Sharyn Wakeeld, and well respected music journalists (UK based) Des Sampson, Martyn Pepperell, Helene Ravlich and Barney MacDonald.

Inglorious Basterds - Rip It Up Issue 330

Pearl Jam - Rip It Up Issue 331

SIMPLY THE BEST


They say that you should never go back. But thats exactly what Muse did recently when they launched their new album, The Resistance, with two special gigs in their hometown of Teignmouth, Devon. The trio grew up in the picturesque seaside spot on Englands southern coast, rst meeting in the early 1990s as students at Teignmouth Community and Coombeshead College.
By Stephen Jewell
50

Guitarist/vocalist Matt Bellamy auditioned for drummer Dominic Howards new band, and Chris Wolstenholme joined the fold soon after. Two decades and five megaselling albums later, the Rotherham born bassist is the only member of the group to have not uprooted himself. Howard is based in London, while Bellamy divides his time between Teignmouth and Italy, where he lives by the shores of Lake Como with his long term girlfriend Gaia Polloni. I was very, very nervous, Wolstenholme admits when I spoke with him just after the homecoming gigs. It was a very proud moment. The last time we played there was in 1995 at a small pub that doesnt even exist anymore. It was really exciting because its the first time that weve played our new songs out live or done a show in over a year. There were quite a few people there that we know and I recognised lots of faces in the crowd. It was very unusual. The normally sleepy town certainly didnt know what hit it as thousands of ardent Muse fans descended upon it. It was quite a big show but in quite a small area, says Wolstenholme. It was very strange doing a gig in a place that I just generally walk around in. I was able to look around and see places like the Post Office that I go to. It was really weird seeing all of those things from onstage. It is no wonder that the bands dedicated followers travelled from far and wide to witness Muse debuting their new material on their home patch. Their last album, 2006s Black Holes And Revelations, elevated the band to the top tier of major headliners alongside the likes of U2 and Coldplay. The accompanying world tour that followed took in a date at Aucklands Waitakere Stadium and culminated with two sold out shows in June 2007 at the recently renovated Wembley Stadium, which was decked out like a giant space station. As captured for posterity on the live CD/DVD HAARP, the trio put on a memorable performance that concluded with two trapeze artists rising above Wembleys iconic arches on giant balloons. With the size of the live shows, the last album definitely took us up to a new level in terms of playing live, Chris reflects. In most places we went to, if wed played clubs on the previous album then we ended up playing arenas, and in the places where we played arenas we ended up playing

stadiums, so it was a nice shift up for us. And playing places like Wembley Stadium was a massive bonus as its such a historic place, especially for me as Im a big football fan. It was great to be in a place where so many great things have happened. If that wasnt elaborate enough, the stage set up for The Resistance stadium spectacular was even more eyecatching, taking its cue from the albums futuristic dystopian themes. According to Bellamy it, all

In most places we went to, if wed played clubs on the previous album then we ended up playing arenas, and in the places where we played arenas we ended up playing stadiums
Chris Wolstenholme

comes down to putting on good shows and having a good connection with the fans. However, Wolstenholme believes that sales of Black Holes And Revelations were inevitably affected by the advent of file sharing and downloading. It did better than our other albums but Im not sure if it sold bucket loads more than them, he says. Record sales have become more and more irrelevant and its hard to know how many people have heard

your album. Whether it be a legal or illegal copy, it doesnt really matter to me. I dont care how many people listen to the music as long as they do. Creatively speaking, Black Holes and Revelations marked the bands coming of age as they moved out of the shadow of formative inspirations such as Radiohead, whose influence had been so prominent on their previous albums. The likes of their 1999 debut Showbiz, its 2001 follow up Origin Of Symmetry and, especially, their 2003 third opus Absolution contain some stellar tracks, most notably the propulsive double head rush of the latters Stockholm Syndrome and Time Is Running Out. However, sometimes they veered too close to the bombastic and the overwrought, with the bands exaggerated operatic moments seeming just a tad silly. That all changed with Black Holes And Revelations, on which they embraced a more eclectic array of musical styles, ranging from spaghetti western themes and prog rock on the albums spaced out closing track Knights Of Cydonia, to the joyous disco of Starlight. Suddenly everybody seemed to get Muse, but does The Resistance - which ventures even further into strange new sonic territory - represent a step too far? Thats what weve always done, counters Wolstenholme. Weve always tried to go down different roads and to take things to even more extremes. On the last album, we had things like Supermassive Black Hole, which was hinting towards electronic areas, and on this album weve done Undisclosed Desires, on which weve really gone full on into electronica. Its really an extension of what weve done before. Indeed, guitars are conspicuous by their almost total absence on several of The Resistance 12 tracks. Theres only so much you can do with them, reasons Wolstenholme. I still feel like were predominantly a guitar band. But

She called her debut collection The Fame and, ever since, Lady Gaga has been enjoying her share of the stuff. Now shes returning to New Zealand to show off her fame, her fashion and her air.
By Des Sampson

ess than a year ago, Stefani Joanne Angelina Germanotta - as Lady Gaga was christened - was a sidekick performing tricks in support of the Pussycat Dolls on their World Domination Tour, including their one-off extravaganza at Aucklands Vector Arena. But ever since, her life - like her name - has gone gaga. In fact, in the last year, Lady Gaga has become one of the hottest stars on earth, her theatrical Monster Ball tour catapulting her centre stage, while the Pussycat Dolls - dogged by rumours of hissy ts and splits - have been left kicking their [kitten] heels on the sidelines. With Kiwi audiences being among the rst to embrace her charms, Lady Gagas been gagging to get back to New Zealand to shower us with her appreciation, and shes promising that her shows in March will be a dazzling display of burlesque and barelythere costumes from her own fashion label,

regularly performing at open mic sessions in seedy New York bars. When she turned 17 she gained early admission to New York Universitys prestigious Tisch School of the Arts and, just two years later, at 19, Lady Gaga got her rst big break, picking up publishing deals with Def Jam and Sony Music. Yeah, people think I fell out of the sky to make pop music, when really Ive been doing this since I was 13 years old, playing in clubs from 15 and just hustling the dance scene, she shrugs. Ive worked hard and done it the way youre supposed to do it playing every club in New York and bombing at every club in New York. But I didnt give up. I kept grinding it out for all those years, which made me who I am today. Thats what changed my style of writing and what I write about, because it helped me gure out who I was as a singer and performer. I think I found myself, as an artist,

I dont think theres one person on the planet that lives and dies for pop music the way I do. I guess thats maybe a presumptuous thing to say - that I would die for music more than anyone else - but I am going to say it, because I really do believe it.
Haus of Gaga. No doubt theyll be spectacular events, based on past performances, and feature all her monster hits, like Just Dance, Bad Romance and Poker Face - the record breaking single that topped the charts in 20 countries, including the USA, the UK, Australia and New Zealand - where it lodged at number one for a mind-boggling 10 weeks. Its insane that Poker Face was number one in New Zealand for that long. Its just incredible, smiles Lady Gaga. I was actually much more successful in New Zealand and Australia before America or Europe, so I loved being there, with the Pussycat Dolls, and playing for my fans. Usually, success happens the other way round - you get it in America and Europe rst. But it kind of happened backwards for me, with New Zealand, Australia and Canada rst - then America and Europe. Thats why Ive wanted to come back there so bad, to see all my little Kiwis, she says. Im going to be there soon, in just a few weeks. Although shes enjoyed phenomenal success since her jaunt to New Zealand last year with hit singles, Grammy nominations, Best New Artist awards, and two charttopping albums - The Fame and its darker sister EP The Fame Monster - Lady Gagas ascent to superstardom hasnt been as straightforward, or meteoric as it appears. Instead, shes spent years trying to scale pops summit. It all started when she began playing piano, when she was four. At 13 she penned her rst song, and by the time she was 15 was doing that - I got real. If I hadnt done that, I wouldnt have ended up where I am today, she suggests. Ive always wanted to be a pop star, be an artist and bring pop music back. Now I am - now I have - its great. Initially, however, Lady Gaga had to curb her desire for superstardom, because her publishing deal meant composing songs for other artists, including New Kids on the Block, Fergie, the Pussycat Dolls and Britney Spears, who she wrote Quicksand for. It was great writing for Britney, just having her sing my song, she grins, still clearly ecstatic about working with one of her idols. She heard the record, way before anyone even knew who I was, and just loved it for the music. Thats what was so exciting about it. But although I loved writing for those other people - it was denitely a lot of fun - I was only ever writing for them because Im a good writer, explains Lady Gaga. Really, I always wanted to be my own artist. It wasnt like I found my love of singing, or performing through songwriting. It was always there because, to be honest, Ive always craved that attention. Her attention-seeking quest for fame saw her quit school and leave home to perform at sleazy, Lower East Side clubs, with bands like Mackin Pulsifer and SGB, before switching to burlesque and hooking up with performance artist Lady Starlight in 2007, who helped her create her scanty, onstage outts. Together they dreamt up an arresting

Rip It Up December 09/January 10

51

42

Rip It Up February/March 10

43

Muse - Rip It Up Issue 332

Lady Gaga - Rip It Up Issue 333

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

MEDIA KIT
$7.90 ISSUE 330 AUGUST/SEPTEMBER 2009 WWW.RIPTIUP.CO.NZ

NIELSEN MEDIA RESEARCH SNAPSHOT 2010


Nielsen Media Research are the benchmark research company by which all reputable media in New Zealand are measured. Other magazines may claim a readership number, however Rip It Up has the distinction of a legitimate current and increasing readership gure. SPLIT.. . . . . . . . . . . . . . . . . . . . . ......................... 60% Male / 40% Female AGE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 - 39+ years CORE READERSHIP. . . . . . . . . . . . . . . . . . . . . . . . . .15 - 24 years BI-MONTHLY. . . . . . . . . . . ................... . . . ... 6 Issues per year LIFESTAGE. . . . . . . . . . . . . . .........................Mainly lifestage two (Young Independant Adults)

ARCTIC MONKEYS EXCLUSIVE I WIN A TRIP TO LA GIN WIGMORE I NOFX I OPENSOULS I LA ROUX I WU-TANG
MICHAEL JACKSON REST IN PEACE FIRST ONE!

ARCTIC MONKEYS GIN WIGMORE NOFX OPENSOULS LA ROUX WU-TANG

RIP IT UP READERS AGREE


Music is important to them They want to get to the top of their career They have very busy social lives They are lost without their mobile phones They play a lot of sport They like to enter competitions They are attracted to new ideas They like to keep up with the latest fashion They enjoy shopping for clothing and personal items They think not enough is being done about the enviroment They would consider buying from the internet They regularly buy pre-prepared meals They like to dine out They like to try di erent types of foods
*Nielsen Readership Survey Q4 2010 - Q4 2011

THE MOVIE ISSUE

PRIZES TO BE WON!

250+

DENZEL WASHINGTON EMMA WATSON DANCE FLICK LITTLE BOOTS SWEET & IRIE 30H!3 MINUIT JACKSON TRIBUTE DAVID DALLAS SHAPESHIFTER

PITT TARANTINO
CANNES EXCLUSIVE
I CASPA I GOOD LAIKA I HOCKEY I SKEPTA
RIPITUP.CO.NZ

ISSUE 330 AUGUST/SEPTEMBER 2009

WHOS NEXT?
Rip It Up Issue 330

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

MEDIA KIT
SPONSORSHIP OPPORTUNITIES
SHUTTERSPEED an exclusive photographic essay over 2 x DPS spreads taking a behind the scenes look at a video shoot, tour, album recording session or anything else that catches our eye. Totally unique. LAND OF THE GOOD GROOVE Founding editor Murray Cammick writes about his recollection of pivotal points in Rip It Up history. RIP IT UP LIVE each issue of Rip It Up we run photos and reviews of the best local and international gigs its almost like you were in the crowd. GAMES Exclusive interviews with game developers, and reviews of all the latest game releases. PLUS DVD/FILM review sections TWEETTALK They said what. Tweets from the famous and infamous you can bet Kayne will be in there. Tailored sponsorship packages are also available to suit your requirements.

kids of 88
Behind the scenes shots of Kids of 88 in June 2010, as they toured from Brisbane to Perth in Australia.
Photos by Jordan Arts.
84 Rip It Up August/September 10 85

Shutterspeed - Kids of 88 - Rip It Up Issue 336


RIP IT UP LIVE RIP IT UPUP LIVE RIP IT LIVE

GORILLAZ
Photography by Rimoni

FEATURING DE LA SOUL AND LITTLE DRAGON


TUESDAY 21ST DECEMBER 2010, VECTOR ARENA, AUCKLAND

RATES
DOUBLE PAGE SPREAD...................................... . . . . . . . . . $7500 iNSIDE FRONT COVER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...........$4500 OUTSIDE BACK COVER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..........$4500 FULL PAGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...........$3600 HALF PAGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..........$2100 THIRD PAGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...........$1500 BANNER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..........$800 INSERTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..........$200 / POA TIP-ONS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...........POA
134

WEDNESDAY 29TH TO FRIDAY 31ST DECEMBER 2010, WAIOHIKA ESTATE, GISBOURNE

RHYTHM AND VINES

Rip It Up October/November 10

135

Rip It Up Live - Rip It Up Issue 338

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

MEDIA KIT
MAGAZINE ADVERTISING SPECS
FULL PAGE Image Area: 240mm x 335mm Please add a 5mm bleed around all sides HALF PAGE HORIZONTAL Image Area: 240mm x 167.5mm Please add a 5mm bleed around all sides

FILE SPECIFICATIONS
ADOBE PDF - Press Quality setting - Images/raster graphics set to 300dpi minimum - All fonts embedded - Colours converted to CMYK (NO SPOT COLOURS) - All printers marks (bleed, crop, registration) - Please note we will not accept ti s or jpegs FILE DELIVERY

HALF PAGE VERTICAL Image Area: 120mm x 335mm Please add a 5mm bleed around all sides

THIRD PAGE HORIZONTAL Image Area: 240mm x 104mm Please add a 5mm bleed around all sides

Please send via PAGESTORE if you have the means to do so or if your le is less than 8mb please email the advert to: hannah@satellitemedia.co.nz Hannah Clark Satellite Media, Level 1, 160 Ponsonby Rd (entrance o Auckland. Any problems just phone 09 370 0337 Douglas Street), Ponsonby,

THIRD PAGE VERTICAL Image Area: 80mm x 335mm Please add a 5mm bleed around all sides

BANNER Image Area: 210mm x 71mm No Bleed

2012 DEADLINES
ISSUE DATE FEBRUARY-MARCH 2012 APRIL-MAY 2012 JUNE-JULY 2012 AUGUST-SEPTEMBER 2012 OCTOBER-NOVEMBER 2012 BOOKING 20 January 2012 18 March 2012 20 May 2012 15 July 2012 16 September 2012 18 November 2012 MATERIAL 25 January 2012 20 March 2012 22 May 2012 24 July 2012 25 September 2012 20 November 2012 ON STREET 6 February 2011 2 April 2012 4 June 2012 6 August 2012 8 October 2012 3 December 2012

DOUBLE PAGE SPREAD Image Area: 480mm x 335mm Please add a 5mm bleed around all sides

DECEMBER-JANUARY 2012

NB: A 50% charge is applicable for cancellations received on week prior to booking deadline.

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

ONLINE GUIDE

ONLINE GUIDE
ripitup.co.nz is where Rip It Up magazine lives online, extending the content model of the print edition. Visitors can nd teasers for magazine features plus heaps more exclusive continually updated content. ripitup.co.nz takes full advantage of the interactive nature of the internet providing blogs, competitions, downloads, dynamic content, live streams, RSS feeds, users comments, video and utilising social networking sites such as Facebook and Twitter.

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

ONLINE GUIDE

CUSTOM ADVERTISING SPACES


POP UP: Homepage takeover with option to play video. PAGE PEAL: Corner expands. PAGE PUSH DOWN: Homepage expanding header. BACKGROUND: Homepage background or individual page backgrounds. EXPANDING TILE AD: Tile advert can expand from 300x250 to 500x500 across the page.

SPONSORSHIP OPPORTUNITIES
ARTIST OF THE WEEK: Every week ripitup.co.nz focuss on a prominent artist or band that is gathering hype within the music industry, including an album feature and give away. WHOS NEXT: This feature showcases an up in coming artist allowing users to explore their background and listen to their music. DOWNLOADS OF THE WEEK: This feature highlights the best free legal downloads on the internet. SPECIFIC PROMOTIONS: Creative online promotions can be developed and tailored to suit any requirements.

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

ONLINE GUIDE
RATES
ITEM
ONE WEEK TWO WEEKS THREE WEEKS ONE MONTH TWO MONTHS THREE MONTHS SIX MONTHS ONE YEAR SOLUS NEWSLETTER SECTION SPONSORSHIP

AUDIENCE
ONE PLACEMENT
$250 $500 $750 $800 $1500 $2000 $5000 $7500 $850 POA

TWO PLACEMENT
$300 $600 $900 $1000 $1800 $3000 $5250 $8000

ripitup.co.nz - all stats per month. VISITS .............................................................36.5k PAGE VIEWS ....................................................225k AVERAGE TIME ON SITE ...................................4:30 PAGES PER VISIT..............................................6.2 NEW ZEALAND ............................................... 83% AUSTRALIA ..................................................... 9% AGES 13 TO 17 ..................................................10% AGES 18 TO 34 .................................................73% OVER 35 ..........................................................15% REGISTERED USERS .........................................20k NEWSLETTER SUBSCRIBERS ............................12k Further demographic breakdown available on request.

Please note: All rates are excluding GST and are not agency comm. bearing. All online campaigns are inclusive of a banner insert in our newsletter within campaign duration. Please get in touch for volume discount packages and to discuss rates.

WEBSITE SPECIFICATIONS
BANNER (LEADERBOARD)...........................................................728 x 90 TILE (MEDIUM RECTANGLE) ........................................................300 x 250 ACCEPTED FILE TYPES ................................................................gif, jpg, png, swf MAXIMUM FILE SIZE ...................................................................40kb
Flash ads appear transparent by default. Creatives must be designed with a solid-colour object as a background to avoid unwanted colour conicts with the displaying page.

ripitup.co.nz

back2basics Forum

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

ONLINE GUIDE

RIP IT UP NEWSLETTER
The Rip It Up newsletter is sent out fortnightly to over twelve thousand registered users. Each one contains a short paragraph from the Editor plus a selection of our latest news stories, competitions and reviews. There are three banner advertising spots available.

SOLUS NEWSLETTER
Solus newsletter opportunities are also available. This involves your brand/product being the only feature item advertised in the newsletter. The editor writes a blog of recommendation, or an excerpt of his experience with the brand/band or product advertised, and the newsletter is designed in the same tone as our usual newsletters. All advert spots are exclusive to your brand.

728 X 90

NEWSLETTER SPECIFICATIONS
NEWSLETTER BANNER AD. . . . . . . . . . . . . . . . . . . . .728px x 90px ACCEPTED FILE TYPES . . . . . . . . . . . . . . . . . . . . . . . . . . jpg or gif SOLUS EDM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 577px x 800px
Note: Solus newsletters can vary in size depending on creative.

728 X 90

Rip It Up newsletter example

Rip It Up Solus newsletter examples

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

RIPITUP.CO.NZ

MEDIA KIT
BIG DAY OUT TICKETS I THE BEATLES ROCKBAND CHUCK TAYLORS I RHYTHM AND VINES TICKETS
$7.90 ISSUE 331 OCTOBER/NOVEMBER 2009 WWW.RIPITUP.CO.NZ SIR HOWARD MORRISON AND ROC RAIDA REST IN PEACE FIRST ONE!

CONTACT US
KEY CONTACTS
NIKKI STREATER General Manager Ph: 021 678903 nikki@satellitemedia.co.nz LEONIE HAYDEN Editor Ph: 09 370 0352 editor@ripitup.co.nz HANNAH CLARK Sales Manager Ph: 09 370 0337 hannah@satellitemedia.co.nz LUKE WINSLADE Online Editor Ph: 09 370 0345 luke@satellitemedia.co.nz

Here at Rip It Up we simply love music, movies and pop culture. Its what gets us up in the morning and also keeps us up at night. Its in our blood you see. So if there is anything we can do to help you or your brand wed love to chat.

PEARL JAM MEGADETH JUDAS PRIEST EDITORS SHAPESHIFTER THE SPECIALS


ISSUE 331 OCTOBER/NOVEMBER 2009

GUEST EDITOR EDDIE VEDDER

MEGADETH JUDAS PRIEST EDITORS SHAPESHIFTER


THE SPECIALS WOLFMOTHER MAJOR LAZER BLACK CROWES UK SUBS
DIZZEE RASCAL THE-DREAM KIDZ IN SPACE DJ AM

WHOS NEXT?
Rip It Up Issue 331

I ISAAC AESILI I MURDERCHORD I TYSON TYLER


RIPITUP.CO.NZ

NEW ZEALANDS NUMBER 1 MUSIC MAGAZINE

Вам также может понравиться