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  • Marketing For Vetrepreneurs

    Загружено:

    TheNextWave
    13 просмотров33 страницы
    A presentation for Military Veterans on marketing techniques for small business

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    A presentation for Military Veterans on marketing techniques for small business

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    13 просмотров33 страницы

    Marketing For Vetrepreneurs

    Загружено:

    TheNextWave
    A presentation for Military Veterans on marketing techniques for small business

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 33

    Marketing 101 for Vetrepreneurs

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    I know half of my advertising money is wasted. I just dont know which half.

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    85%
    WWW.THENEXTWAVE.BIZ 937.228.4433 CREATE LUST EVOKE TRUST
    3

    Bad news John, youre probably wasting 85% of your dollars now.

    PEOPLE DONT READ ADS People read what interests them, and sometimes its an ad.

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    1902

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    What was advertising

    Radio TV Newspapers Magazines Billboards Direct mail Yellow Pages POP


    6

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    Advertising is a lot more today.

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    People do business with people they know.

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    CREATE LUST EVOKE TRUST

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    Naming:

    Unique Descriptive,descriptive but not too Global Interesting Memorable Available


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    Your Name Location based Cute Hard to spell Copycat

    CREATE LUST EVOKE TRUST

    10

    Logo:

    Simple Works in B&W Unique Embroidered Professional Classic


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    Clip art 4/color only Trendy Used randomly Copycat


    CREATE LUST EVOKE TRUST
    11

    May I have a conversation with you?

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    12

    CRM.
    13

    CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM. CRM.

    Be the expert.
    WWW.THENEXTWAVE.BIZ 937.228.4433 CREATE LUST EVOKE TRUST

    14

    Having happy customers is a sound business strategy.


    WWW.THENEXTWAVE.BIZ 937.228.4433 CREATE LUST EVOKE TRUST

    15

    If it doesnt sell, it isnt creative


    Benton & Bowles

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    16

    Good advertising will kill a bad product faster than anything.


    WWW.THENEXTWAVE.BIZ 937.228.4433 CREATE LUST EVOKE TRUST

    17

    so what is good advertising?

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    18

    INFORM EDUCATE ENTERTAIN


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    19

    CREATE LUST EVOKE TRUST

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    20

    What was a 1 way communication-

    is now 2 way.
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    21

    GOOD ADVERTISING

    builds and manages meaningful relationships between a consumer and a company


    WWW.THENEXTWAVE.BIZ 937.228.4433 CREATE LUST EVOKE TRUST
    22

    How should John spend his advertising dollars?

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    23

    decided free shipping was a better use of $30 million in advertising.

    WWW.THENEXTWAVE.BIZ 937.228.4433

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    24

    put the customer experience ahead of monetization, and figured that better, faster search would bring them more users which improves their searches

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    25

    so does this mean advertising is dead?

    NO!
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    26

    old product

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    27

    new found hipness


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    28

    old ad
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    29

    new ad
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    30

    READING:
    Positioning:The Battle for Your Mind Al Ries & Jack Trout Hey, Whipple, Squeeze This Luke Sullivan The Art of Client Service Robert Solomon The Brand Gap Marty Neumeier The Great Game of Business Jack Stack The Goal Eliyahu M. Goldratt The E-Myth Revisited Michael E. Gerber Leadership is an Art Max Depree The Tom Peters Seminar Tom Peters www.thenextwave.biz/booklist

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    31

    Checklist:
    Google Places Website with CMS you can use: WordPress Knowem.com for checking social media names Google Alerts Social Media plan, policy including these sites:

    WWW.THENEXTWAVE.BIZ 937.228.4433

    CREATE LUST EVOKE TRUST

    32

    and thats all folks.

    SDVOB HUBZone www.thenextwave.biz

    33

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