PROJECT REPORT Negotiating and Communicating

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Submitted to:

ACKNOWLEDGEMENT

First and foremost I would want to thank my college Jaypee Business School , Noida for giving each and every student a platform of such nature where even before the completion of twos course, interaction with the industry and exposure to the same is made possible. I express my immense pleasure and solemn gratitude to Dr Vinky Sharma for giving me this opportunity to study an entire sector very closely. Last but not the least I am grateful to all those persons who were involved with me in the project for their co-operation and support.

(Mayank Bhatia)

Table of Content

Introduction Negotiation and Communication Research methodology Finding And Analysis Conclusion

Introduction

As the project assigned to us which is on Negotiation and Communication refers that confer with another person with a view to compromise or agreement.to arrange or bring about. Taking action in order to achieve a situation acceptable to both parties.It occurs when the interest of a person or group are dependent upon the action of another person or group who also have interest to pursue and whose respective interests are pursued by co-operative means. As the survey conducted to get important in both parties view, May involve conflict between the parties, Need both parties to work together to achieve their objective

Negotiation and Communication

Communication
It is the deliberate or accidental transfer of meaning, The term communication is derived from Latin word communicare means to share, to impart, or to commune, its literal meaning is giving or sharing information, Communication can be number of persons who receive the message and Medium of communication

Negotiation
Taking action in order to achieve a situation acceptable to both parties, It occurs when the interest of a person or group are dependent upon the action of another person or group who also have interest to pursue and whose respective interests are pursued by co-operative means To reach an agreement over issues which: Are important in both parties view May involve conflict between the parties Need both parties to work together to achieve their objective

Research methodology
Research in common parlance refer to a search for knowledge, one can also define research as a scientific and systematic for pertinent information on a specific topics. In fact, research is an art of scientific investigation. Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically .Research aim to gain familiarity with a phenomenon or to achieve new insight into it are termed as exploratory or formulate research studies . This research is exploratory in nature; data was collected from various primary and secondary sources. The choice of sample scheme was guided by the fact that a reasonable amount of information was available and representing true picture of Self help group products.

Effective market research involves 5 steps: Defining the problem and research objectives. Developing the research plan. Collecting the information or data Analyzing the information. Presenting the findings.

The first step in the scientific methods of research study is the research design. Research Design It is the plan structure and strategy of investigation convinced so as to obtain answer to research question. It is purely and simply the framework or plan for study that guides the collection of analysis of data. It is a blueprint that is followed on completing the study. Designing of a research plan calls for decisions on the Data sources, Research approaches, Research instruments, Sampling plan, and Contact methods. Sample Unit Sales Person Sample Size 60 Sample groups Shopkeepers, Retailers, Business, Sales Managers

Sample For the purpose of completion of this particular project consumers were interviewed. The sample sizes of 60 were taken in order to come up with the result.

Data collection Data collection is a key activity of research. Data collection method is the backbone of research design; there are two types of data

1. Primary data primary data is a data gathered first time by the researcher. Primary data can be collected through observational studies, market surveys or experiments.

2. Secondary data secondary data is the data collected by any other person other than the researcher .the data collected may be internal or external. Collected data may be for the same purpose or any other purpose. Keeping in mind the research objective, the problem is to collect the relevant and required information. The information required is a collection of coherent or relevant numerical observations or events with their relevance with each other. Collection of secondary data 1. Various publications of foreign govt. or of international bodies and their subsidiary organizations. 2. Technical and trade journals. 3. Books, magazines and newspapers.

4.

Reports and publications of various associations connected with

business and industry, banks, stock exchanges and commodity exchanges etc. 5. Reports prepared by research scholars, universities, economists etc. in different fields.

Method used: Survey: Surveys are concerned with describing, recording, analysing and interpreting conditions that either exist or existed. The researcher does not manipulate the variable or arrange for events to happen. Surveys are only concerned with conditions or relationships that exist, opinions that are held, processes that are going on, effects that are evident or trends that are developing. They are primarily concerned with the present but at times do consider past events and influences as they relate to current conditions. Thus, in surveys, variables that exist or have already occurred are selected and observed.

Finding And Analysis

How likely are you to do each of the following when NEGOTIATING?

Conclusion

The Average of Negotiation1 is ,average of Negotiation2 is , and communication average is shows that Negotiation and Communication plays as a core and important role in between both the parties and between every business and it is also important to build good relationships.

Bibliography
Negotiation a process by which two parties communicate with each other in order to reach an outcome on which they mutually agree.

NEGOTIATING & COMMUNICATING

Answer all questions to the best of your ability. There are no right or wrong answers.

Name: Age: 18-24 ___ Gender: Occupation/ Industry: 25-30 ___ 31-35 ___ 40-45 ___ 45 & above ___

How likely are you to do each of the following when NEGOTIATING?

Very Likely Likely

Neither Likely nor Unlikely Unlikely

Very Unlikely

1. 2. 3. 4. 5. 6. 7. 8. 9.

Ill come up with a plan so that I can steer the negotiation to go my way. Ill do things expressly to make sure that the negotiation stays friendly and comfortable. Ill go out of my way to make sure that the outcome for the other person is fair. Ill do things so that both of us can get what we want from the negotiation. If something needs to be negotiated, Ill immediately step forward to do it. Ill give some in order to get some from the person Im negotiating with. If the negotiation is not going my way, Ill bail out of the negotiation. Ill suggest creative solutions that allow both of us to get what we want from the negotiation. If it seems important for the other person to come out on top, Ill give in to them.

10. Ill avoid difficult issues to keep the negotiation from getting nasty. 11. If the other person compromises their position, Ill compromise my position in return. 12. Ill make sure that both of our needs are understood so that both of us can come out on top. 13. Ill present information, when negotiating, even if it doesnt necessarily always support my position. 14. Ill propose a place in the middle where we both can meet. 15. Ill try to see things from the other persons viewpoint and be considerate of their needs.

Rate your level of agreement with each of these statements.

Strongly Agree Agree

Neither Agree nor Disagree

Strongly Disagree Disagree

16. In every negotiation, both sides have to give something up to get something in return. 17. Whats good for me is really all that matters when negotiating. 18. Ill do almost anything to keep from having to engage in negotiation. 19. In negotiating, someone wins and someone has to lose. 20. The feelings of the other person that Im negotiating with are important to me. 21. Negotiation works better when the focus is on common agreement rather than differences. 22. I can be aggressive when it comes to getting my way from a negotiation. 23. When you compromise in a negotiation, you really just lose. 24. If the other person gets a raw deal from our negotiation, that really doesnt matter to me. 25. Keeping the comfort level high is very important to me when Im negotiating.

Rate your level of agreement with each of these statements for COMMUNICATING.

Strongly Agree Agree

Neither Agree nor Disagree

Strongly Disagree Disagree

1. 2. 3. 4.

I express my opinions honestly, openly and appropriately all of the time. I can get angry and am comfortable letting this show. I find it difficult to say no. If I do not agree with a task Ive been given, I find a way of dragging my feet on it. If someone knows more than me I feel comfortable in asking for help from them. I feel guilty if I leave on time for a valid reason and other people are still working. I can be sarcastic.

5.

6.

7. 8.

I think my way of doing things is better than other peoples. 9. If someone takes advantage of me, I find a way of getting my own back. 10. I feel I have a right to say no to other peoples requests and to negotiate a compromise. 11. If I am in a large gathering, I find I do not speak up. 12. I like to be in control of a situation. 13. If the situation dictates, I can stare people down. 14. I make good eye contact with other people. 15. If I am unsure about a given task, I find it uncomfortable to ask for help. 16. I have been known to talk about other people behind their backs. 17. When I have to deal with someone in authority, I find it difficult to look them directly in the eye. 18. I am a good listener and equally other people listen to what I have to say. 19. Rather than confronting someone about an issue, I would rather give them the cold shoulder or drop hints to other people that I am not happy. 20. I am not afraid to be direct with someone, even if they think I am being rude.