Dissertation Topics

Created By Rachel Maxwell on Tuesday, November 27, 2012 2:42:13 PM GMT last modified by Nan Liu on Wednesday, December 5, 2012 9:45:47 PM GMT

Branding The relationship between internal corporate culture and the service brand Understanding service brands in the financial services sector Managing the gap between customer service quality expectations and actual service quality Narrowing the gap between brand identity and brand image Customer relationship management in the professional services sector Exploring the role of acculturation on consumer brand choice The relationship between brand trust and use of loyalty cards Using atmospherics to promote a luxury brand The influence of peer pressure on brand choice The role of internal audiences in creating a strong brand identity Young peoples brand preference in technology products

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Marketing Communications The importance of source trustworthiness in communications for high and low involvement products How to measure the effectiveness of Integrated Marketing Communications The implementation of Integrated Marketing Communications in (China/Vietnam etc) Using advertising appeals to create a trusting brand image The advertising of high and low involvement services The relationship between trusting the advertisement and trusting the brand Effectiveness of product placement Use of humour/fear in advertising Standardisation adaptation debate with reference to print advertisements Standardisation adaptation debate with reference to of websites

Corporate Social Responsibility Using citizenship as a differentiating tool in the retail sector. The role of corporate social responsibility in different market sectors.

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Reducing the carbon footprint using marketing communications to change behaviour The importance of a social impact analysis for private and public organisations. Ethical considerations in marketing food to children. Social Media Challenges of managing the brand in the digital world The impact of social media on consumer involvement in the brand Examining social media and digital marketings impact on global branding The use of the internet as a brand building tool Online consumer behaviour and motivation How to promote a destination using digital marketing Using social media to influence attitude on social marketing campaigns Tourism Niche tourism marketing (e.g. sport/adventure tourism, food & drink tourism, sex tourism, etc.) Destination marketing and branding Tourist perceptions and motivations Impacts of tourism

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Tourism and sustainability Event based tourism Tourism and hospitality Tourism development and planning

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Consumer Behaviour The importance of the evoked set in the decision making process of laptop purchases

Does COO impact the perception of quality when considering laptops International students attitudes towards UK high street fashion brands International students attitudes towards international luxury clothing brands UK students perception towards Chinese technology products Students attitudes towards the purchase of counterfeit goods Student attitudes towards illegal downloading of music Effect of cultural difference on the consumer decision-making process Comparative analysis of the use of endorsers (between 2/3 countries) Marketing Strategy Importing leather into the UK. Examination of market entry strategies. Marketing a social enterprise

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