OBJECTIVES:

Compare and contrast the retail strategies of Reliance Fresh and Bazaar. Analyze the similarities and dissimilarities in their approach

In the following which one would you prefer to buy from

3 3 12 big bazar reliance both none 7

When I talk about hypermarkets which one comes to your mind?(top of mind) In the following which one would you prefer to buy from
3 big bazar 12 reliance both

Order taking process

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Order taking process 3.5 2.666666667

bigbazar

reliance

Customer assistance process

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Customer assistance process 3.333333333 2.5

bigbazar

reliance

Billing system
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Billing system 3.166666667 3.166666667

bigbazar

reliance

Satisfaction rate about service

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

3.5 2.666666667

Satisfaction rate about service

bigbazar

reliance

Discount offers
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

4.333333333 2

Discount offers

bigbazar

reliance

Quality of goods
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Quality of goods 3.333333333 2.5

bigbazar

reliance

Promotional tools used

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Promotional tools used 3.666666667 2.5

bigbazar

reliance

location
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

location 3.333333333 2.666666667

bigbazar

reliance

ambience
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

ambience 3.166666667 2.166666667

bigbazar

reliance

Private labels display

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Private labels display 3.666666667 2.166666667

bigbazar

reliance

Good brands available

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Good brands available 3 2.5

bigbazar

reliance

Free gifts
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Free gifts 2.5 1.666666667

bigbazar

reliance

coupons
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

coupons 2.5

2.166666667

bigbazar

reliance

Credit card acceptance

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Credit card acceptance 3.666666667 2.333333333

bigbazar

reliance

Impulse buying
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Impulse buying 3.666666667 2.666666667

bigbazar

reliance

spacious
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

spacious 3.833333333 2.166666667

bigbazar

reliance

Attractive entrance
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Attractive entrance 2.833333333

2.166666667

bigbazar

reliance

Shopping cart availability at entrance

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Shopping cart availability at entrance 3.166666667 2.5

bigbazar

reliance

Shelves and display

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Shelves and display 3.666666667 3

bigbazar

reliance

Freshness of products
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Freshness of products 3 2.833333333

bigbazar

reliance

Product availability
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Product availability 3.666666667 2.666666667

bigbazar

reliance

Time spent
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Time spent 3.666666667 2.166666667

bigbazar

reliance

Time spent in queue for billing

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Time spent in queue for billing 2.833333333 2.5

bigbazar

reliance

Overall shopping experience

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 3.333333333 2.166666667 Overall shopping experience

Which one having parking facility

7 big bazar reliance 18

Were the staff are in dress code

12 big bazar reliance 23

Where you will prefer bulk purchase

14 12 10 8 6 4 2 0 bigbazar reliance others 5 12 8 Where you will prefer bulk purchase

BIG BAZAR VS RELIANCE FRESH QUESTIONNARIE

When I talk about hypermarkets which one comes to your mind?(top of mind) 1. Bigbazar 2. Reliance fresh 3. others In the following which one would you prefer to buy from 1. bigbazar 2. reliance Reason why you will buy from particular:____________________________ According to you big bazaar , reliance comes under High quality

High price

low price

LOW quality

Some factors influence(rate from high 5,4,3,2 low- 1) Big bazar Order taking process Customer assistance process Billing system Reliance fresh

Satisfaction rate about service Discount offers Quality of goods Promotional tools used location ambience Private labels display Good brands available Discount offers Free gifts coupons Credit card acceptance Impulse buying spacious Attractive entrance Shopping cart availability at entrance Shelves and display Freshness of products Product availability Time spent Time spent in queue for billing Overall shopping experience

Which one having parking facility 1. Reliance fresh 2. Big bazaar Were the staff are in dress code 1. Big bazaar 2.reliance fresh Where you will prefer bulk purchase 1. Big bazaar 2.reliance fresh 3. others