BISLERI INTRODUCTION

Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.[1] It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 23 October 2012, Bisleri has 18 plants, 13 franchisees & 58 contract packers all over India. In 1967, Bisleri an Italian company, started by Signor Felice Bisleri, first brought the idea of selling bottled water in India. It started a company calledBisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle Exports, boughtover the brand. In those days, Bisleri packaged drinking water was available inglass bottles.Being a returnable package owing to various other problems such as breakageand weight, in 1972-73, Bisleri was made available in PVC (Poly VinylChloride) bottles. After this plastic packaging was introduced, things started tochange, and sales increased rapidly.The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of brands, including Thums Up, Limca and Gold Spot.Recognising the potential of the packaged drinking water market, he then wenton to concentrate on making Bisleri a top selling brand

in India.Marketing andBrands BlogBisleri a brand name synonymous to mineral water in India. It hasapproximately 60% market share in packaged drinking water in country. Brandis owned by Parle Company, which bought over Bisleri in 1969 from Italiancompany. Initially, Bisleri faced the problems of acceptance from consumers. Itwas difficult to advertise for a company something as a bottled water, which iscolourless, tasteless and odourless. In mid eighties company changed its packaging to PET bottles which shows transparency and clear water toconsumers. This gave mineral water market a boost.In India, water is scarce and quality is poor so initially the consumers were onlyforeigners and NRIs. Therefore, to increase its customers base, company cameup with comfortable and affordable price bottle which was a great success andshowed 400% growth.India bottled water market is appox is worth Rs 1,000-1,200 crore (Rs 10-12billion). Seeing this growth over the years, many new players have enteredthe market. Amongst them Kinely from Coke, Aquafine from Pepsi, kingfisher and now Himalayan from Tata are main players of industry. There are many upsand down in last couple of years but brand recall of Bisleri is amazing whichhelped company. In order to differentiate form other players company tries tocome up with different and new campaigns on regular intervals

BACKGROUND HISTORY
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties bubbly & still in 1965. Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name Bisleri. Later Parle switched over to PVC nonreturnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe. All shares are held by Mr Ramesh J Chauhan and his family. The brand name Bisleri is so popular in India that it is used as generic name for bottled water. Market leader in 1971 Increased selling in 250 towns in 1997 from 60 towns in 1993 In the early 1990s, Parle Bisleri became synonymous with branded water and had a market share of 70% Faced competition from new entrants in late 1990s In 1990s focus was on pure and safe water

CUSTOMER SERVICE
In the changing business scenario customer service is assuming a prominent place. This is the result of competition that is sweeping the modern business scene. Customers perceptions & expectations have under gone change. Customer dissatisfaction is loss of business and reputation. Hence the new status of customer satisfaction. A good production function produces a product of high quality at competitive cost for which market already has identified a market. But business simply doesnt take place unless logistics physically takes the product to the market. Hence customer satisfaction is the direct result of superior logistical performance. Customer satisfaction now becomes an interface between marketing and logistics In the changing business scenario customer service is assuming a prominent place. This is the result of competition that is sweeping the modern business scene. Customers perceptions & expectations have under gone change. Customer dissatisfaction is loss of business and reputation. Hence the new status of customer satisfaction. A good production function produces a product of high quality at competitive cost for which market already has identified a market.

But business simply doesnt take place unless logistics physically takes the product to the market. Hence customer satisfaction is the direct result of superior logistical performance. Customer satisfaction now becomes an interface between marketing and logistics

QUALITY MANAGEMENT
Raw water which is collected from the wells is stored in a tank which has a capacity to store 1 lakh liters of water. Then the water is chlorinated to kill the bacteria present in the water which is passed through 20 micro arcal filters. Then it is passed through carbon filter which is used for removing activated carbon and odor and also acts as chlorine remover. Then it is passed through 10micron filter. Then it goes through REVERSE AUSMOSES PLANT, which contains semi-pomitable membrane which

removes dissolved solids and bacteria of size 0.001 micron. It is passed through 1 micron and 0.5-micron filters. T hen the water gets ozonated and passed through SS 316 MACHINE. Water is stored in 10000 liter tanks.

JUST IN TIME
JIT is defined as a philosophy of manufacturing based on planned elimination of all waste and continuous improvements of productivity. It encompasses the successful execution of all manufacturing activities required to produce a final product, from design engineering to delivery and including all stages of conversation from raw materials onward. The primary elements of JIT are to have only the required inventory when needed, to improve quality to zero defects, to reduce lead times by reducing set up times, queue lengths and lot sizes, to incrementally revise the operations themselves and to accomplish these things at minimum cost. In the broad sense, it applies to all forms of manufacturing, job-shop, process as well as repetitive. JIT is an approach that seeks to eliminate all sources of waste in production activities by providing the right part at the right place at the right time.

JIT means: 1. Producing the quantity of units that is needed, no more. No less.

2. Producing term on the date and at the time required, not before an not after .

3. That a supplier delivers the exact quality demanded, at the scheduled time and date.

TOTAL QUALITY MANAGEMENT

Total quality management transcends the product quality approach, involves everyone in the organization, and encompasses its every function: administration, communications, distribution,

manufacturing, marketing, planning, training, etc. Coined by the US Naval Air Systems Command in early 1980s, this term has now taken on several meanings and includes commitment and direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of results; realization that transforming an organization means fundamental changes in basic beliefs and practices and that this transformation is everyone's job; building quality into products and practices right from the beginning;

METHOD OF IMPROVE PRODUCTIVITY

Blowing of Bottles: The bottles in this factory are given the desired shape by the use of blowing machines. These machines blow at a temperature of 300 degrees Celsius. The machine used for the blowing purpose is known as the AOKI MACHINE. This machine has a blowing capacity of 10 bottles per minute.

Modernization in filling of water : There are three types of filling machines, which are used for the filling purpose. The different sizes of bottles that are filed are of 500ml, 1liter, 1.2liters and 2liters respectively. First the bottle gets ozonized when it is passed through JET MACHINES. In this the bottle gets integrated and disintegrated, it gets rinsed, and then the water is filled into the bottles.

Filling of Jars: The different sizes of jars are 5liters, 10liters and 20liters. The jars are cleaned manually by soap and water. Then it is cleaned with sodium hypo-chloride and virosin, which are disinfectors. When jars are passed through washing machine first it is rinsed with hot water, then disinfected and then it is ozonated. Then jars are passed on to jar fillers where it gets filled and the packing of sealed jars into boxes is done manually.

Laboratory Testing: Every hour samples of water that are filled in to the bottles are taken and various testing is done. First it is checked for odor if any, presence of alkanity, chlorine and calcium. The water is also checked in machines SOLIDS) like PH METER, TDS(TOTAL

DISSLOVE

METER, AND

NEPHLOMETER, MEASURING OF

SPECTROPHOTOMETER

TUBILITY. They also do aerobic microbial count and pathogen testing.

CONCLUSION
It is very important for the companies to understand that winners wo uld be th ose who will en du re a strong reg ion al p resen ce. Therefore the companies should take some immediate actions to make presence in the whole country and more important is every hook and corner of the states where they are present today