MBA 4TH SEMESTER 2012 ADVERTISING

Q.No.1(a) (b) Define Advertising. What arc the different types of Advertising-

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(a) What is electronic media for advertising, stale the merit and demerit of the electronic media? (b) Identify the key decision factors that advertisers should know o make effective decisions about the print media. (a) Explain what out-of-home media are and discuss factors that advertisers should consider for making out of home media decision (b) Describe the advantages and disadvantages of out-of-game advertising. (a) Explain the functions and special skills of media buyers (b) Discuss the challenges and opportunities of global media buying. Outline what an advertising plan is and list its key elements including its relationship to the marketing plan. What is an Ad' Agency? What arc the different ways through which agencies get clients? (a) Discuss the meaning and importance of creativity in advertising (b) Describe the work of art directors and copy writers. Write shot notes on any two of the following. (i) Cost per thoused (CPM) (ii) Product placement (iii) Sponsorship (iv) Classified Advertising

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MBA 4TH SEMESTER 2009 ADVERTISING

Q.No.1Define different types of advertising agencies and explain how agency work is organized? What is A.I.D.A or A.I.C.D.A? What do you understand by the Facets Model of effective advertising? Explain. What is Diffusion of innovation curve? How the consumer decision process works? Explain What arc the components of a Media an? Define each one briefly Why copywriting is considered so important in advertising? What are the requirements -for print media advertising? Write in your words. How the TV production process works. Explain its different components (preproduction. Shoot and post production) with the help of any one example What is direct marketing? How direct marketing works? Explain with Also mention the advantages and disadvantages of direct marketing. Q.No.8advertising? Q.No.9What is B2B advertising? How B2B advertising differs from consumer

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Q.No.7examples

You are the advertising executive of an advertising agency. Submit a proposal to your client about the launch campaign of any consumer brand. Mention in your proposal about what you want to do for the launch of the product e.g. media mix. Media cycle etc. Write short notes on any three of the following. (i) The Aperture concept (ii) Demand; Push and Pull strategies (lii) The issue of brand building (iv) Cost efficiency CPM and CPP

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MBA 4th

GUESS PAPER 2012

PRINCIPLES OF ADVERTISING
Q1. Q2. How many types of advertising are there? Briefly define each one [P 17) What is the role of advertising; in marketing? reference. [P 31) Explain the marketing process with this

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How many types of agencies are there? Describe each one briefly. (P 47) What i) FACET model of effective advertising? Write in your own words (P 103) What do you understand by brand transformation? With this reference what are the components of brand communication? Describe briefly. [P 111) What i* culture? How it influences advertising' (P 127} What is Account Planning? How is it done? Explain (P 1941 Why television advertising is considered very important? Give the structure of television industry (P 249) How many types of Internet adverting are there Write each one of them briefly (P 271) Now a days e-mail advertising is increasing, do you agree1 Justify your answer. (P 231] While giving an ad, what are the media objectives? Write in your own words. (P 297) Short notes a) b) c) d) e) Components of cognition iP106) Components of affective response fP109) Components of persuasion {P 113) Magazine advertising (P 223] Radio Advertising (P 243)

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