QUESTIONNAIRE 1. Name _______________ 2. Age: 3. Gender o Male o Female 4. Education o Graduate o Post Graduate o Phd o Others 5.

. Occupation o Student o Working Professional o Self-Employed o Others 6. Monthly Household Income o Less than 50,000 o 50,000 to 75,000 o 75,000 to 1,00,000 o More than 1,00,000 7. Which of the following items have you purchased in the last six months? o TV o Mobile o Jewellery o Others (Please Specify) ___________________ 8. What kind of Jewellery do you purchase mostly? o Gold o Diamond

o Platinum o Silver o Others (Please Specify)_______________ 9. Mention the reason for purchase of Gold o Birthday o Wedding Anniversary o Gifts o Festival o Marriage o Akshay Tritiya o Others (Please Specify)______________ 10. Please fill the table: a. Which brands of gold jewellery are you aware of? b. Which brands do you recall seeing ads for any brand of gold jewellery? c. Which of these brands have you purchased in the last 6 months? d. Which of these brands did you also consider buying in the 6 months? (optional) 10a Nathella Prince GRT Tanishq Others1 Others2 10b 10c 10d

11. How often do you buy Gold in Tanishq? o Once a year o Twice a year o More than twice a year o Rarely

12. What are the features you expect while buying gold? Name them in the order of importance to you. Rank 1 Rank 2 Rank 3 Rank 4 Others 13.On a scale of 1-5 measurement, how would you rate Tanishq in each of the following (1 being very poor and 5 being very good) 1 Quality Design Durability Price Variety Brand Name _ _ _ _ _ _ 2 _ _ _ _ _ _ _ 3 _ _ _ _ _ _ _ 4 _ _ _ _ _ _ _ 5 _ _ _ _ _ _ _

Workmanship _

14. Are you aware of online shopping? Yes _ No _ 15. If yes, have you shopped online for gold jewellery? Yes No

If yes ask for details (brand, website, purpose). 16. On the scale of 1-5 rate Tanishq on each of the following attributes? ( 1- Extremely poor 5- Extremely good) a. How is the post purchase experience in terms of product? _ _ _ _ _

b. How is the post purchase experience in terms of service? _ _ _ _ _

17. Usually the mode of purchase is through Cash Credit Card Debit Card Exchange of old ornaments Others (Please specify)__________________ 18. Which of the following pictures describes Tanishq best and why? 19. The unique feature of Tanishq is ______________________ 20. To me Tanishq is 1 2 3 4 5 6 7 1. Appealing 2. Priceless 3. Important Unappealing Worthless Unimportant

21. Who were involved in the decision to buy from Tanishq and with whom did you go to the Tanishq showroom? 22. Please rate the following attributes based on the scale of measurement

(1- Extremely bad 5- Extremely good) 1 Helpfulness of staff Convenience of location Knowledge of staff Trust in the store Pleasant environment _ _ _ _ _ _ _ _ _ _ 2 3 _ _ _ _ _ 4 _ _ _ _ _ 5 _ _ _ _ _

23. Would you recommend Tanishq to your Friends and Relatives? (1-never,5-Most certainly) 24. On a scale of 1 to 5, rate if you would re-purchase from Tanishq?(1-never,5-most certainly) 25. What were the sources which promoted Tanishq? o Family o Friends o TV advertisements o Online o Signboards o Others _____________________________ 26.Would you want to give any other suggestions regarding Tanishq?