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FYBMM : DIVISION A

ZERO BISCUITS
Management and Marketing Skills
Submitted to Richa Madam
27/01/2012

BY: Names (Rolls Numbers): Parag Mamniya (61) Isha Mehta (62) Lloyd Davis (26) Manav Arora (04) Radhika Majithia (59) Varad Barbhai (08) Pratik Chhadwa (25)

Zero Biscuits

Vision & Mission

VISION:
Zero Biscuits to be recognized as, the best consumer products and services company. To expand our market share. We thus want to give first priority to our goodwill in the market. Since QUALITY is our prime focus, our aim is to finish our product with the blend of perfection and the aid of advanced technology.

MISSION:
Our main mission is to provide each and every consumer with best of biscuit and to remind them of our best flavored cream when they think about any cream biscuit. To provide branded products and services of superior quality and value that improves the lives of the consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

Zero is always a hero

Zero Biscuits

PRODUCT LOGO:

The Product logo consists of the image of the biscuits that is going to be present inside the pack. Besides is the image of the wrapper of the strawberry flavoured biscuit and the logo of ZERO biscuits. Our main attraction is that the product is sugar free but the sweetness is maintained in the product. The TAG LINE of the product is: Zero is always a Hero This states a positive value of the name which helps to gain the trust of the customer and also helps in making Zero goodwill in the market.

Zero is always a hero

Zero Biscuits

MARKETING STRATERGIES Planning:


The main plan is that in the commencing year of the business the main target of the company would be to attract as many customers as they can with the help of advertising campaign and the public relation event then to be a strong base in the biscuit market.

Product:
Zero Biscuits contain a range of three different flavours of biscuits (Strawberry, Orange and Pineapple). Each small pack contains 10 biscuits of cream flavour and large pack of 35 biscuits of cream flavour (Sugar-Free).

Price:
Pricing is a very important factor that affects the financial system of the company. The pricing of the biscuits is done with taking both higher and lower class into consideration and also that the quality of the product must not fall and the profit margin is as its point Considering the above points the small pack of the cream biscuit containing of 150 grams costs Rs.10/- whereas, the large pack containing of 350 grams costs Rs.30/-.

Place:
Place is also to be considered as a main link to the profit strategies as it is to be sold in a proper market. Biscuit is eaten in every place and every season of the year. The main places where it will be sold are the retail and wholesale stores. First it will be launched in 4 major cities also called the metropolitan cities i.e., Mumbai, Delhi, Bangalore, Kolkata and later in other important and crowded cities of India.

Zero is always a hero

Zero Biscuits

Promotion:
This includes advertising, sales promotion, publicity, and product selling and branding. Using Following tools makes it better to promote the product: A) PR (Public Relations) B) Sponsorship C) Multi Media D) Social Media E) Print Media Press release and PR are the most vital tools of promotion as the large amount of people come to know about the product and also the brand ambassador of the biscuit. The Brand Ambassador is the person with a charm and personality that every boy dreams to be like, the dashing, stunning Mr. M. S. Dhoni.

Communities/Fan pages would be made on Orkut as well as Facebook respectively. Facebook would be the center attraction as the most of the research and feedback would be done.

I. II.

Facebook would also be used to divert on to the blogs regarding the new development, announcement which is to be made official on our website. Facebook would also be used to share experiences, share ads via YouTube, register grievances and feedback.

Zero is always a hero

Zero Biscuits

MEDIUMS:1. TELEVISION Since television is a widely used medium. Also it is an audio visual type it creates a great impact on audience. The various channels on which our Television Commercial would be shown are: Entertainment channels like: STAR PLUS COLORS ZEE TV MTV CHANNEL V AXN ZOOM TV

Lifestyle channels like: STAR WORLD ZEE CAF ZEE TRENDS AXN TLC(Formerly known as TRAVEL AND LIVING) NDTV Good times Food-Food

Kids channels like : CARTOON NETWORK HUNGAMA NICK POGO

Zero is always a hero

Zero Biscuits

2. PRINT:NEWSPAPER - Since newspaper is read by all section of the society and has a great importance in day to day life of an individual, we can get all type of audiences to view our ads. Various newspapers where ads would be published: TIMES OF INDIA HINDUSTAN TIMES DNA Regional newspaper like MalyalamManoramma, GujratSamachar Navbharat Times Loksatta

MAGAZINES New women Womens Era GhraShobha Savvy

3. OUTDOOR HOARDINGS it acts as a recall or a reminder medium. The number of times the ad is exposed, the more is the recall value. The hoardings will be put up in all metropolitan cities at all leading junctions, highways, heavy traffic roads etc.

Zero is always a hero

Zero Biscuits

BUDGET
Our spendings include TVC, Print (newspaper and magazine), outdoors, malls, sponsorship, internet etc Malls (Rent, Power & sound, service tax)AppoxRs. 50,00,000 Outdoors-Hoarding (Rate, Printing, Mounting)AppoxRs. 80,00,000 Print- NewspaperAppoxRs. 6,00,00,000 Print- MagazineAppoxRs. 15,00,000 TVCAppoxRs. 7,00,00,000 Internet AppoxRs. 25,00,000 TOTAL: AppoxRs. 14, 70, 00, 000/-

Zero is always a hero

Zero Biscuits

FEEDBACK FORM:
Name: ______________________________________ Contact Details: _____________________________________________________ ________________________________________________________________________ ______________________________________________________________ Occupation: _____________________________ Age: o o o o 16-25 26-35 36-45 46 or above Gender: M/F

Please choose how much you agree or disagree for each of the following statements: Strongly Disagree 1 I remember the ads very well The claims made in the ads were believable I understood the product being advertised I will buy this product in the next month Disagree 2 Neutral 3 Agree 4 Strongly Agree 5

Zero is always a hero

Zero Biscuits

- How Much would you rate the campaign overall? o 1 o 2 o 3 o 4 o 5 - Is our brand easily available in the market?

- Would you suggest our brand to others?

- Do you find our biscuits affordable compared to other brands? - Any suggestions or feedback.

Zero is always a hero