PrototyPe the Future

ScenarioS:

what is a design beFore youve made it?

FOR THE FUTURE!

PLans strategies sCenarios

everyone designs who devises Courses oF aCtion aimed at Changing Current situations into PreFerred ones. _ herbert simon, THE SciEncES OF THE ARTiFiciAl

sCenario PLanning
a tooL to ComPLement traditionaL business Case methodoLogies, exPert oPinions and intuition. sCenarios are stories about the Future, Linked baCk to the Present through a series oF LogiCaL, PLausibLe, deteCtabLe events a systematiC way to make deCisions today, based on evaLuating the imPaCt oF those deCisions on Future suCCess _ greg bLonder, at&t, beLL Labs, Parsons, etC.

iF you dont know where you are going, you might wind uP somePLaCe eLse.

its tough to make PrediCtions, esPeCiaLLy about the Future.

when you Come to a Fork in the road, take it.

_ yogi berra, YAnKEES cATcHER, MAnAGER, AnD SAGE

RAY KURZWEil, SinGUlARiTY.cOM

Conventional Win Conventional Windows in Conventional Windows Future Conventional Windows into theinto the Future
deaLing with the Future:
Persistence
Persistence Insurance

Indiana Jones Indiana Jones Persistence Persistence

insuranCe indiana Jones traFFiC Light deLPhi method deCision tree invent it...
Traffic Light Insurance
Traffic Light
Greg Blonder

Conventional Windows into the F PersistenCe

Insurance Delphi Method Conventional Windows Insurance Future intoPersistence the
Persistence

Conventional Windows in
Delphi Method

Persistence

Insurance Invade Iraq?

WMD

Indiana Jones

Invade Iraq?
No WMDs

I Delphi

WMD

Traffic Light
Easily Method Defeated

Insurance

Easily Defeated

No WMDs

Planning Next Vietnam WMDs

Mere Tyrant

Delphi M

Insurance

Invent The Future

Greg Blonder

Delphi

Planning Mere NextNo cost, Continued WMDsUnrest Tyrant flags Vietnam in street

Decision Tree

Invent The Future

Parsons The New School

flags in Light Traffic street Unrest

Invade Iraq?
WMD

Parsons The New School Continued Scenario Planning Workshop No cost,

Decision April 7, 2011Method Tree Delphi

No WMDs

Easily Defeate
Easily

Scenario Planning Workshop

Easily Defeated Next Vietnam WMDs

April Traffic Light 7, 2011 Planning Mere

Tyrant

Invent The Future

Greg Blonder

No cost, Continued flags in street Unrest

Traffic Light Invent The Future

Decision Tree
April 7, 2011 Greg Blonder

Invade Iraq?cost, No Defeated

flags in street

Invent The Future

Parsons The New School

Scenario Planning Workshop

Parsons The New School

WMD

No cost, flags in street No

Scenario Plannin

design sCenarios

design sCenarios are essentiaLLy hyPothetiCaL stories, Created with suFFiCient detaiL to meaningFuLLy exPLore a PartiCuLar asPeCt oF a serviCe oFFering.

stiCkdorn & sChneider, THiS iS SERvicE DESiGn THinKinG

vaLidate & CommuniCate

sCenarios are abLe to heLP review, anaLyze, and understand the driving FaCtors that uLtimateLy deFine a serviCe exPerienCe. sCenarios make ConCePts and PrototyPes aCCessibLe and engaging by PLaCing them in an easiLy reLatabLe Context. this heLPs FaCiLitate disCussions about how PeoPLe wiLL exPerienCe new serviCes in the Future. stiCkdorn & sChneider, THiS iS SERvicE DESiGn THinKinG

PLan & deLiver

Can be used to gather insights and inPut From users, inCLuding PossibLe aLternatives, questions and ConCerns, and oPPortunities For Co-designing ideas with stakehoLders and users. Can Provide a more immediate, ComPeLLing, or understandabLe exPLanation oF a design, and PossibLe examPLes oF its imPaCt For CLients and Partners.

method _

exPerienCe PrototyPes
it Consists oF sketChing out a new serviCe in reaL time, by adaPting the Conditions that aFFeCt reLationshiPs and behaviours as you go aLong, in resPonse to FeedbaCk From PartiCiPants. exPerienCe PrototyPing Can Lead to a greater understanding oF how the goaL Can best be aChieved Jennie winhaLL, PARTiciPlE (UK)

to stage an exPerienCe PrototyPe, the questions to be answered are deCided, and Conditions For a ProPosed exPerienCe are set uP with as Few materiaLs as PossibLe and in a way that is as CLose to reaLity as neCessary to get useFuL FeedbaCk. oFten members oF the design team or CLient team PLay the roLes imagined in the ProPosed serviCe. touCh-Points are moCked uP... reguLar reviews are heLd to get FeedbaCk, reJeCt or iterate the ConCePt and try diFFerent ways oF doing things it is esPeCiaLLy imPortant to Find obJeCtive ways oF CaPturing what is and is not working Jennie winhaLL, PartiCiPLe (uk)

[VIDEO NOT AVAILABLE]

FARM FRiEnDS

[http://vimeo.com/51059232]

iSEU / liGHTinG

method _

storyboards

cAlvin AnD HOBBES

lE PHOTOGRAPHE

cAFE SOlO

cAFE SOlO

method _

animations

[VIDEO NOT AVAILABLE]

HEAlTHY HOMES

method _

video sketChing

[http://vimeo.com/10892381] [http://vimeo.com/43150338]

THE URBAn GARDEnER + STREET ScHOOl

method _

hybrid video

[http://www.youtube.com/watch?v=JSnB06um5r4]

GOOGlE GlASSES

method _

modeLs & moCk-uPs

BlAnK PlATE

iDEO FOR SOURcE BAnK

method _

CritiCaL design

WElcOMESBURG: GEnTRiFicATiOn OFFSETTinG

DUnnE + RABY

PHiliPS

storyteLLing
_ POINT OF VIEW: nOT YOUR TEAM TEllinG THE STORY OF YOUR PROJEcT, BUT A nARRATOR OR PERSOnA TEllinG THE STORY OF An EXPERiEncE. FiRST PERSOn, THiRD PERSOn, OR HYBRiD P.O.v. _ PRESENT TENSE: nOT WHAT HAPPEnED OR Will HAPPEn BUT WHAT iS HAPPEninG. liKE ETHnOGRAPHiES: viviD, cOMPEllinG, REAl.

use-Case sCenario
_ SET THE ScEnE: WhO, WhAT, WhERE, WhEN, AND Why? PERSONAS, TOOL, AND cONTExT. _ inTERAcTiOnS & inTERvEnTiOn: ALL ThE STEPS NEcESSARy TO SEE hOW yOuR TOOL WORkS. _ FROnT AnD BAcK STAGE: ShOW SuPPORTINg chARAcTERS AND BAckgROuND PROcEDuRES. _ PAin POinTS: INDIcATE PROBLEmS WITh yOuR PROTOTyPE AND AREAS FOR ImPROVEmENT. _ MUlTiPlE STORiES: uSE PRImARy & SEcONDARy PERSONAS TO ShOW DIFFERENT uSE cASES.