Anna University / MBA / ASP Advertising and Sales Promotion Anna University Questions Unit 1 1.

1 Concept and definition of advertisement 1. 2. 3. 4. Define Advertisement. (Dec 2011) (2 marks) Define the term advertisement. (Dec 2009) (2 marks) Define Advertisements. (Dec 2008) (2 marks) Differentiate advertising and publicity. (Jun 2008) (2 marks)

1.2 Social, Economic and Legal Implications of advertisements 1. What do you mean by ethics in advertising? (Dec 2009) (2 marks) 2. What is meant by the concept of ethics in advertising? (Jun 2009) (2 marks) 3. Describe briefly the various social, economic and legal implications of advertising. (Dec 2011)(16 marks) 4. Describe briefly the various social, economic and legal implications of advertising. (Jun 2010) (16 marks) 5. Briefly discuss the impact of socio-economic and legal factors in' Advertisements. (Dec 2008) (16 marks) 6. Give the social, economic and legal implications of advertising. (Jun 2008) (16 marks) 1.3 Setting advertisement objectives 1. 2. 3. 4. 5. 6. Define DAGMAR. (Jun 2010) (2 marks) AIDA. (Jun 2010) (2 marks) Explain the term DAGMAR. (Dec 2009) (2 marks) Give any one hierarchy of an effective model of advertising. (Jun 2008) (2 marks) What is the objective of advertising in the introductory stage? (Dec 2007) (2 marks) Briefly discuss the advertisement objectives with reference to the health insurance industry of India. (Dec 2009) (16 marks) 7. Explain DAGMAR approach. Discuss the challenges associated. (Jun 2007) (16 marks) 1.4 Ad. Agencies 1. List out the types of Ad Agencies (Dec 2011) (2 marks) 2. List out the advantages and disadvantages of Ad Agencies mode of Advertisements. (Dec 2008) (2 marks) 3. Explain the criteria for selection of advertisement agencies. (Jun 2010) (16 marks) 4. Detail the functions of an advertisement agency with examples. (Jun 2009) (16 marks) 5. Mention briefly about any four national / international advertising agencies and their most rated advertisements along with the theme of the advertisement displayed. (Jun 2009) (16 marks) 6. Enumerate the role of client and advertiser in organizing advertising. (Dec 2007) (16 marks) 7. Discuss the functions of an advertising agency. Relate your answer to any one agency operating in India. (Jun 2007) (16 marks)

Dr. B. Balaji

Anna University / MBA / ASP

1.5 Selection and remuneration 1. If you are to select an advertising agency to develop and implement a campaign for new brand of car, what are the agency attributes you will consider significant? Discuss. (Jun 2007) (16 marks) 1.6 Advertisement campaigns 1. What is an advertisement campaign? (Jun 2009) (2 marks) 2. What is an advertising campaign? (Dec 2007)(2 marks) 3. What is an ad campaign? Explain how you will plan an Ad campaign selecting a product of your interest. (Dec 2011) (16 marks) 4. Positioning you to be a market development manager of a leading advertisement agency, detail the tasks that would be entrusted with you on a special advertisement to the civil aviation industry of India. (Dec 2009) (16 marks) 5. To advertise the product called as ''XYZ Herbal Shampoo" develop an advertising campaign model. (Dec 2008) (16 marks) 6. Explain the execution of advertisement campaign. (Jun 2008) (16 marks) 7. Compare and contrast contemporary advertising and modern advertising. (Dec 2007) (16 marks) *****

Dr. B. Balaji