Subject: Business Environment Analysis (BEA) Course: PGDM Semester I1 Course Code: 204 Revised on: April 2011

Total Hrs: 25 Hrs 1. Objectives :

This course aims to develop ability to understand and scan business environment in order to analyze the opportunities and take decisions under the uncertainty.

2. Reference text book for Reading: i) "Strategic Management and Business Policy" Azhar Kazmi, The McGraw-Hill Companies MIS, 7e, SiE by James A OBrien, George M Marakas, ii) "Business Economics" Manab Adhikary Excel Books iii) "Business Policy and Strategic management P. Subba Rao Himalaya Publishing House 3. Magazines:

Business India, Business World, Business Today

4. Newspapers : Economic Times, Business standard, Financial Express

5. Pedagogy: Class Room Lectures, , Case study, Assignments & Test.

Sr No Unit 1 1.1 1.2

Topic Business Forms of business, Mission statements, objectives strategy, and the functions of business, Social responsibility and business ethics. BEA- Meaning, Features, Importance, Types., Introduction -BEA process, identifying environmental factors, scanning and selecting relevant factors, defining variables for analysis, using different methods techniques and tools, forecasting environmental factors, designing profiles.

Duration

2 1

Unit 2

Environmental Analysis/External Analysis/PEST analysis

7 6

2.1

2.2

Economical Environment: Economy of India, Inflation: Impact on business and economy, Devaluation of Rupee, FDI, Business Cycle, Fiscal Deficit, Global Economic Environment. Political-legal, socio-cultural and technological environment.

Unit 3

Market Analysis

3.1 3.2

Market size, Market growth rate, Market profitability, Industry cost structure, Distribution channels market trends, key success factors. Market research.
Competitive Analysis

4 2 2

Unit 4

4.1

4.2 4.3

Sources of information for competitor analysis, What businesses need to know about their competitors, What businesses probably already know their competitors, What businesses would really like to know about competitors. Qualitative data, quantitative analysis, Writing the competitive analysis. Competitive Intelligence: Value of CI, Approaches, CI is focused on decision making, Purpose and role of Intelligence in business. Competitive Intelligence: The cycle of CI, CI's final product, some advanced techniques
Internal Analysis, R&D

4 1

2 1

Unit 5

5.1

5.2 5.3

Understanding organisational strengths and weakness, relationship between resources and capabilities, Understanding core competencies and distinctive organisational capabilities, Value chain, How to do an internal analysis and to evaluate strength and weakness (SWOT analysis) Research and Development in business

1 1 1