Business Analytics Sample Paper Total Marks: 60 in case of Credit Four Papers Time: Four Credit Paper: is 3 Hours

Section: A Descriptive /Theoretical Type Question: (5x3=15) To Attempt any three questions out of Five Questions. 1. Explain why either ratio or interval scales is preferred in management research. 2. How do you ascertain the validity of the data? 3. Describe the importance of executive summary. 4. Explain the various types of primary source of data collection and their significance. 5. How does one frame research objectives? What are the characteristics of hypothesis? Section: B Objective Type Ten Questions (0.5 x 10= 5 Marks) All questions are to be 0.5 marks each, attempted by the students. 1. In qualitative research you talk to more people than in quantitative research: is this statement: True False 2. Why is market research an essential tool for the marketing manager Define and locate market segments Develop more appropriate marketing mix Understand Segment needs All of the above 3. What does quantitative research measures? Feelings and opinion Numbers and figures

Numbers and feelings All of the above

4. Seasonal components a. cannot be predicted. b. are regular repeated patterns. c. are long runs of observations above or below the trend line. d. reflect a shift in the series over time. 5. Short-term, unanticipated, and nonrecurring factors in a time series provide the random variability known as a. uncertainty. b. the forecast error. c. the residuals. d. the irregular component. 6. Which of the following is an example of random sampling techniques Taking the name of every person in a telephone book Generating a list of numbers by picking numbers out of a hat and matching these numbers to names in the telephone book Taking every tenth or twentieth name from a list of everybody in the telephone book None of the above 7. Quantitative survey research methods Are used to make accurate predictions about relationships between market factors and consumer behaviors Aid in understanding those relationships and differences Assist in verifying and validating existing relationships. Focus on standardized raw data useful in researching the how, what, where, who, and when aspects of market factors and conditions. All of the above 8. The process of selecting a subset of a population for a survey is known as Survey research Representation Triangulation Sampling

9. Which of the following can be directly observed using only observational methods Behavior Cognitions Perceptions None of the above 10. A combination of quantitative and qualitative approaches is known as Descriptive research Explanatory research Causal comparative research Mixed methods research Section: C In this Section out of Eight Short Notes Question (5x4=20 Marks) Student have to attempt any Five Questions. 1. Probit Analysis 2. Logit Analysis 3. Multinomial logit Analysis 4. Linear regression 5. Segmentation 6. Survival 7. Logic errors and Process errors 8. Cross-sectional research Section: D Practical/Case Studies/ Numerical Questions (1x10=10 Marks) Students have to attempt any one Case. 1. Define business research. Explain need and managerial value of business research. Section: E In this Section the Question papers are on the Application of Theory/Situation questions (2x5=10 Marks) 1. Design a questionnaire to evaluate consumer satisfaction/service quality for the Vodafone Customer Care Centre.

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How does one construct a survey instrument? What steps need to be followed? Discuss. Explain the DELTA model in analytics.