MARGHAM PUBLICATIONS

24, Rameswaram Road, T. Nagar, Chennai - 600 017. India Ph. 044 - 2432 2469, 2435 4305. eMail: margham@eth.net | margham.tn@gmail.com

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PRICE LIST CUM ORDER FORM FOR THE YEAR 2013
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CATALOGUE 2013
COMMERCE AND MANAGEMENT
S.No. Name of the Title 1. Financial Accounting (I & II Semester Madras University) (for B.Com., & B.Com. (C.S.), B.Sc. Allied and Other Courses) 2. Financial Accounting (for Tiruvalluvar and Periyar Universities) 3. Financial Accounting (for Bharathidasan and Other South Indian Universities) 4. Financial Accounting I (for B.Com. I Semester Bangalore University) 5. Financial Accounting II (for B.Com. II Semester Bangalore University) 6. Advanced Accountancy (Vol. I) 7. Basic Double Entry Book-keeping and Accountancy 8. Corporate Accounting (for all South Indian Universities) 9. Corporate Accounting (Vol. I) (for B.Com., B.Com (CS) Madras University) 10. Corporate Accounting (Vol. II) (for B.Com., B.Com (CS) Madras University) 11. Cost Accounting (for Madras and other South Indian Universities) 12. Management Accounting 13. Cost and Management Accounting 14. Financial and Management Accounting (for MBA and MCA) 15. Financial Management (for B.B.A., M.B.A. & B.I.S.M) 16. Income Tax Theory, Law and Practice (for A. Y. 2012 - 13) 17. Business Taxation (for B.Com., B.Com (CS) BBA Madras & Other South Indian Universities) 18. Industrial Organisation (for B.Com. Thiruvalluvar University) 19. Business Communication (for B.Com., B.B.A., B.C.S., B.Sc. (ISM), B.B.M. and M.B.A. Courses) 20. Merchant Banking & Financial Services 21. Business Laws for B.Com. for B.C.S., B.B.A., and B.B.M Courses 22. Business Law (for B.Com.) Madras, Bangalore & Other South Indian Universities 23. Commercial and Industrial Law 24. Company Law 25. Company Law and Secretarial Practice 26. Industrial Relations and Labour Legislations Author T.S. Reddy & A. Murthy T.S. Reddy & A. Murthy T.S. Reddy & A. Murthy T.S. Reddy & A. Murthy T.S. Reddy & A. Murthy A. Murthy Prof. K. Venkatramanan T.S. Reddy & A. Murthy T.S. Reddy & A. Murthy T.S. Reddy & A. Murthy T.S. Reddy Y. Hari Prasad Reddy Dr. A. Murthy T.S. Reddy Y. Hari Prasad Reddy N.S. Raghunathan B. Santhanam Dr. L. Natarajan J. Jayasankar Dr. M. R. Sreenivasan Dr. M. R. Sreenivasan Dr. M. R. Sreenivasan Dr. M. R. Sreenivasan Dr. M. R. Sreenivasan Price 180.00 200.00 230.00 70.00 80.00 280.00 100.00 300.00 180.00 180.00 200.00 200.00 300.00 250.00 170.00 250.00 140.00 90.00 140.00 110.00 100.00 160.00 110.00 140.00 150.00 150.00
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Quantity

27. Industrial Law and Public Relations 28. Business Regulatory Framework (for B.B.A. Madras University) 29. Corporate Laws 30. Banking and Financial System 31. Banking Theory, Law & Practice 32. Financial Services 33. Practical Auditing 34. Investment Management (Security Analyses & Portfolio Management) 35. Advanced Management Theory (for M.Com, M.B.A. Courses) 36. Marketing (for B.Com., B.B.A. and B.B.M. Courses) 37. Marketing (for B.Com., B.B.A., B.B.M., M.Com. & M.B.A. Courses) 38. Brand Management 39. Services Marketing 40. Retail Marketing 41. Principles of Management 42. Personnel Management (for B.B.A, B.B.M, and B.Com. Courses) 43. Human Resource Management (for B.B.A., B.C.S. and M.Com. Courses) 44. Organisational Behaviour (Organisational Psychology) 45. Organisational Development 46. Money, Banking and International Trade 47. Business Ethics and Values (for B.B.A. & B.Sc.(ISM) 48. Business Environment 50. International Business & Environment 51. International Trade (for B.Com., B.B.A., M.Com. & M.B.A. Courses) 52. Foreign Exchange and Financing of Foreign Trade 53. Entrepreneurial Development (for B.Com., B.B.A., M.B.A. & B.Sc.,(ISM) 54. International Marketing 55. Office Management [for B.Com. (CS)., B.B.A., B.Sc., (ISM)] 57. Advertising and Salesmanship (for B.Sc.(Vis.Com), B.Com (Correspondence) 58. Total Quality Management 59. Sales and Distribution Management 60. Research Methodology with Business Correspondence & Report writing (for M.A., MBA., M.Com., M.Phil. Courses) 61. Marketing Research (for B.B.A., B.Sc.(ISM) / B.B.M., M.B.A.) 62. Consumer Behaviour 63. A Guide to Projects (for U.G & P.G Courses) 64. Elements of Insurance 65. Principles & Practice of Insurance 66. Working Capital Management (for B.Com., M.Com., M.B.A. & Other Professional Courses) 67. Principles of Commerce

Dr. M.R. Sreenivasan C.D. Balaji Dr. Sankaran J. Jayasankar B. Santhanam B. Santhanam B. Santhanam S. Vengadamani Dr. L. Natarajan Dr. L. Natarajan J. Jayasankar Dr. L. Natarajan Dr. L. Natarajan Dr. L. Natarajan Dr. L. Natarajan J. Jayasankar J. Jayasankar J. Jayasankar J. Jayasankar Dr. Lalitha Balakrishnan Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. Jayshree Suresh Dr. L. Natarajan N.S. Raghunathan P. Saravanavel P. Saravanavel J. Jayasankar Dr. P. Ravilochanan Dr. P. Ravilochanan Dr. L. Natarajan Dr. Ravilochanan Dr. A. Murthy Dr. A. Murthy Dr. A. Murthy C.D. Balaji & G. Prasad

120.00 80.00 70.00 120.00 110.00 140.00 120.00 160.00 100.00 120.00 130.00 70.00 140.00 100.00 120.00 110.00 130.00 140.00 100.00 130.00 100.00 150.00 130.00 160.00 130.00 100.00 130.00 110.00 120.00 160.00 170.00 120.00 60.00 140.00 100.00 100.00 60.00 100.00 150.00 90.00 130.00
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49. Business Environment: Policy and Strategic Management (for M.Com., M.B.A.) Dr. S. Sankaran

56. Production and Materials Management (for B.B.A, B.B.M, M.B.A., M.Com., etc.) P. Saravanavel

68. Business Organisation 69. Business organisation & Management 70. Tally Accounting Software (for U.G. & P.G. Courses) 71. Customer Relationship Management 72. Human Rights (for M.Com., Tiruvalluvar University) 73. Bank Management (for M.Com., Tiruvalluvar & Madras Universities) 74. Dictionary of Commerce 75. Entrepreneurship and Small Business Management 76. Strategic Management 77. Technology in Banking 78. Human Resources Development (for B.B.A ., M.B.A., M.Com., M.Phil &Other Courses) 79. Legal Systems in Business

C.D. Balaji & G. Prasad C.D. Balaji & G. Prasad S. Palanivel Dr. P. Sheela Rani T.S. Ravi S. Arunajatesan Dr. P.T. Vijayshree & Dr. M. Alagammai Dr. S. Sankaran Dr. K. Sundar & Dr. J. Srinivasan T.S. Ravi

140.00 150.00 120.00 100.00 80.00 100.00 50.00 120.00 110.00 100.00 150.00

C.S. Rao & S. Arunajatesan 100.00

MATHEMATICS AND STATISTICS

1. Statistical and Numerical Methods (for B.Sc. Comp. Sci., B.C.A., B.I.S.M & M.C.A) 2. Business Mathematics (for B.Com. of all Universities) 3. Operations Research (for B.Sc. Maths, B.C.A, M.B.A, M.C.A) 4. Introduction to Operations Research (for all Universities) 5. Business Statistics and Operations Research (for B.Com. Madras, Periyar) 6. Business Mathematics & Statistics (for BBA, BBM & B.Com., B.Sc. (ISM) etc.) 7. Business Statistics (for B.C.S., Madras, B.Com. Bharathiar, Bharathidasan, MK) 8. Bio Statistics 9. Trigonometry (for B.Sc., Major & Ancillary for all Universities) 10. Vector Analysis (for all Indian Universities) 11. Algebra and Trigonometry I (I Semester B.Sc. Maths, Madras University) 12. Calculus and Co-ordinate Geometry of Two dimensions (I Semester B.Sc. Maths, Madras University) 13. Algebra, Analytical Geometry and Trigonometry (Paper 1) (for Tiruvalluvar & Periyar Universities) 14. Calculus (Paper 2) (for Trivalluvar & Periyar Universities) 15. Algebra and Trigonometry II (2nd Semester B.Sc. Maths, Madras University) 16. Calculus and Differential Geometry (2nd Sem. B.Sc. Maths, Madras University) 17. Analytical Geometry 2D & 3D 18. Calculus of Finite Differences and Numerical Analysis 19. Differential Equations, Fourier Series, Laplace Transforms, Probability (Paper 3 2nd year Thiruvalluvar University) 20. Vector Analysis, Analytical Solid Geometry, Sequences & Series (Paper 4 2nd year Thiruvalluvar University) 21. Differential Equations and Laplace Transforms (Paper 5 3rd Semester Madras University) Dr. P. R. Vittal V. Malini Dr. P. R. Vittal Dr. P. R. Vittal Dr. P. R. Vittal Dr. P. R. Vittal Dr. P. R. Vittal Dr. P. R. Vittal G.T. Shakila Devi R.S. Ramya Balaji Dr. P.R. Vittal Dr. P.R. Vittal Dr. P. R. Vittal & V. Malini Dr. P. R. Vittal & V. Malini Dr. P. R. Vittal & V. Malini Dr. P. R. Vittal & V. Malini Dr. P. R. Vittal & V. Malini Dr. P. R. Vittal & V. Malini S.G. Venkatachalapathy S.G. Venkatachalapathy Dr. P. R. Vittal Dr. P. R. Vittal Dr. P. R. Vittal 200.00 200.00 200.00 120.00 200.00 250.00 140.00 90.00 60.00 70.00 110.00 110.00 140.00 150.00 90.00 90.00 90.00 140.00 150.00 100.00 100.00

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22. Coordinate Geometry of 3 Dimensions & Probability (Paper 6 III Semester Madras University) 23. Vector Calculus, Fourier Series and Fourier Transforms (P 7 IV Sem. Madras) 24. Statics (Paper 8 IV Semester Madras University ) 25. Real Analysis (for B.Sc. Maths, Madras (V Semester) and Other Universities) 26. Dynamics (for B.Sc. Maths, Paper 9 V Semester Madras University) 27. Graph Theory (for B.Sc. Maths, Madras University (V Semester) 28. Complex Analysis (for B.Sc. Maths, Madras & Other South Indian Universities) 29. Classical Mechanics (for M.Sc. Mathematics) 30. Complex Analysis (for M.Sc. Mathematics) 31. Differential Geometry (for M.Sc. Mathematics) 32. Ordinary Differential Equations (for M.Sc. Mathematics Madras University) 33. Partial Differential Equations (M.Sc. Maths) 34. Mathematical Foundations (for B.C.A. Tiruvalluvar University) 36. Mathematical Statistics 37. Quantitative Techniques (Applied Business Statistics & Operations Research) (M.Com., Madras, Tiruvalluvar and other Universities) 38. Allied Mathematics (for B.Sc. for all Indian Universities in Single Volume) 39. Mechanics (for B.Sc. Maths Major for all Universities) 40. Modern Algebra (for B.Sc. Maths Major for all Universities) 41. Statics (for B.Sc. Maths Madras and Other South Indian Universities) 42. Dynamics (for B.Sc. Maths Major all Universities) 43. Discrete Mathematics

Dr. P. R. Vittal Dr. P. R. Vittal Dr. P. R. Vittal S.G. Venkatachalapathy Dr. P.R. Vittal Dr. S.P. Rajagopalan Dr. R. Sattanathan S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy Dr. P.R. Vittal Dr. P.R. Vittal Dr. P.R. Vittal S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy S.G. Venkatachalapathy Dr. S.P. Rajagopalan Dr. R. Sattanathan S.G. Venkatachalapathy

100.00 100.00 100.00 120.00 90.00 60.00 110.00 110.00 130.00 110.00 130.00 110.00 250.00 260.00 200.00 200.00 170.00 150.00 120.00 100.00 70.00 130.00 80.00 130.00

35. Allied Mathematics (for B.Sc. & B.C.A. for all Indian Universities in Single Volume) Dr. P.R. Vittal

44. Functional Mathematics (for B.Sc. B.A., M.B.A., I.A.S. & Other Competitive Exam) M. Sivananda Rani 45. Real & Complex Analysis

COMPUTER SCIENCE
1. Digital Logic Fundamentals (With Practicals) Ananthi Sheshasaayee Sheshasaayee L. Mathu Krithiga Venkatesh 100.00 140.00 150.00 80.00 2. Programming Language C with Practicals (for B.Sc. Maths., Comp. Sci. BCA, MCA) 3. Object Oriented Programming with C++ (for B.Sc. Comp. Sci. B.C.A, M.C.A) 4. Database Management Systems 5. Data Communication and Networking 6. Web Technology 7. Operating Systems 8. Java Programming 9. Computer Languages for Management 10. Computer Applications in Business & Management (for B.B.A., M.B.A) 11. Management Information System 12. E-Commerce 13. Data Structures and Algorithms Using C++

L. Mathu Krithiga Venkatesh 120.00 L. Mathu Krithiga Venkatesh 150.00 L. Mathu Krithiga Venkatesh 100.00 P. Rizwan Ahmed P. Rizwan Ahmed P. Rizwan Ahmed Dr. S. P. Rajagopalan Dr.K. Abirami Devi Dr. M. Alagammai 150.00 110.00 170.00 90.00 120.00

L. Mathu Krithiga Venkatesh 100.00

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14. Dictionary of Computer Terms 15. Visual Basic Programming 16. Software Engineering 17. Microprocessor and its Applications 18. Introduction to Information Technology 19. Computer Graphics 20. Data Mining

Dr. A. Murgan & Dr. K. Shyamala A. Zakiuddin Ahmed P. Rizwan Ahmed P. Rizwan Ahmed A. Priya P. Rizwan Ahmed

100.00 130.00 100.00 110.00 160.00 120.00 130.00

ECONOMICS
1. Principles of Economics 2. Micro Economics 3. Business Economics (for Madras, Bangalore & Andhra) 4. Business Economics (for Bharathiar/Bharathidasan Universities) 5. International Economics (for II Semester B.Com. Madras University) 6. International Economics (for B.A./M.A. Economics) 7. Indian Economy (for B.A., B.Com. all Universities) 8. Agricultural Economy of India 9. Monetary Economics 10. Managerial Economics 11. A History of Economic Thought 12. Economic Analysis 13. Fiscal Economics 14. Macro Economics 15. Environmental Economics 16. C.A. Foundation Economics 17. Agricultural Marketing 18. Rural Economics 19. Economics of Transport Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran Dr. S. Sankaran K. Sethuraman Dr. S. Sankaran Dr. S. Sankaran 80.00 150.00 150.00 140.00 100.00 150.00 200.00 90.00 130.00 170.00 120.00 170.00 130.00 140.00 140.00 80.00 50.00 120.00 80.00

ENVIRONMENTAL SCIENCE
1. Basic Environmental Studies (for all UG Courses) Dr. G. Rajah 70.00

EDUCATION
1. Value Education N.S. Raghnathan 70.00

CHEMISTRY
1. Laboratory Chemical Methods in Food Analysis 2. Allied Biochemistry 3. Research Methods in Psychology Dr. Geetha Swaminathan Dr. Geetha Swaminathan Dr. P. Ramarao 80.00 120.00 80.00

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