Tuesday, February 12, 2013

HELLO, today Im going to talk to you about the...

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THE DOWN LOW NO GOOD DIRTY BLUES

Tuesday, February 12, 2013

Down low no good dirty blues. Currently, design for blues music, from Delta Blues to Chicago, is stuck in a stereotypical, grainy image of the musician with a side of country twang typography aesthetic. This dated design treatment potentially excludes new younger generations of listeners from discovering this rich, soulful music form that includes topics ranging from love to the inevitability of death. (click)

How can abstract, formal, and typographic experimentation help make old blues music accessible and attractive to new listeners?
Tuesday, February 12, 2013

My question is how can abstract, formal, and typographic experimentation help make old blues music accessible and attractive to new listeners? Well rst off, what exactly are the blues? Mr wolf? (click)

Tuesday, February 12, 2013

video

(click)

OBSTACLES
Tuesday, February 12, 2013

What are some of the obstacles keeping todays youth from nding the blues? Well rst off, its (click) not been in the mainstream since the decline in popularity in the 1960s. Its not readily available nor is it necessarily easy to just jump into.

OBSTACLES
Tuesday, February 12, 2013

What are some of the obstacles keeping todays youth from nding the blues? Well rst off, its (click) not been in the mainstream since the decline in popularity in the 1960s. Its not readily available nor is it necessarily easy to just jump into.

Tuesday, February 12, 2013

it is often cast as the stereotypical ba bump ba bump ba bump ba bump guitar line. is often attributed as being old people music which can be attributed to the dominant aesthetic portrayal.
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Tuesday, February 12, 2013

this being an example of a vintage blues album cover

(click)

Tuesday, February 12, 2013

to this coming out last month. the progress is clearly evident.

(click)

GOAL
Tuesday, February 12, 2013

My goal is to revamp the aesthetic landscape of the blues to make it more appealing to younger people. (click) HOW!? (click)

HOW
GOAL
Tuesday, February 12, 2013

My goal is to revamp the aesthetic landscape of the blues to make it more appealing to younger people. (click) HOW!? (click)

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

album covers

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

album covers posters

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

album covers posters digital ads

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art downloadable cards

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art downloadable cards buttons

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art downloadable cards buttons bumper stickers

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art downloadable cards buttons bumper stickers everyday items with band stuff on them

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art downloadable cards buttons bumper stickers everyday items with band stuff on them ironic t-shirts/ trucker hats/ apparel

ARTIFACTS
Tuesday, February 12, 2013

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

band swag small collectible prints/ art downloadable cards buttons bumper stickers everyday items with band stuff on them ironic t-shirts/ trucker hats/ apparel vinyl 45s for music enthusiasts
Tuesday, February 12, 2013

ARTIFACTS

Through artifacts. possibly album covers. posters. or digital ads.

(click)

or maybe even normal band swag. including collectible prints. downloadable cards. buttons. bumper stickers. branded items. ironic apparel. or maybe vinyl 45s for audiophiles.

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores social media

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores social media itunes store

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores social media itunes store spotify

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores social media itunes store spotify bookstores

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores social media itunes store spotify bookstores bars

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

coffee shops music stores social media itunes store spotify bookstores bars downtown

LOCATIONS
Tuesday, February 12, 2013

Possible locations where these artifacts could live are: Coffee shops music stores facebook/ twitter itunes store spotify bookstores bars or downtown areas like westport
(click)

Tuesday, February 12, 2013

any of the possible artifacts in any location would be designed using formal experimentation.

(click)

FORMALISM
Tuesday, February 12, 2013

The objective of my degree project is to nd how I can use formalism reinterpret the blues. Formalism being (click) completely concerned with the rules of the game, as there is no other external truth that can be achieved beyond those given rules. (click)

 completely concerned with the rules of the game, as there is no other external truth that can be achieved beyond those given rules.

FORMALISM
Tuesday, February 12, 2013

The objective of my degree project is to nd how I can use formalism reinterpret the blues. Formalism being (click) completely concerned with the rules of the game, as there is no other external truth that can be achieved beyond those given rules. (click)

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item making items evil

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item making items evil manipulating type

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item making items evil manipulating type collage

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item making items evil manipulating type collage reductive abstraction

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item making items evil manipulating type collage reductive abstraction overlaying transparencies

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

one item making items evil manipulating type collage reductive abstraction overlaying transparencies sequence and reveals

FORMAL RULES
Tuesday, February 12, 2013

the largest part of my degree project will be creating these formal rules to apply to the blues content. Example rules Im looking at include: summarizing entire songs or albums in a single item. Manipulating normal items to become evil. manipulating type to show song themes like angst, loneliness, love, debt, religion and melancholia. Collaging using a set number of images. For example if I always had to use 100 images per artifact using only basic shapes, lines, and color. overlaying transperancies to create juxtapositions of meaning. or working with sequence of layers and reveals to create narrative.

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Tuesday, February 12, 2013

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Tuesday, February 12, 2013