Sponsorship Proposal

Presented by | Conquer Productions

702-251-8262 ph dwoerner@embarqmail.com

Off-Roads Branding Opportunity

Endurance sport provides ideal market for promoting a wide range of products. Attracting many national brands such as Monster Energy, Red Bull, Rockstar, Makita, Bosh, Lucas Oil, Toyota, Amsoil, TRAXXAS. Extensive television coverage including live and tape delayed broadcast on CBS Sports and SPEED TV. Lucas Oil Series only series other than NASCAR to broadcast entire season on a national network!

Off-Roads Branding Opportunity

Nationwide branding exposure CBS Sports Up to $5M in exposure value (based on JJ reports) National exposure at a fraction of normal television cost offers more exposure for less investment. Popular fan friendly sport 250,000 spectators and growing SOLD OUT! Takes place in the largest markets in U.S. with extensive event promotion Great on-site brand exposure

The Conquer Team

Experienced team on asphalt road courses and circle track for a top notch professional racing program. Driver: Dow Woerner

Dow Woerner
Broad range of racing experience 12 years of motocross racing 4 years of mile drag strip racing Started racing asphalt circle track in 1998 and road racing in Legend cars, NASCAR Dodge weekly racing series Super Late Models. Formerly in the open wheeled Whelen NASCAR Modified series, finished 3rd in points for 2008 with 5 wins.

Racing Series
Lucas Oil Series Off Road Racing

2010 Racing Schedule

March 6-7
Las Vegas Motor Speedway Las Vegas, NV

August 7-8
SOUTHERN CALIFORNIA VENUE TO BE ANNOUNCED

April 17-18
Speedworld Off Road Park Surprise, AZ

September 25-26
Speedworld Off Road Park Surprise, AZ

May 22-23
Las Vegas Motor Speedway Las Vegas, NV

November 6-7
Las Vegas Motor Speedway Las Vegas, NV

June 26-27
Miller Motorsports Park Tooele, UT

December 11-12
Firebird Raceway Phoenix, AZ

TV | Exposure
$5M exposure value (Joyce-Julius)
Over 28 Million Viewers

Demographic stats: 18 to 35 55% 36 to 54 35% 78% Male

TV | Exposure
30 Confirmed HD Episodes on SPEED
Complete series coverage will be presented in a one hour format on SPEED. These shows will be broadcast in high definition with a maximum of 4 episodes dedicated to each event!

3 Confirmed One Hour Episodes in HD on CBS

The national network contract with CBS Sports includes three, one hour episodes in 2010 with coverage expanding to five, one hour episodes in 2011. This CBS Sports partnership brings the Lucas Oil Off Road Racing Series into the CBS Sports Spectacular family, offering a commitment of promotional support from the network.

TV | Exposure
10 Confirmed HD Episodes on Versus
A minimum of 10 one hour episodes will be presented in high definition on the Lucas Oil Motorsports Hour on Versus. The Lucas Oil Motorsports Hour is entering its forth season and is quickly becoming the home of great racing on Versus.

10 Confirmed HD Episodes on MavTV

The Lucas Oil Off Road Racing Series will be broadcast in select U.S. markets as well as internationally on MavTV. The sport of short course off-road racing will be seen throughout Europe as well Australia and New Zealand!

PRINT & WEB | National Exposure

Off-road racing is covered by more than 75 publications & newspapers regularly Websites receive millions of monthly impressions

Other Media | Exposure

Various Local broadcasts Live Internet Coverage Radio Industry Periodicals Industry Websites Trade Shows Sponsor Advertising and Promotions Series Promoter Advertising Race programs Driver websites

Investment | Sponsorship Opportunity

Premium TITLE Sponsorship $ 15,000 per race
Associate Sponsorship $ 7,500 per race

Investment | Sponsorship Opportunity

2010 Season - 16 races, 8 weekends Primary Sponsorship: $15,000 X 8 weekends = $120,000 for the season. (paid in four installments of $30,000)
Wrap on 48 foot semi hauler (large, both sides, and rear door), Wrap on race truck with coverage on hood and side doors (multiple bodies), Large banners on side skirts of hospitality tent, Team hats Large ad on t-shirts, drivers suit, helmet, and jackets Logo on calendars and business cards, and signature cards Sponsorship mention during driver interviews Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer Limited personnel appearances with hauler and truck Display section reserved inside hospitality tent at track side. Large front page presence with link on teams web site. Coverage on CBS, Speed, Versus, Mav TV, plus repeat airings Direct access to race fans (including pit pass)

Investment | Sponsorship Opportunity

2010 - 16 races, 8 weekends Secondary Sponsorship: $7,500 X 8 = $60,000 for the season. (paid in four installments of $15,000)
Wrap 48 foot semi hauler (medium, both sides, and rear door) Wrap on race truck with coverage on visor and quarter panels (multiple bodies) Medium banners on side skirts of hospitality tent Team hats Medium ad on t-shirts, drivers suit, helmet, and jackets Logo on calendars and business cards, signature cards Sponsorship mention during driver interviews Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer. Medium front page presence with link on teams web site. Coverage on CBS, Speed, Versus, Mav TV, plus repeat airings Direct access to race fans (including pit pass)

Comparison | Other Media

National Print Advertising Outdoor Life Magazine:
$64,600 Circulation: 925,000 $320,000 Circulation: 3,150.000 $255,840 Circulation: 3,250,000

Sports Illustrated

TIME Magazine

Comparison | Other Media

National TV Advertising 30-Second TV Advertisement Spot
American Idol Grey's Anatomy Desperate Housewives Sunday Night Football Kid Nation Kitchen Nightmares $780,000 $465,000 $378,000 $350,000 $101,000 $75,000

The average TV commercial ad production cost is around $350,000

Branding | Marketing Assets

Race vehicle graphics

Branding | Marketing Assets

Race vehicle graphics Support vehicles

Branding | Marketing Assets

Race vehicle graphics Support vehicles Hauler tractor trailer rig

Branding | Marketing Assets

Race vehicle graphics Support vehicles Hauler tractor trailer rig Team uniforms

Branding | Marketing Assets

Race vehicle graphics Support vehicles Hauler tractor trailer rig Team uniforms Pit Awnings & Banners

Exposure | Other Promo Items

Driver racing suit theme

Exposure | Other Promo Items

Driver racing suit theme Helmet graphics

Exposure | Other Promo Items

Driver racing suit theme Helmet graphics In-Car TV camera Sponsor logo in focus

Exposure | Other Promo Items

Driver racing suit theme Helmet graphics In-Car TV camera Sponsor logo in focus Promotional clothing with sponsor theme

Exposure | Other Promo Items

Website Theme Website to be themed with title sponsor look and graphic design with links to sponsors website Web Videos YouTube, etc. Webcast and DVD promotion Interview mentions Sponsorship Networking Opportunities Hospitality Events for Sponsors at Races VIP Area in Pit for sponsor guests

Exposure | Other Promo Items

TV advertisement exposure from series promotion. Available for print advertisement for title and from other sponsors. Highway exposure from transporter traveling to races and parked at venues. Driver and car promotional appearances for sponsor.