Section 2, Seat 11: INBOX Internet Cafe' and Games

Preface People of all ages have been playing games because the "game" is everywhere.
There currently are games on the smart phone or tablet is a lot and quite most popular games. For real gamers to play the "game" is only a game online and these are the focus of a community; that is, to play as a group. It requires a very high spec PC. The specification is strong enough and graphics are awesome. That is why the current Internet caf transforms into a store to play some games. Internet cafes have about twenty thousand in this business. It shows that the business is growing more each day. We think that this business is very interesting, and also we all have personal preferences anyway. Therefore, it is inevitable that we will provide information for both the financial statement and marketing demand and to analyze that it is worth the investment. This project report presents important information before deciding to open internet caf and games business. It includes with 5 main parts Introduction, Marketing, Technical analysis, Financial and Risk analysis and Project Summary. Each part can show you clear details. Why you should do when you see the risks while it has shown you in term of opportunities in the same market and same business. We hope you to get the valuable and in interesting information from this report. Thank Aj.Chaiyawat Thongintr, who is good adviser to educate and give suggestions about report for us to accomplish the project report. And then we thank for every colleague, who provide good potential and ability to achieve the practical project that must work together and thank for this valuable supervision and helpful suggestions in completion of this report.
Project Feasibility Study and Evaluation Group Members 1. Ms. Nichakorn Kuhajai 2. Mr. Pongphat Pornpitchanarong 3. Mr. Pachaya Wongsunthon 4. Ms. Pimprapa Nunta 5. Mr. Soranun Saelim 6. Mr. Sorasak Mongrimkong 7. Mr. Saprung Passayawan 8. Mr. Sai om Khum 5231205051 5331205053 5331205047 5331205061 5331205087 5331205088 5331205090 5331205105
Content Preface Table of Content Exclusive Summary
Part 1 Introduction Chapter 1: Introduction 1.1 Background and Significance of the Project 1.2 Project Objectives 1.3 Benefits of Project 1.4 Activities/Time Frame 1 2 3 3 4
Chapter 2: Industry Profile 2.1 Nature of Industry 2.2 Situation of Industry 2.3 Product/Service (in General)
5 6 14 15
Part 2 Marketing Chapter 3: Market Feasibility Study 3.1 Market Analysis 3.1.1 General Environment Analysis 3.1.1.1 Political 3.1.1.2 Economy 3.1.1.3 Social and Environment 3.1.1.4 Technology 3.1.2 Competition Analysis (3Cs Analysis) 3.1.2.1 Competitor Analysis 18 19 19 19 19 20 20 22 22
3.1.2.2 Customer Analysis 3.1.2.3 Competitive Analysis 3.2 STP Analysis 3.3 Marketing Mix Strategy 3.4 Sales Forecast/Profit Estimation 3.5 Conclusion
24 24 25 27 28 32
Part 3 Technical Analysis Chapter 4: Investment Cost 4.1 Cost of Investment 4.1.1 Location 4.1.2 Facility Layout 4.1.3 Investment Cost 4.1.4 Pre-Operating Cost 4.2 Depreciation 33 34 35 38 45 45 46
Chapter 5: Production and Operations Analysis 5.1 Service Characteristics (in Detail) 5.2 Production/Services Process 5.3 Operating Cost
52 53 54 58
Chapter 6: Administration analysis 6.1 Administration Cost Facility Cost (Electricity, Telephone, Fax, etc.) Salary
59 60
Part 4 Financial and Risk Analysis Chapter 7: Financial Analysis 7.1 Year 2013 7.2 Year 2014 7.3 Year 2015 7.4 Year 2016 7.5 Year 2017 67 68 72 76 80 84
Chapter 8: Risk Management 8.1 External Risk 8.2 Internal Risk 8.2.1 Sale decrease (5%, 10%, 15%) 8.2.2 Interest/Dividend increase (5%, 10%, 15%) 8.2.3 Cost/Expense increase (5%, 10%, 15%)
88 89 91 93 141 189
Part 5 Project Summary Chapter 9: Summary 238
Chapter 1 Introduction
Background and Significance of the Project Nowadays people are used internet service and playing computer game and game online especially is students 11 years old and over. Regard as an internet is a part of daily life. Then internet cafe is expand quickly and most famous in the during one and internet cafe is an easy task and no labor just sitting and playing computer games while watch over the net cafe. Important major duties of owner are watch over, programmer, cashier, and administrator. Our business is located near Samakkhi School in Wiang district, Chiang Rai province, and open 24 hours. The reason is the populations in Wiang district is 117,311 peoples features are male 56,735 persons, female 60,576 persons. According to other entrepreneurs identified about customers who consumed the internet cafe service that male 89.9%, female 10.1% and age of customers are 18-24 is 43.3%, 15-17 is 33.3%, and 11-14 is 15.5%. Furthermore, it is also found that customer who most used the internet cafe is the students up to 84.1%, government employees/employees 9.9% and others is 6.0% and also found nearby school and university. The business are near the school so, most of profit are from student in the neighborhood. Not only school in the area it also has resident, communities, convenience store, seven-eleven, and restaurants around them. Therefore if open the business in this area it can make profit and pay back within the time specified. In summarize, a net cafe business is an interesting business to start because of it low risk and task to be done a highly grow of people using internet in developing countries is the trend that should be grabbed eventually in Chiang Rai a complete game cafe are unlikly existed therefore on the above statistic our location and our business is very well matched
http://www.2poto.com/component/option,com_community/Itemid,181/groupid,43/task,vie wdiscussion/topicid,1436/view,groups/ http://myselfbusiness.exteen.com/20120408/entry http://service.nso.go.th/nso/nsopublish/districtList/S010107/th/36.htm,2553 http://www.2poto.com/component/option,com_community/Itemid,181/groupid,43/task,vi ewdiscussi on/topicid,1436/view,groups
Project objectives To learn about establishing business in each step that we should to be what first. Analyzing target market of internet caf To study and learn about the method of creating system of internet providing and the way to make internet caf popular in community To analyze financial statement, marketing plan and possible return within 5 years. To be a best project feasibility study for creating a real business in true life. To analyze possible market both student and local community
Benefits of Project To understand the general environment of internet cafe competition to determine the feasibility of internet cafe business. To understand the internet cafe market, customers need, marketing problems and can forecast appropriate sales. To understand the risks of business investment for determine the efficiency financial management. To understand operation, organization, and marketing cost.
Activities/ Time Frame Time Period (Week) Activity 1

1. Group matching and PBL Theme and Criteria 2. Problem Generating 3. Project Selection and Idea Conclusion 4. Introduction and Industry profile 5. Market analysis 6. Study Project Feasibility 6.1 Market Feasibility Study 6.2 Technical Operations Feasibility Study 6.3 Financial Feasibility Study 6.4 Risk management 6.5 Economical and Environmental management 6.6 Project Evaluation 7. Summary of project feasibility
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Chapter 2 Industry Profile
Nature of industry What is internet caf? An Internet caf serves up a bank of computers with high-speed Internet access for public consumption. The customer gets charged by the minute or the hour, or might purchase a monthly pass. The Internet caf might also serve food and beverages, but this isn't always the case. These cafs peaked in popularity in the United States between 1995 and 2000, but have mostly been replaced by Wi-Fi cafs. One breed of Internet caf that persists to a lesser degree is geared towards multiplayer gaming, but generally cafs were intended for surfing the Net. That could mean collecting e-mail, doing research, or just cruising the World Wide Web. Those who don't have computers at home are obvious potential customers for an Internet caf, while others might have computers but lack high-speed Internet access. It may be a lot quicker, for example, to download software or multimedia files onto a memory stick using an Internet caf computer, than to sit for elongated periods of time in front of a dial-up connection at home. If the caf serves coffee or other refreshments, better still. An Internet caf is also handy for travelers who can stop in to check email, look up directions, or send off a message to loved ones at home. Other people may just feel like getting out of the house to sit and relax undisturbed in front of a computer in a comfortable setting. For people that don't have portable laptops, this is a nice option. According to the online guide, Internet Caf History, Londonite Eva Pascoe was the first to open an Internet caf in September 1994, called Caf Cyberia. Reportedly instant publicity brought in heavies like Mick Jagger to invest in the enterprise. It wasn't long before Pascoe's idea was replicated. However, as early as 1991, San Francisco's SFNet offered a bank of networked computers that were first connected to a bulletin board and later to the Internet via a 2400 baud modem. Although the Internet caf is still very popular in countries like India, wireless technology and the affordability of laptop computers has made Wi-Fi cafs more ubiquitous in the United States. A Wi-Fi caf transmits a wireless network signal throughout the premises enabling any customer to "hop on" using their own laptop with a wireless network card. Although these cafes are wireless, they are sometimes referred to as wired cafs or "hot" after hotspots or places with wireless access.
http://www.wisegeek.com/what-is-an-internet-cafe.htm
History Introduction The online caf phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network. Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The caf terminals dialed into a 32 line Bulletin that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail. The concept of a caf with full Internet access (and the name Cybercaf) was invented in early 1994 by Ivan Pope. Commissioned to develop an Internet event for an arts weekend at the Institute of Contemporary Arts (ICA) in London, and inspired by the SFnet terminal based cafes, Pope wrote a proposal outlining the concept of a caf with Internet access from the tables. The event was run over the weekend of 1213 March 1994 during the 'Towards the Aesthetics of the Future' event. In June 1994, The Binary Cafe, Canada's first Internet caf, opened in Toronto, Ontario. After an initial appearance at the conference site of the 5th International Symposium on Electronic Art, ISEA, in August 1994, an establishment called CompuCafe was established in Helsinki, Finland, featuring both Internet access and a robotic beer seller. Inspired partly by the ICA event, a commercial establishment of this type, called Cyberia, opened on September 1, 1994 in London, England. In January 1995, CB1 Caf in Cambridge, installed internet and is the longest running Internet Caf in the UK, still operating today. The first public, commercial American Internet caf was conceived and opened by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was called The High Tech Cafe. Next, in the USA, three Internet cafs opened in the East Village neighborhood of New York City: Internet Caf tm, opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich. In 1996, the Internet caf Surf City opened in downtown Anchorage, Alaska. A variation of Internet caf called PC bang (similar to LAN gaming center) became extremely popular in South Korea when Star Craft was released in 1997. Although computer and broadband penetration per capita were very high, young people went to PC bangs to play multiplayer games. Beginning in 2005, Sweepstakes Internet Cafes, which are a specific niche of Internet cafes, have appeared in various states across the US. Such Internet cafes promote the sale of Internet access using sweepstakes promotions.
Characteristic Internet cafs are located worldwide, and many people use them when traveling to access webmail and instant messaging services to keep in touch with family and friends. Apart from travelers, in many developing countries Internet cafs are the primary form of Internet access for citizens as a shared-access model is more affordable than personal ownership of equipment and/or software. A variation on the Internet caf business model is the LAN gaming center, used for multiplayer gaming. These cafs have several computer stations connected to a LAN. The connected computers are custom-assembled for game play, supporting popular multiplayer games. This is reducing the need for video arcades and arcade games, many of which are being closed down or merged into Internet cafs. The use of Internet cafs for multiplayer gaming is particularly popular in certain areas of Asia like China, Taiwan, Hong Kong, South Korea and the Philippines. In some countries, since practically all LAN gaming centers also offer Internet access, the terms net cafe and LAN gaming center have become interchangeable. Again, this shared-access model is more affordable than personal ownership of equipment and/or software, especially since games often require high end and expensive PCs. There is also Internet kiosks, Internet access points in public places like public libraries, airport halls, sometimes just for brief use while standing. Many hotels, resorts, and cruise ships offer Internet access for the convenience of their guests; this can take various forms, such as in-room wireless access, or a web browser that uses the in-room television set for its display (usually in this case the hotel provides a wireless keyboard on the assumption that the guest will use it from the bed), or computer(s) that guests can use, either in the lobby or in a business center. As with telephone service, in the US most mid-price hotels offer Internet access from a computer in the lobby to registered guests without charging an additional fee, while fancier hotels are more likely to charge for the use of a computer in their "business center." For those traveling by road in North America, many truck stops have Internet kiosks, for which a typical charge is around 20 cents per minute. Internet cafs come in a wide range of styles, reflecting their location, main clientele, and sometimes, the social agenda of the proprietors. In the early days they were important in projecting the image of the Internet as a 'cool' phenomenon.
Evolution Internet cafs are a natural evolution of the traditional caf.[citation needed] Cafs started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information. Cafs have also been in the forefront of promoting new technologies, for example, the car in 1950s California.
As Internet access is in increasing demand, many pubs, bars and cafes have terminals, so the distinction between the Internet cafe and normal caf is eroded. In some, particularly European countries, the number of pure Internet cafs is decreasing since more and more normal cafs offer the same services. However, there are European countries where the total number of publicly accessible terminals is also decreasing. An example of such a country is Germany. The cause of this development is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of WLAN hotspots. Many pubs, bars and cafs in Germany offer WLAN, but no terminals since the Internet caf regulations do not apply if no terminal is offered. Additionally, the use of Internet cafs for multiplayer gaming is very difficult in Germany since the Internet cafe regulations and a second type of regulations which was originally established for video arcade centers applies to this kind of Internet cafes. It is, for example, forbidden for people under the age of 18 to enter such an Internet caf, although particularly people under 18 are an important group of customers for this type of Internet caf. While most Internet cafs are private businesses many have been set up to help bridge the 'digital divide', providing computer access and training to those without home access. For example, the UK government has supported the setting up of 6000 telemeters. In Asia, gaming is very popular at the Internet Cafes. This popularity has helped create a strong demand and a sustainable revenue model for most Internet cafes. With growing popularity, there also comes with this a responsibility as well. In fighting for competitive market share, the Internet cafes have started charging less and hence are adopting alternate means to maximize revenue. This includes selling food, beverages, game, and telephone cards to its patrons. In several countries Internet cafes have adopted sweepstakes promotions, these are commonly referred to as Sweepstakes Parlors, using sweepstakes software to promote the Internet time they sell. The legal intricacies of running sweepstakes have been shoved onto this modified business model causing some speculation and confusion amongst many law enforcement officials in several areas. The legal action that will be applied to sweepstakes software providers is still to be seen but several internet cafes using "non-certified" software have been raided and shut down. The sweepstakes software providers that have been certified seem legitimate and the cafes using the promotions have proven themselves to be effective "earning between $1000-$5000 a month per computer". The future of this adaptation remains to be seen as some of the illegal software companies are weeded out from the more successful (certified) providers.
Venues Brazil In Brazil, the initial concept brought by Monkey Paulista was based on the business model used by Internet cafes in South Korea, since this was the first house LAN to exist in Brazil, inaugurated in So Paulo, starting its activities in 1998. The company closed in 2010. However, just a week later for reasons of bureaucracy, the company Lan Game @ The House was opened and today is the 1st lan house of Brazil in activity. Today it is seen as the country as a way to test new technologies and demonstration of games and products.
China According to the "Survey of China Internet Caf Industry" by the People's Republic of China Ministry of Culture in 2005, Mainland China has 110,000 Internet cafs, with more than 1,000,000 employees contributing 18,500,000,000 Yuan to P.R. China's GDP. More than 70% of Internet caf visitors are from 18 to 30 years old. 90% are male, 65% are unmarried, and 54% hold a university degree. More than 70% of visitors play computer games. 20% of China's Internet users go to Internet cafes.
Milestones: Before 1995 - An Internet Caf called 3C+T appeared in Shanghai, probably the first in China. The price was 20 Yuan per hour ($2.50 per hour) 1995~1998 - China's Internet Cafs proliferate. Playing unconnected games is the main purpose of caf users. The average price was 15~20 Yuan per hour. After 2002 - Heavy censorships were imposed, including real-name registration. At the end of 2004, more than 70,000 Internet cafs were closed in a nationwide campaign. 2008 - Microsoft attempts to make Internet Cafes profitable in Asia and other emerging markets. After discussions with the governments of these countries, it helps to establish safe Internet cafes.
Indonesia According to APWKomitel (Association of Community Internet Center) there are 5,000 Internet Cafes in urban Indonesian cities in 2006 providing computer/printer/scanner rental, training, PC gaming and Internet Access/Rental to the people who do not have PC or Internet access at home. The website also contains a directory listing some of these warnet/telecenter/game centers in Indonesia. In urban areas, the generic name is Warnet (or Warung Internet) and in rural areas the generic name is Telecenter. Warnets/ Net cafs (i.e.:
Java Net Caf established in 1998) are usually owned by private SME as bottom-up initiatives, while Telecenters in rural villages are usually initiated by Government and Donors as top-down financing. Information on Netcafe/Warnet in Indonesia can also be found in a book titled: Connected for Development:Indonesian Case study. Currently, no special license is required to operate an Internet Cafe or Warnet in Indonesia, except for the ordinary business license also applied to cafe or small shop. Because of hype and many Internet cafe starting their business without proper planning, some of them closed down for lack of a business plan. Although the number is still growing, associations such as APWKomitel urge new Internet cafe owners to do a feasibility study before planning to open an Internet cafe, and provide a business model called Multipurpose Community Internet Center or "MCI Center" to make the business more sustainable and competitive. Hourly usage rate varies between Rp 2500-15000 ($ 0, 27 - 1, 60).
Malaysia In Malaysia, most of the teenagers love to visit Internet cafes to enjoy their gaming time with friends. The Internet cafe in Malaysia also called as cybercafe,"Kafe Internet" in Malay and "" in Chinese, some of the Internet cafe in Malaysia combine the characteristics of an F&B cafe and an Internet cafe.
Philippines In the Philippines, internet cafs are found on every street in major cities and there is at least one in most municipalities or towns. There are also internet cafs in coffee shops and malls. High-end restaurants and fast food chains also provide free broadband to diners. Rates range from P10 ($0.20) on streets, up to P100 ($2) in malls. In some major cities with existing ordinances regulating internet cafes (e.g. Valenzuela, Marikina, Davao, Lapu-lapu and Zamboanga), students who are below 18 years old are prohibited from playing computer games during regular class hours. Depending on the city, a regulation varies on their exact details and implementation. Such city ordinances usually also requires internet cafe owners to: 1. Install filtering software to block adult oriented sites 2. Prohibit the sales of intoxicating drinks and cigarettes inside their establishment 3. Allow open view of rented computers (i.e. no closed cubicles) 4. Front wall panel is 50% transparent to allow a clear view of the interior of the establishment 5. Adequate lightning both inside and outside of the establishment to allow a clear view of the interior at all times
South Korea In South Korea, Internet cafes are called PC bangs. They are ubiquitous in South Korean cities, numbering over 20,000. PC bangs mostly cater to online game playing for the younger generation. On average and mode, use of a PC bang computer is priced at around 1,000 won per hour (about USD$0.88).
Taiwan In Taiwan, many people go to Internet cafs. The Internet caf in traditional Chinese is "" (wangka). The first character means "net" and the second character is the first syllable of "caf."The rate mainly NT$10~20 in most areas, but $35 an hour are charged in East District of Taipei City.
References 1. "SFnet Archive | Coffee Bar Network". Sfnet.org. Retrieved 2012-02-04. 2. c Paul Mulvey (1994-012-06). "Coffee and a byte?". The Bulletin (Australia). Archived from the original on 2008-03-08. Retrieved 2010-06-20. 3. Lewis, Peter H. (1994-08-27). "Here's to the Techies Who Lunch". The New York Times. Retrieved 2007-11-17. 4. "New York's Latest Virtual Trend: Hip Cybercafes on the Infobahn". Los Angeles Times. 1995-06-29. Retrieved 2009-08-12. 5. "Internet Web Stations". Archived from the original on 2007-10-13. Retrieved 200712-03. 6. http://en.wikipedia.org/wiki/Sweepstakes_parlor 7. https://www.oag.state.tx.us/oagnews/release.php?id=4116 8. http://www.sweepstakes-software.com/pages/resources 9. http://www.businessweek.com/magazine/content/11_18/b4226076180073.htm#p2 10. http://www.sweepstakes-software.com/pages/sweepstakes-software-companies 11. "The @ Game". Taglan.blogspot.com. 2011-07-19. Retrieved 2012-02-04. 12. "Home of APWKOMITEL". Apwkomitel.org. Retrieved 2012-02-04. 13. "Warnet di Sumatra". Apwkomitel. Retrieved 2012-02-04. 14. "Milenia". Milenia. Retrieved 2012-02-04. 15. http://www.i4donline.net/ATF/2007/fullpapers/Rudi_ATF07ABS129.pdf 16. "wsis-online.org". wsis-online.org. Retrieved 2012-02-04. 17. WSIS Webmaster. "World Summit on the Information Society". Itu.int. Retrieved 2012-02-04. 18. "Internet Cafe City Ordinance - Philippines". iCafeProject. 2012-06-19. Retrieved 2012-06-20. 19. "PC" is usual transcription in South Korea. "" and "" are transcription of exclusive use of Hangeul. The former corresponds to South Korean standard orthography for writing loan words ( ; ), but many South Koreans wrote as the latter when using Hangeul exclusively. 20. In Korean, "bang" (Hangeul: ; Hanja: ) means "room", so the term literally means PC room. 21. Taylor, Chris (2006-06-14). "The future is in South Korea". CNN. Retrieved 207-1221.
Situation of Industry Now internet caf and game having more than 24,000 shops distribute around Thailand, especially in the community that have many people live in the area. From this information can created the question Are the internet caf and game can be live in the social in now a day or not? because the franchise of internet caf and game are coming look like Dcom, Dcom is the importer of the equipment of computer and now Dcom will jump to build and support internet caf and game too. Especially the internet caf and game can pay back and giving the benefit in 1-1.5 years. So the style of internet caf and game are depending to the investor, which can set in 2 styles. Table 2.1 Comparative data between other franchise and internet caf and game franchise Information investment (approximately) Rental of space Marketing cost Restaurant Group Depend on area 3-5% of circulation Yes Yes Yes yes Yes Yes 1.5-2 years Convenient store Group Depend on area Yes Internet caf and game Group Depend on area No
Enrichment store Stock Risk of product has expired Risk of stolen items Shop the store every day Loyalty fee or Management fee Payback period
Yes Yes Yes Yes Yes Yes 1.5-2 years
Yes No No No No No 1-1.5 years
1. Invest in new style: the new style of investment internet caf and game is investment by using the franchise from the big business. This style can make the owner feel comfortable because the main plan is setting finish, the owner or investor is only walking with the plan. 2. Building and creating by yourself. This one are depending from the ability of the owner or investor because investor are paying more cost and setting every system by themselves but if investor having more ability and stay in the good position the opportunity to pay back the money and making more profit will be come.
Table 2.2 Return on investment of Internet Caf and Game (40-50 computers) Level 7 Hours/day 10 Hours/day 12 Hours/day 15 Hours/day Product/ Service (in General) Return on Investment 15% 30% 50% 70% Payback period 2 years 1.5 years 10-12 months 6-8 months
http://www.dsportgames.com/franchise_ebook.html
Service An extremely internet caf and games by provides you the most convenience seat that takes care of your body and up to date the latest computer operation system and highest speed internet as well as we sell some foods and beverages
Vision To become the leader of internet caf and games in Chiang Rai and make a customer realize our shop whenever they thinking about an internet caf and games
Mission Provides an extremely internet caf and games with a team of expertise in computer operation and also in physiology from over Thailand to design the seat that take care of your body. However, we apply a massage system in a seat to make a customer feel relax and more comfortable. Moreover, we also concern on local community by create local employment and teach them to be an expertise in computer. Nevertheless, we also apprehension with a Corporate Social Responsibility as a key successful.
Company Strategy Corporate level Market development
Our internet caf and games concentrates on a customer needs and wants so we know that a customer want to have a highest speed internet and comfortable seat as well as foods and beverages. As a company vision, To become the leader of internet caf and games in Chiang Rai and make a customer realize our shop whenever they thinking about an internet caf and games. Thus, we choose Chiang Rai because there are not have any most quality internet caf and games in Chiang Rai. Thus, this strategy can improve our business to be well-know and be more famous. Then, we are planning to extend market to another province or another region in Thailand. So, we believe that we will gain more profit and get a return on investment within 3 years if its follow up with the vision and mission plan.
Business level Differentiate We create differentiate from competitors by focusing on a highest speed internet and massage seat that provide more comfortable to a customer with high quality and take care of your body and also sell some foods and beverages that will satisfy a customer at all aging. As we focus on these so we have many advantages over competitors that can beat them. Our internet caf and games will locate at high population areas in Chiang Rai. Functional level Marketing management
We focus on a customer needs and wants with a high speed internet and up to date the latest computer operation system as well as a massage seat. Moreover, we have a discount and accumulate member card for a loyalty customer to make them come back to our shop again.
Chapter 3 Market Analysis
Marketing Analysis 3.1 General Environment Analysis 3.1.1 Political Analysis Most of problems occurred to children or teenager who used the internet in an inappropriate way since the internet and games caf spread out over Thailand such as some of violence and found that the started point of a problem came from the internet caf such as allowed users that has the aged below legal mandatory come into the caf and used the computer for played games before 14.00-22.00. So, now the government found out this problem and created a campaign White internet caf for youth. This is the campaign for the internet caf who always following 2 the legal mandatory. Thus, the government give suggestions to the relevant department of government suppress the internet caf that was not follow to legal mandatory solemnly. And promote to the caf owner to build up the local alliance to help the government to preventing from not so well or do not follow the legal mandatory internet caf. For mass media, should provide news about double edged swords from internet caf. For gamers, should reduce some of violence in games and create the game that may lead to exercises or sports in daily life. 3.1.2 Economic Analysis Economic in Chiang Rai mainly focus on agriculture because in Chiang Rai Tourism industry and Agriculture are main based income talking about demand and supply Chiang Rai mainly focus in the top two industries In term of demand, people in ChiangRai increase in electronic used because local people now more realize on technology and increase in technological product; however, agriculture is decrease because the price for a vegetable and fruit is decreasing as a main fund of Chiang Rai local people. Demand of long life time product is also decrease because of low income, and hiring human resource also decrease because the use of foreign human resource Currently, in term of supply, increase in number of agriculture even though the profit is getting lower but the need of it from the outsider still the agriculture market can be increase in size, and increase in technological production; however, the number of tourist increase so the government is concerning to decrease taxes.
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1. http://game.truelife.com/pc-console/detail/2010369 2. http://www.gotoknow.org/posts/468468
Although Chiang Rai do not really much concern about a technological industry, but still there is some industry which mostly doing about preserved food canning product, but what interesting was that the number of hiring human resource increase, but this industry do not grow very well which investor is watching Chiang Rai economic activity very much From the number above Chiang Rai are getting more concern of technological used, but concern about the use of life time product such as computer PC and other technological product. So if we take a chance to take a lead on the technology product which means the chance of customer will concentrate on our services 3.1.3 Social and Environment Analysis Nowadays, the technology has change too fast. So, that is making people access to the internet easily than ever. By the way, this is the main problem to the younger or even teenager who cannot control yourself to avoiding using the internet in an inappropriate way such as play a games that can be lead to violence more than surfing for a knowledge. Statistic of Thai children using the internet for knowledge and games.1The mostly aged that using the internet are 6-19 years olds that using for other activities more than searching for more knowledge. By the way, it can be divided into two groups of children which are; the aged that using the internet for games are between 6-10 year olds. And using the internet for more knowledge, educations or stick with a world situation is the aged between 15-19 year olds. Moreover, an observation research from B.C. 2546-2550 found that the aged between 10-20 year olds using the internet for played games online 81-95.7 percent or 3-4 days per week or 1-3 hours per time. 3.1.4 Technology Analysis Technology is the main keys of success for internet caf. To start this business an appropriate computers and a high speed internet are needed. What interesting fact from (http://www.zealzonecafe.com/board/index.php?topic=4235.0) was that higher investments you have made at a beginning for a computer mean longer live and lower depreciation and also highly attracted customer. Why? The reasons was that when customer used computer then he or she highly expected to be fast and reasonable for money they have played that why they pay money for net caf. There is a risk which an entrepreneur concern about how long can computer be used and how to maintain or prolong the use of a computer a fact from (http://www.appservnetwork.com/resume-app/webportfolio/archive/www.empowercomputer.com2/knowlege10.htm) The fact from the website above tell us that use of up to date or expired use of computer can be classify in to 3 types 1. Power User is a user who strongly needed high specification computer hardware because the use of this type of is commonly used software which strongly needed a support from hardware for example Photoshop, Autocad, PES2013, World of Warcraft and Prototype.
This type of software are strongly need high CPU, Ram and Graphic, but if the user of this type start with a very high specification hardware can be prolong for 3 years for net caf it is highly recommended because is real fast and low risk, only the cost is quite high. 2. Home User is a user who is new to this technology this might take for several years to study about a computer and use of it. This type of user do not use much specification commonly based on using internet, listen to music, watch movies or type some simple documents. This type of user can use his/her computer at least 3-5 years. 3. Office User the use of office user based on document, calculation, accounting and Stocking. This type of user can easily maintain the use of a computer for at least 5 years the reasons was that a computer do not be used for a whole day and also software that come out for an office user is simple, low graphic, commonly safe and very well be looking after.
http://lib.payap.ac.th/webin/ntic/newpage/business/strategycr2553_2556.pdf http://www.healthygamer.net/sites/default/files/scribd/game_addiction_2012.pdf
3.2 Competition Analysis (3C Analysis) 3.2.1Competitor Analysis There are three competitors close to our location that is Save Zone Caf, One Plus, and P2P3
Save Zone Caf
Save Zone Caf is the computer caf and gaming that have 20 computers. The advantage of Save Zone Caf is they have high speed internet for small amount of computer, they have more free area to parking the car and motorcycle and the nearly area is the grocery shop for buy some food and beverage that can make the customer easy to buy when they come to take the service from this shop, and the last one is the owner of the shop having a good service and take care all of customer that coming to using the internet and playing game. In term of disadvantage for the shop are they opening for a long time the facility or computer is older, next the size of the shop is small, so it difficult to develop or expansion, and the last one is computer in this shop are not really modern and specification. The cost of service of this shop is 10 baths per hour.
One Plus
One Plus is the small shop that has only 15 computers but the area around the shop is grocery shop this can giving more convenience for the customer and this shop are open 24 hours per day, the distinction of the customer are various like in the noon of evening the customer that old around 12-18 are coming and 18-25 are come on evening to the night. In term of disadvantage this shop has fewer computers that insufficient for the number of customer that want to buy the service. The last disadvantage is the shop is too narrow and small shop doesnt have the area for the customer to rest or walking around.
P2P3
P2P3 is the small shop that has only 10 computers but the advantage of this shop is the very high speed internet this is the reason why the customer love to buy the service, the second one is close to grocery store (close grocery store is the necessary for the internet and gaming caf), the last advantage of this shop is having accessory specialized for gaming this is the best reason for the gamer or person that want to buy gaming service. The disadvantage of this shop is too small amount of computers which insufficient for the number of customer that want to buy the service.
3.2.2 Customer Analysis A usual net caf can be classify in to 5 types there are 1. School student around which an age around 12-17 This is the big group that comes to use the service in the end of school or holiday, but that they pay is about 1-3 hours hardly more than that because they cannot afford to buy our service, but this group is the most visited group.
2. Teenage girl This group again do not play very long because they not eventually a hardcore gamer, and hardly be found.
3. University Student This group commonly hardcore gamer will comes as a large group around 3-10 people to enjoy this group spend very long period of time in caf, but need high specification computer.
4. Technician student age below 18 This group is an unwilling customer to have because they do destroy an environmental around the caf, but even though they still spend a long period of time in caf, but they actually hard to spoil.
5. Adult This group is hardly visited, but when they come, they will visit for only 1-2 hours sometime less than 1 hours, but they do pay for a full hour and easy to taken care of.
3.2.3 Competitive Analysis Competitive between new market entrants for a net caf with an existing net cage what INBOX have in advance was that a new business with high investment would possibly capture demand of customers. Long existing with just uploaded their computer having no match with a new and high specification.
INBOX internet caf and gaming INBOX is the internet caf and gaming service that having a new computer and accessory will attract a customer because everyone would like the money they play have as high value as possible; this is the most advantage for INBOX internet caf and gaming, the second one is INBOX is the most clean eventually a net caf is often not as clean as a new shop. The third one is customer capacity because INBOX have a high customer capacity for groups of game player, so it is eventually come as an advantage. The fourth one is massage service; massage service is a very new to this industry net caf is trying to safe their money, so that a support of health and relax havent been afford. This is a little example of the advantage for INBOX internet caf and gaming. The disadvantage for the INBOX internet caf and gaming is the limited of group of customer, the second one is high capacity this is mean high cost and the last one is social between other customer should be well taken care.
STP Analysis Segmentation and Targeting INBOX internet caf and gaming customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community, and customer of this extremely wide range of ages is due to the fact that the Internet appeals to a variety of people. In addition to these two broad categories, INBOX internet caf and gaming target market can be divided into more specific market segments. INBOX internet caf and gaming are has 5 category; School student around which an age around 12-17, Teenage girl, University student, Technician student age below 18, and the last one is Adult. See the market analysis chart and table below for more specifics.
Market Analysis of INBOX internet cafe and gaming (pie)
Student Teenage girl University student Adult Technician student
Positioning
High Speed Internet INBOX One Plus P2P3
Comfortable Chair Save Zone Caf
Spec computer
Service
INBOX INBOX internet caf and gaming just have the better computer, and good service too and that it normally for the new internet caf and gaming but the special that making INBOX internet cage and gaming are different from other is the massage chair this is special because we concern about the health of the customer that come to use the service for long time too. This is why we are positioning around Comfortable Chair and the high speed internet.
One Plus One Plus is small internet caf and game but they have the best high speed internet and better spec computer too but they dont care about the customer, dont giving more the service because One Plus have limited of area to develop or increase something new.
P2P3 P2P3 is look like the One Plus because this internet caf and gaming are the small dont have more computer to support the customer but they have the special spec computer and the best internet to compensate. They dont concern the service or the new facility too much because the internet caf and gaming are friendly for the same or small group of customer that coming.
Save Zone Caf Save Zone Caf is the internet caf and gaming that open for the long time, and the owner of Save Zone are giving more service for the customer. By the good computer and normal high speed internet the different from the competitor is only one is giving more service to customer example; when the customer want to eat something they can order to the employee in the internet caf and the employee must contact to the restaurant about order for the customer. This is an example of service in the internet caf and gaming.
Marketing mix (4ps) Place
The customer concerns about ease of internet access and concentrate on the place where they can come to our internet caf and games. So, we decide to locate at high population areas. Product
Nowadays, it is the world of social networking so we realize that everyone needs to use an internet for many reasons. Thus, we provide a high speed internet and up to date the latest computer operation system. Price
The main price strategy of our internet caf and games will focus on the purchasing power of the target market where they can pay at a reasonable price. Promotion
An accumulate member card for a loyalty customer
http://cafe.playinter.com/cafe/list/ http://www.internetcafe.in.th/archive/index.php/t-22.html http://www.internetcafe.in.th/archive/index.php/t-22.html

http://www.bplans.com/internet_cafe_business_plan/market_analysis_summary_fc.php#.UQlqeh0 3uTa
Sales Forecast The whole population of Chiang Rai is 1,198,218 and population only in Amphoe Muang is 117,311peoples features are male 56,735 persons, female 60,576 persons.
Hourly internet usage
Hourly internet usage

90 80 70 60 50 40 30 20 10 0 Monday - Friday Friday - Saturday Saturday - Sunday Sunday - Monday
In this chart going to show you about the number of consumer and time usage in a week, you will see that the most number of customer usages is around 15.00-18.00 each day because most of our target customer is a student so that many schools has end the operation. Moreover, this is the period of time that appropriate to use the internet to play a games because of the gamer will give a reward to a player or give some promotion .
Sales monthly in the first year
Sales Monthly in the first year

600,000
500,000
400,000
300,000
Sales
200,000
100,000
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
You will see that the period of February and September going to have a large number of student customer because in the month of February is the end of semester and the month of October as well. But you will see in the chart that the second period which gain a large amount of customer is the month of September because this period is the started time of secondly end semester, it is mean that the student going to use this time to relax from some stress and prepare themselves to go back to their hometown.
Sales Forecast
Sales Forecast
5,100,000 5,000,000 4,900,000 4,800,000 4,700,000 4,600,000 4,500,000 4,400,000 4,300,000 4,200,000 4,100,000 4,000,000 Year 1 Year 2 Year 3 Year 4 Year 5 Total Sales
In first year we will gain less profit compare with another years because we are new in that area. But when the time past our internet caf going to gain more customers and increase more loyalty customers simultaneously because of our extremely service and competitive advantages.
Service/month Internet
Jan 262,060
Feb 327,360
Mar 238,080
Apr 208,320
Year 1 Sales Forecast May Jun Jul 297,600 357,120 416,640
Aug 476,610
Sep 488,064
Oct 404,803
Nov 446,400
Dec 464,256
Total 4,387,313
Jan 380,928
Feb 404,736
Mar 291,648
Apr 267,840
Aug 404,736
Sep 428,544
Oct 374,976
Nov 416,640
Dec 452,352
Total 4,499,712
Jan 398,784
Feb 422,592
Mar 315,456
Apr 285,696
Aug 434,496
Sep 464,256
Oct 369,024
Nov 434,496
Dec 458,304
Total 4,713,984
Jan 416,640
Feb 434,496
Mar 327,360
Apr 297,600
Aug 452,352
Sep 470,208
Oct 386,880
Nov 434,496
Dec 446,400
Total 4,850,880
Jan 428,544
Feb 446,400
Mar 363,072
Apr 321,408
Aug 458,304
Sep 476,160
Oct 410,688
Nov 428,544
Dec 464,256
Total 5,011,602
Conclusion As the most of our target is a student around that location so that the most time which our caf will gain a large amount of customer is around 15.00-18.00 each day. However, the month of February and September is also be the month that we will gain a large amount of customer as well as the customer going to increasing each year.
Chapter 4
Technical Feasibility Study
Reference: Tel. 089-9988390
Location Inbox Internet caf located in Chiang Rai at Amphur Mueang, near Samakkhi Witthayakhom School.
First Floor
Second Floor
Characteristic Inbox internet caf has second floor and each floor are not different. 1st floor doesnt have television. 1st floor are counter service, computer set, and toilet. 2nd floor are counter service, computer set, television, and toilet.
No. 1
Name of product TV: LG 47" 47LM7600
Picture
Price: 37,990
http://www.likefreever.com/lg-47lm7600-cinema-3d-discount/ 1 Installed TV(LCDLED-PLASMA),
Price: 1,800 (include install)
http://www.casaservices.in.th/install_tv.php
80
CPU: AMD FX-6100 3.3 GHz
Price: 3,860 (include vat)
http://www.jib.co.th/web/index.php/product/readProduct/6147/3/inde x.html
80
Main board: ASUS M5A78L-MLX-V2
http://www.jib.co.th/web/index.php/product/readProduct/10621/4/ind ex.html
80
RAM: 4 GB PC DDRIII/1600 KINGSTON(KHX160 0C9D3/4G)
Price: 850 (include vat) http://www.jib.co.th/web/index.php/product/readProduct/5593/10/ind ex.html
80
VGA: GIGABYTE N66TOC-2GD
http://www.jib.co.th/web/index.php/product/readProduct/10720/17/in dex.html
80
Case: NZXT SOURCE 210 WINDOW ORANGE
http://www.jib.co.th/web/index.php/product/readProduct/10353/27/in dex.html
80
PSU: Raid Max RX600AF 600W 5Y.80Plus BRONZE
http://www.jokergameth.com/board/blog.php?u=6652
80
Monitor: LED 20" SAMSUNG LS20B300BSV (BUNDLE DVI CABLE)
Price: 3,290 (include vat) http://www.jib.co.th/web/index.php/product/readProduct/6677/5/inde x.html
80
Sound card: CREATIVE 7.1 Channel (AUDIGY VALUE 7.1)
Price: 900 (include vat)
82
Mouse: SIGNO MO-280BLK
82
Keyboard: LOGITECH USB K120 BLACK
82
Headphone: Monster beat Mixr
Price:690 (include vat)
http://inconcept.tarad.com/product_673213_th
82
Web came: OKER-OE 183
http://www.comp-itoutlet.com/product/19/webcamokeroe183?crmid=d6519868c91cc7b7c aa26cb307da598b
82
Material: Lycra fabric, rubber Size: 7.09" x 8.66" x 0.59" (L x W x H) Color: Black
Price: 120
http://www.mustcomp.com/product.php?id_sub=150
Switch: Cisco 48-port 10/100 Stackable Managed Switch with Gigabit Uplinks
Price: 27,500
http://itsquare-online.blogspot.com/2012/08/sf500-48-k9-g5.html
Air conditioner: LG ECONO PLUS AS24AN E1
Price: 25,000 (include install) http://www.verycoolair.com/AIRLG%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%81%E0 %B8%AD%E0%B8%A5%E0%B8%88%E0%B8%B5%E0%B9%81%E0%B8%9 A%E0%B8%9A%E0%B8%95%E0%B8%B4%E0%B8%94%E0%B8%9C%E0% B8%99%E0%B8%B1%E0%B8%87ECONO-PLUS.html
82
Link: CAT 5E UTP CABLE (CMR)
Price: 15/cm. +include head of link 30.http://notebookspec.com/vbforum/showthread.php?53664%CA%D2%C2-lan-%C3%D2%A4%D2%CA%E8%A7%A4%C7%D2%C1%C2%D2%C7%C1%D2%B5%C3%D2%B0%D2%B9%CA%D1%E8%A7%B5%D2%C1%B5%E9%CD%A7%A1%D2%C3%E4%B4% E9!!!
Counter L: Computer table size 100*50*75 Conner shelf Work table size 120*50*75 Price:7,500
http://www.furniturebb.com/product/90/%E0%B9%80%E0%B8%84%E0%B8%B 2%E0%B8%97%E0%B9%8C%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3 %E0%B9%8C%E0%B9%80%E0%B8%95%E0%B8%B5%E0%B9%89%E0%B8%A2% E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%81%E0%B8%AD%E0%B8%A5-11
82
chaise longue:
size M Sofa standard
Price: 1,650
http://www.furniturebb.com/product/7/%E0%B8%82%E0%B8%99%E0% B8%B2%E0%B8%94-m-4
82
Electrical Massage Seat Product dimensions 122 x 54 x 4.5 cm. Weight 2 kg.
Price: 1,380 baht
http://www.plazathai.com/show-71338.html
80
Computer table: Overall size 80*65*75 Top on monitor and case 80*45*75 Down on mouse and keyboard 80*30*65
Price: 1,250 baht
http://www.furniturebb.com/product/139/%E0%B9%82%E0%B8%95%E 0%B9%8A%E0%B8%B0%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B8% 95%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%A3%E0%B8%B0%E0 %B8%94%E0%B8%B1%E0%B8%9A%E0%B9%80%E0%B8%A1%E0%B8%A5%E0%B8%B2%E0%B8%A1%E0%B 8%B5%E0%B8%99
Thermal paper: Printers for use with GP-80250VN or thermal printers. Print width is 80 mm.
Price: 2,700
http://www.netcafeshop.com/?subsection=productdisplay&product=000000011
Print method: Direct thermal line
Price: 6,500
http://www.pantipmarket.com/items/12902044
Paper: Double A: A4
Price:525
http://www.priceza.com/s/%E0%B8%A3%E0%B8%B2%E0%B8%84%E0% B8%B2/%E0%B8%81%E0%B8%A3%E0%B8%B0%E0%B8%94%E0%B8%B2 %E0%B8%A9-a4-double-a
Printer: PIXMA iX7000
Price: 10,900
http://www.priceza.com/s/%E0%B8%A3%E0%B8%B2%E0%B8%84%E0% B8%B2/Canon-pixma-ix7000
Investment Cost Pre-operating cost Building rent Interior decorating Blueprint A3 size *Telephone register *Operating license Total 207094.50 30,000 baht per month, 5years 200,000 90 4,004.50 3,000
Equipments/Tools Building rent TV LED Plasma Install TV Monitor Mouse Key board Headphone Web cam Mouse pad Switch Air conditioner Link Counter L shape Chair Electrical Massage Seat Computer table Computer Severs Printer Slip print Total
No. 2 1 1 82 82 82 82 82 82 2 2 82 2 82 82 80 2 1 2 833
Price/Unit 15,000 37,990 1,800 3,290 160 250 690 499 120 27,500 25,000 30 7,500 1,650 1,380 1,250 56,900 10,900 6,500 198,409
Total Price 30,000 37,990 1,800 269,780 13,120 20,500 56,580 40,918 9,840 55,000 50,000 2,460 15,000 135,300 113,160 100,000 113,800 10,900 13,000 1,089,148
*http://www.ttt.co.th/index.php?option=com_content&view=article&id=44&Itemi
d=2&limitstart=2 *http://www.culture.go.th/subculture10/images/stories/content/1_2_game_2.pdf
CPU Main board Ram VGA Case PSU Sound card Total
80 80 80 80 80 80 80 560
Client Computer Set 3,860 1,550 850 10,690 2,200 1,700 900 21,750
308,800 124,000 68,000 855,200 176,000 136,000 72,000 1,740,000
Depreciation Investment TV Monitor Mouse Key board Headphone Web cam Mouse pad Switch Air conditioner Link Counter L shape Chair Electrical Massage Seat Computer table Computer Severs Client Computer Printer Slip print Total No. 1 82 82 82 82 82 82 2 2 82 2 82 82 80 2 80 1 2 910 Price/Unit 37,990 3,290 160 250 690 499 120 27,500 25,000 30 7,500 1,650 1,380 1,250 56,900 21,750 10,900 6,500 Total 37,990 269,780 13,120 20,500 56,580 40,918 9,840 55,000 50,000 2,460 15,000 135,300 113,160 100,000 113,800 1,740,000 10,900 13,000 2,797,348
Useful lift /Year
1 5 1 1 1 5 1 10 7 5 10 5 5 5 7 3 5 7
Monthly depreciation 452.3 4,496.34 1,093.4 1,708.4 2,357.5 681.97 273.34 458.34 595.27 41 125 2,255 1,886 1,666.67 1,354.76 48,333.34 181.67 154.77 68,115.07
Annual depreciation 5,427.6 53,956.08 13,120 20,500 28,290 8,183.64 3,280.08 5,500.08 7,142.88 492 1500 27,060 2,263.2 2,000.04 16,257.12 580,000.08 2180.04 1857.27 779,010.11
Depreciation Year 1
Depreciation Year 1 Investment TV Mouse Keyboard Headphone Web cam Switch Air conditioner Link Counter L shape Monitor Printer Computer table Computer Server Chair Electrical Massage Seat Slip printer Mouse Pad Client Computer Set Total Uni t 1 82 82 82 82 2 2 82 2 82 1 80 2 82 82 1 82 80 Life Time 7 1 1 2 5 10 7 5 10 5 5 5 7 5 5 7 3 3 Balance 37,990.0 13,120.0 20,500.0 56,580.0 40,918.0 55,000.0 50,000.0 2,460.0 15,000.0 269,780.0 10,900.0 100,000.0 113,800.0 135,300.0 113,160.0 13,000.0 9,840.0 1,740,000. 0 2,797,348. 0 Jan 452.3 1,093.4 1,708.4 2,357.5 682.0 458.3 595.2 41.0 125.0 4,496.3 181.7 1,666.7 1,354.8 2,255.0 1,886.0 154.8 273.3 48,333.3 67,662. 7 Feb 452.3 1,093.4 1,708.4 2,357.5 682.0 458.3 595.2 41.0 125.0 4,496.3 181.7 1,666.7 1,354.8 2,255.0 1,886.0 154.8 273.3 48,333.3 67,662. 7 Mar 452.3 1,093.4 1,708.4 2,357.5 682.0 458.3 595.2 41.0 125.0 4,496.3 181.7 1,666.7 1,354.8 2,255.0 1,886.0 154.8 273.3 48,333.3 67,662. 7 Apr 452.3 1,093.4 1,708.4 2,357.5 682.0 458.3 595.2 41.0 125.0 4,496.3 181.7 1,666.7 1,354.8 2,255.0 1,886.0 154.8 273.3 48,333.3 67,662. 7 May 452.3 1,093.4 1,708.4 2,357.5 682.0 458.3 595.2 41.0 125.0 4,496.3 181.7 1,666.7 1,354.8 2,255.0 1,886.0 154.8 273.3 48,333.3 67,662. 7 Jun 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Jul 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Aug 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Sep 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Oct 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Nov 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Dec 452.3 1,093. 4 1,708. 4 2,357. 5 682.0 458.3 595.2 41.0 125.0 4,496. 3 181.7 1,666. 7 1,354. 8 2,255. 0 Total 5,427.6 13,120. 8 20,500. 8 28,290. 0 8,183.6 5,500.1 7,142.9 492.0 1,500.0 53,956. 1 2,180.0 20,000. 0 16,257. 1 27,060. 0 Total Depreciation 5,427.6 13,120.8 20,500.8 28,290.0 8,183.6 5,500.1 7,142.9 492.0 1,500.0 53,956.1 2,180.0 20,000.0 16,257.1 27,060.0 Remaining Balance 32,562.4 0.0 0.0 28,290.0 32,734.4 49,499.9 42,857.1 1,965.0 13,500.0 215,823.9 8,720.0 80,000.0 97,542.9 108,240.0
Depreciation Year 2
Depreciation Year 2 Investment TV Mouse Keyboard Headphone Web cam Switch Air conditioner Link Counter L shape Monitor Printer Computer table Computer Server Chair Electrical Massage Seat Slip printer Mouse Pad Client Computer Set Total Uni t 1 82 82 82 82 2 2 82 2 82 1 80 2 82 82 1 82 80 Life Time 7 1 1 2 5 10 7 5 10 5 5 5 7 5 5 7 3 3 Balance 32,562.40 13,120 20,500 28,290.00 32,734.36 49,499.92 42,857.12 1,965.00 13,500.00 215,823.9 2 8,719.96 79,999.96 97,542.88 108,240.0 0 90,528.00 11,142.76 6,559.92 1,159,999. 92 2,013,586. 12 Jan 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Feb 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Mar 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Apr 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 May 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jun 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jul 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Aug 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Sep 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Oct 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Nov 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Dec 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Total 5,427.60 13,120.8 0 20,500.8 0 28,290.0 0 8,183.64 5,500.08 7,142.88 492.00 1,500.00 53,956.0 8 2,180.04 20,000.0 4 16,257.1 2 27,060.0 0 22,632.0 0 1,857.24 3,280.08 580,000. 08 811,952. 88 Accumulated Depreciation 10,855.20 26,241.60 41,001.60 56,580.00 16,367.28 11,000.16 14,285.76 984.00 3,000.00 107,912.16 4,360.08 40,000.08 32,514.24 54,120.00 45,264.00 3,714.48 6,560.16 1,160,000.16 1,634,760.96 Remaining Balance 27,134.80 0.00 0.00 0.00 24,550.72 43,999.84 35,714.24 1,473.00 12,000.00 161,867.84 6,539.92 59,999.92 81,285.76 81,180.00 67,896.00 9,285.52 3,279.84 579,999.84 1196207.24
Depreciation Year 3
Depreciation Year 3 Investment TV Mouse Keyboard Headphone Web cam Switch Air conditioner Link Counter L shape Monitor Printer Computer table Computer Server Chair Electrical Massage Seat Slip printer Mouse Pad Client Computer Set Total Uni t 1 82 82 82 82 2 2 82 2 82 1 80 2 82 82 1 82 80 Life Time 7 1 1 2 5 10 7 5 10 5 5 5 7 5 5 7 3 3 Balance 27,134.80 13,120 20,500 56,580 24,550.72 43,999.84 35,714.24 1,473.00 12,000.00 161,867.8 4 6,539.92 59,999.92 81,285.76 81,180.00 67,896.00 9,285.52 3,279.84 579,999.8 4 1,286,407. 24 Jan 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Feb 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Mar 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Apr 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 May 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jun 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jul 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Aug 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Sep 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Oct 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Nov 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Dec 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Total 5,427.60 13,120.8 0 20,500.8 0 28,290.0 0 8,183.64 5,500.08 7,142.88 492.00 1,500.00 53,956.0 8 2,180.04 20,000.0 4 16,257.1 2 27,060.0 0 22,632.0 0 1,857.24 3,280.08 580,000. 08 811,952. 88 Accumulated Depreciation 16,282.80 39,362.40 61,502.40 84,870.00 24,550.92 16,500.24 21,428.64 1,476.00 4,500.00 161,868.24 6,540.12 60,000.12 48,771.36 81,180.00 67,896.00 5,571.72 9,840.24 1,740,000.24 2,452,141.44 Remaining Balance 21,707.20 0.00 0.00 28,290.00 16,367.08 38,499.76 28,571.36 981.00 10,500.00 107,911.76 4,359.88 39,999.88 65,028.64 54,120.00 45,264.00 7,428.28 0.00 0.00 469,028.84
Depreciation Year 4
Depreciation Year 4 Investment TV Mouse Keyboard Headphone Web cam Switch Air conditioner Link Counter L shape Monitor Printer Computer table Computer Server Chair Electrical Massage Seat Slip printer Mouse Pad Client Computer Set Total Uni t 1 82 82 82 82 2 2 82 2 82 1 80 2 82 82 1 82 80 Life Time 7 1 1 2 5 10 7 5 10 5 5 5 7 5 5 7 3 3 Balance 21,707.20 13,120 20,500 28,290.00 16,367.08 38,499.76 28,571.36 981.00 10,500.00 107,911.7 6 4,359.88 39,999.88 65,028.64 54,120.00 45,264.00 7,428.28 9,840 1,740,000 2,252,488. 84 Jan 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Feb 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Mar 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Apr 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 May 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jun 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jul 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Aug 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Sep 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Oct 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Nov 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Dec 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Total 5,427.60 13,120.8 0 20,500.8 0 28,290.0 0 8,183.64 5,500.08 7,142.88 492.00 1,500.00 53,956.0 8 2,180.04 20,000.0 4 16,257.1 2 27,060.0 0 22,632.0 0 1,857.24 3,280.08 580,000. 08 811,952. 88 Accumulated Depreciation 21,710.40 52,483.20 82,003.20 113,160.00 32,734.56 22,000.32 28,571.52 1,968.00 6,000.00 215,824.32 8,720.16 80,000.16 65,028.48 108,240.00 90,528.00 7,428.96 13,120.32 2,320,000.32 3,269,521.92 Remaining Balance 16,279.60 0.00 0.00 0.00 8,183.44 32,999.68 21,428.48 489.00 9,000.00 53,955.68 2,179.84 19,999.84 48,771.52 27,060.00 22,632.00 5,571.04 6,559.92 1,159,999.92 1,435,109.96
Depreciation Year 5
Depreciation Year 5 Investment TV Mouse Keyboard Headphone Web cam Switch Air conditioner Link Counter L shape Monitor Printer Computer table Computer Server Chair Electrical Massage Seat Slip printer Mouse Pad Client Computer Set Total Uni t 1 82 82 82 82 2 2 82 2 82 1 80 2 82 82 1 82 80 Life Time 7 1 1 2 5 10 7 5 10 5 5 5 7 5 5 7 3 3 Balance 16,279.60 13,120 20,500 56,580 8,183.44 32,999.68 21,428.48 489.00 9,000.00 53,955.68 2,179.84 19,999.84 48,771.52 27,060.00 22,632.00 5,571.04 6,559.92 1,159,999. 92 1,525,309. 96 Jan 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Feb 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Mar 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Apr 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 May 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jun 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Jul 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Aug 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Sep 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Oct 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Nov 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Dec 452.30 1,093.4 0 1,708.4 0 2,357.5 0 681.97 458.34 595.24 41.00 125.00 4,496.3 4 181.67 1,666.6 7 1,354.7 6 2,255.0 0 1,886.0 0 154.77 273.34 48,333. 34 67,662. 74 Total 5,427.60 13,120.8 0 20,500.8 0 28,290.0 0 8,183.64 5,500.08 7,142.88 492.00 1,500.00 53,956.0 8 2,180.04 20,000.0 4 16,257.1 2 27,060.0 0 22,632.0 0 1,857.24 3,280.08 580,000. 08 811,952. 88 Accumulated Depreciation 27,138.00 65,604.00 102,504.00 141,450.00 40,918.20 27,500.40 35,714.40 2,460.00 7,500.00 269,780.40 10,900.20 100,000.20 81,285.60 135,300.00 113,160.00 9,286.20 16,400.40 2,900,000.40 4,086,902.40 Remaining Balance 10,852.00 0.00 0.00 28,290.00 0.00 27,499.60 14,285.60 0.00 7,500.00 0.00 0.00 0.00 32,514.40 0.00 0.00 3,713.80 3,279.84 579,999.84 707,935.08
Chapter 5 Production and Operation Analysis
Service Characteristic A simple definition about characteristic of net caf from Wikipedia is simply about People used internet caf when traveling to access webmail and instant messaging services to keep in touch with family and friends. Apart from travelers, in many developing countries Internet cafs are the primary form of Internet access for citizens as a shared-access model is more affordable than personal ownership of equipment and/or software.1 Later commonly in Asia the use of net caf are more for gaming business than a usual model of webmail access. A variation on the Internet caf business model is the LAN gaming center, used for multiplayer gaming. These cafs have several computer stations connected to a LAN. The connected computers are custom-assembled for games play, supporting popular multiplayer games. This is reducing the need for video arcades and arcade games, many of which are being closed down or merged into Internet cafs.2
INBOX Service Characteristic in detail Step by Step On the above paragraphs the caf can be classified in to two types one is social communication and gaming caf for our business we will focus more on gaming caf.
Start through the Process: INBOX will act as a gaming net caf start of when customers taking a first step pass through the entrance. Customer will be welcome to a lobby and being asked several questions to get some information about How many hours the customers wanted to play? o This will help us to manage time for our services How many people do you have? o If one then lets customer find the seat he/she like o If more than one find a seat they closest or connect together for customer
The two questions are simply needed to two for a staff because They need to know when the computer will be free for other customers. To help them grouping together, so that they will be able to enjoy together.
After the customers have gain their seat and game time then mention them about a massage seat we have provide for the customer about how to used it. During the process about 15 minutes almost when the customer playing times is over asked them a fill question
Would you like to buy more playing time? o To create a chance to gain more money or customer may be wanted to enjoy more. Have you logout from your social network ID or games ID? o These would show the firm concern about customer to create higher satisfaction rate. Would you please fill in our survey If have it o These will help us to know information about age, gender and game they play or even their satisfaction.
After Process After the customer have left then clear and clean the customer position whose have left and check every accessory such as mouse, mouse pad, head set and keyboard to keep it clean and being used for the next customer.
Service Process Entire Server System The entire server for INBOX net caf divided into two categories the reasons that it have been divided is because the process of computer for net caf are more mainly use of computer not by human, so we have divided in to Human duties and Computer Duties Computer Duties: The duties of computer start from it first step by 1. The main computer which is mother computer will start of by create an hour code which will be split in to 4 or more categories for example o 1 Hour code 10 baht o 2 Hour code 20 bath o 5 Hour code 30 bath + 1Bonus for member 2. The user or our customer will insert a code 3. Timing will start to count by the program which control by main computer 4. The main computer will remind the customer on the customer computer screen when it is 5 minute before the times ended 5. When times end the main computer will automatically locked the customer computer off
Human Duties: The duties of a net caf employee will not be much because the computer system mostly takes control of so the processes are 1. When start up the shop first prepare for all the system which are Make sure the main computer is on and work properly Print out an our code ready for customer Clean up make everything need and tidy 2. When everything is already prepared when the customer first step in asked he/she to buy an hour card 3. Collect money from customer 4. When main computer remind when the customer times only have 5 minute left ask and persuade to refill an hour card to continue 5. When the customer finish clean up and ready for the next customer
1(http://en.wikipedia.org/wiki/Internet_caf%C3%A9) 2(http://en.wikipedia.org/wiki/Internet_caf%C3%A9) http://www.internetcafe.in.th/showthread.php?t=43153
Preparation
Buy an Hour code (Buy services)
Customer insert hour code (Use our services)
The main computer remind the customer when it is 5 minute left
An employee asked for the customer to continue using our service
If Yes
If Yes
When the customer times end clean up and ready for the next user
Customer Service System The customer process in net caf are actually easy function because net caf are not really complicate so it would be easy for customer to understand so there are some several step
1. First step in and walk to the lobby or a sell person desk 2. Choose the number of hour to play 3. Buy an hour code 4. Select a computer 5. Take a seat 6. Insert hour code 7. Uses service 8. When there is a warning about when time is going to end 9. Decide to continue or finish 10. If continue restart from the step 1 If not the process is finished
Walk to counter service
Choose number of uses hour time
Purchase hour code
Uses Service
Insert Hour Code
Take a seat
Select Computer
Reminder Alert
Decide to continue using service or finish
If No
If Yes
Service Ended
Operating cost First year

Electricity Hourly fee Jan 34,215 Feb 42,768 Mar 31,104 Apr 27,216 May 38,880 Jun 46,656 Jul 54,432 Aug 62,208 Sep 63,763 Oct 52,877 Nov 54,432 Dec 59,098 Total
567,649
Second
587,866
Third
615,859
Forth
613,526
Fifth
654,739
Chapter 6 Administration Analysis
Administration Cost Employee Wage rate for our organization Staff House Keeper 2 people (2*6,000) 1 people 12,000 4,000 16,000
Total Salary expense / month
Water Water Rates for Regional Areas

Commerce, Government Agency, State Enterprise, and Industry
Water Volume (cubic meters) 0-10 11-20 21-30 31-40 41-50 51-60 61-80 81-100 101-120 121-160 161-200 over 200 Water rate (per cubic meter) Baht 9.50 (not less than 90 baht/ 2.99 US$) 10.70 10.95 13.21 13.54 13.86 14.19 14.51 14.84 15.16 15.49 15.81 0.35 0.36 0.44 0.45 0.46 0.47 0.48 0.49 0.50 0.51 0.52 US$ 0.32
MWA has been charged the untreated water at the rate of 0.15 baht/cubic meter to the Royal Irrigation Department. Note: 1.Value Added Tax is not included. 2. Bulk sale: = 13.00 baht/cubic meter 3. In case of low-income residence (more than 30 houses) that use less than 30 cubic meters per house they have a rate of 8.5 baht per cubic meter. Source: The Metropolitan Waterworks Authority
www.mwa.co.th , as of June 11, 2012
Electricity Small General Service

(Applicable to business, business with residential, industrial, government institutions, local authorities, state enterprises, embassies, establishment related to foreign countries, or international organizations, etc., including its compound with a maximum 15-minute integrated demand of less than 30 kW through a single Watt-hour meter)
Energy Charge (per kWh) 2.1 Normal Rate Service Charge
Baht
3.4230 2.7628 3.7362 3.9361
US$
0.1135 0.0916 0.1239 0.1306
Baht/month
312.24 46.16
US$/month
10.36 1.53
2.1.1 2.1.2
At voltage level 22-33 kV At voltage level less than 22 kV
First 150 kWh. (0150th) Next 250 kWh. (151st400th) Over 400 kWh. (401st and over)
Peak (per kWh)

2.2 Time of Use Rate (TOU)
Off Peak (per kWh) Baht

2.1495 2.1827
Service Charge
Baht
4.5827 5.2674
US$
0.1520 0.1747
US$
0.0713 0.0724
Baht/month
312.24 46.16
US$/month
10.36 1.53
2.2.1 2.2.2
At voltage level 22-33 kV At voltage level less than 22 kV
Note: 1. As for Tariff No. 2.2, if meter is installed on the low voltage side of customers transformer, another 2% must be added to energy consumption in order to compensate for transformer losses. 2. Tariff No. 2.2 is an optional rate and may switch back to Tariff No. 2.1 following a minimum use of 12 months. Moreover, the customer is obligated to pay for any additional cost of installing and removing any equipment required to meter, and/or any cost specified by PEA. 3. in any month, if the maximum 15-minute integrated demand is equal to or over 30 kW, the customer will be classified under Schedule 3-5 depending on the case
http://www.boi.go.th/index.php?page=utility_costs&language=en
Internet Internet Speed and Cost
Service and promotion conditions

Subscribers pay a monthly application date. If permission to borrow to pay for insurance, equipment, Router 1 Port 100 Baht. Include VAT ) The company reserves the right in case the connecting speed is lower than The company reserves the right to grant service, considering network and technical limitations.
http://www.3bb.co.th/product/en/adsl/select.php
Administration Cost
Year 1
Year 1 No 1 2 3 4 Description Employee Salary Water Expense Electricity Expense Internet Expense+7% Taxes Base 16,000 Jan 16,000 428 34,215 5,390 Feb 16,000 387 42,768 5,390 Mar 16,000 449 31,104 5,390 Apr 16,000 440 27,216 5,390 May 16,000 466 38,880 5,390 Jun 16,000 492 46,656 5,390 Jul 16,000 514 54,432 5,390 Aug 16,000 445 62,208 5,390 Sep 16,000 488 63,763 5,390 Aug 16,000 599 52,877 5,390 Nov 16,000 378 54,432 5,390 Dec 16,000 500 59,098 5,390 Total 192,000 5,587 567,649 64,680
Total
56,033
64,545
52,943
49,046
60,736
68,538
76,336
84,043
85,641
74,866
76,200
80,987
829,915
Year 2
Total
71,585
74,654
59,942
56,822
64,624
69,316
72,448
74,712
77,865
70,978
76,200
80,987
850,132
Year 3
Total
73,917
76,987
63,052
59,154
66,179
71,649
75,558
78,600
82,530
70,200
78,533
81,765
878,126
Year 4
Total
76,250
78,542
64,607
60,710
69,290
73,981
76,336
76,267
76,310
68,645
78,533
76,322
875,793
Year 5
Total
77,805
80,097
69,273
63,820
70,067
74,759
79,446
81,711
84,086
75,644
77,755
82,543
917,006
Chapter 7 Financial Analysis
Year 2013
Income Statement
Cash Flow
Balance Sheet
Year 2014
Income Statement
Cash Flow
Balance Sheet
Year 2015
Income Statement
Cash Flow
Balance Sheet
Year 2016
Income Statement
Cash Flow
Balance Sheet
Year 2017
Income Statement
Cash Flow
Balance Sheet
Chapter 8 Risk Management
Risk management Risk management is the process of identification, analysis and either acceptance or mitigation of uncertainty in investment decision-making. Essentially, risk management occurs anytime an investor or fund manager analyzes and attempts to quantify the potential for losses in an investment and then takes the appropriate action (or inaction) given their investment objectives and risk tolerance. Inadequate risk management can result in severe consequences for companies as well as individuals. So for the internet caf and gaming the risk will come around that can happen in 2 term, External risk and Internal risk the analysis or manage the risk is the important that cannot default because it can make the effect to your shop or business in this part we will show the category of risk that can be happen when you want to open the internet caf and gaming.
External Risk External risk is factor that will make problem and affect to business such as political, economic, social, technology, customer want and need and, etc, these are may occur that we cannot expect but we can protect, adjust and improve business when problem occur in order to still have company
1. Political In term of political, internet caf and gaming has affect from this part directly because the policy from the government will making something change or increase the restriction to do something. Internet caf and gaming are the business that more observe by the agencies of the government like the police. Many shops are having the problem with the police because the rule and restriction when open the internet caf and gaming will be strict. The owner of the business internet cage and gaming must observe around like the time after 20 oclock the children that have the age below 15 cannot use the service. For the large policy like change the cost of labor or increase cost the petroleum, it can be the effect to the number of customer that come to buy the service and the stability of the internet server of gaming server that are unstable too. From the political risk the way to solve the problem is observer the area around the shop that has something illegally or not because we cannot escapes the rule from the government but if we follow and do not something that illegally, we can make sure the effect of political risk cannot touch to the us internet caf and gaming business. 2. Economy Economic has an influence to worldwide and is main factor that affect direct lye specially the business. Economic is an indicator to predict such as income, GDP,
standard of living, and growth rate of business. If occur economic problem or income reduce, people will increase more carefully to spend money many businesses will lose of sale, that may risk to small and new business and may risk to our business. In term of economy, internet caf and gaming will be has affect from this part because the transition of economy can making the price in the pocket of customer will change too. The economy problem like cost of living increase the customer will decrease and the expense in the business will increase. This is why the economy problem will have an effect to the internet caf and gaming business. The way to solve the problem from the risk of economy is we must creating the promotion to promote to customer like the customer that playing 3 hours can play free 1 hour, or who play 5 hour we add 2 hour for free. The promoting is the tools to solve the problem when we have risk of economy. 3. Social Thailand is a developing country will has many classes of people that may has different in living, fashionable, education and ,etc that mean people will has different about want and need in products and services which relate in price, that we can see many companies has many products line to offer customer in all classes. For the internet caf and gaming business the customer that scope only the people that interesting in game, love to living the internet, or come to finding the information but the mainly for internet caf and gaming business is the gamer and the customer that coming to relax and play game. The risk is coming from the point of view by other people that dont have interesting about the game or internet, they will look the internet caf and gaming is not the honest business because many children or student must spend more time to play, somebody will go out from the school to use the service for us. From this problem it can make the vision of the people that do not interesting are want to eliminate. The way to solve this risk is us internet caf and gaming must show the clear vision about image of the shop like seriously the rule from the policy and the rule of the shop for decrease the social problem. When other people look to us internet caf and gaming is not concern only the benefit but concern about social and follow the rule the trust will be come. This one can make the internet caf and gaming will be live in the community.
4. Technology Technology is an important factor in all of business such as telecommunication, internet, and other equipment that makes many businesses and people save time and money but now technology is rapidly changing. For some business, technology in equipment is an important thing for produce goods but it may use a lot of capital to invest, the business should to careful for spending money.
For the internet caf and gaming business the technology is very important because we working by give the service from technology, if us computer are old and we dont do anything, dont update the efficiency of computer or technology the customer will be decease because they want to use the new one, more better in the same price. The depreciation of computer is in 3 years after that we will change all of computer; this one can solve the problem computer outdated and keep the satisfaction from customer. 5. Environment For the environment, the impact that will be risk for the internet caf and gaming business is the impact from climate. We will show the example of risk from environment, when the rainy season, customer are difficult to come. From the environment, this is an event that cannot control. It depending of need and want of customer. So the environment is the one that can determine the number of customer that coming to use the business.
6. Competitor For the area that we open the internet caf and gaming close the school the number of customer is stable but the risk of competitor will be coming from the new competitor because for the old competitor we have information, advantage or disadvantage but the new internet caf and gaming that come to grab or share the customer, it will make us decrease the number of customer and profit. The way that we can do to manage this risk is we must finding the information or the new internet caf and gaming and bring to competition analysis and STP analysis again, so when we know the capability, advantage and disadvantage we will come to develop or created process for keep the number of customer in next step.
Internal Risk Internal Risk Management involves operational and system contingency planning to respond to and mitigate damaging events; continuity of operations for the identification of vital records, systems, and processes; and preparation required to ensure that these systems and processes will be available in the event of a catastrophe. Reducing reliance on paper and ensuring appropriate capture and mirroring of key electronic data is fundamental to speedy resumption of services. Governments need to ensure that sufficient security, redundancy, and minimization of single points of failure are considered in order to assure rapid recovery of essential services.
1. Employee Who have some grudge against the company and college and have malicious intentions in creating a situation adverse to business operations. For this situation, manager or supervisor should to reconcile with them and to investigate and judge the problem and punish to who is bad
2. Operating This is a risk arising from execution of an internet caf and gaming business functions such as fraud risks, mistake of working. It happens offend in accounting department. For employee fraud it like a cheating, the employee may lose in their working time or not working in full time or cheating in accounting to fraud money. For these reason may risk to our sale and lose of money. For this situation, every month we are coming to check the number of hours that sale in the system in master computer. That can show the numbers of hour are printing to sale to customer and calculated the price; we do not give the financial to staff to working, they only observe around and sale the hour ticket to customer. Stealing from the customer that coming to play can be happen but in the INBOX we have 8 CCTV by the first floor we have 4 around the shop, and the second floor we have 4 too from this camera can make sure we can know already when someone want to stealing the computer tools.
http://www.investopedia.com/terms/r/riskmanagement.asp#ixzz2JWvdMJri http://www.opentext.com/2/global/solutions/sol-gov-home/sol-ind-government-us-federalinternal-risk-mgmt.htm
Sale decrease 5%
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Sale decrease 10%
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Sale decrease 15%
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Interest/Dividend increase 5%
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Cost/Expense increase 5%
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Income Statement
Year 2013
Cash Flow
Balance Sheet
Income Statement
Year 2014
Cash Flow
Balance Sheet
Income Statement
Year 2015
Cash Flow
Balance Sheet
Income Statement
Year 2016
Cash Flow
Balance Sheet
Income Statement
Year 2017
Cash Flow
Balance Sheet
Chapter 9 Summary Project
Summary The overview about inboxs in conclusion is that inbox is a new developed service which from the used service that internet caf have less capacity with often have less than 40 computers, but inbox is more developed in the way of having more capacity and more comfortable for the existing which we also more modernize in technology and also we concern on updating in both software and software. Inboxs The location which we choose are in Chiang Rai is close to our main target, which is mainly school students and university students which our market share do not as high technology as comfortable because the games that customers will come to play mostly are game that play as a group of people, so Inboxs do support in the way of games trend and customers used. Come to the sales forecast which we thought about the possibility of how much money we will use to invest, the cost of expenses cost for a 3 years life time of computer, depreciation update and other need and concern. The cost of investment we tend to use is 4,000,000 and we have the return for an investor as dividend 20% of the net profit each month. The full return of the investment will be return on the third year, but the point is that each year there will be some of the money that will be used to bought an equipment which compare to other business which using the same amount on investment this business have making sure of faster return in both short term plan and long term plan which have shown in the financial statement. The risk management which the project have concern on decrease in sale 5-15%, Increase in Expense 5-15% also Increase in Interest 5-15% all the risk we have taken as pretended still it shown that the stabilization of the business still be run even though the return for investor each month is decrease and the return for the investment might take several month longer, but again if the following effect caused the business can still be run with in the same condition, but again slower return on investment and lower dividend each month All in all the Inboxs is one of the best optioned choices for every investor as it return, dividend each month, low cost of investment, fast return on investment also market we extract support of more modern games and software license right and guarantee aspect from the government to safely secure us from political and regulation problem which this things are very important toward every net caf which do not actually concern about, but we have concerned it.

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Preface People of all ages have been playing games because the "game" is everywhere.

Content Preface Table of Content Exclusive Summary

Part 5 Project Summary Chapter 9: Summary 238

Activities/ Time Frame Time Period (Week) Activity 1

Chapter 2 Industry Profile

Yes Yes Yes Yes Yes Yes 1.5-2 years

Yes No No No No No 1-1.5 years

Company Strategy Corporate level Market development

Chapter 3 Market Analysis

Save Zone Caf

Market Analysis of INBOX internet cafe and gaming (pie)

Student Teenage girl University student Adult Technician student

High Speed Internet INBOX One Plus P2P3

Comfortable Chair Save Zone Caf

Marketing mix (4ps) Place

An accumulate member card for a loyalty customer

http://cafe.playinter.com/cafe/list/ http://www.internetcafe.in.th/archive/index.php/t-22.html http://www.internetcafe.in.th/archive/index.php/t-22.html

Hourly internet usage

Hourly internet usage

Sales monthly in the first year

Sales Monthly in the first year

Year 1 Sales Forecast May Jun Jul 297,600 357,120 416,640

Year 2 Sales Forecast May Jun Jul 327,360 363,072 386,880

Year 3 Sales Forecast May Jun Jul 339,264 380,928 410,688

Year 4 Sales Forecast May Jun Jul 363,072 398,784 422,592

Year 5 Sales Forecast May Jun Jul 369,042 404,736 440,448

Reference: Tel. 089-9988390

Name of product TV: LG 47" 47LM7600

http://www.likefreever.com/lg-47lm7600-cinema-3d-discount/ 1 Installed TV(LCDLED-PLASMA),

Price: 1,800 (include install)

CPU: AMD FX-6100 3.3 GHz

Price: 3,860 (include vat)

Main board: ASUS M5A78L-MLX-V2

Price: 1,550 (include vat)

RAM: 4 GB PC DDRIII/1600 KINGSTON(KHX160 0C9D3/4G)

Price: 850 (include vat) http://www.jib.co.th/web/index.php/product/readProduct/5593/10/ind ex.html

VGA: GIGABYTE N66TOC-2GD

Price: 10,690 (include vat)

Case: NZXT SOURCE 210 WINDOW ORANGE

Price: 2,200 (include vat)

PSU: Raid Max RX600AF 600W 5Y.80Plus BRONZE

Price: 1,700 (include vat)

Monitor: LED 20" SAMSUNG LS20B300BSV (BUNDLE DVI CABLE)

Price: 3,290 (include vat) http://www.jib.co.th/web/index.php/product/readProduct/6677/5/inde x.html

Sound card: CREATIVE 7.1 Channel (AUDIGY VALUE 7.1)

Price: 900 (include vat)

Mouse: SIGNO MO-280BLK

Price: 160 (include vat)

Keyboard: LOGITECH USB K120 BLACK

Price: 250 (include vat)

Headphone: Monster beat Mixr

Price:690 (include vat)

Web came: OKER-OE 183

Price: 499 (include vat)

Air conditioner: LG ECONO PLUS AS24AN E1

Price: 25,000 (include install) http://www.verycoolair.com/AIRLG%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%81%E0 %B8%AD%E0%B8%A5%E0%B8%88%E0%B8%B5%E0%B9%81%E0%B8%9 A%E0%B8%9A%E0%B8%95%E0%B8%B4%E0%B8%94%E0%B8%9C%E0% B8%99%E0%B8%B1%E0%B8%87ECONO-PLUS.html

Link: CAT 5E UTP CABLE (CMR)

Price: 15/cm. +include head of link 30.http://notebookspec.com/vbforum/showthread.php?53664%CA%D2%C2-lan-%C3%D2%A4%D2%CA%E8%A7%A4%C7%D2%C1%C2%D2%C7%C1%D2%B5%C3%D2%B0%D2%B9%CA%D1%E8%A7%B5%D2%C1%B5%E9%CD%A7%A1%D2%C3%E4%B4% E9!!!

http://www.furniturebb.com/product/90/%E0%B9%80%E0%B8%84%E0%B8%B 2%E0%B8%97%E0%B9%8C%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3 %E0%B9%8C%E0%B9%80%E0%B8%95%E0%B8%B5%E0%B9%89%E0%B8%A2% E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%81%E0%B8%AD%E0%B8%A5-11

size M Sofa standard

Price: 1,380 baht

Price: 1,250 baht

http://www.furniturebb.com/product/139/%E0%B9%82%E0%B8%95%E 0%B9%8A%E0%B8%B0%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B8% 95%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%A3%E0%B8%B0%E0 %B8%94%E0%B8%B1%E0%B8%9A%E0%B9%80%E0%B8%A1%E0%B8%A5%E0%B8%B2%E0%B8%A1%E0%B 8%B5%E0%B8%99

Print method: Direct thermal line

Section 2, Seat 11: INBOX Internet Cafe' and Games

Section 2, Seat 11: INBOX Internet Cafe' and Games