Below is rather a very rough proposed process for lead generation as I am not familiar with Revive health project

yet in entirety and is just based on what little knowledge I have about it. And you know little knowledge could be dangerous. Besides, whatever stated in the following discussion is an effort to expound on general framework essential for Ryse if we really have to raise it to the heights you envisioned. Please do excuse me if you see me delving into very rudimentary discussion which seem evident from the contextI dont really mean to question your common sense but make things as clear as possible. The reference of our discussion is Revive Health Centres. And the following discussion by no mean is a complete answer to our all questions but shall be considered as the starting point.

Revive Health Canters Goal

Generate qualified leads for the distinct service areas mentioned on the website. Those areas are as follows:

Most likely the goal I mentioned is bit myopic and in actual your objective is to develop a strong marketing arm to ensure the study stream of clients for Lloyds & Barclay Lawyers. In my opinion building a strong marketing arm calls for a well thought business strategy derived from companys strategic direction set by a solid strategic plan with clear mission and a vision to achieve it. By saying that I dont imply that you do not have thathonestly at this point in time I do not know it but I do believe that you people have will to find your way anyway and your presence on oDesk proves it. Lloyds & Barclay Lawyers is the first law firm I came across on the oDesk. Based upon the preceding discussion, I will research, study, and gather all the pertinent facts about the following three things and conduct a thorough analysis to determine where exactly Lloyds & Barclay Lawyers is standing right now with respect to its competitors and markets they are serving. Once its relative point of existence is determined, it would be lot more easier to determine the future goals and course of action to accomplish them. 1. The Competition a. Basically competitors are the one whom you need to outperform in chosen practice areas everywhere and more specifically in attracting, handling and then delivering the best possible representation at an equitable cost to the targeted clients. b. The competitive analysis is supposed to deliver the comprehensive understanding of all the notable industry players in terms of their business practices and methods which helped them to stay ahead of the crowd. It shall reveal the best and worst industry practices as well as the key success factors specifically for the practice area under consideration. Such an enlightenment most of the time clears the mist in front of our eyes and open the most pragmatic ways to build the most essential capabilities which are the prerequisite to succeed in the practice area where we want to make our unshakable place 2. The Target Market a. It is important in several ways like: i. We may got to choose initially a particularly small segment of legal industry if strengths are only concentrated on that practice area. Besides,

it is a good idea not to spread our resources too thin. Well it all depends upon the kind of resources we have and willingness to commit them. ii. We also need to understand the social, economic, and psychographic factors of our targeted clients to build the better and sustainable competitive advantage by delivering more personalised, responsive and effective representations that can help us to distinguish Lloyds & Barclay Lawyers from its competition. b. In a nutshell, the customers analysis for a particular practice area shall deliver the insights into our targeted market like their geography, culture, economic conditions, life style, media consumption and online behaviours so we can formulate more effective strategies to reach them, convince them for our service and deliver the representation which can help us to achieve our pre-defined objective more efficiently and effectively. 3. The Lloyds & Barclay Lawyers a. Before coming up with any business or marketing strategy or a plan it is imperative that we have the thorough understanding of the followings about Lloyds & Barclay Lawyers: i. Its strengthsis there something special about Lloyds & Barclay Lawyers? Did they develop some special talent? What are the strongest factors which helped them to survive through all these times since its inception? Is it the top management values? Is it knowledge and expertise of its attorneys? Is it the strong PR and marketing efforts? Or there is something else? The findings would directly influence the business and marketing strategy we will come up with. ii. Its Weaknessesits equally important to know our weaknesses so we can side step the areas where we have weaker foothold and putting our resources there can result in less desirable results than the areas where chances to succeed are much higher and are more compatible with our strengths. It further enable us to pin-point the areas which we got to improve in any case to achieve our strategic i.e. long-term objectives and come up with the realistic plan to accomplish it. In certain cases we can transform our weaknesses into strengths by just viewing them from different angle. For instance you do not take cases for certain practice area but still there is a great opportunity and you know that to develop the capabilities needed would not be possible in short run. Therefore, you tie-up with another company who actually handles such cases and you are just the faade to the world in terms of marketing. Here you can tell the world that it is the consortium of two companies with unique strengths (Which actually it is) to deliver the best possible representation that is difficult for any other firm to deliver single handily.

iii. The thorough analysis of Lloyds & Barclay Lawyers is supposed to reveal
its core capabilities in terms of strengths and the areas which need improvements that would help us to match the resources (could be limited or ample finances, outstanding expertise in certain service area or whatever) to the existing opportunities in the market place. It would help us to decide more pragmatically to choose the future direction by seeing where our resources best fit the opportunities out there and chart the most appropriate course of action.

The proposed analysis is indispensable for knowing where we stand today? What options are open to us? What is the best destination to strive for? Which is the best route to take to reach our ultimate place in the Melbourne or Australia or for this matter as the website states in the global legal industry? Once decided, we need to muster all our resources and channelize them most efficiently by setting clear goals and breaking them into distinct milestones, instituting performance measures, and keep adjusting and readjusting our strategies during their execution and in the process we not only need to document the lessons learned at the accomplishment of each milestone but internalizing them and refining the future strategies accordingly. Here I am stressing not to focus just the marketing strategy but take the concept of whole because you got to take the whole i.e. the entire business strategy of Lloyds & Barclay Lawyerswhat it is and what it shall be? Analyse it and figure out its pieces (where Marketing is a bigger piece of it and online marketing is yet a piece of marketing strategy) and from here we need to determine how these pieces interact with each other and fit together. Once you know that then you can synergize the system and deliver the results which would be more than even what you yourself anticipated. Therefore, the whole, the entirety is the essence. If you wont go that way then you would be drowned in the sea of symptoms and would never be able to pin-point the root causes that keep you from getting the results you actually need, want & perhaps deserve. But if you have an all-encompassing approach then you would be easily able to see the end and develop the ability to focus ithere the END means anything which you want to accomplish in specified period of time as a business and for that you devise a strategy based on the concepts discussed at relatively high level in preceding discussion omitting quite a few things to keep things simple and short for now. Now perhaps it is clear that the end is important because from there whole Business Strategy Emanates and gives us direction on tactical level in terms of what to accomplish today to be at the end that we have chosen for ourselves lets say in three years time. Perhaps this discussion is getting too lengthyIll just give you an idea at high level that what recipe it would finally lead us to. It is stated roughly in the following steps: Study The Legal Industry and Identify Your Role in it based on your Strengths, Weaknesses, Opportunities and Competition. Determine the Apex of your Role in the legal Industry Identify Key Success Factors for the Role you have chosen Envision a Sustainable Competitive Advantage around those KSFs. Figure out Capabilities needed to build that competitive Advantage. Develop a Strategic Business Strategy by Refocusing your mindset to Accomplish the point where you want to be in the industry in the Role you have chosen The Focus of the strategy would be to build the Core Capabilities you need to build that Sustainable Competitive advantage which you identified earlier.

Execute the strategy with a tunnel vision by rejecting every action which is either taking you away or is not helpful in reaching the point you decided for by redeploying your resources with crystal clear focus. Keep adjusting and improving your strategies relentlessly until you accomplish that covetous end. And not surprisingly every end heralds a brand new beginning.

I am not really trying to do upselling here in my opinion thats the way to go. Ill just try to wrap-up this session by giving you a feel of what online marketing entails in your context rather than laying down the entire strategybut the most important thing to remember is that we need to consider our resources and capabilities and choose the mix of activities where we can maximize our returns most suited to get closer to our long term goals without sacrificing too much in the short run. Who knows if tomorrow comes?

Online Marketing & Lloyds & Barclay Lawyers

Following graphic depict the online marketing components and the following discussion would briefly outline the process to eke the most out of Lloyds & Barclay Lawyers marketing

efforts.

Here as you can see the central piece of the Lloyds & Barclay Lawyers online marketing strategy is its website. The current state of the website insinuate that it by no means is ready to either attract the relevant traffic (in terms of search engine optimization to attract free traffic) and lack basic mechanisms to convert visitors into the leads.

The connecting circles around the company website can be classified roughly into the following areas: 1. Search Engine Optimization 2. Search Engine Marketing (Paid Search Engine Campaigns) 3. Social Media Marketing The missing components are: 1. Site Architecture and 2. Advance content Generation

Step I Lloyds & Barclay Lawyers Website Architecture

1. We have to start with a thorough analysis of website. And evaluate it on the basis of the following things: a. Is it optimized to attract enough free relevant traffic? (SEO Optimization) b. Is it prepared to convert its visitors into leads? i. Is it prepared to entice genuine visitors and keep their track which otherwise are lost in the cyberspace? ii. Are there any leads conversion mechanisms implemented on the site? iii. Are there some leads management and nurturing mechanisms implemented to classify leads? May be into hot, cold, and whatever is appropriate. iv. Do we have a standard system in place to better manage and handle subsequent workflows to convert leads into client which would be distinctly different for different type of legal services we offer? (this point does not belong here but stated for relevance reason) c. Is the site level and page level information architecture is optimized for search engines and human readability with equal efficiency? d. Does site meet the required usability standards? e. Are there relevant landing pages for whatever marketing campaigns we plan to conduct present and are optimized based on best practices in terms of content. Navigation and calls for action to name the few. 2. The website analysis findings shall reveal the clear answers to the questions stated in preceding step and discuss the possible solutions to answer them. 3. Finally, based on the company resources available, time criticality, and objectives set for the website a clear course of action shall be submitted to the management.

Note: I am a pretty decent web designer, developer and a project manager too and can help you to easily manage the process for the best results. Step II Traffic Generation Strategy
Once the website improvements are in the process we can gauge the company resources and make a realistic plan for driving the relevant traffic to the companys website.

The plan would consider and validate all the possible traffic generation methods, free as well as paid like Search Engine Optimization, Pay-Per-Click, third party site ads and banner, affiliates, Social Media and match them with companys resources to make a plan with a mix of these methods that has the potential to deliver the best marketing ROI

Step III Lloyds & Barclay Lawyers Social Media Strategy

I will not delve into the details for now but it suffices to say that technology changes not the people. The social interactions, social networking and social groups are as old as man itself but the technology got them on steroids. The direct relevance and importance of social media strategy of Lloyds & Barclay Lawyers is clear if we look at the following statistics: When asked what sources influence your decision to use or not use a particular company, brand or product 71% claim reviews from family members or friends exert a great deal or fair amount of influence. (Harris Interactive, June 2010) 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Consultancy, July 2009) 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

Here we need to single out the most effective social media tools like blogging, social networking (Facebook, Google+, and Linkedin etc.), Youtube, flicker etc. and match them with Lloyds & Barclay Lawyers available resources that can be committed and devise an optimal strategy that shall deliver the optimal marketing ROI to achieve tactical and strategic objectives associated with the companys Social Media Marketing.

Step IV Advance content Generation

Not just content but the Quality Content is the currency of the web. It includes everything that you post on your website, blogs, and social media sites. This is perhaps the area where most of your intellectual and financial investments go. The point of distinction here is that content targeted to different platforms like website, blog and social media initiatives differs significantly in terms of topical selection, tone, and presentation and it all shall be geared towards helping targeted potential and existing clients to solve their problems, answer their questions to develop trust and relationships that last in the form of lasting businesses. Therefore, Lloyds & Barclay Lawyers needs a carefully crafted content development, distribution, and promotion strategy that shall match its resources to achieve tactical and strategic success through online marketing. I assume it is enough for nowhope to talk to you soon to further discuss you success plan.