1.

Bus branding: This is a very unique concept to reach out to the people living in different parts of the city effectively, and economically it is also very lucrative. With due permission from the PMT authority, we would be sticking a vinyl sheet with the advertisement printout stickled to it. This detailed advertisement can be seen from both the parallel sides of the bus. In addition to this, a foam based sheet shall also be on display at the rear end of the vehicle. This end shall display a brief introduction of the product.

The cities where we can engage such display advertisements are: Mumbai Pune Kolhapur Solapur Aurangabad

As for Pune, we have come up with few bus routes that we think can be productive. They are: Bus No. 111. Hadapsar to Pune Municipal Corporation (P.M.C.) Bus No. 202. Hadapsar to Malwadi Bus No. 299. Bhosari to Katraj Bus No. 101. Kondhwa to Kothrud Depot. Bus No. 110. P.M.C to P.M.C Pune Station to Kamshet Katraj to Nigdi P.M.C. to Talegaon Dabhade Pune Station to Rajgurunagar Market Yard to Paud Gaon.

2.

Shop branding: Shops where High Society customers as well as Higher Middle Class and Middle Class customers normally go, to buy stuffs, we provide counters for advertisements in such shops. We have a list of cities that can provide us with such capable shops. The cities are: The Nos. mentioned herein is all approximate: Pune 50 Outlets Solapur 20 Outlets Sangli 15 Outlets Aurangabad 30 Outlets Kolhapur 20 Outlets Satara 10 Outlets Karhad 10 Outlets

3.

Merchandising: Merchandising, as commonly used in marketing, means maximizing merchandise sales using product selection, product design, product packaging, product pricing, and product display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. On an average 1 Merchandiser shall cover minimum of 20 shops per day. His job will be placing various promotional equipments such as Posters, Banners, Buntings, Dangler, etc. He shall be responsible for maintaining the cleanliness of the promotional equipments. Also, he shall have to inform the respective Sales Representative in case the no of items / products is felling short to cover the demands of the customers.

4. Mystery Consumer: As the name suggests, one of the person from our firm shall visit the shop which is integrated in this scheme of promotional theme as a normal customer. If the shop-owner promotes our brand, with his wits and convincing skills, the proxy customer shall hand over a dummy cheque to the shop-owner. The shop-owner shall hand over the same cheque to the Sales Representative of his area. There shall be minimum of 4 rounds where no same proxy customer shall visit the shop for the product. If the Shop Owner promotes our brand to that every customer, he shall be given a dummy cheque by all the 4 customers, and the Sales Representative shall provide the shop-owner with cash bonus.

5. Paper Insertion and Letter Box Insertion: Pamphlets and brochures shall be inserted in various dailies. Thus we can extend our reach to maximum potential customers from the city. In addition to this, we shall also drop leaflets mentioning our product in an envelope with the flat owners name mentioned on it, and drop the same in the letter box.

6. In shop Promotion: Where there is lesser response to our brand, we shall make an attempt push our product by means of In Shop Promotion activity. We shall place a table just outside the shop, and place our products for display. For verbal communication, there shall be a housewife posted there, and she shall market our product. To attract our potential customers, we shall also launch a discount scheme, thus enriching our chances of maximum sale.

7. Float: A float is a decorated platform, either built on a vehicle or towed behind one, which is a component of many festive parades. For the latter event, floats are decorated entirely in flowers or other plant material. Bigger vehicles shall be engaged with Promotional Equipments loaded on it, and the vehicle shall roam around the city. The promoting people shall go on announcing on the mic, about our product. In addition to that, pamphlets shall be distributed to Potential Customers there. A-Class female promoters along with male promoters shall be provided with dress-code that shall display our brand on it.

8. Mall In Shop Promotion: A Class promoter shall be engaged in marketing our brand for 15 days of a month. The promoter shall be posted there for the whole day, and he / she shall perform In Shop Promotional activity staying within the Mall. We shall try and get permission to promote in Malls listed below.

Pune

DOLPHINS MALL BIZZYBAY, NIBM RD (UNDER CONSTRUCTION) CONNAUGHT PLACE ,BUND GARDEN RUNWAL UNIVERSE, UNIVERSITY RD (UC) ADITYA SHAGUN MALL, PASHAN PREMIER PLAZA, CHINCHWAD MAGNET MALL, CHINCHWAD PUNE CENTRAL, BUND GARDEN ROAD PUNE CENTRAL, UNIVERSITY ROAD CITY MALL, UNIVERSITY ROAD RUNWAL GOLD, RACE COURSE RD (UC) KAKADE CITY MALL, KOTHRUD (UC) WEST END (AUNDH) KROME MALL NUCLEUS MALL KAMALA ARCADE, JEWEL OF PIMPRI INOX ISHANYA, YERWADA SAGAR ARCADE KAKADE MAGNUM MALL (MOLEDINA ROAD) KK BAZAAR, BIBEWADI MARIPLEX (KALYANI NAGAR) ICC HIGH STREET

9. Vijeta Concept: In pursuit to increase our sales, Vijeta Concept shall be implemented. When a Shop-Owner buys our product, he shall be given a token / coupon which shall stay with the shop-owner till the end of the month. The same notification shall be entered into the books of the Sales Representative. At the end of the month, on he shop-owners performance in respect to our product, he shall be gifted with cash discounts or any gift as token of appreciation.

10. Oral Marketing: Where there is less response to our brand / products and if the shop-owner is reluctant in buying our products, we shall send a proxy customer, preferably a lady customer to the shop, and ask for our range of product. If the shop-owner denies the availability of the demanded product, the proxy customer shall try and influence the shopowner about our quality and demand of our products in other local market locations. Thus he shall be forced to buy our product so as to provide the customers with their demand.