UNIVERSITY OF MUMBAI PROJECT REPORT ON STUDY ON KFC

IN PARTIAL FULLFILMENT FOR MASTERS OF COMMERCE (SEMESTER-I) 2013-14

PROJECT GUIDE PROF. RINKOO SHANTANU SUBMITTED BY: RAHUL JOHN

ROLL NO: 1905

MAHATAMA EDUCATION SOCIETYS PILLAIS COLLEGE OF ARTS, COMMERCE &SCIENCE NEW PANVEL

MAHATAMA EDUCATION SOCIETYS PILLAIS COLLEGE OF ARTS, COMMERCE, SCIENCE NEW PANVEL

CERTIFICATE To whomsoever it may concern

This is to certify that the work entered in this journal is the work of RAHUL JOHN M.Com, have successfully completed a project report on the study on kfc topic terms of the year 2013-14 in the college as laid down by the college authority

_____________ (Professor/Guide)

______________ (M.Com Co- ordinator)

Prof. Rinkoo Shantanu

Prof. Gajanan Wader

Date: __________

_______________ (External Examiner)

DECLARATION
I, RAHUL JOHN student of M.COM, MAHATAMA EDUCATION SOCIETYS PILLAIS COLLEGE OF ARTS, COMMERCE & SCIENCE, hereby declare that I have completed the project report on STUDY ON KFC in the academic year 2013-14. The information submitted by me is true & original to the best of my knowledge.

_______________ Signature

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on the effect of change in foreign exchange rate [as per as 11] Submitted by Rahul John student of M.Com Part-I. This project is original to that the best of our knowledge and has been accepted for internal assessment.

MAHATMA EDUCATION SOCIETYS PILLAIS COLLAGE OF ARTS, COMMERCE & SCIENCE

Internal Assessment: Project 40 Marks

Name of the student
First name: Rahul Fathers name: John

Class
M.COM PART-1

division

Roll no. 1905

Subject: Economics Topic for the project: Study on Kfc

Marks awarded DOCUMENTATION Internal Examiner (Out of 10 Marks) External Examiner (Out of 10 Marks) Presentation (Out of 10 Marks) Viva and Interaction (Out of 10 Marks) TOTAL MARKS (OUT OF 40)

Signature

ACKNOWLEDGEMENT
I would like to thank my college that is Pillais College of Arts, Commerce and Science, New Panvel where I have gained plenty of knowledge which helped me in turning this project a success. Apart from my efforts, the success of any project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project. I would especially thank my Professor and the M.COM Coordinator Prof. Gajanan Wader for giving his valuable guidance in the design and the changes that were required to be made for the proper implementation of the project. Without those efforts this project would not have been successful. I would also extend my thanks to our Vice Principal Mr. A.N.Kutty for his support and facilities provided to me for the same. Lastly, I would like to thank all those who directly and indirectly helped me in completion of this project.

INDEX

Serial No. CONTENT NO No.

1 1.1 1.2 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 5 5.1 5.2 5.3 6 7 Executive summary Introduction Objectives of the study Research Methodology History The Marketing Environment Operation United states United kingdom & Ireland China Australia India Developing Market Product Product Positioning Strategy Product Scope Strategy Product Design Strategy SWOT Conclusion Bibliography

Page No.
1 2 4 5 6 8 10 10 11 12 13 13 13 14 16 17 19 24 25 26