BID's Century BID's World BID's BID's Quality BID's International Quality International Summit International Star Quality

ERA Commitment Star Award for Award to Korea for Leadership in Award to Turner Award to Tata Quality to RAO Electric Power Quality to Construction Elxsi in Paris. UES of Russia Corporation in Reliance Energy International in Tata Elxsis in Geneva. The New York. The in Paris. The Geneva. The General Manager Ex-Deputy-Prime General Manager Chief Engineer of President of of the Automotive Minister of the and CEO of the Reliance Energy, Turner Division, Russian New York office Dhananjy Construction Ramanathan Federation and of Korea Electric Deshpande, International,Ali Natarajan, Vice-Chairman of Power, Dong-Jun received the B.I.D. H. Odeh, received received the B.I.D. the Board of RAO Kim, received the International the B.I.D. International UES of Russia, B.I.D. Quality Award in International Quality Award in Sergey Dubinin, International Paris. Reliance Quality Award in Paris. Tata Elxsi received the B.I.D. Quality Award in Industries also Geneva. It forms belongs to Tata International New York. received in part of Turner Group, one of Quality Award in Headquartered in London the B.I.D. Construction Indias largest and Geneva. RAO Seoul Korea Award. This twoU.S.A., ranked oldest UES of Russia, Electric Power, edge oriented first in major conglomerates provider of 70% ranked 240th in Indian segments of the with 98 companies of the electricity in the Fortune Global conglomerate of construction and 289,500 Russia. With 500, has 20,898 companies, industry in the employees in six 600,000 employees and its belonging to the world, with an continents. The employees, its assets amount to wealthiest family annual companys anual market $73,9 billion. in the world, the construction revenues amount capitalization Ambani family, is volume of $8.6 to $28.8 billion ascends to US$ 79 one of the top billion. The Burj and its market billion. private sector Dubai tower capitalization is businesses with a constitutes its most $66.26 billion. market noteworthy capitalization of project: the tallest US$ 81 billion and skyscraper in the US$ 53 billion,

world.

respectively.

In 1984, the founder of B.I.D., Jose E. Prieto, created the pioneered concept, Quality Mix. In the past decades, Business Initiative Directions, due to its innovative ideas, has succeeded in becoming one of the first four worldwide organizations to implement Quality Culture in top local, national, continental, and global companies. Jose E. Prieto and his family greeting Bill Clinton during his term as President of the United States of America. Quality Mix Quality Mix is multitasking in quality culture management with the objective of surpassing the competition. In 1984, the founder of Business Initiative Directions, Jose E. Prieto, created the pioneering Quality Mix concept. In past decades, thanks to its innovative ideas, Business Initiative Directions has succeeded in becoming one of the first four world-wide organizations to implement Quality Culture in top local, national, continental or global companies. The Quality Mix concept is made up of six groups of actions which blend to achieve a process of constant quality improvement. This process consists of a systematic analysis of the entire life cycle of a product or service, in order to obtain an advantageous position against competitors. 1. QC 100: A Model of Total Quality Management Total Quality Management was created by necessity. In several studies, researchers like Deming, Juran, Feigenbaum and Ishikawa revealed the weak aspects of the organization of companies. To solve this weakness, the QC100 model presented a management strategy, the main objective of which was the continuous improvement of quality. This is made possible by better knowledge and control of the system, including the design of the product or service, providers, materials, distribution, information, etc. involving internal procedures, customer and provider service, delays and after-sales service. The main idea is to increase awareness of quality in all organizational processes of the company. When this is taken into consideration, it becomes totally clear that the company has an enormous capacity for improving benefits and profitability if its quality standards are improved. By doing this, the company will consistently provide its customers, internal or external, with products and services that satisfy their needs, with "things being done right the first time". High quality standards means improved productivity levels at

lower production costs. The company's overall costs are also reduced. This renders the company more competitive, not only due to its higher quality but also its reduced costs. The Total Quality Management model has been widely used in manufacturing, education, government and service industries. It is considered "total" since it involves all the emloyees of the company as well as its entire organization. The TQM model is composed of three main principles, as indicated in its name itself:

Total: It involves all the processes and bodies. Quality: Excellence, innovation and technology. Management: Leadership, planning, taking action, supervision and implementation.

The concept of quality includes customer satisfaction and is applied to the product and to the organization. Total quality aims at obtaining benefits for all the members and areas of the company, including manufacturing, sales, working conditions and training of its employees. Experience has shown that after the implementation of a quality system, the following results can be achieved:

Increase in customer satisfaction Higher efficiency in internal work Increase in productivity Increase in profits Decrease in costs Higher quality products or services.

Quality is, therefore, a result of how a company is organized. 2. The Award In order to transmit quality culture, the international organization Business Initiative Directions (BID) grants the Quality Award to companies or organizations from around the world which promote excellence and innovation by implementing quality. The award aims to: 1. Recognize the leadership in quality represented by the awarded company. 2. Create company news that will be spread or broadcast through all the Quality Mix channels. The award recognizes the commitment that the company or organization has made with quality, business results, customer satisfaction, as well as the improvement of the relations with the employees, providers or anyone linked to the company. On the one hand, the award is a way of communicating the importance of quality for the company or organization. On the other hand, BID creates news about the award, from which a political and media campaign will be

established. The jury which annually chooses the awardees is formed by the leaders of previously awarded companies. The companies are chosen to receive the award by a jury formed by the leaders of previously awarded companies and votes made through other channels established by BID, during the annual meetings in New York, London, Paris, Geneva, Frankfurt, Madrid and Moscow. Leading companies can also vote by post, using an official ballot previously sent to them by BID, or via Internet. The evaluation criteria are based on the following QC100 TQM principles:

Customer satisfaction Respect for the environment Corporate social responsibility Benchmarking Information and data analysis Leadership Planning and decision-making Human resources Continuing education and training Processes and production Innovation and technology Communication strategies Business results ISO 9000 TQM.

BID's Selection Committee consists of a group of international experts in business communication formed by engineers, physicists, mathematicians, economists, psychologists, sociologists, journalists, designers and architects who research a maximum of public or private resources. BID has taken into account the selection processes and technology of the most prestigious awards of the world (the Nobel prize in Sweden, the Oscar in Hollywood, the Malcolm Baldridge Award in the USA, the Deming Award in Japan, etc.) to obtain their strong points and to improve the selection of the companies. 3. Communication and Media In order to transmit quality culture, the Quality Mix approach uses all communication media, especially the most modern ones, including the Internet and related tools, blogs, videos, twitters and social networks. ImarPress is the main sponsor of the conventions organized by BID in London, Paris, New York, Frankfurt, Geneva, Madrid and Moscow. Thus, every time a company

receives a BID international quality award, the news is spread, emphasizing the company's aim to provide its customers with products and services that satisfy their needs. Furthermore, the press releases distributed by BID are published in all the countries of the world. ImarPress, with its publications in English, Spanish, French and Russian, offers wide media coverage of the awarded companies. Some of ImarPress' publications are 4AM (For All Markets), GPerson, InvEurope, B2People, GatewayCNet, Quality Update. In YouTube: ImarPress, ImarPressTV, BIDWorld. The Quality Mix model has been translated into the major languages of the world and, in a few months, it will be available in more than 100 languages. 4. Marketing Boomerang The news of the award and its graphic symbol are used by the awarded company as a strong idea. The logo of the award is present in the entire conventional marketing channel already in use by the company: containers, packaging, advertisements, signs, brochures, sales points, trade fairs, stands, commercial areas, transportation, uniforms, buildings and corporate gifts. Using the symbol of the award in the established marketing channels does not mean an increase in costs; it only supports the printing of the award. Boomerang is a marketing action in which a small investment, in this case printing the logo of the award on all the company's marketing support, will return to the company as profits. For over 22 years, BID has been receiving information showing the increase in sales in companies which have used the logo of the award. 5. Image Endorsement In modern communication, image endorsement is utilized more and more, especially by the worlds top companies. Image endorsement could be defined as a group of actions in which the important symbols of the world are used as support, such as cities, national symbols, sports, famous scientists, artists and celebrities. Consumers see each part separately, but perceive them as part of a whole. The most important sports events of the world are the best example of image endorsement, and are highly valued by the top companies of the world. By organizing conventions in the most emblematic places of the world, BID utilizes the image endorsement of those countries, cities and buildings. To make the image endorsement more effective, BID offers media coverage that utilizes the most sophisticated material, recording each convention in high resolution and with multiple cameras, so that business leaders can present their success stories and obtain the maximum benefit from those meetings. In recent decades, BID has been gathering a large amount of recorded material which has become an important asset for image endorsement, allowing the constant release of news about the awarded companies, where quality is in the forefront of their performance.

6. Quality as a Political Campaign BID's Quality Mix model constitutes a novelty in marketing and communication since it transmits quality culture by means of a political campaign. Politics is necessary to manage the future of individual, social and business needs. Thus, communications as a political campaign is based on a format where business leaders propose solutions and the media spread them to the society which evaluates their proposals and accepts those which best address their problems for the future. BID thinks of business leaders as politicians who represent the interests of their shareholders, employees, providers and other people linked to their companies. Hence, BID's Quality Mix model transmits quality culture utilizing a visual format similar to that used by political parties. The Quality Mix model uses the following methodology as a political campaign:

organizing conventions in emblematic places around the world (conventions) national and international media coverage (press, TV and the Internet) awarding high growth rate companies (top companies) discovering and reinforcing new business leaders (new faces in business) building a club similar to a political party, which is meant to defend quality culture as a differentiating element between the company and its competitors (BID awardees).

General Regulations of the International Quality Summit Definition of the award The International Quality Summit Award of Business Initiative Directions (B.I.D.) is presented in recognition of those companies or organizations in different countries throughout the world that further their reputation and position by sharing quality culture. Article 1 The award recognizes and encourages the contribution of companies and organizations to quality, continuous improvement and customer satisfaction as well as improving relations with employees, suppliers and all those associated with the company. Article 2 The Governing Body of Business Initiative Directions decided in a plenary session on July 16, 1986, to create the awards program for commitment and development of quality under this regulation. Article 3 The award denominated International Quality Summit Award should be in keeping with the goals established in Article 1 of the International Quality Summit Regulations of B.I.D.

Article 4 The award will be presented in each category: - Award for Quality and Achievement. - Award for Quality and Advertising. - Award for Quality and Agriculture. - Award for Quality and Auditing Services. - Award for Quality and Automotion. - Award for Quality and Aviation. - Award for Quality and Beverage. - Award for Quality and Building Construction. - Award for Quality and Business Results. - Award for Quality and Canned Food. - Award for Quality and Catering. - Award for Quality and Cement Industries. - Award for Quality and Chemical Industry. - Award for Quality and Civil Construction. - Award for Quality and Civil Protection. - Award for Quality and Colour Industry. - Award for Quality and Commitment. - Award for Quality and Communication. - Award for Quality and Computer Science. - Award for Quality and Condiments and Spices. - Award for Quality and Consulting Services. - Award for Quality and Continuous Improvement. - Award for Quality and Corporative Governance. - Award for Quality and Cosmetics. - Award for Quality and Dairy Products - Award for Quality and Democratic Values. - Award for Quality and Design. - Award for Quality and Development. - Award for Quality and Displays and Fixtures. - Award for Quality and Distribution Industry. - Award for Quality and Duty Free Shops. - Award for Quality and Education. - Award for Quality and Electricity Industry. - Award for Quality and Electronics. - Award for Quality and Endorsement. - Award for Quality and Energy. - Award for Quality and Engineering. - Award for Quality and Entertainment Industry. - Award for Quality and Entrepreneurship. - Award for Quality and Environment Respect. - Award for Quality and Excellence. - Award for Quality and Expansion. - Award for Quality and Export.

- Award for Quality and Farming. - Award for Quality and Fashion. - Award for Quality and Financial Institutions. - Award for Quality and Fire Prevention. - Award for Quality and Fishing Industry. - Award for Quality and Food. - Award for Quality and Forest. - Award for Quality and Freezing Industry. - Award for Quality and Furniture. - Award for Quality and Gas Industry. - Award for Quality and Glass Industry. - Award for Quality and Hairdressing. - Award for Quality and Health. - Award for Quality and Healthy Sports. - Award for Quality and Hospitality Sector. - Award for Quality and Infrastructures. - Award for Quality and Innovation. - Award for Quality and Innovative Projects. - Award for Quality and Insurance. - Award for Quality and Investment. - Award for Quality and Jewellery. - Award for Quality and Joint Venture. - Award for Quality and Landscapes. - Award for Quality and Leadership. - Award for Quality and Leather Industry. - Award for Quality and Legal Services. - Award for Quality and Leisure Industry. - Award for Quality and Leisure Parks. - Award for Quality and Management. - Award for Quality and Maritime Industry. - Award for Quality and Medical Care Centers. - Award for Quality and Micro Credits. - Award for Quality and Mining. - Award for Quality and Museums. - Award for Quality and Music Sector. - Award for Quality and Natural Resources. - Award for Quality and Newspapers. - Award for Quality and NGO. - Award for Quality and Oil Industry. - Award for Quality and Open Opportunities. - Award for Quality and Optical Industry. - Award for Quality and Pharmaceutic Industry. - Award for Quality and Pharmacies. - Award for Quality and Printing. - Award for Quality and Publishing. - Award for Quality and Radio.

- Award for Quality and Railways. - Award for Quality and Raw Materials. - Award for Quality and Real Estate. - Award for Quality and Recycling Industry. - Award for Quality and Rescue. - Award for Quality and Schools. - Award for Quality and Seaports. - Award for Quality and Security. - Award for Quality and Shoes Industry. - Award for Quality and Social Responsibility. - Award for Quality and Sponsoring. - Award for Quality and Teamwork. - Award for Quality and Technology. - Award for Quality and Telecommunications. - Award for Quality and Television. - Award for Quality and Textile. - Award for Quality and the Best Brand. - Award for Quality and the Best Idea. - Award for Quality and Theme Parks. - Award for Quality and Tourism. - Award for Quality and Toy Industry. - Award for Quality and Training. - Award for Quality and Transportation. - Award for Quality and Universities. - Award for Quality and Values. - Award for Quality, Processes and Systems. Article 5 Each of the areas will be awarded with a trophy, certificate and commitment to quality statement to be ratified by the awarded company. Article 6 The annual presentation of the International Quality Summit Award will be announced prior to June 15th of each year. The proposals of nominees by BID members must be completed by that time. Article 7 Companies from any country where quality models are used may enter the nomination process by self nomination or by being proposed by a third party. Article 8 The International Quality Summit jury is made up of experienced professionals of the business world, specialized in quality, excellence and attention to the client. It is presided by the President of B.I.D. and by the Vice President and four members of the council. Presidents of companies awarded in previous years collaborate voluntarily with the jury, presenting candidates for the International Quality Summit Award.

The members of the jury analyze information submitted by the B.I.D. Evaluation Commmittee. After the candidates are evaluated, the nominees are presented for voting. The decision about which of the nominees are finally awarded is taken by the members of the International Quality Summit Council and Evaluation Committee. Article 9 All of the documentation from the candidate company related to the International Quality Summit Award will be received at B.I.D. headquarters in Europe. Article 10 The speech and/or presentation must be recorded in New York in a multimedia format during the period of May 22nd to 27th upon previous confirmation and appointment made with the commission at B.I.D. headquarters prior to May 20th. Regulations for the 2013 International Quality Summit Award Presentation Article 11 The International Quality Summit Award will be presented in the city of New York, the United States of America, in one of the city's most renowned sites with facilities for ceremonies, filming, meetings, conferences, and accommodation to attend the delegates of the awarded companies. Article 12 The purpose of the annual International Quality Summit is the gathering and recognition of companies from all over the world. It consists of a general meeting of delegates, presentations, conferences, corporate photographs, gala dinner, awards presentation and sessions for the press. Article 13 The speech regarding quality cases with experience in quality models may not extend beyond 2,400 words or 20 minutes spoken. Article 14 The presentation of the company by the delegate may not extend beyond 1,200 words or 10 minutes spoken. Article 15 Approved at the General Assembly on July 16, 1986. Modified in the General Assembly on November 24, 2005. Article 16 The speech or presentation previously recorded in New York will be published in DVD format in a multilingual presentation, in English, French, Russian and Spanish, and will be distributed between July 1st and 5th to participants, the media and the 10 most important clients of each

awarded company. Article 17 From 12 noon on the day of the awards presentation until 12 midnight, all of the official activities of the International Quality Summit will be covered by videographers and photographers previously accredited and by B.I.D. with signed terms and conditions. Article 18 The final day of the convention photographs of the convention, the press release and multimedia material will be delivered to the delegate of each awarded company. Agreements: Article 19 The range of 15 services and products that are offered to the delegates of the awarded companies during the convention require the awarded company's previous confirmation and agreement. 15 Components of the Convention: Core values: 11 1 Hotel accommodation as described in conditions 2 Welcoming Reception 3 Photographic report 4 Gala Dinner 5 Trophy 6 Certificate 7 QC100 Model 8 Commitment Statement 9 Corporate manual with graphic applications 10 Press Release 11 Media publications (double page, cover) Optional block (Featuring the key delegate of your company): 4 1. Speech on a quality case study 2. Presentation of your company 3. Interview in format for television presentation 4. Filming of the Ceremony Addendum 1: Final date for confirmation and acceptance of terms of the fee for four International Quality Summit optional products and services must be agreed upon prior to May 20th. Fees must be satisfied prior to May 27th. Addendum 2: Each company must satisfy the fee for the core International Quality Summit products and services stated in the Registration Form prior to May 27th.

Addendum 3: All of the material in this section will be recorded in New York for editing in DVD and distribution post ceremony. Article 20: Participation of the delegation of the awarded company in New York: B.I.D. presents the award in New York to the owner, CEO, president, general director of the awarded company who may be accompanied by persons related to their company. B.I.D. will provide support for visa application for the highest-ranking person of the delegation but renounces any responsibility for visa applications of other members of the delegation. Article 21: Media publications: Each awarded company may be featured in a prominent place of one of the top quality editions of the different media publications which share an agreement with B.I.D. for this purpose. This unique exclusive agreement allows for an unprecedented media coverage of your company to promote its presence in the market. B.I.D. may include the news of the participating commission of the awarded company in several of the 17 supporting print media publications, in one or more of the following modalities: 1. on the cover. 2. double center page. 3. 6 additonal pages. The coverage will consist of text articles or graphic images, in accordance with material obtained during the convention about the awarded company, subject to the publication's editorial revision. For further clarification or questions, call +34 91 597 33 69.

Quality to help our clients To help our clients optimize quality, facilitating a change in culture and in behavior which provide the grounds for continuous improvement, reduction of costs and process organization. To make companies aware of the importance of client and employee satisfaction, making a positive contribution to society and being sensitive to environmental problems. To use communication as a cohesive force among employees, suppliers, shareholders and clients, establishing programs to increase sales while strengthening the brand name and corporate identity.

Quality Areas:

Quality Diagnosis Quality Assurance Quality Awareness Training Total Quality Management Advanced Programs and Quality Improvement Tools Strategic Planning for Quality Management and Evaluation of Suppliers Quality Costs Measurement of External Quality Environmental Management Internal Communication of Quality External Communication of Quality

Quality Diagnosis

Identification of strong points and areas for improvement. Identification of standards (ISO 9000, etc.). Marketing position and benchmarking. Current situation of the Quality Management System.

Quality Audits. Different methodology determined by the type of audit.

Quality Assurance (ISO 9001, 9002, 9003)

Definition of goals for improvement and establishment of priorities. Training of personnel regarding ISO 9000 norms. Definition of the system and organization for improvement. Development of a Quality Manual, General and Specific Proceedures and Registration Formats. Establishment of Quality Indicators. Supervising committee. Implementation of Quality Systems. Initial plan for implementation. Key processes and provision of resources. Application of PCI trilogy.

Quality Awareness Programs of Quality awareness training for personnel. Training programs adapted to each company's needs. Training Programs of Quality awareness training for personnel. Training programs adapted to each company's needs. Total Quality Management The Quality Assurance System according to the ISO 9000 standards, form a solid base for the development of a Total Quality Management System. Selection of the TQM model which best fits the needs of the company (EFQM, Deming, Malcolm Baldrige, etc.) Training of management and heads of development of the self-evaluation process. Evaluation of the company, division or specific department according to the EFQM model.

Identification of strong points and areas of improvement. Plans for action in areas of improvement. Application for the award. Evaluation, models and tools for Quality.

Advanced Programs and Quality Improvement Tools Diagnosis and identification of opportunities for improvement. Cause-effect relations (Ishikawa diagram). Application of "KAIZEN" systems and value assessment.

Introduction of the Deming cycle (PDCA). Ishikawa Quality Circles (QCC). o Process reengineering. o CEDAC system. o POKA-YOKE systems. o Quality tools (Shewhart techniques). Qualitative tools (non-numerical tools). Quantitative tools (numerical data). Statistical Process Control (SPC). Analysis of variance (ANOVA). Design of experiments (DDE).

Strategic Planning for Quality Prioritization of processes according to critical factors.

Quality Function Deployment (QFD). Client's expectations. Product definition. Functional specifications. Definition of components. Technical specifications. Definition of production process. Introduction of JUST-IN-TIME system and its tools: o Labeling (KANBAN). o Adaptation to demand (SHOJINKA). o Fostering of innovative ideas (SOIFUKU).

Automation (JIDOKA).

Management and Evaluation of Suppliers Any Quality System requires selection and evaluation of suppliers; this is the reason for establishing evaluation programs which meet quality requirements in every case. Establishment of the philosophy "Client-Supplier Chain". Creation of the technical committee for process management. Evaluation of suppliers in reference to the Total Quality model EFQM.

Establish strong points and areas of improvement. Establish charts of the current situation. Incentive programs for Supplier Quality. Relationship with the JUST-IN-TIME system.Evaluation of suppliers by Quality Costs (PQCR).

Quality Costs Establishment of a program to measure Quality Costs

Measurement of Prevention Costs. Measurement of Assessment Costs. Measurement of Internal Error Costs. Measurement of External Error Costs. Rating of suppliers by Quality Costs. Establishment of the Purchase Quality Cost Rate (PQCR)

Measurement of External Quality

Survey of client satisfaction according to TQM models. Detection of needs and expectations. Studies of the competition and Benchmarking.

Environmental Management

Environmental Management Systems (EMS). Environmental Management Systems ISO 14001. Integration of the SGMA ISO 14001 in the system of Quality Assurance ISO 9001. Eco-Mangement and Eco-Audit Scheme (EMAS). Launching. Environmental audit. Environmental Statement. Validation of system. Registration to EMAS system.

Korea Electric Power Corporation, ranked 240th worldwide Awarded by BID in New York with the Quality Summit Gold Award.

Quality, Environment and Communication Internal Communication of Quality Internal Communication of Quality A communication plan focused on educating employees about the advantages of the ISO 9000 quality systems and TQM systems, for daily tasks and for reaching goals. Project for spreading the importance of client satisfaction:

Listen and learn from the client.

-Surveys.

Attitude towards the competition.

- Benchmarking

Correlation of criteria between the company and its clients

- Opinion polls

Clients' complaints

- Immediate response - Compensations - Guarantees

Analysis of client insatisfaction

- Corrective actions

Differentiating yourself from the competition insures client loyalty

- Search for new factors to improve positioning

Rising tendencies and behavior

- Plan ahead Means of dissemination

Seminars

- Quality as a daily work culture

Improvement teams

- Process review

In-house newsletter

- A regular way to shape opinion on quality

Posters in the work place

- Brief messages which inspire action

Contests and activities

- Share a common goal

Incentives

- Opportunity for returns on efforts made

Awards and recognitions

- Cultivate fostering individual identity and respect for others External Communication of Quality Advertising campaigns focused on explaining the aim of an ISO 9000 Quality System as a means of improvement and guarantee of the Certified company. Matching this campaign to symbols and messages of Quality Assurance. The symbol of the ISO 9000 certification and the TQM system as endorsed image.

Applications manual. Social activities.

Product image and the symbol of certification for brand value.

Certification as endorsement within a legal framework. Graphic applications for all media.

Corporate identity and certification: the company's main asset.

Incorporation of certification symbols and logos into corporate identity.

Quality as a differentiating advantage, tied to marketing.

Presentation of the advantage over competitors. Spreading continuous improvement.

Strategic Plan of Values Transmission and Goals directed towards:

Employees. Clients. Consumers.

Society as a whole.

Quality Certification and its Influence on Sales