DISHA DESIGNS PVT LTD

CHAPTER -1 INTRODUCTION
The global garments and garment industry forms an important component of world trade flows particularly for some developing and least developed countries where clothing accounts for a large proportion of total exports. In 2004, world exports of garments were valued at $195bn and of clothing at total world merchandise trade (WTO, 2005). Developing countries produce half the worlds garments exports and nearly three-quarters of the worlds clothing export (UNCTAD, 2005). Trade patterns in garments are similar although garments tend to be a capital-intensive business, while garment making is labor intensive and usually relies on a low-cost workforce. For garments, the European Union is the biggest exporter (if including intra-EU trade), followed by China. However, India, Turkey, Pakistan, Indonesia, Thailand and Mexico all rank among the top 15 garments exporters, according to WTO trade statistics. Overall, Asia accounted for 45.1% of world garments exports in 2004. The EU and the US are the biggest imports of garments, followed by China, which needs fabric for its large garments industry. For Clothing, the EU is again the biggest exporter (including intra-EU exports), followed by China with 2% share of world garment exports. Although all other countries lag far behind, Turkey, Mexico, India, Indonesia, Bangladesh, , Vietnam, Tunisia and Pakistan all feature among the top 15 clothing exporters. Overall, Asia accounted for 46.8% of world clothing exports in 2004. The major importers of clothing are the EU and the US, with Japan trailing in third place. A distinctive feature of the clothing industry is the number of countries highly dependent on garment exports, even though the absolute value exports are not high the global terms. In 2004 clothing provided more than 40% of total merchandise exports for Cambodia, El Salvador, Bangladesh, Sri Lanka, Mauritius and Lesotho. Such reliance on the garments industry for both jobs and export revenues makes these countries and their populations, very vulnerable to adverse shifts in trading patterns.

Community Institute Of Management Studies

Page 1

DISHA DESIGNS PVT LTD 1.1 The Global Garments and Garments Value Chain: The garments value chain falls into distinct segments: The production of raw materials (natural and man-made fibers), the manufacture of yarn and fabric, the making of clothing, and the retailing of the finished items. It is the labour intensive garment manufacturing stageusually greatest relevance to poverty alleviation countries that is the focus of this study. Other end-uses of fibers and garments, including household furnishings and various industrial products, are not considered here in detail. In the past, industrialization in garment a garments manufacture has been an important development route for a large number of economies, despite the distortion arising from the trade regime, as barriers to entry such as capital requirement and technical known-how were relatively low . The developmental role of the industry was all the more impotents as small and medium enterprise could readily succeed, and as the industry has always employed a high proportion of women. India Garments industry: The garments industry in India is one of the best in the world. In extremely well organized sector, garments manufacturer, exporters, suppliers, stockiest and wholesalers are the gateway clothing any extremely enterprising apparel industry in India. There are numerous garments exporters, garments manufacturer; readymade garments exporters etc. both in the small scale as well as large scale. Until the economic liberalization of Indian economy, the Indian garments industry was predominantly unorganized industry. The opening up of Indian economy post 1990s led to a stupendous growth of this industry. Indian garments industry is one of the largest garments industries in the world. Today, Indian economy is largely dependent on garment manufacturing and exports. India earns around 27% of the foreign exchange from exports of garments. Further, India garments industry contributes about 14% of the total industrial production of India. Furthermore, its contribution to the gross domestic product of the India is around 3% and the numbers are

Community Institute Of Management Studies

Page 2

DISHA DESIGNS PVT LTD steadily increasing Indian garments industry involves around 35million workers directly and account for 21% of the total employment generated in the economy. The minister of the garments under the government of India has taken some significant steps to arrest these problems. It has framed the national garment policy to address

aforesaid issues. This policy aims it negating these problems and increasing the foreign exchange earnings the tune of US$ 50 billion by the year 2011. It includes rational road maps for the development promotion of all the sectors involved directly or indirectly with the garments industry of India. Further, the policy also envisages bringing the unorganized decentralized garments sector (which accounts for 76% of garments production) at par with the organized mill sector. Furthermore, the policy also aims at introducing modern and efficient manufacturing machineries and techniques in the Indian garments sector. 1.2 Objectives of the study: The study is based on the following objectives: 1. To be familiar with the organizational environment and its structure. 2. To have the general awareness of the functioning and management of the organization. 3. To study the functions of various departments and their structure. 4. To study the manufacturing process of the organization. 5. To find out the SWOT analysis of the departments and organization. 6. To offer suggestions based on the findings of the study.

1.3 Scope of the study: The present study is confined to Disha Designs Private Limited. The study is limited to the extent of time and the information collected during the internship in the organization. It is done as a part of Academic study. The scope of study is limited to information supplied by the organization, different website of related field and information collected by standing orders and settlement copies of the company. The information Collection is limited to academic knowledge gained by me during the study of course concerned.

Community Institute Of Management Studies

Page 3

DISHA DESIGNS PVT LTD 1.4 Duration of the study: The internship study was been extensively carried out for a period of 42 days that is from 25-7-2012 to 05-9-2012. 1.5 Location of the Company: The internship study was been undertaken at DISHA DESIGNS PVT.LTD. 106/1, 12km kenchanahalli, Mysore Road, Bangalore. 1.6 Research Methodology: The methodology involves the collection of data from primary source and secondary source. Primary data: primary data is collected through Interview, Observationetc Secondary data: secondary data collected through past records, company broachers, textbooks and internet. 1.7 Limitations of the study: 1. The study is conducted in a short period of one month (4 weeks) and so the findings cannot be generalized for all times. 2. Some of informations being confidential was not included in the report. 3. The scope of the study by and large is very vast. It is difficult to satisfy all area therefore an attempt is made to cover as much as possible. 4. Interactions with company professional were limited due to their busy schedule.

Community Institute Of Management Studies

Page 4

DISHA DESIGNS PVT LTD

CHAPTER -2 INDUSTRY PROFILE

The Indian textile industry is very large; this sector has its roots going back several thousand years. After the industrial revolution in Europe, this sector in India also saw growth of an industrial complex. However, over the last 50 years the textile industry in India has shown a chequered performance. Today the industry contributes around 14% to industrial production in the country, is estimated to directly employ approximately 35 million people apart from the indirect employment in allied sectors, accounts for a about 27% to the country's exports, and is, in sum, an important economic engine for the nation. In part, the very diversity, scale and spread of the industry which has been its strength, has also been its weakness. Like the "six blind men exploring the elephant" most people's experiences and actions have included only part of the industry, rather than its completeness. Thus, even government regulations and financial policies have never been able to adequately fulfill the widely varied needs of the different segments of the industry. However, during the last 10 years, the industry's actions, government policies as well as market events have begun to converge, providing several growth opportunities for the sector domestically as well as in the global market. 2.1 VERTICAL CHAIN AND VARIETY OF PRODUCTS: Fabrics have been a traditional area of strength not just through millennia-old traditions of weaving, but through a series of industrialization moves beginning in the late 1800s. The Indian weaving and knitting base today includes products as diverse as fine dress fabrics, shirting, worsted suiting, denim, fleece, jersey, flat / woolen knits, technical fabrics etc. Much of this diversification of fabric product base has occurred in the last 10-20 years as domestic consumption patterns have changed as well. In apparel, far beyond the embroidered, beaded or sequined dresses in womens wear and bleeding madras shirts in menswear that so typified India's image in the past, India produces

Community Institute Of Management Studies

Page 5

DISHA DESIGNS PVT LTD active sportswear, weatherproof outerwear, foundation garments, suits, socks, infant wear and a whole host of other products for all ages. Production of made-ups includes a wide variety of bed, bath and table linen, kitchen accessories, etc. 2.2 COMPETITIVE CAPABILITIES: Certainly, an abundant low cost base of labour has been one of Indian industry's advantages. Various studies by consulting firms such as Kurt Salmon Associates, Werner, Gherzi Textile Organization as well as other bodies have highlighted India's cost advantage, as well as the long-term sustainability of this advantage. What is more important is that, among this abundant workforce, the fabric or garmentmaking skill is very high as entire communities have participated in the trade and sustained and refined workmanship. In fact, workers in the Indian industry are often referred to as "kaarigar" (artisan or craftsman), even though recent trends of increasingly automated equipment have emphasized deskilling of the worker into an "operator". It is this existing base of needlecraft that has enabled the Indian industry to retain its position as one of the key suppliers of apparel and textiles, and also add new products to its portfolio by rapidly learning the techniques. In addition to this, Indian industry has consistently remained flexible in terms of production quantity and lead time. While typical production runs are governed by fabric colour minimums, India presents the possibility of producing quantities as low as to a few hundred pieces. This capability is especially critical in an unpredictable market where retailers and brands are looking to source ever-smaller quantities of product, increasingly closer to the season. During recent years there has been qualitative improvement in management assets as well. This is especially critical - as retailers and brands consolidate their businesses, they expect their suppliers to become more sophisticated and take on more roles that were previously done by the customer.

Community Institute Of Management Studies

Page 6

DISHA DESIGNS PVT LTD 2.3 INDIA AS A REGIONAL SOURCING HUB: India is being seen by more and more customers as a hub, rather than a stand-alone sourcing opportunity. Standing alone, India exports about US$ 13 billion of textile and apparel products, and this figure is slated to grow to over US$ 20 billion by 2005-06. Indias exports Product exported (billions $ USD) Yarn, Fabric, 2005 Target

2000-2001

CAGR

and Made-Ups Apparel Total

6.53

10.70

13%

5.57 12.10

10.00 20.70

16% 14%

However, even more interesting is India's position as a regional hub, including sourcing from Bangladesh, Sri Lanka and Nepal. In apparel alone, India, Bangladesh and Sri Lanka already export around US$ 12 billion to global markets, and are growing further. Already companies such as H&M and Karstadt-Quelle manage their sourcing from these three countries together, with the regional headquarters based in New Delhi. Gap has taken it further, including its Middle East sourcing within this umbrella. Many others are following suit. The reasons for this are many and varied, including the fact that many companies in Sri Lanka, Bangladesh and the Middle East (and even as far as South East Asia - including Indonesia and Thailand) actually employ Indian professionals in various management positions. Other than that, business and cultural linkages have existed in the past and provide a platform for regional business cooperation. Certainly, India's size as a potential market is an important factor in its role as a hub, and many of these companies are looking to grow their sourcing base in and around India as a precursor to selling within the Indian market.

Community Institute Of Management Studies

Page 7

DISHA DESIGNS PVT LTD

CHAPTER -3 COMPANY PROFILE

DISHA DESIGNS manufactures one of the most versatile and technically advanced fabrics and apparels in India. Presently, The DDPL is largest shirt manufacturer in India. And fabric manufacturing facilities are 50 million meters per annum. Our garment manufacturing facilities are 35 million pieces per annum. DDPL currently employs over 32,000 people. This company turn over around 502.70 core for the quarter ended 2010. 3.1. MILESTONES: 1986 DISHA DESIGNS Group was established by Mr. Janardhan Agarwal. And its main Branch is in Bombay. 1990 First fabric manufacturing facility came into existence in Maharashtra. 1998 DISHA DESIGNS group commenced export of fabrics. 2001 Garment division was launched. 2005 DISHA DESIGNS Groups business was consolidated into DDPL. The Company made a successful IPO and is listed on all the stock exchanges in India. DDPL also acquired DPJ Clothing U.K., supplying to high street retailers in U.K. 2005 DDPL set up 7 garment manufacturing facilities in Bangalore with 7000 machines. 2007 DDPL acquired Leela Scottish Lace one of the largest garment manufacturing units set up in India, making DDPL one of the largest apparel groups in India. 2007 DDPL also acquired LNJ Apparel a 1000 machine specialized bottoms plant. 2007 DDPL marked the commencement of the mega USD 250 million textiles and garment project under a special MOU signed with the government of Maharashtra.

Community Institute Of Management Studies

Page 8

DISHA DESIGNS PVT LTD 3.2 FOUNDER: It is said, It's better to know everything about something, than something about everything. This case in point is true to Mr. J. D. Agarwal, Chairman, DISHA DESIGNS. An excellence par excellence in the field of Textiles, whose indigenous passion for Quality Fabrics dates back to 1986, the year of DISHA DESIGNS genesis. His two sons, Aman Agarwal (Vice Chairman) and Prashant Agarwal (Managing Director) flagged off the Apparel Division of DISHA DESIGNS. What began as a small dream nearly three decades ago has today shaped up as a global conglomerate simultaneously achieving the distinction of being one of the fastest growing in the Indian apparel industry. And now, with a team of committed professionals ably managed by a highly qualified management, DISHA DESIGNS is using all the experience earned through the years in reaffirming to the world that DISHA DESIGNS is indeed - The Future of Global Fashion from India. 3.3 BOARD OF DIRECTORS: Mr. Janardan Agrawal Mr. Aman Agrawal Mr. Prashant Agrawal Mr. Naseer Ahmed Mr. Uday Mogre Mr. A R Mundra Dr. Pravin P. Shah Dr. B.S. Bhesania Mr. S.B. Agarwal Ms. Prachi Deshpande Mr. A. Arumugham Mr. Suresh Vishwasrao Chairman Executive Vice Chairman Managing Director Joint Vice Chairman Executive Director Corporate Executive Director Finance Independent Director Independent Director Independent Director Company Secretary Director Director

Community Institute Of Management Studies

Page 9

DISHA DESIGNS PVT LTD 3.4 CODE OF CONDUCT FOR DIRECTORS& SENIOR MANAGEMENT PERSONNEL. 3.4.1 INTRODUCTION: A Code of Conduct applicable to members of the Board and Senior Management Personnel of DISHA DESIGNS PRIVATE LIMITED is prepared in accordance with the requirement of sub-clause 1(D) of the clause 49 of the Listing Agreement applicable with effect from 1st January, 2006. 3.4.2 DEFINITIONS: a. 'Board' means Board of Directors of the company. b. 'Board Members' means every director of the Company as may be appointed from time to time. c. 'Code of Conduct' means this Code of Conduct for members of the Board and Senior Management Personnel including modifications made there to from time to time. d. 'Senior Management' shall mean personnel of the company who are members of core management team excluding the Board of Directors. Normally this would comprise of all members of management one level below the executive directors, including all functional heads. The Code of Conduct for Board Members and Senior Management Personnel of the company includes: 1. Prudent conduct and behavior 2. Business opportunities 3. Conflict of interest 4. Safeguarding company's assets 5. Confidential information

Community Institute Of Management Studies

Page 10

DISHA DESIGNS PVT LTD 6. Fair dealing 7. Team work and spirit 8. Gift & donations 9. Financial record keeping & reporting 10. Compliance with laws and regulations 11. Insider trading 12. Compliance with the code 13. Amendment 3.4.3 SUBSIDIARIES & JOINT VENTURE: DDPL Italia In April, 2008, the Company has acquired the Brand Guru and other retail business of Jam Session Holding S.R.L (Jam) through DDPL Italia S.R.L. (DDPL Italia), a company promoted by DDPL Europe B.V, a wholly owned subsidiary DISHA DESIGNS Retail Limited. The holding Company of these Companies is DISHA DESIGNS PRIVATE LIMITED. GURU is an established up market Retail Brand with substantial goodwill. Guru has 15 retail stores/outlets and 9 franchises spread all over Europe mainly in Spain, Italy, and Netherlands and in Dubai. Located in Netherlands, this wholly owned subsidiary of DISHA DESIGNS offers our customers the advantage of latest trends in the European market.

Community Institute Of Management Studies

Page 11

DISHA DESIGNS PVT LTD DDPL UK Along with importing goods for U.K. market our subsidiary, DPJ Clothing Ltd supplies goods on LDP basis to high street fashion retailers and offers advantage of latest design trends globally. 3.4.4 SOCIAL INITIATIVES:
DISHA DESIGNS has initiated the implementation of SA8000 for its Doddaballapur Mill.

SA8000 is a global social accountability standard for decent working conditions, developed and overseen by Social Accountability International (SAI). SAI offers training in SA8000 and other workplace standards to managers, workers and auditors. It contracts with a global accreditation agency, Social Accountability Accreditation Services (SAAS) that licenses and oversees auditing organizations to award certification to employers that comply with SA8000. SA8000 is based on the UN Universal Declaration of Human Rights, Convention on the Rights of the Child and various International Labour Organization (ILO) conventions. SA8000 covers the following areas of accountability: CHILD LABOUR: No workers under the age of 15; minimum lowered to 14 for countries operating under the ILO Convention 138 developing-country exception; remediation of any child found to be working. FORCED LABOUR: No forced labor, including prison or debt bondage labor; no lodging of deposits or identity papers by employers or outside recruiters. WORK PLACE SAFETY ANY HEALTH: Provide a safe and healthy work environment; take steps to prevent injuries; regular health and safety worker training; system to detect threats to health and safety; access to bathrooms and potable water.

Community Institute Of Management Studies

Page 12

DISHA DESIGNS PVT LTD FREEDOM OF ASSOCIATION AND RIGHT TO COLLECTIVE BARGAINING: Respect the right to form and join trade unions and bargain collectively; where law prohibits these freedoms, facilitate parallel means of association and bargaining. DISCRIMINATION:

No discrimination based on race, caste, origin, religion, disability, gender, sexual orientation, union or political affiliation, or age; no sexual harassment. DISCIPLINE:

No corporal punishment, mental or physical coercion or verbal abuse WORKING HOURS:

Comply with the applicable law but, in any event, no more than 48 hours per week with at least one day off for every seven day period; voluntary overtime paid at a premium rate and not to exceed 12 hours per week on a regular basis; overtime may be mandatory if part of a collective bargaining agreement. REMUNERATION:

Wages paid for a standard work week must meet the legal and industry standards and be sufficient to meet the basic need of workers and their families; no disciplinary deductions. MANAGEMENT SYSTEM FOR HUMAN RESOURCES: Facilities seeking to gain and maintain certification must go beyond simple compliance to integrate the standard into their management systems and practices.

Community Institute Of Management Studies

Page 13

DISHA DESIGNS PVT LTD HEALTH AND SAFETY:

We follow a strict code of Health & Safety practices at conditions in the workplace and beyond. The code is monitored continually by internal management reviews, which involve representatives from all areas of the business. The group also reviews and updates the code regularly. Ensuring that all legislation and recommended practice is complied with. We constantly strive to remain eco-friendly by adhering to the highest international standards of manufacturing, effluent treatment and by using azo-free dyes and chemicals to ensure the welfare of our consumers and the sanctity of our natural environment. THE ENVIRONMENT: Good environmental practice has always been a prime consideration in DISHA DESIGNS development, leading us to seek practical solutions to avoid the production of waste. Our business activity inevitably has an impact on the environment. We seek to minimize this impact as far as possible by operating a policy of sustainable development and constantly researching new ways to reduce pollution, wastage and the amount of resources used, while recycling as much as we can. We view all environmental regulations and legislation as the minimum standard to be attained and strive to exceed them significantly where possible as the needs of the retail industry have changed. DISHA DESIGNS has worked closely with our retail partners to develop economic and environmentally friendly solutions to their waste problems. IN THE COMMUNITY: We take our responsibility to contribute to the community in which we operate seriously. We make every effort to support our staff and the wider society in improving our local community. The company has always taken an active role in local communities in which it operates, supporting many worthy causes. DISHA DESIGNS recognizes that its employees have an important role to play within the wider community and seeks to provide every effort to support its staff with charitable

Community Institute Of Management Studies

Page 14

DISHA DESIGNS PVT LTD endeavors and local community initiatives. These activities have included promoting and sponsorship of individual and social activities, fund raising for hospitals and schools and coordinating with aid agencies and local authorities for projects around the nation. CORPORATE VALUES: We are committed to actions to restore and preserve the environment. We are committed to developing safe and clean technologies using the best environmental practices. We are committed to minimizing waste and pollutants, conserving resources, and recycling materials at every stage of the product life cycle. We will continue to work with customers and public authorities, vigorously pursuing the development, and implementation of improved technologies and products by minimizing their impact on the environment. We will develop effective methods and procedures, and will promote a culture in which all employees share this commitment. In this way, we aim to have an environmental performance we can be proud of, to earn the confidence and respect of customers, shareholders, and society at large, and to contribute to sustainable development. FUTURE INITIATIVES: DESIGNS PRIVATE LIMITED plans to invest Rs 1,100 crore in Maharashtra for setting up fabric and garment making facilities. The company signed a memorandum of understanding with the Government of Maharashtra. New facilities will come up at Tarapur, Islampur, Ichalkaranji, Latur, Nanded, Osmanabad and Amravati. About 32,000 direct and 50,000 indirect jobs will be created. The company has Rs 400 crore as equity capital, the balance will be obtained as debt, which has already been tied up. Yarn dyeing and fabric processing will see an investment of Rs 450 crore each while garment manufacturing will get Rs 200 crore. Production at two of the garment plants at Osmanabad and Ichalkaranji in Maharashtra has already started. The greenfield units at Tarapur, Islampur, Latur and Nanded would raise the companys daily fabric processing capacity by 500,000 metres and garment capacity by 100,000 units

Community Institute Of Management Studies

Page 15

DISHA DESIGNS PVT LTD NEW TIE-UPS: 1. Acquisition of Garment Business of Leela Scottish Lace (P) Ltd. Highlights of Leela Lace Garment business Established Garment Manufacturer and Exporter for over 30 years Export of Garments to US Customers like Wal-Mart Store Inc., The GAP, banana republic, Ann Taylor Abercombie and Fitch Trading Co etc. 16 factories at different locations at Bangalore, Chennai, Thiruvananthapuram, Kochi Over 16,000 workers Capacity of more than 50,000 pieces per day Export of Rs. 380 crores for FY07 with EBIDTA of Rs. 40 crores

Total consideration of Rs. 155 crores for acquiring Garment Business funded through Equity of Rs. 38.75 crores from DDPL & Term Loan of Rs. 116.25 crores from EXIM Bank of India. Opportunities for the Group to cater all segments of Garments with expanded capacities and new facilities. 2. Acquired the garment manufacturing unit LNJ Apparel of RSWM Ltd Acquired the garment manufacturing unit LNJ Apparel of RSWM Ltd, an LNJ Bhilwara group company for Rs 255 million in October 2007. The unit is located at Bangalore having capacity of 800 pieces of garments (casual and formal trousers). 3. Acquired Garment Business of Maryan Apparels Private Limited Acquired the garment unit of the Company for Rs. 147.40 million in March 2008. The unit is located in Trivandrum, having a manufacturing capacity of 5,000 pieces per day.

Community Institute Of Management Studies

Page 16

DISHA DESIGNS PVT LTD ADDITIONAL UNITS :

Setting up of the largest textile weaving, processing and garmenting facility under a special MOU signed with the government of Maharashtra with an investment of USD 250 million.

The project entails:

million meters per day capacity textile mill to be operational by Oct 2008.Setting up of garment manufacturing facility with a capacity of 50,000 pieces per day. This mill will enable the group to achieve economies of scale which will compete with the Chinese prices. DDPLs capacity (Post expansion) Fabric - 0.7million meters per day Garments - 1, 50,000 pieces per day TECHNOLOGY

DISHA DESIGNS PRIVATE LIMITED has partnered with Datatex and SAP to implement a companywide Enterprise Resource Planning tool (ERP) to cover all textile and garmenting processes under one roof. Datatex specializes in the Textile and Garment industry. Today there are over 11500 workstations using datatex ERP in 38 countries in 14 different languages. Its customers include some of the worlds largest and most important textile manufacturers. Datatex serves its international customers through its offices in Italy, Israel, the USA, Germany and Switzerland. The financial expertise will come from SAP through their SAP FICO module. The ERP will sit on state of the art IBM servers which will be housed in fully redundant in-house Data Center in the Doddaballapur facility

Community Institute Of Management Studies

Page 17

DISHA DESIGNS PVT LTD 3.4.5 VISION AND MISSION: VISION: Be a Complete Fashion Apparel Company focused on Total Customer Orientation, attaining a Position of Pride for stakeholders through creation of Congenial Business Environment, offering Products and Services Par Excellence MISSION: Most innovative sought after Fashion Apparel and Fabrics Manufacturer. Most dependable for shortest turnaround time. Most reliable for quality, service and deliveries. Most permanently bonded with customers, suppliers and other stake holders. Most valued employer. Most looked up to for transparency, governance and social responsibility.

Community Institute Of Management Studies

Page 18

DISHA DESIGNS PVT LTD

3.5 PRODUCT PROFILE

The main business of the parent company are manufacturing of Fabrics and Apparels:3.5.1 FABRIC:

Reception of fabric Take 30cm of fabric of each roll for shrinkage and wrinkle free test

Fabric inspected (100%) 6&4point system Take fabric of 10cm for center selvedge variation Name the different shades of lots

Store the fabric (shade wise & brand wise)

Issue the fabric as per the consumption

Every fabric in the DISHA DESIGNS collection must pass the ultimate comfort test. Thats why we take the time and expense to ensure it stays so unbelievably soft and comfortable. Our commitment to genuine DISHA DESIGNS quality shows in the fabrics we use. Along with our incredible fabrics and size offerings, at DISHA DESIGNS you'll find color! Vibrant and subdued, classic and contemporary, be on the watch for the new Summer-Monsoon collection to unfurl shortly. DISHA DESIGNS is a leading supplier of quality fabrics worldwide. We at DISHA DESIGNS understand the needs of this exciting industry and are committed to supporting our

Community Institute Of Management Studies

Page 19

DISHA DESIGNS PVT LTD customers requirements. Our line combines quality and style with an extensive offering of mens styling. You're sure to find the perfect jacket while browsing through our on-line catalogue. We offer a large variety of fabrics to choose from and pricing options to fit every budget. We feature premium Shirting, Suiting, Voiles and Fashion Garments - all of which co-ordinate wonderfully with every fabric. 3.5.2 APPAREL: Comfortable, pure and simple - thats what the Apparel Collection from DISHA DESIGNS is all about. Great clothes in easy, contemporary styles made from soft, durable fabrics that youll enjoy wearing to the office, on the road and over the weekendwhenever and wherever your active life takes you. Our collections are made up of true wardrobe essentials for todays work environment. Whether you need a uniform for your team, a gift or program item, DISHA DESIGNSs apparel collection has just the right looks to fit both casual and more formal occasions. The corporate casual collection reduces the time and effort spent in looking great with natural coordinating combinations you'll love for both work and leisure. In this collection of DISHA DESIGNS apparel, we're proud to offer apparels of the highest quality, with construction details that are evident in every style we make. Our styles have the look and functionality of outdoor apparel, but are made in everyday friendly fabrics that easily transition into the workplace. And the best part is, we're priced right. Value is a large part of the equation that's kept the DISHA DESIGNS Apparel Collection so popular over the years. You can afford the best! For the most comprehensive selection of quality corporate casual apparels, take a close look at our collection.

Community Institute Of Management Studies

Page 20

DISHA DESIGNS PVT LTD

ORGANIZATION STRUCTURE
Organization structure is the frame work that defines reporting relationship between different positions within the organization. Organization structure facilitates in allocation of resources, delegation of authority and in giving a definite direction to the corporate strategy of the organization. The issues involved in evolving an organization structure include authority, centralization or decentralization and span of control. ORGANIZATION CHART:

BOARD OF DIRECTORS

Community Institute Of Management Studies

Page 21

DISHA DESIGNS PVT LTD

CHAPTER-4 FUNCTIONAL DEPARTMENTS

4.1 Human Resource Department 4.2 Production Department 4.3 Maintenance Department 4.4 Industrial Engineering Department 4.5 Quality Control Department 4.6 Finance Department 4.7 Safety Department

Community Institute Of Management Studies

Page 22

DISHA DESIGNS PVT LTD 4.1 HUMAN RESOURCE DEPARTMENT: HRM means employing people, developing their resources, utilizing, monitoring and compensating their services in tune with the job and organizational requirements with, to contribute the goals of the organization, individual and society. 4.1.1 IMPORTANCE OF HRM: HRM plays a crucial role in the development process of modern economics Arthur Lewis observed, There are great differences in development between countries with seem to have roughly equal resources, so it is necessary to enquire into the difference in human behavior it is often felt that though the exploitation of natural resources, availability, physical and financial resources and international aid play prominent roles in growth of modern economics, none of this factors is more significant than efficient and committed man power, it is in fact said that the development comes from the human mind. 4.1.2 ROLE OF HR: HRM plays a major role in the management of an organization human resource plays a crucial role in the conversion process of input into outputs .Product design, quality maintains, rendering services etc. Depend upon the efficiency of human resources similarly, human resources plays critical role in marketing the products and services human resources also play significant Role in managing finance and managing information.

Community Institute Of Management Studies

Page 23

DISHA DESIGNS PVT LTD 4.1.3 ORGANIZATION SETUP OF HUMAN RESOURCES DEPARTMENT:

HR department maintains staff relationship with other department and it has line relation within itself .HR department in various organization have different unit as shown figure. This department employment unit, HR development unit, salaries and welfare units and industrial relation unit. The HR is normally headed by chief HR manager who is assisted by employment manager, HR development manager, salary and welfare manager and industrial relation manager, employment manager is assisted by assistant manager in charge of job design and analysis, human resources planning, recruitment and selection. HR development is assisted by assistant manager in charge of performance appraisal, training, management development, carrier planning and development. The salaries and welfare manager is assisted by assistant manager in charge of managerial compensation, employees salary, convenience and like.

Community Institute Of Management Studies

Page 24

DISHA DESIGNS PVT LTD All this managers work as a team and help in managing HR department of an organization most efficiently. DISHA DESIGNS FASHION ltd. maintain a good HR department where theory provide various benefits to the employees working in the organization , Benefits here refers to ESI, provident fund, Gratuity , yearly bonus etc.. .. They even provide training to the workers who are newly joined in the organization for the period of one Month and then the new employee will be put to the department. This organization contains skilled and unskilled and semi skilled workers. 4.1.4 BENEFITS GIVEN BY DISHA DESIGNS PRIVATE LIMITED COMPANY TO ITS EMPLOYEES ARE: Provident fund: 12% employer share and 12% employees share (as per companies act).

ESI: 1.75 % is employee contribution and 4.75% employers contribution. Gratuity: Gratuity on completion of the mandatory period will be paid on Basic + Dearness Allowance divided by 26 working days into 15 days into the number of years worked. Leave: This benefit for the employee is calculated for every 20 working days 1 day leave can be availed. Attendance Bonus: If the employee is present for full 26 working days then he would be given Rs.150 or 200 /- as per the company rules. Yearly Bonus: The company pay 8.33% of bonus to employees yearly calculated on Basic and D A. In this organization the Employees gets the Salary up to Rs.15000/- and the employee one who gets above Rs.15000/- will be provided Insurance Med claim Policy.

Community Institute Of Management Studies

Page 25

DISHA DESIGNS PVT LTD 4.1.5 WELFARE FACILITIES: The employees welfare is the focus of the company and other than providing good and safe drinking water, clean toilets, clean eating area, other facilities being provided are: 1) Canteen 2) Ambulance Room 3) Creche A .FREEDOM OF EXPRESSION: The Company has also encouraged the employees to express his/her opinion collectively or otherwise to the immediate Supervisors or the Management.Suggestion Box are placed in key locations where in the employee wants to keep his/her anonymity can also drop his suggestion, complaint or opinion. A committee also exits for the persons who want to speak out or give opinion on the identified areas by the formation of: Health and Safety Committee Welfare Committee Sexual Harassment Prevention Committee Canteen Committee

4.1.6 HUMAN RESOURCE DEPARTMENT: JOB OBJECTIVE:

Work organizing, maintenance and improvement, sales growth and team building. RESPONSIBILITY:

1. To Recruit, train and get the job description approved in a days from the date of requirement for any post in the company.

Community Institute Of Management Studies

Page 26

DISHA DESIGNS PVT LTD 2. To achieve companys target through effective monitoring. 3. Creating corporate culture. 4. Conducting regular meeting. 5. Establishing database of placement firms. 6. Creating new Outlook, Approach & Strategy and Systems. 7. To get the Approval from the management before implementing any concepts. 8. Computer Maintenance and Housekeeping. GRIEVANCE POLICY: 1. Grievance means anything that an employee thinks or feels that it is wrong generally accompanied by an actively disturbed feeling. 2. Grievance is a complaint affecting one or more persons and the complaint can be either oral or written dissatisfaction, which is mostly related to work and is brought to the notice of the management. 3. The employee must treat every employee with respect and dignity. The management must strive to foster an environment where a worker is free to express his/her grievance. 4. The management must communicate this policy during the new employees induction/ Orientation and at ongoing management meetings. 5. The management should ensure that no employee will be punished for reporting their grievance. 6. The management must ensure that the personnel grievance cases should be kept confidential.

Community Institute Of Management Studies

Page 27

DISHA DESIGNS PVT LTD 7. A large number of workers grievances arise due to bad and unhealthy working condition in the factory and difference of opinion on any particular point between the management and the workers. 8. Reporting procedure. 9. The management should form a grievance committee in the factory consisting of four male and five female members from the workers side as workers representative. Investigation: If the grievance is received, the management immediately investigates the allegation. The investigation will be conducted discreetly by a qualified person. Grievance committee should handle a grievance in the following manner:a) Defining the nature of the grievance. b) Getting all the relevant facts about the grievance. c) Analysis the facts. d) Taking an appropriate decision after a careful study and consideration of the facts. e) Communicating the decision to the aggrieved workers. 1. No employee of the management is exempted from this policy, as it applies to workers, staff and all others.

Recruitment and Promotion Policy:

1. This policy provision on recruitment and promotion ensures that the management judges the individual workers based on the persons ability to perform the job as well as the Occupational Qualification. 2. The management is committed to equal treatment of all individuals for the job opportunities or promotions regardless of race, color, sex, religion, marital status, gender identity or any other factors that are not directly related to the job.

Community Institute Of Management Studies

Page 28

DISHA DESIGNS PVT LTD 3. The management ensures that for workers who perform the same task, the entry pay is the same for equivalent skill, education and experience. a. The management ensures that the worker is given the appointment letter with all statutory benefits from the very first day of recruitment after establishing the age to be above 18 years old with a legally accepted proof of age. b. The management ensures that no form of compulsory labour, particularly prison labour or indentured labour is tolerated. c. The management ensures that all workers including new recruits are paid at least the minimum wages as per the legal wage structure, besides the management also ensures that the working hours are within the limits specified as per the local labour laws. d. The management encourages promotion for existing employees by communicating new openings and vacancies to them. e. The management ensures that workers qualified by length of employment service and performance criteria are given the opportunity.

SWOT ANALYSIS OF HRM:

Strengths: Well trained man power Well defined team objective Good cooperation between management and staff Well defined human resource department strategies

Community Institute Of Management Studies

Page 29

DISHA DESIGNS PVT LTD Weakness: Performance appraisal system still needs to develop in the company. HR department having the limited sources of the human resource that needs for the top positions

Opportunities: Company have the large sources for the recruitment that can bring more talented human resource to company in the future period Company can adopt the modern training and development facilities for its employees because of existence of the highly supportive management system. The cost of the human resource can be reduced in DISHA DESIGNS by adopting the effective strategies.

Threats: Increased competition in the market with other domestic producers. Obsolescence of existing technology.

Community Institute Of Management Studies

Page 30

DISHA DESIGNS PVT LTD

4.2 PRODUCTION DEPARTMENT:

4.2.1 STRUCTURE:

MANAGER

DEPUTY MANAGER ASSISTANT MANAGER ADMINSTRATION ASSISTANT -1 ADMINSTRATION ASSISTANT -2 ADMINSTRATION ASSISTANT -3 HELPERS/PEONS

Production department is the most important part of any manufacturing unit like DISHA DESIGNS. In other words, it is the heart of the organization. It is a tough task and it has to be performed carefully. DISHA DESIGNS PRIVATE LIMITED has got a well structured production department with experts and skilled personnel throughout the process chain.

Community Institute Of Management Studies

Page 31

DISHA DESIGNS PVT LTD In production department process goes on through 3 different sections they are: Cutting Section Stitching / Batch Finishing Section

4.2.2 CUTTING SECTION: This department will be under the control of Factory Manager and the materials will be provided here from the Fabric Store and then the process like Laying, Marking, Cutting, Numbering, Fusing, Bundling, and then issue to batch for the further process or for Stitching.

Community Institute Of Management Studies

Page 32

DISHA DESIGNS PVT LTD 4.2.2 THE CUTTING SECTION FLOW PROCESS CHART:

Community Institute Of Management Studies

Page 33

DISHA DESIGNS PVT LTD 4.2.3 STITCHING /BATCH:

After the end process of the Cutting section the immediate next process goes to the Batch where the stitching process proceeds on in the section, Here in this section the Batches will be divided into different parts for stitching as per the requirements of the new styles / Designs of the Mens wear and Ladies wear Shirts. The process in the Batch goes on into four parts of stitching they are as follows: Back Aided Sleeve Front Assembly This section will be under the control of the Production Manager. In a Batch nearly 30 to 40 operators will be there.

Community Institute Of Management Studies

Page 34

DISHA DESIGNS PVT LTD 1. BACK AIDED:

In this, the operation of the shirts will be 3 parts stitching of the back part of the shirts, it follows like this: o Mark or Dart - Helper o Dart Marking S/N {Single Needle } o Edge Stitch on dart S/N o Join premises seam pieces {5 thread over lock } o Edge stitch on premises seam S/N o Attach Yoke to back S/N o Top Stitch at Yoke attach 2. SLEEVE: In this the Shirts Sleeves stitching process goes on: o Mark bind Sleeve vent Helper o Bind Sleeve Vent o Press Sleeve placket Ironing o Small Sleeve placket S/N o Attach Big Sleeve placket S/N o Tack Sleeve placket o Serge end plackets -3 thread o Over lock plackets at ends

Community Institute Of Management Studies

Page 35

DISHA DESIGNS PVT LTD 3. FRONT: Here the shirts front part of stitching goes on in the process: o Mark for front dart Helper o Front dart marking S/N o Edge Stitch on dart S/N o Join premises seam {5 thread over lock } o Edge Stitch on premises seam S/N o Press front Plackets Iron left o Join outer Plackets S/N o Press front inner Iron right o Join plackets S/N o Attach inner to outer placket S/N o Sew inverted pleats S/N o Attach left side frt placket o Attach right side frt placket

Community Institute Of Management Studies

Page 36

DISHA DESIGNS PVT LTD 4. ASSEMBLY: This process is the last process in the batch for stitching after the stitching of Back, Sleeve, Front of the shirts & then Assembly will be done through matching all three bundles through following process: o Join shoulder S/N o Top stitch on shoulder S/N o Attach collar to body S/N o Label attach to neck S/N o Collar finish S/N o Match sleeve to body Helper o Attach sleeve to body - {5 thread over lock } o Serge side seam o Match stuff to sleeve Helper o Cuff attach o Edge stuff on cuff o Bottom Hemming S/N o Set sleeve to Arm Hole

Community Institute Of Management Studies

Page 37

DISHA DESIGNS PVT LTD 5. FINISHING SECTION: This is the final section in the production department where after the stitching of the shirts it comes to the final output of the products in which the process will be done in the finishing section, the process after the sewing is as follows:

Community Institute Of Management Studies

Page 38

DISHA DESIGNS PVT LTD After the final Inspection the products go to the dispatch department where the Order Closing Report (OCR) and Total Account will be taken by them and also inward and Outward Accountability will be maintained by them, and at last then to the Shipment. Most of the products go through Shipment and also through Airways through the export countries. The countries are like U.S.A, Europe, Hong Kong, China, Mexican, Russia etc. More exports from this company is to U.S.A and Europe as there are no there are no garments in those countries and Average exports to Hong Kong ,China has they have Garments in their countries ,but they are less in numbers . 6. RECENT STYLES:

Ladies Style:
Artemies Rieta Inka

Gents Style:
Felodisfia

SWOT ANALYSIS OF PRODUCTION DEPARTMENT Strengths:

Domestic Market consumption (due to its own population). The new age creative and risk taking entrepreneurs. Use of latest technology which produces high quality multi-fiber raw material.

Weakness:

The increased global competition due to WTO policies. Use of outdated manufacturing technology from the low end suppliers. Inefficient supply chain management.

Community Institute Of Management Studies

Page 39

DISHA DESIGNS PVT LTD

Opportunities:
The western countries are now setting up their manufacturing units in India which single handedly opens up a wide array of possibilities for all the stakeholders within the textile industry. Experts believe that the golden era of Chinese textile and apparel exports is over and the production base of global textiles is gradually shifting from China to India, Pakistan and other low cost destinations.

Threats:
Even though experts claim that China is past its glorious days, still one cannot afford to take china lightly and has to keep in mind the capability of Chinese exporters to supply quality products at cheap prices. Indian textile exporters cannot afford complacency and need to be on their toes for any changes within the international trade community.

Community Institute Of Management Studies

Page 40

DISHA DESIGNS PVT LTD

4.3 MAINTANANCE DEPARTMENT:

MAINTENANCE MANAGER

SENIOR MECHANIC

MECHANIC

Safety is one of major elements which an organization has bear. Safety here in this context refers to safety of the Machineries in the organization. If any problems arises in the organization machinery the immediate action will be taken by the this Maintenance Department like Loose Stitch, Batch setting (when style changes for the shirts) and Always one Mechanic & one Electrician will be present in the Batch, and also one Mechanic & one Helper will be there near the Boiler, Iron Table, Clech Motors, Tube lights, Fusing Machine, Cutting Machine. In this department there will be two Heads one for the Mechanical and the other for Electrician. From this department 80% of the employees will be present in the Production department for the machineries problem arises in the dept. and the other 20% employees will be in Finishing Department (for the Kaja & Button Machines) Boiler ,Generator etc & other places in the organization . For any Machinery Spare parts replacement like Scissors, trimmers, Bobbin Case etc. and other machinery spare parts replacement permission will be given by this dept by checking its existence or present scenario and if its not working then the permission for the exchange of machinery parts from the Stores Department . This department also maintains the Generator Operations where in case of Power cut, they immediately on or Access the Generator. They Report daily regarding the Generator whether it runs or does not the report will be made.

Community Institute Of Management Studies

Page 41

DISHA DESIGNS PVT LTD

4.4 INDUSTRIAL ENGINEERING DEPARTMENT:

In I.E.D (Industrial Engineering Department) there will be one Senior I.E Manager and a Factory I.E Manager, Under them Assistant I.E who observe the activity in the Batch production per and do the time study or analysis of the Operators in the Batch . Firstly in this department the I.E prepare an OB (Operation Bulletin) where it consists the operations that have to made, how the process goes on, how it should go on etc. and other operation plans will be there in the Operation Bulletin. The Activities of the I.E are as followed under: Time Study Operator Capacity Method Study Bundling Movement Operators Grading

SAM [Standard Allowed Minutes] is where checking the Operators capacity or efficiency in the work or measuring the operators capacity through analyzing his/her capacity for the minutes or seconds, for example taking one operators time of completion of the piece in the given period/ time or checking the completion of per piece with time taken and measuring his efficiency per hour or per days output, It will be measured by considering the Operators name Machine Used and time taken(may be 0.35 seconds per piece), This is also called as Time Study. Threads Consumption, Trims Consumption etc records will be maintained by the I.E. Department. The Operators Grading will be done by this department according to their work performance after measuring there efficiency & capacity of the operators. The wages per day will be fixed according to their performance performed. The grading will be like A*, A+, A, B, C.

Community Institute Of Management Studies

Page 42

DISHA DESIGNS PVT LTD 4.4.1 RATE LIST OF WAGES FOR THE GRADE: Sl..No 1 2 3 4 5 Grade A* A+ A B C Wage per day 170 180 160 170 150 160 150 146.3

Sl..No 1

Grade

Wage per day

Helpers, Trainee Tailors, Dispatch 141.35 & Trimmers

2 3 4 5 6 7 8

Checker A Checker B Ironer A Ironer B K/B Operator A K/B Operator B Packer

150 146.3 150 146.3 160 150 141.35

I.E. Department also does the reports and submits to the Head Office Daily and Monthly basis, the reports are: Daily Production Report (DPR) o Daily Cost Report (DCR) o Style Productivity Report (SPR) o Monthly Productivity Report (MPR)

Community Institute Of Management Studies

Page 43

DISHA DESIGNS PVT LTD

4.5 QUALITY CONTROL / MANAGEMENT:

Quality Control /Management is the section where the quality of the production products will be checked and analyzed by doing Internal Auditing in the Organization. For the production output auditing will be done for example for 100 pieces 20 pieces of sample piece pick. Then each copies measurement evaluation and Quality Audit. Quality Auditor considers majors and minors defining the samples. 4.5.1 PROCESS OF THE INTERNAL AUDITING: Production Piece Audit i. ii. iii. Stitching Quality Audit Construction Audit Measuring Audit

Washing Progress and Unwashed Program (depends upon Buyers instruction) i. ii. To check Washing processing correct or not against the samples. To see the Hand feel of the Garment.

Kaja Button and Snap Program

First initial production piece check against the kaja pattern & then precede the bulk production kaja and button. Ironing Programs

Which type of ironing standard required the buyer standard will be provided through the requirement of the buyers Inside Checking

First lot 100% inside Quality Auditing will be done.

Community Institute Of Management Studies

Page 44

DISHA DESIGNS PVT LTD Top side Checking

First lot 100% inside Quality Auditing will be done. Presentation Checking

To check the Garment presentation either accepted or not accepted at visual and evaluate of each side 3 pieces measuring colour wise. Packing Process

First tag attaching size wise and color wise and P.O [Production Order no.] There are two types of packing they are: i. Assorted : means ratio wise (XS, S, M, L, XL, 1XL, 2XL, i.e. like small, medium, large, extra large) ii. Solid: Single size and single colour packing method.

Methods of Packing and Cottoning depends upon buyers requirements. Final Auditing

This is the last stage of the Auditing where Quality Audit, Measurement Audit, Tag Audit, Ratio Audit will be done. For Auditing in the Organization Quality Auditor will be present in the Finishing section and Quality Controller will be there in the Batch level.

4.5.2 TYPES OF AUDIT: In and Online Audit Internal Audit External Audit (Production stitching level) (Up to packing, complete) (Buyers Quality Auditor does it)

Community Institute Of Management Studies

Page 45

DISHA DESIGNS PVT LTD

4.6 FINANCE DEPARTMENT:

As we all know success of any organization depends on the efficient financial management. Finance is the life blood of each and every organization to use significantly the financial resources to effectively stay in the modern competative world for every organization or business entity has to divide their financial resources such that it meets all functional department obligations. DDPL Ltd have got Finance Manager, who heads Account officer, Accounts supervisor, Clerks, Cashier and officeboys. Finance means acquisation of funds and proper utilization and allocation of funds in a proper way. Finance plays a vittal role in the development of any business. Those financial development of any business will be largely depends upon the effective Finance management. For this carry out, the Finance manager plays a crucial role in formulating financial plan, decision making and strategy for the maximum utilization of the financial resources. Earlier the role of the financial managers was only limited to raising the funds and maintaining the books of accounts, but now the trend has been changed, the financial manager has wide scope in the present senario and he plays a vital role in decision making, costing, Budgeting etc Managing finance is the major factors that every organization face because too much financial investment or too less investment can put company into profit/loss.Therefore every company has to prepare budget to know the financial resources requirement for present and future, it helps in preparing financial report and shows the financial position to there creditors and Government.

Community Institute Of Management Studies

Page 46

DISHA DESIGNS PVT LTD STRUCTURE OF FINANCE DEPARTMENT

MANAGER

DEPUTY MANAGER

ASSISTANT MANAGER ACCOUNT ASSIST.II ACCOUNT ASSIST III

CASHIER

ASSISTANCE/HELPER

4.6.1 OBJECTIVES OF FINANCE DEPARTMENT: 1. To avoid future risk. 2. To provide necessary working capital to the daily operations. 3. To ensure proper allocation of funds. 4. To ensure financial assistance to departments and employees whenever needed. 5. To keep proper account of the financial transactions of the organizations.

Community Institute Of Management Studies

Page 47

DISHA DESIGNS PVT LTD 4.6.2 FUNCTIONS OF FINANCE DEPARTMENT: 1. 2. 3. 4. 5. 6. 7. To prepare the financial statements and publish them every year. To raise the funds required by the organization. To allocate and utilize the funds properly. To maintain the co-ordination among all the departments. To receive the payment from the parties to whom goods have been sold. Accounting of sales and sales realization. Reciept of cash, cheque and bank drafts etc and issue of official reciepts for the same. 8. Maintainance of Journals, expence ledger and general ledger and other books of accounts. 9. Preparation and submission of invoice to the customer for payments.

10. To pay in time to the parties from whom the materials are purchased. 11. Operation of bank accounts. 12. Registration and scrutiny of sale orders pertaining to equipment and spare parts.

SWOT ANALYSIS OF FINANCE:

Strengths: 1. High financial growth 2. Consistent positive return on the investment 3. Competitive finance heads at the lead 4. Well build strong audit team Weakness: 1. DDPL needs to be more optimum utilization of the various sources of the funds and that enables to company to avoid the risky investments. 2. DDPL is taking more funds from financial institutions rather than raising funds by its own through equity and preference capital.

Community Institute Of Management Studies

Page 48

DISHA DESIGNS PVT LTD Opportunities: 1. Growth rate of Domestic Textile Industry is 6-8% per annum. 2. Large, Potential Domestic and International Market. 3. Product development and Diversification to cater global needs

Threats: 1. DDPL having the opportunities raise new sources of the funds 2. Company also having the opportunities to invest the funds in the new segments this can enable the company to achieve more profits in the future

Community Institute Of Management Studies

Page 49

DISHA DESIGNS PVT LTD

4.7 SAFETY DEPARTMENT:

Safety is very essential to reduce accidents. Safety is one of major elements which an organization has bear. Safety here in this context refers to safety of the workers working in the organization.

4.7.1 HEALTH AND SAFETY:

The Company has provided an environment, which is safe and Hygiene for the employees. All employees are covered under the state ESI scheme & may use the facilities. Illness or Injury: If the employees fall ill of gets injured the company takes the responsibility for getting the medical attention required. First Aid Kits: These are available in all the departments with for treatment and have the persons identified for this. Fire Safety: Persons have been trained from various departments and the list of those who trained is put on the Notice board. Evacuation Drill: It is conducted as per schedule every month to make the employees aware of the evacuation routes just in case there is break out of fire. Ambulance Room: There is an availability of an ambulance room for the employees to avail the facility of a doctor who visits on a planned schedule. 4.7.2 PERSONAL PROTECTIVE EQUIPMENT (PPE): Employees are provided with protective gear depending on the machines they use for individual safety. For example:-Earplugs, Masks, Aprons, Gloves, Head Gears. Safety devices are also added onto the machines or provided for the workers safety such as Eye guards, Needle guards, Rubber mats. Monthly once the training will be given to the employees.

Community Institute Of Management Studies

Page 50

DISHA DESIGNS PVT LTD 4.7.3 ENVIRONMENT POLICY: DDPL are committed to minimizing the impact of our production and business activities on the environment by identified the significant aspects. The Organization strives to involve all interested parties by means of Direct Communication for a better Environmental Management System [EMS]. The major Environmental pollutants (Wastes) and the mitigation measures are as follows: Solid Waste Liquid Waste Gaseous Waste Noise Pollution

Community Institute Of Management Studies

Page 51

DISHA DESIGNS PVT LTD

Chapter-5 McKinseys 7S Framework:

The 7-s frame work of Mc-Kennys is a management model that describes how one can holistically and effectively organize a company. Together these factors determine the way in which a corporation operates. Managers should take into account all seven of the factors to be sure of successful implementation of a strategy- large or small. They are all independent, so if you fail to pay proper attention to one of them, it can bring the others crashing down around you. On top of that, the relative importance of each factor may vary over time.

Community Institute Of Management Studies

Page 52

DISHA DESIGNS PVT LTD Those seven elements are distinguished in so called hard Ss and soft Ss. The hard elements are feasible and easy to identify. They can be found in strategy statements, corporate plans, organizational charts and other documentations. The 3s across top of the model are described as Hard Ss Strategy: Thy direction and scope of the company over the long term. Structure: The basic organization of the company, its departments, reporting lines, areas of expertise and responsibility. Systems: formal and informal procedures that govern everyday activities covering everything from management information systems, through to the systems at the point of contact with the customer. The 4s across the bottom of the model are less tangible and more cultured and were termed as soft Ss by Mc-Kinsey Skills: the capabilities and competencies that exist within the company what it does best. Shared values: the values and beliefs of the company ultimately they guide employees towards valued behavior Staff: the people resources and how they are developed trained and motivated. Style: the leadership approach of top management and the companys overall operating approach.

7S AS APPLIED TO Disha Designs

1. STRATEGY: Their duties of being textile major DISHA DESIGNS PRIVATE LIMITED which has been recently going through a bad patch owing to reducing exports and falling margins is undertaking a business transformation in a bid to become a billion dollar company. The second criteria is Arvind ltd is now giving more focus to brands and retail which until now contributes 19% of total revenue. It will also move to become an integrated textile player by producing fabric as well as retailing it. Major emphasis would be on the value store format Mega Mart which is targeted to achieve Rs1000 crore sales in 3yrs. Other than that DISHA DESIGNS PRIVATE LIMITED plans to set up more formats by 2012.The strategy may work out to be rewarding for the company as it has a good portfolio of domestic and

Community Institute Of Management Studies

Page 53

DISHA DESIGNS PVT LTD international, and has been a national player the move also helps it toward off any risk it faces from the recession in exports markets.

2. STRUCTURE: DISHA DESIGNS PRIVATE LIMITED has adopted an organizational structure called the "Strategic Business Unit structure" Under this structure, a company groups under one business unit, distinct product groups comprise product groups targeted for distinct market segments and using distinctive technologies in the manufacturing process. A company puts each business unit under the command of a different person. The person heading a business unit is responsible for the effective and efficient operation of the unit. This pattern of organization allows the company to concentrate its energies on all the important business.

3. SYSTEMS: All the systems used in the company, to get things done, also needed change to keep pace with the changes in strategy and structure. These systems comprise performance appraisal and counseling systems, compensation systems, other planning and monitoring systems. We have thoroughly revamped all these systems to meet the new organizational demands.

4. SKILLS: Company is good at the designs of apparel which go along with the recent trend it has passionate young fashion designers with innovative skills who intend to give healthy competition.

5. SHARED VALUES: Shared values refer to the same guiding values amongst the employees. It explains what does the organization stand for and what it believes in. Its central beliefs and attitudes. It explains the vision, mission and goals of the company.

Community Institute Of Management Studies

Page 54

DISHA DESIGNS PVT LTD 6. STAFF: They follow different methods for recruiting the staff and workers. Telephonic Interview is followed for staff followed by meeting the heads of the branch. They follow a unique method to recruit the workers. The production heads visit villages and motivate them to join and so there are no processes which the workers have to undergo. Motivation may find a way by providing transportation facilities and frequent hikes.

7. STYLE: There the leadership journey starts with setting a clear direction, gaining commitment and aligning people, and ensuring passion driven execution in DISHA DESIGNS PRIVATE LIMITED operations

Community Institute Of Management Studies

Page 55

DISHA DESIGNS PVT LTD

Chapter-6 SWOT ANALYSIS

STRENGTHS: 1. DDPL has good brand image since from 27 years. 2. Company has competitive human resource with highly skilled and professionally qualified management. 3. Company is the largest Shirt manufacturing company in India. 4. Updated technology with increased soposticated machines for operations. 5. Wastes are disposed off well which makes the factory place more suitable and hygienic for working. 6. There are labour unions in the company which makes the atmosphere more Fertile for working. 7. Co- ordination between top- levels to lower level management is good. 8. Association with many good and reputed companies. 9. Good infrastructure for working. 10. Availability of Low Cost and Skilled Manpower provides competitive advantage to company. WEAKNESS:

1. Sometimes it is difficult in getting proper output from all the units.

2. Indian textile industry is highly fragmented industry. 3. Cost of maintenance is high 4. Unfavorable labor Laws.

5. Lack of training to existing and new employees.

Community Institute Of Management Studies

Page 56

DISHA DESIGNS PVT LTD OPPORTUNITIES: 1. DD Ltd has a potential demand in the International market for its products(shirts). 2. DDPL have good financial assistance from the both State and Central Government. 3. The company is getting more in numbers for the tie-ups and has acquired the garment manufacturing unit like LNJ Apparel of RSWM Ltd and Leela Scottish Lace (P) Ltd. 4. Product development and Diversification to cater global needs. 5. Elimination of Quota Restriction leads to greater Market Development. 6. Emerging Retail Industry and Malls provide huge opportunities for the Apparel, fabrics and other segments of the industry. 7. Greater Investment and FDI opportunities are available. 8. The company can well establish itself in the international market.

THREATS: 1. Changing of uncertain Government policies towards the garments. 2. Increasing number of competitors of the similar industries, Shahi exports, Gokulam exports, V K exports, etc..., 3. Exports business may not be very luerative, due to fluctuating exchange rates. 4. Raising labour cost and oil price may increase cost of production. 5. International labor and Environmental Laws. 6. To make balance between price and quality. 7. Competition from other developing countries.

Community Institute Of Management Studies

Page 57

DISHA DESIGNS PVT LTD

Chapter -7 FINDINGS, SUGGESTION AND CONCLUSION

7.1 FINDINGS: 1. Better working facilities are provided to workers as well as to management. 2. All departments are well structured with clearly defined objective. 3. Co- ordination between top- level to lower level management is good. 4. Company products are known for its quality. 5. Well maintained account keeping system 6. Nearly 90% of working is computerized and automated. 7. Continues process of productions. 8. Well structured distribution channel. 9. Employees are facing the problems of increasing job monotony and fatigue.

7.2 SUGGESTIONS: 1. Company should try to meet the future requirements of their valuable customers. 2. Company should improvise on their promotional activities to attract the new leads and prospects. 3. Company can implement Job enrichment and job rotation in its different departments to outcome employees monotony and fatigue. 4. On the job training and appraisal techniques should be improved to motivate the employees. 5. It should improve upon the export. 6. Disha designs can diversify its products into other areas of fabrics using its potential demand in the international market.

Community Institute Of Management Studies

Page 58

DISHA DESIGNS PVT LTD

CONCLUSION
DISHA DESIGNS PRIVATE LIMITED is well established & developing organization in India. Organization is more concerned about its employees & environment friendly policies. DDPL strictly follows the rules and regulations of the concerned Act. The infrastructure used in the organization, ethical values maintained by DDPL towards their long standing customers, working style of the organization, etc is good. All the sub departments of processing department like bleaching, dyeing, printing and finishing are working under laboratory instructions, so laboratory is playing a role of executive in quality control. All the schedules of bleaching, dyeing printing and finishing are prepared by the laboratory instead of related management or HR department. There is lack of human resource planning, lack of recruiting activities, lack of job analysis, compensation and reward system is not very much attractive and employees are not well motivated in DISHA DESIGNS PRIVATE LIMITED. One good thing of this department is that, the department will let the employees follow the rules and regulations set by the organization strictly. Attendance is strictly checked. Low attention is paid to this department by upper level management. The textile industry in India has gone through significant charges in anticipation of increased international competition. The industry is facing numerous problems and among them the most important once are those of liquidity for many organized sector units, demand recession and insufficient price realization. The long-range problems include the need for sufficient modernization and restructuring of the entire industry to cater more effectively to the demands of the domestic and foreign markets for textiles as per the needs of today and tomorrow.

Community Institute Of Management Studies

Page 59

DISHA DESIGNS PVT LTD

LEARNING EXPERIENCE

It was great experience that I got at DISHA DESIGNS Fashion Limited, Where I learnt many things about the functioning of the company in accordance with the present market trends. I being the student of MBA was learning only theoretical aspects, but I was not exposed to working environment. I came to know how theories are used to solve many problems, how management maintains relationship with workers and how they handle grievances. I came to know how to interact with the people of the organization. This helped in developing my knowledge. IED Manager, Mr.Niranjan and HR Manager, Ahila Kandaswamy, were very much cooperative in providing the information like the company reports and documents and other requirements for my project. The organizational study helped us to relate our theoretical knowledge with the practical scenario in the organization. It also helped to know how an effective strive, the organization makes to satisfy their valuable customers. The organization study helped to understand the organization principles, objectives and goals which the organization had applied. Though my period of stay was limited, I learned lots of things during my stay. The people

in the company were very co-operative and encouraged me by giving valuable information of the functioning department, which helped me to complete my project.

Community Institute Of Management Studies

Page 60

DISHA DESIGNS PVT LTD

BIBLIOGRAPHY Reports:
1. Annual reports of the Disha Designs Private Limited 2. Magazines BOOKS: 1. David A Decenzo, Stephen P Robbins,(2009),Fundamentals Of Human Resource Harold Koontz, Heinz Weihrich.,(2008),Essentials of management, 7 th Ed., New

Management ,8th Ed., New Delhi, John Wiley & Sons Ltd./Pg 25-60 2.

Delhi: Tata McGraw-Hill publishing company Ltd., 2008./Pg 122-150

3.

C.R.Kothari,(1985), Research Methodology, 2009, Delhi, New Age International (p)

ltd, Page 111

WEBILOGRAPHY: 1. 2. 3. www.textileindustry.com www.dishadesigns.com www.goole.com

Community Institute Of Management Studies

Page 61