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annual growth rate (CAGR) of about 15 per cent. India is the worlds largest consumer, second largest producer and fourth largest exporter of tea after China and accounts for nearly 30 per cent of global output and nearly 25 per cent of tea produced worldwide is consumed in India. Branded tea market accounts for nearly 55 per cent of the total market and is growing at about 20 per cent while the unbranded market is growing at 10 per cent annually. Top leading Companies
Hindustan Level Ltd Tata Tea Ltd Ducans Industries Wagh Bakri Ltd Goodricke Group Ltd Hasmukhrai & Co Girnar Food & Beverages P Ltd Sapat Packaging Industries.
Hindustan Unilever is the current market leader in terms of sales value with over 20 per cent market share; while Tata Tea is the leader in terms of sales volume with nearly 20 per cent market share. (Source: Report published by Associated Chambers of Commerce and Industry of India (ASSOCHAM)) In this segment there are 40 mid-size players having 80 brands among them. The remaining market is far more fragmented and shared between numerous small players. Tata Tea has Agni brand as key growth driver in the economy segment within packaged tea. Hindustan Lever has brands such as Taj Mahal, Red Label, Taaza, A1 and 3 Roses, which are all popular. While packet tea segment has more than 300 brands and is characterized by severe price competition, the teabag segment is a product category, which is not a mass product yet. The largest tea bag manufacturer in India which packs several of the leading tea bag brands Lipton, Taj Mahal, Tetley, Nestle, Double diamond etc estimates 7000 tons/annum as the tea bag consumption in the Indian with an annual growth rate of 20 per cent of which majority comes from the out of home segment. The current Indian tea bag market is similar to Russia in mid nineties when it was in nascent state and then showed a meteoric rise. It is estimated that by 2015 the Indian teabag market shall touch the figure of 15000 tons/annum.
Market leaders of the packaged teas viz. HLL and Tatas hitherto had not shown much interest in teabags but both of them have become aggressive in last three years, as they have realized the potential of this category. (Source:http://www.commodityindia.com/templates/more_articles.aspx?gid=All&fn=tea0409 11)