IS HERO REALLY A HERO"

SUBMITTED TO: PROF VIPIN KHURANA SUBMITTED BY: SACHIN JAIN (12BSP1061) SAJAL ARORA (12BSP1484) SAHIL CHOPRA (12BSP2233) ASHWINI KUMAR (12BSP0251) JAT

AKNOWLEDGEMENT
We take this opportunity to express my profound gratitude and deep regards to my guide Prof. Vipin Khurana for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which we are about to embark.

We are obliged to staff members of Hero Moto corp. showroom, for the valuable information provided by them in their respective fields. we are grateful for their cooperation during my research work.

Lastly, we thanks almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.

Table of Contents
Table of Contents ABSTRACT ................................................................................................................................... 4 STATEMENT OF PROBLEM ................................................................................................... 5-8 INTRODUCTION ..................................................................................................................... 9-20 OBJECTIVE OF THE STUDY ................................................................................................... 21 LITERATURE REVIEW ........................................................................................................ 22-23 STATEMENT OF HYPOTHESIS............................................................................................... 24 LIMITATION OF RESEARCH .................................................................................................. 25 DESIGN OF STUDY ................................................................................................................... 26 POPULATION OF INTEREST ................................................................................................... 27 SOURCES OF DATA .................................................................................................................. 28 METHODS AND INSTRUMENT USED.............................................................................. 29-32 DATA CODING ..................................................................................................................... 33-37 SUMMARY AND MAJOR FINDINGS ..................................................................................... 38 CONCLUSION ............................................................................................................................ 39 RECOMMENDATION FOR FURTHER STUDY ..................................................................... 40 REFERENCE SECTION .......................................................................................................... 41 END NOTES ............................................................................................................................. 42 BIBLIOGRAPHY ..................................................................................................................... 43 APPENDIX .......................................................................................................................... 44-50

Abstract
Hero Honda is a world leader because of its excellent manpower, proven from management, Motor extensive Company, dealer Japan. network, The efficient and supply chain and world-class products with cutting edge technology Honda teamwork commitment are manifested in the highest level of customer satisfaction, and this goes a long way towards reinforcing its leadership status. After Hero Honda divorce, it starts work on its Brand Identity! Hero Honda has been the largest manufacturer of two wheelers since a decade. With a market share of 60% in motorcycles and 43% in two wheelers, Hero Honda has been the leader by far. So, basically their 25 year old successful association has culminated in a sad divorce. So now we have to look about the future of Hero group and its strategies towards the market. This research report looks at various factors affecting consumers preference for a brand and finally ends with stating that the split between Hero Honda is going to affect Hero in terms of market share and sales.

Statement of the Problem

How often do we come across the news of companies ending a successful joint venture, very rare! Hero will now have to sweat a lot to maintain the market share of 44%. As a result, newspapers are anticipating two wheelers prices to fall in times to come. None, other than time can enlighten us.

With both companies deciding to end their 26-year old partnership, the question being asked is what may have caused the split? There are two likely reasons. One, the increasing cost of royalty and technology (R&T) and second, the growing presence and market share of Honda Motorcycle & Scooter India (HMSI), a 100% subsidiary of Honda. While people are wondering about how Hero will sustain their profits, market share and brand image; I would like to congratulate the Indian giant for the divorce with Japanese company which will only bring exhilaration into the market.
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The questions are open to Hero but the management is smart, experienced and veteran. They not only got their 26% share from Honda at 40% discount to the market rate, but also have gained expertise over the Japanese technology during their operations of 26 years. There was out rightly no need to piggyback the brand name Honda anymore which came with a huge royalty fee. The technology shared by Honda has now been learned and mastered by Hero during their long 26 years of marriage. The profits were now merely shared for customers sake for they love to see the two names HERO and HONDA together on their bikes. Although, the guild of the two names was giving maximum sales however was of limited value to the company. Do we buy Karizma, CBZ, Splendor, Hunk because they are Honda technology? Or because of the way they are positioned in the market? Benefits New Markets: The Hero Group will gain from dissolving the partnership with Honda Motor by being able to export more motorcycles and scooters around the world. Hero Honda, which has a 44 percent domestic market share, is currently limited to
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exporting motorcycles only to Indias neighbouring countries due to Hondas global presence. "We will be able to make our own global

presence felt in global markets," Hero Honda managing director

Pawan Munjal told a news conference. The Hero Group has been responsible for marketing and distributing Hero Hondas motorbikes while Honda mainly provided technology. Hero will now leverage the plus. Challenges After the exit of Suzuki from a joint venture, TVS Motors took many years to find its bearings. Will this be the case with Hero too?

"One big differentiation between Hero Honda and other automobile companies is the scale and strong brand recall," said Deepak Jain, assistant vice president and research analyst, Sharekhan. "Hero Hondas Splendor is a decade-old motorcycle brand. However, automobile divorces are very challenging. Retaining core customer group will be the incremental challenge for the Hero group apart from cut-throat competition."
R&T payments are the third biggest expenses for Hero Honda after raw materials and employee cost. Its another challenge to optimize the savings to rebranding activity.
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The Hero group has two options, either to go for in-house R&D or choose a domestic/foreign partner for technical collaboration. However, analysts do not see the group going in for a partnership with anyone. It will be a challenge for Honda to compete with robust Heros marketing and distribution team and a challenge to Hero will be to live up to the expectations of customers at technical level.

Questions which needs to be answered: How this split will affect the hero group(now known as Hero MotoCorp)? What will be the strategies of Hero group to maintain its brand image?

Introduction
Hero MotoCorp
Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasized the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984 2010) has come from the Japanese counterpart Honda. Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India.In 2001, the company achieved the coveted position of being the
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largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date. Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in

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Western India. There is no confirmation where the factories would be built.

Vision The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena. Mission Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners. Strategy Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.

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Milestones : 1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed 1984 Hero Honda Motors Ltd. incorporated 1985 First motorcycle "CD 100" rolled out 1987 100,000th motorcycle produced 1989 New motorcycle model - "Sleek" introduced 1991 New motorcycle model - "CD 100 SS" introduced 500,000th motorcycle produced 1992 Raman Munjal Vidya Mandir inaugurated - A School in the memory of founder Managing Director, Mr. Raman Kant Munjal

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1994 New motorcycle model - "Splendor" introduced 1,000,000th motorcycle produced 1997 New motorcycle model - "Street" introduced Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated 1998 2,000,000th motorcycle produced 1999 New motorcycle model - "CBZ" introduced Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV Holland Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of founder Managing Director, Mr. Raman Kant Munjal 2000 4,000,000th motorcycle produced Environment Management System of Gurgaon Plant certified ISO14001 by DNV Holland Splendor declared 'World No. 1' - largest selling single two-wheeler model "Hero Honda Passport Programme" - CRM Programme launched
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2001 New motorcycle model - "Passion" introduced One million production in one single year New motorcycle model - "Joy" introduced 5,000,000th motorcycle produced 2002 New motorcycle model - "Dawn" introduced New motorcycle model - "Ambition" introduced Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and Zaheer Khan as Brand Ambassadors 2003 Becomes the first Indian Company to cross the cumulative 7 million sales mark Splendor has emerged as the World's largest selling model for the third calendar year in a row (2000, 2001, 2002) New motorcycle model - "CD Dawn" introduced New motorcycle model - "Splendor +" introduced New motorcycle model - "Passion Plus" introduced New motorcycle model - "Karizma" introduced

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2004 New motorcycle model - "Ambition 135" introduced Hero Honda became the World No. 1 Company for the third consecutive year. Crossed sales of over 2 million units in a single year, a global record. Splendor - World's largest selling motorcycle crossed the 5 million mark New motorcycle model - "CBZ*" introduced Joint Technical Agreement renewed Total sales crossed a record of 10 million motorcycles 2005 Hero Honda is the World No. 1 for the 4th year in a row New motorcycle model - "Super Splendor" introduced New motorcycle model - "CD Deluxe" introduced New motorcycle model - "Glamour" introduced New motorcycle model - "Achiever" introduced First Scooter model from Hero Honda - "Pleasure" introduced 2006 Hero Honda is the World No. 1 for the 5th year in a row 15 million production milestone achieved
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2007 Hero Honda is the World No. 1 for the 6th year in a row New 'Splendor NXG' launched New 'CD Deluxe' launched New 'Passion Plus' launched New motorcycle model 'Hunk' launched 20 million production milestone achieved 2008 Hero Honda Haridwar Plant inauguration New 'Pleasure' launched Splendor NXG lauched with power start feature New motorcycle model 'Passion Pro' launched New 'CBZ Xtreme' launched 25 million production milestone achieved CD Deluxe lauched with power start feature New 'Glamour' launched New 'Glamour Fi' launched 2009 Hero Honda GoodLife Program launched Hunk' (Limited Edition) launched Splendor completed 11 million production landmark
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New motorcycle model 'Karizma - ZMR' launched Silver jubilee celebrations 2010 New model Splendor Pro launched Launch of new Super Splendor and New Hunk 2011 New licensing arrangement signed between Hero and Honda (Hero Honda is renamed as Hero) Launch of new refreshed versions of Glamour, Glamour Fi, CBZ Xtreme, Karizma Crosses the landmark figure of 5 million cumulative sales in a single year In August Hero and Honda parted company, thus forming Hero Motocorp and Honda moving out of the Hero Honda joint venture. In November Hero launched its first ever off road bike named as Hero Impulse 2012 New models of Hero Motocorp Maestro the masculine scooter and Ignitor the young generation bike are launched.

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SWOT ANALYSIS
STRENGTHS 1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. 3. Excellent distribution, over 3000 dealerships and service centers 4. Good advertising and excellent rebranding from Hero Honda to Hero Moto Corp WEAKNESS 1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design and innovation

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OPPORTUNITY 1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets THREATS 1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales

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PORTFOLIO OF PRODUCTS:
100cc category SPLENDOR PLUS SPLENDOR PRO PASSION PRO SPLENDOR NXG MAESTRO CD dawn CD deluxe Pleasure 125CC category Glamour Super splendor Ignitor 150cc category CBZ Xtreme Hunk Achiever Karizma zmr Impulse
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Objectives of the study

To know market position of hero bike in the market. To know consumer preferences of different offers To study the change in demand of Hero MotoCorp bikes as compared to Honda. To study the consumer perceptions towards Hero Motocorp.

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Literature Review
DR. P. SARITHA SRINIVAS studied factors which are influencing on customers for purchase of motor vehicles of SowjanyaPvt. Ltd., Nandyal, Kurnool district. The study ends with a set of opinions from the respondents who brought the motor vehicles are influenced by the brand image, mileage and price. It concludes that the motor bikes are middle income consumers necessary vehicle. The purchase decision of the motor bikes is influences by income level and age of the consumers. The brand preference is much depending on image, mileage and price. The advertisement in televisions, newspapers, magazines is effective in giving information to the consumers about the vehicle and its characteristics. The customer satisfaction is also depending on the customers income, life style, preferences etc. Thus, the customerssatisfaction of motor bikes is not based on single variable, it is multivariable decision and requires a careful study of customers socio-economic needs from time to time.

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 Vishal Chapaneria & Naresh Gulwani,Adipur (2012, June) has undertaken a Research Report on Consumer Buying Behaviour of Hero MotoCorp two wheelers. Their study reveals that 51.06% respondents have Hero bike which shows the reachness of the company in the market. This is because of their fuel efficient as well as low prices of their bikes. The influence of purchase decision of respondent is their father. It is found that 91.49% of respondent gives priority to mileage & 87.23% of respondents gives priority to price. The study reveals that 74.47% of respondents gives priority to service which is provided by showroom employees to the customer before purchasing bike. 75.53% of respondents are attracted with the scheme of cash discount. Almost 92% of respondent will consider Mileage & 90% of respondents will consider Price at the time of purchasing Hero bike. With compare to Male, Female want more Easy Driving two wheeler.

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Statement of Hypothesis
Null hypothesis : THERE IS NO EFFECT ON SALES OF HERO MOTO CORP.

Alt hypothesis: THERE IS EFFECT ON SALES OF HERO MOTO CORP.

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Limitations
Limited population size as we considered only 80 respondents. The time duartion of our research work is very less. Research report is limited only to Delhi and Gurgaon region. Our research is limited to only consumer level.

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Design of The Study:

As the objective of our study is to explore and obtain clarity about the problem situation, we have used Exploratory search design for our research work. In the research work, our group has prepared a Questionnaire and then by approaching the Hero Motocorp. Showrooms in Delhi and Gurgaon region, we interviewed the significant individuals and filled in the Questionnaire

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Population of Interest
MALE POPULATION (80 respondents visiting the showroom) DIFFERENT AGE GROUPS MAINLY YOUNGSTERS CONSUMERS OF HERO BIKES Delhi and Gurgaon showrooms

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Sources of Data
Primary data collected through Questionnaire filled in by showroom visitors. Secondary data collected through Company website and Newspaper articles

Sampling Procedures
Probability sampling as each and every element of our population has a known chance of being selected in the sample. In probability sampling, we have used simple random sampling without replacement.

Methods and Instruments (Questionnaire) of Data Gathering

Methods: Focus group discussion and Personal interview Instruments used: Questionnaire

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Questionnaire
QUESTIONNAIRE REGARDING CUSTOMER SATISFACTION SURVEY BETWEEN HERO MOTOCORP AND HONDA NAME: - _____________________________________________________ AGE: 18-25 25-35 OCCUPATION:BUSINESSMAN STUDENT EMPLOYEE OTHERS 35-45 45 & above

Q1. In Which Family Income Group Do You Fall? 100000-200000 300000-400000 200000-300000 Above 400000

Q2. HOW WOULD YOU RATE THE BREAKUP OF THE HERO-HONDA JOINT VENTURE? GOOD _____ _____ _____ _____ _____ _____ _____ BAD

Q3. Which OF THE FOLLOWING TWO WHEELER BRAND DO YOU PREFER THE MOST? HERO MOTOCORP. HONDA

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Q4.WHICH FACTOR WILL INFLUENCE THE MOST IF YOU ARE GOING TO PURCHASE A TWO WHEELER OF HERO BRAND? PRICE MAINTENANCE STYLE DURABILITY EASY DRIVING AVAILABILITY OF SPARE PARTS _________ _________ _________ _________ _________ _________

Q5.HOW WOULD YOU RATE THE FOLLOWING FACTORS OF HERO TWO WHEELER IN COMPARISON OF HONDA? MILEAGE PICK-UP RESALE VALUE DISCOUNT OFFERS AND SCHEMES BRAND REPUTATION AFTER SALES SERVICE _________ _________ _________ _________ _________ _________

Q6.HOW WOULD YOU RATE THE FOLLOWING ATTRIBUTES OF HERO MOTOCORP SHOWROOM? SERVICE KNOWLEDGE OF SALESMAN INFRASTRUCTURE AVAILABILITY OF SHOWROOM _________ _________ _________ _________

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Q7.HOW WOULD YOU RATE THE COMPLAINT RECOGNITION OF HERO MOTOCORP.? -5 -4 -3 -2 -1 GOOD +1 +2 +3 +4 +5

Q8.WHAT IS YOUR PERCEPTION REGARDING THE SALES PROCESS OF HERO MOTOCORP.? -5 -4 -3 -2 -1 GOOD +1 +2 +3 +4 +5

Q9.DOES THE ADVERTISING AND PROMOTIONAL ACTIVITIES OF HERO MOTOCORP AFFECT YOUR DECISION? YES NO

Q10.WHICH PROMOTIONAL SCHEMES OF HERO MOTOCORP AFFECT YOUR DECISION OF BUYING A TWO WHEELER? 0% FINANCE LUCKY COUPON SCHEME FREE GIFT SCHEME SPECIAL FESTIVAL OFFERS FREE INSURANCE NONE OF THESE _________ _________ _________ _________ _________ _________

Q11. IF SOME NEW TWO WHEELERs COME IN THE MARKET WITH NEW FEATURES WOULD YOU LIKE TO CHANGE YOUR BRAND? YES NO

Q.12 SHOULD HERO BRAND GO FOR INNOVATION IN CONTEXT TO DEVELOPMENT OF NEW BIKE? YES NO

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Q 13 WHILE GOING FOR THE DEVELOPMENT OF NEW BIKE, WHICH POINTS THE HERO MOTOCORP SHOULD KEEP IN MIND? ACCEPTABILITY OF CUSTOMERS COMFORT DESIGN SCALE OF ECONOMY OTHERS _________ _________ _________ _________ _________

Q14 PLEASE GIVE SUGGESTIONS TO IMPROVE THE BRAND..

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Data Coding
Q1. AGE: 18-25 =1 25-35 =2 Q2. OCCUPATION:BUSINESSMAN STUDENT =1 =3 EMPLOYEE =2 OTHERS =4 35-45 =3 45 & above =4

Q3. In Which Family Income Group Do You Fall? 100000-200000 =1 300000-400000 =3 200000-300000 =2 Above 400000 =4

Q4. HOW WOULD YOU RATE THE BREAKUP OF THE HERO-HONDA JOINT VENTURE? GOOD =1 BAD=2 NEUTRAL=3

Q5. Which OF THE FOLLOWING TWO WHEELER BRAND DO YOU PREFER THE HERO MOTOCORP. =1
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MOST? HONDA =2

Q6.WHICH FACTOR WILL INFLUENCE THE MOST IF YOU ARE GOING TO PURCHASE A TWO WHEELER OF HERO BRAND? PRICE MAINTENANCE STYLE DURABILITY EASY DRIVING =1 =2 =3 =4 =5

AVAILABILITY OF SPARE PARTS = 6 Q7.HOW WOULD YOU RATE THE FOLLOWING FACTORS OF HERO TWO WHEELER IN COMPARISON OF HONDA? MILEAGE PICK-UP RESALE VALUE BRAND REPUTATION AFTER SALES SERVICE =1 =2 =3 =5 =6

DISCOUNT OFFERS AND SCHEMES = 4

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Q8.HOW WOULD YOU RATE THE FOLLOWING ATTRIBUTES OF HERO MOTOCORP SHOWROOM? SERVICE KNOWLEDGE OF SALESMAN INFRASTRUCTURE AVAILABILITY OF SHOWROOM =1 =2 =3 =4

Q9.HOW WOULD YOU RATE THE COMPLAINT RECOGNITION OF HERO MOTOCORP.? V.BAD= 1 BAD= 2 AVERAGE= 3 GOOD=4 V.GOOD= 5 Q10.WHAT IS YOUR PERCEPTION REGARDING THE SALES PROCESS OF HERO MOTOCORP.? V.BAD= 1 BAD= 2 AVERAGE= 3 GOOD=4 V.GOOD= 5 Q11.DOES THE ADVERTISING AND PROMOTIONAL ACTIVITIES OF HERO MOTOCORP AFFECT YOUR DECISION? YES =1 NO = 2

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Q12.WHICH PROMOTIONAL SCHEMES OF HERO MOTOCORP AFFECT YOUR DECISION OF BUYING A TWO WHEELER? 0% FINANCE LUCKY COUPON SCHEME FREE GIFT SCHEME SPECIAL FESTIVAL OFFERS FREE INSURANCE NONE OF THESE =1 =2 =3 =4 =5 =6

Q13. IF SOME NEW TWO WHEELERs COME IN THE MARKET WITH NEW FEATURES WOULD YOU LIKE TO CHANGE YOUR BRAND? YES =1 NO = 2

Q14.SHOULD HERO BRAND GO FOR INNOVATION IN CONTEXT TO DEVELOPMENT OF NEW BIKE? YES = 1 NO = 2

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Q15. WHILE GOING FOR THE DEVELOPMENT OF NEW BIKE, WHICH POINTS THE HERO MOTOCORP SHOULD KEEP IN MIND? ACCEPTABILITY OF CUSTOMERS COMFORT DESIGN SCALE OF ECONOMY OTHERS =1 =2 =3 =4 =5

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Summary & Major Findings

R(Multiple Regression Coefficient) =.604 or 60.4% which shows the relationship independent variables. R2 (Coefficient of determination) = .365 or 36.5% which means that 36.5% variation in the choice of consumers among the two brands is explained by the all independent variables in the sample. Adjusted R2 =.240 or 24% variation in dependent variables is caused by independent variables in the population. Standard error of estimate is quite high i.e. 43.8% Significance level comes out to be .2% which is less than the assumed level of significance i.e. 5%. Thus, it implies that our alt hypothesis is accepted. between y and all

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Conclusion:
Alt hypothesis is accepted implying that there is effect on the sales of HERO MOTOCORP.
Since only two variables have their sig. level less than 5%. Thus ,Regression equation:Y= .652+.044Q9(complaint recognition)+.050Q10(sales process)

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Recommendations for Further Investigation.

Research can be carried out on a large scale with increased number of respondents. TO USE DIFFERENT TOOLS IN FINDING OUT THE SOLUTION.

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Reference Section
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End Notes
Srinivas, D. P. (2011, March). Consume satisfaction of two wheeler motor bikes: A study on Nandyal, Kurnool district, A.p., India. International Journal of

Research of Commerce and Managament, 2(3),

125-129. Deepak Pratap Singh, Aligarh (2011, May).

Conducted a study on customer satisfaction towards Hero Moto Corp. with reference to Aligarh region as a part of his M.B.A program in Mangalayatan university, Aligarh

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Bibliography or Literature Cited

http://www.moneycontrol.com/annualreport/heromotocorp/directors-report/HHM#HHM http://www.herocorp.com/hr_tom.html http://www.herocorp.com/training_and_development.htm l http://www.herocorp.com/strategic_planning_project.html http://www.herocorp.com/corporate_affairs.html http://www.herocorp.com/hero_honda.html http://www.scribd.com/doc/6521964/summer-trainingreport-on-bajaj-vs-hero-honda http://www.papercamp.com/group/questionnaires-ofcustomer-satisfaction-on-hero-honda-bikes-pdf/page150 http://www.scribd.com/doc/90011738/Hero-Motocorp
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Appendix
SAMPLE QUESTIONNAIRE
NAME: - CONTACT NO . AGE:15-20 25-30 OCCUPATION:Businessman Student Q1) Which Bike do you have? Hero Honda Q2) Which Model do you have? Hero Honda: Splendor Karizma Bajaj: CT 100 Passion Other Discover Bajaj Any Other 20-25 Above 30 Employee Other

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Pulsar Q3) In which Family Income do you Fall? 100000-200000 300000-400000 Q4) For how long do you own a Bike? 0-1 year 2-3 year

Other

200000-300000 Above 400000

1-2 year above 3 years

Q5) For what purpose do you use your Motor Bike? Office Purpose Joy Purpose Personal Purpose Other

Q6) How do you come to know about this Motor Bike? Newspaper Magazines Television Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Cant say

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Q8) Do you have full knowledge about Bikes before buying? Yes No

Q9) Which factor below influence your decision? Price Resale Value Mileage Status Symbol Quality

Q10) How would you rate the following factors of bikes with respect to different companies? Hero Honda Mileage Price Pick up Maintenance Look/Shape Brand Image Bajaj

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Q11) In new bike with good feature comes in, then would you like to change your bikes? Yes Q12) Any Suggestions for Company Date: (Signature) No Cant say

(Questionnaire) Name Date of Birth : :

BIKES

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Address Telephone/Mobile Occupation Marital Status Q1-

: : : :

Which two wheeler you own currently? Geared bike Gearless Motor Bike. Gearless Moppets (Honda, Scooty, Bike). ( ( ( ) ) )

Q2-

Average Distance Covered in a Month? 0-100km ( ) 100-200 km ( ) 300-400 km ( ) 200-300 km ( )

Q3- Which price slot your bike belongs? Less than 30000. ( 30000 40000. 40001 50000 . 50001 60000. I dont know ( ( ( ( ) ) ) ) )

Q4- What is engine capacity of your bike? Less than 100cc 100cc to 125cc 126cc to 150cc 151cc to 180cc Above 180cc I dont know ____ ____ ____ ____ ____ ____

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Q5- Which was the last bike used by you? (i) Hero Honda (iii) TVS Apache (v) Others ( ( ( ) ) ) (ii) Bajaj Discover (iv) Honda Stunner ( ) ( )

Q6 - What is the ranking you would give to the following features of the bike? Fuel Consumption Engine Capacity Average Mileage ( ) ( ) ( ) ( )

Q7- You have collected information about the particular brand from which source. Newspaper T.V. or Radio Family, Friends Others ( )` ( ) ( ) ( )

Q8- Do you have faith on the Brand? Yes ( ) ii) No ( )

Q9- Experience with your bike:Worse Not Satisfied Good Satisfied Very satified

Q11- Features you want to prefer in the bike? Tyre (a) Broad ( ) (b) Narrow ( )

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Ignition Breaks

(a) Kick Start ( ) (a) Disk Break ( )

(b) Self Start ( ) (b)Normal ( )

Q12- For what purpose you want to have bike Status Symbol Utility Vehicle Long Journey Vehicle Style. ( ) ( ) ( ) ( )

Q13- Which kind of two wheeler would you buy in future? Motor bike Scooter Electric bike Cant say I dont want to buy one ( ( ( ( ( ) ) ) ) )

Q14- Which is the most preferred bike liked by you? (Ans) _________________________________________ Q15- How often you take your bike for servicing? (Ans) _________________________________________

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