(May 2012) Master of Business Administration - MBA Semester 3 Operations Management Specialization OM 0012 Supply Chain Management (4 credits)

) (Book ID:B1234) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions.

Q1. Define Supply Chain. Discuss the various supply chain elements. Answer : Supply Chain Management What is Supply Chain Management?

Supply Chain Management is the long term plan management of activities that involves acquisition and conversion of finished material products and delivered to customers. It is the system that makes and delivers the products based on market demand.

The supply chain includes information flows, material flows, and financial flows.

Facilitation of Supply Chain Management:

Supply Chain Management is facilitated by:

Structure, Process, and Technology.

Functions of Supply Chain Management:

Supply Chain Management serves two important functions such as:

Market Mediation, and Physical.

The objective of supply chain system differs from situation to situation. The cost efficiency plays the critical factor for functional products. The important factor for innovative products is responsiveness. The combination of Leanness and Agility develops Legality.

Elements of Supply Chain Management:

Supply chain management is often a tactical pursuit, managing challenges and opportunities on a transactional basis, rather than holistically and strategically. This less than strategic approach is driven by both internal and external influences that divert attention from a holistic perspective, in turn directing focus on distinct or unique issues, challenges, and concerns. Falling into this tactical melee not only increases complexity, but also reduces the value opportunity that can be derived from strategic management of the supply chain. Supply chain management must be perceived as a critical component of business strategy; delivering improved profitability through increased efficiencies and vendor management strategy requires the dedicated efforts of a talented team. An even greater challenge lies with those who manage within the supply chain, in having the ability to maintain focus on strategy despite the barrage of transactional issues they are immersed in. There are six elements of supply chain strategy, which, if employed collectively and managed closely, will deliver significant value across the organization. 1. Leverage: Despite the size and revenue of an organization, reduction and management of spending while continuously improving upon service levels is a significant benefit of managing leverage. Leverage has typically been applied based on historical usage trends and market expectations. However, the more powerful means to initiate leverage is through solid and supported predictions of future growth potential. Several of our best clients are high-growth companies who have grown both organically, as well as through acquisition. Unfortunately, in many instances, their focus has remained solely on growth, and not on leveraging the potential spending power of the organization to further improve profitability. 2. Communication: A significant component of any business is the support provided by external resources, be they service providers or product and component suppliers. Obtaining value from these external

resources to meet evolving company objectives requires a communication strategy. One such example is the development and implementation of a "supplier feedback" model to effectively ensure external parties supporting organizational operations and growth are aware of challenges, opportunities, and threats to business viability. Developing these models is an important component of managing information in a form that supports organizational strategy. 3. Efficiency: Process and operating efficiency is a fundamental component of any high performing company, and the supply chain often impacts this efficiency either directly or indirectly. For example, improvements in production efficiency require increased volumes of supply of both components and maintenance equipment; improvements in process efficiency require increases in volume and timeliness of support from external suppliers and contractors; increased speed to market requires the support of accurate and timely freight management. Here again, building the right strategy to support organizational efficiency is key to meeting objectives and improving efficiencies. 4. Innovation: Managing daily operations while initiating innovation are not mutually exclusive events. Building innovation in any organization requires significant input and support from external suppliers and service partners, both of whom must be willing to provide insight and support and take potential risks in pursing innovative solutions. Organizations such as Apple would not have reached their pinnacle levels of success if it were not for the engagement and support of their suppliers such as Samsung (interestingly also one of their largest competitors at the time of this writing, an obviously unplanned result of their supply chain strategy). 5. Risk Management: Those organizations that represent and support company operations externally (i.e. suppliers) present the greatest, most unmanageable degrees of risk to an organization. External risk is often also the most disregarded risk as it is not as prevalent or visible as other internal risk factors. Supply chain management is the function most in-tune with external support groups, and is able to identify potential risks as well as mitigating solutions to protect the organization's interest. Developing an effective and all encompassing risk management strategy requires the support and input from key Supply Chain professionals. 6. Continuous Improvement: The greatest performing organizations engage continuously in improving their performance. Considering that most improvements have an impact on external support groups (either directly or indirectly), supply chain management is the tool to identify and manage improvement opportunities. Continued updates to Apple software for iPhones, iTunes, and other products are the direct result of supplier involvement in continuous improvement that results in the rapid resolution of immediate for foreseen challenges, in turn creating enhanced customer satisfaction and brand loyalty. Continuous improvement also provides significant opportunities to reduce cost, and supply chain management is often the most adept and knowledgeable party relative to reducing cost through internal and external efficiency.

Viewing supply chain management as a strategic tool through the application and management of these six elements can deliver significant reductions in working capital and organizational risk, and change perspective relative to the value inherent in the role. Anything less would be tactical by nature and result in less than satisfactory results.

Steps involved in Supply Chain Management:

There are several steps involved in Supply Chain Management such as:

Step: 1 Design of supply chain.

Step: 2 Optimization of supply chain.

Step: 3 Planning of material flow.

Step: 4 Short Term Scheduling and transaction process.

Goal of Supply Chain Management:

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The most effective supply chain management will definitely result in business improvement. Therefore supply chain management is focused on several activities like:

Effective growth in income, Reduction of cost, and Best Asset Utilization.

There are several important points to be noted in supply chain management. Some of them are: The customers should be segmented, according to their service needs. Make some partial changes in the supply chain to meet high profits. Modify the logistic network.

The product differentiation must be delayed until the last moment. Always have a good relationship with the suppliers. The efficient supply chain system should be done by technology strategy. Overall Supply Chain Management is the best one if it is handled in the right way.

Q2. Discuss the elements of Logistics Q3.a. Explain the sixstep approach of effective forecasting.

b. Describe dynamic replenishment Q4. Evaluate the supply chain strategies for purchasing items

Q5. How can differential advantage be achieved through Supply Chain Management? Q6. Describe the steps in procurement process (May 2012) Master of Business Administration - MBA Semester 3 Operations Management Specialization OM 0012 Supply Chain Management (4 credits) (Book ID:B1234) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks Q1.a. List the ten steps of assessment of supply chain management Answer : Supply chain management systems vary in size, scope, and methodology from one business to anotherbut generally the purpose is the same: to move product from one supply chain participant to the next in the most efficient and cost-effective means possible.

Your business supply chain strategy can focus on one particular area such as perfect order fulfilment ratio, logistics, return rate, pricing or order quality. In any case, every supply chain strategy has behind it systems and processes that should be visited from time to time and determine if there are improvement opportunities available.

For supply chain management systems, the results of a focused assessment can bring real savings to a business along with substantial productivity improvements.

Supply Chain Management Assessments

Oxford Consulting Group can assist you in building a sound supply chain strategy by conducting a supply chain management assessment for your business. This can include:

Documenting your existing processes with detailed process flow maps, system-to-system communications and supply chain participant interfaces Evaluating existing processes against industry best practices to determine if there are any opportunities available that can improve the processes

Observing system performance and existing reporting or key performance indicators Reviewing options regarding the various available supply chain solutions, including low hanging fruit changes as well as larger, more strategic options Analyzing implementation and upgrade documentation and customization steps processes including testing, training,

Identifying key areas of improvement and recommending solutions and implementation steps Performing a gap analysis of existing systems versus recommended solutions

Prioritizing efforts based on several factors including ease of implementation, return on investment, and resource availability Assisting with RFP development and providing an objective review of proposals, proof of concepts, and other evaluations

Oxford Consulting Group has extensive supply chain and industry experience. Well leverage this to review your supply chain at a very high level as well as at the micro level to find improvement opportunities. You will realize significant value in the assessment and gain a very sound supply chain strategy that can sustain your business for the long term.

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b. List out the benefits of mapping the supply chain process.

Q2. Summarise the important components of Supply Chain Q3. Evaluate the E-business impact on Supply Chain

Q2. E-BUSINESS AND ITS IMPACT ON SUPPLY CHAIN MANAGEMENT

Q4. Summarise the role of marketing in Supply Chain Management.

Q5. Explain the need and importance of Reverse Supply Chain Management

Q6.a. List the advant Dear Students, Get your assignments from Our ESTEEMED ORGANIZATION

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