SUCCESS STORY

Ryanair

Thanks to Ingenicos end-to-end solution, Ryanair can now centralise payment transactions from its European check-in kiosks.
to roll out unattended check-in kiosks at the main Ryanair European bases and find a cross-border payment solution. a One Stop Shop for Ryanair: the Axis end-to-end global transaction management system and Ingenico i3300 user friendly PIN Pads. ease-of-payment and convenience for customers, increased profitability and the provision of new services for Ryanair.

About Ryanair
Ryanair is Europes largest low fares airline with 32 bases and 830+ low fare routes across 26 countries, connecting 148 destinations. It currently employs a team of more than 6,000 people and expects to carry approximately 67m passengers in 2009. Ryanair is leading the industry with the introduction of the unattended check-in kiosk.

1. Ingenico incorporated the Axis transaction management system into the kiosks, allowing Ryanair to connect directly with the acquiring bank in any territory across Europe. Credit or debit card payment is accepted at the unattended kiosk and authorised by the acquiring partner. This entire transaction is managed through the Ingenico system. 2. The systems client-server architecture has been designed and dimensioned to support high processing loads. It requires no active equipment at store level other than the terminal. C3, the client module integrated into the terminal or POS system, connects with Axis over TCP IP and is updated automatically as part of the initialisation process (e.g at the start of a shift), thus requiring no manual intervention for software/ parameter changes. This simplifies the management of the terminal estate, which operates on a plug and play basis. It has been designed to have no single points of failure, with all parts of the system replicated in a fully parallel architecture. 3. Ingenico has established a global infrastructure to enable the provision of transaction management services around the world. Regional hubs are interconnected by a redundant MPLS network

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Challenges
Ryanair wanted to offer a better, faster service to customers and increase profitability by reducing requirements of outsourced check-in staff. It aimed to roll out unattended check-in kiosks at their main bases throughout Europe. They would provide payment services for excess luggage and priority boarding in the first instance, with a move in the future towards flight, hotel bookings and car hire. The challenge was to find a cross-border payment solution which would centralise payment services, and a global partner who could roll it out in any of their pan European bases. Thats when Ryanair turned to Ingenico.

Ryanair is thrilled to provide customers with an easier check-in experience, making it quick and simple to pay for services such as priority boarding and excess luggage. Ingenico enhances this experience by ensuring a cross-border, secure payment solution that our customers can rely on.
Michael OLeary, Chief Executive Ryanair

An Ingenico global solution

Ingenico, as one of the only providers of crossborder acquiring facilities on the market, was the ideal choice for Ryanair.

Ryanair

providing a high level of redundancy and disaster recovery capability. Local gateways collect and route transactions to minimise cost and delays. The underlying international private IP network connects the hubs and gateways that provide the connection to destination hosts. 4. The system supports Ingenicos entire range of PIN Pads and terminals, Ryanair chose the Ingenico i3300 PIN Pad, a fully secured indoor terminal device designed to ensure user friendliness.

Benefits
1. For Ryanairs customers: a self-service experience ensuring: nEase-of-payment and convenience nSecurity, giving customers piece of mind nReduced queues at check-in nAccess to new value-added services: pre-paid gift cards, mobile phone top-ups, dynamic currency conversion, etc. 2. For Ryanair itself: nIncreased profitability with reduced outsourced check-in staff requirements. nThe centralisation of payment services across Europe managed by a single global partner. nUninterrupted communications links: Ingenico manages the network links into the acquiring bank across Europe end-to-end. nAccess to a customer e-Portal: giving complete visibility of the POS fleet and transaction data at multiple levels (regions, groups, individual kiosks, etc.). nLocal language help desk services: Ingenico is on hand to support Ryanair 24/7 The array of services supplied by Ingenico creates a One Stop Shop for Ryanair and guarantees maximum efficiency. 250 kiosks have already been rolled out across Europe, and Ingenico and Ryanair are now working together to bring the security, speed and convenience of unattended kiosks to all Ryanair bases across the Continent.

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INGENICO SOLUTION

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CORP-Success Story-Ryanair-En-Jan10-v2. All rights reserved. This document is not binding and the specifications above can be modified without prior consent.

The solution is unique in its: n Reach: fully cross-border with the ability to operate globally n Communications: Ingenico manages the end-to-end connectivity n Management: centralised, hosted by Ingenico in its secure data centres n Security: fully secured, PCI operating under PCI DSS DSS security and data rules n Speed: ensuring fast transactions of between 3 and 6 seconds n Information: providing extensive online reporting tools at multiple levels n Services: giving access to a variety of value-added services